Duration Media, the digital publishing industry’s leading ad-tech revenue company for premium web publishers, has been named to AdExchanger’s 2021 Programmatic Power Players list. Marketing Technology News: OneTrust is “Leading the Market…
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Havas Media Group (HMG), the media experience agency, announces today that it has partnered with social display leader Spaceback to bring the creativity of social advertising to programmatic on a global scale. This partnership will allow…
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Adnami, which specialises in programmatic, high-impact advertising solutions, has announced a partnership with Omnicom Media Group in Sweden, with the leading global media network opting to work with the Danish tech company in order to…
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Digital marketing teams within ecommerce and direct-to-consumer brands will be offered enhanced capability to in-house programmatic digital media campaigns, with the launch of a market-defining SaaS platform by Match2One. Match2One’s…
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Partnership delivers industry-first open exchange programmatic contextual targeting solution for CTV and video in LATAM Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, and MediaMath, the…
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Dailymotion partners with Verizon Media to provide a new programmatic guaranteed offer. This automated purchasing mode – also called direct programmatic – allows brands to acquire advertising inventories with full confidence through private…
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mediasmart, Affle’s self-serve mobile programmatic platform, announced that it has entered into a partnership with Mediabrands, the global media and data arm of Interpublic Group in Indonesia. Through this partnership, Mediabrands will get…
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Groundbreaking Product is Already Proving Higher Viewable Impressions for Advertisers Mediavine is pleased to announce the launch of its premier WordPress framework, Trellis. Trellis is the first WordPress framework focused on pagespeed…
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Phoenix-based Colling Media continues helping clients innovate advertising campaigns with its latest offering: digital billboards. A world away from traditional advertising messages seen above streets and highways, digital billboards are…
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BIG Outdoor - a provider of premium, high-impact digital billboards - announced the launch of programmatic capabilities powered by Vistar Media. BIG Outdoor is leveraging Vistar’s supply-side platform (SSP) to make their inventory available…
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Partnership with Vibenomics extends AOOH offering to reach in-store retailers at the point-of-purchase Vistar Media, the leading global provider of software for Digital-Out-of-Home (DOOH), is launching the first real-time bidding…
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Verizon Media and Broadsign announced an extended partnership to directly integrate Verizon Media’s programmatic demand-side-platform (DSP) with the Broadsign Reach programmatic DOOH supply-side-platform (SSP). Using the combined solutions,…
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In-house and hybrid trading models now used by 84% of respondents Programmatic trading channels for WFA Members account for more than two fifths (41%) of global digital media investment, up from 16% in 2016. Regional splits show the…
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Mediavine, the largest exclusive ad management company in the United States and a Comscore top five lifestyle property with 125 million unique monthly visitors, has integrated with Centro's Basis programmatic advertising platform. Centro is…
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With BidShield, company reinforces Mediavine Guarantee to pay publishers on time, in full, regardless of industry changes and global economic instability Mediavine, a full-service ad management company that helps content creators build…
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MediaCentral Progresses in Digitally Transforming Analogue Legacy Publications Reports +389% month over month increase in programmatic ad revenue for NOW and the Straight in April 2020 Launches proprietary marketing technology…
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Integral Ad Science (IAS), the global leader in digital ad verification, released its Media Quality Report for H2 2019, providing transparency into the performance and quality of global digital media. The report found positive changes…
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Quividi, the world’s #1 audience and campaign intelligence platform for digital out-of-home (DOOH), announced a partnership with Vistar Media, the leading global provider of programmatic technology for DOOH. Quividi’s audience analytics…
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Affle to Acquire Mediasmart, a Mobile Programmatic and Proximity Marketing Company in Europe Affle (India) Limited, the leading consumer intelligence technology company, today announced the signing of a definitive agreement to acquire…
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Curb Taxi Media, the leading provider of mobility-centric media in the United States, launched the largest network of programmatic 'smart' taxi tops in New York City. Curb's new programmatic network is available through technology partner…
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