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Search Results for: programmatic media

Vistar Media Opens Programmatic Ecosystem
Native & Programmatic Advertising

Vistar Media Opens Programmatic Ecosystem

Partnerships with Adelphic, Amobee, MediaMath and Verizon Media First to Power a New Phase of Growth in Out-Of-Home Vistar Media, …

PRNewswireOctober 10, 2019, 8:11 pmOctober 10, 2019 0 452
Catalina To Offer CPG Marketers, Retailers And Agencies New Targeting And Measurement Capabilities Across Television, Social Media And Programmatic Advertising
Audience Data, Native & Programmatic Advertising

Catalina To Offer CPG Marketers, Retailers And Agencies New Targeting And Measurement Capabilities Across Television, Social Media And Programmatic Advertising

CMOs can now target and measure the impact of digital ads on in-store sales through the LiveRamp Data Store across …

PRNewswireJuly 23, 2019, 8:45 pmJuly 23, 2019 0 439
MediaRadar Study: Number of Companies Placing Native Ads Programmatically Increases YoY
Sales Enablement

MediaRadar Study: Number of Companies Placing Native Ads Programmatically Increases YoY

Progressive Named Top Buyer of Native Ads in q1 of 2019, Followed by Homeserve and Lendingtree MediaRadar, the leading advertising …

MTS Staff WriterJuly 23, 2019, 11:25 amJuly 23, 2019 0 544
MediaMath and White Ops Build Transparency and Trust into the Programmatic Supply Chain
Native & Programmatic Advertising

MediaMath and White Ops Build Transparency and Trust into the Programmatic Supply Chain

By blocking sophisticated invalid traffic and fraudulent impressions before purchase, publishers and advertisers can focus on the consumer experience MediaMath, …

Business WireJune 18, 2019, 1:43 pmJune 18, 2019 0 621
New Study Reveals Why In-House Programmatic Teams Struggle To Optimize Digital Media
Native & Programmatic Advertising

New Study Reveals Why In-House Programmatic Teams Struggle To Optimize Digital Media

 Survey by Advertising Perceptions and Origami Logic Shows Lack of Expertise, Resources & Timely Intelligence Delay Efforts to Effectively Optimize …

MTS Staff WriterApril 17, 2019, 9:01 pmApril 17, 2019 0 3520
IPONWEB’s Optimal Price Discovery Service to Help Media Buyers Combat Programmatic’s Shift to First Price Auctions
Native & Programmatic Advertising

IPONWEB’s Optimal Price Discovery Service to Help Media Buyers Combat Programmatic’s Shift to First Price Auctions

Bid Shading Solution Helps Programmatic Buyers Reduce Media Costs by 15% to 30% Google’s Shift to First Price Auctions Creates …

MTS Staff WriterApril 10, 2019, 12:32 pmApril 9, 2019 1 955
AdColony Announces Onboarding of Media Veteran Matt Barash and New Additions to Executive Leadership Team -- Camila Franklin as VP of Programmatic and Tom Simpson as VP of Brand and Exchange, APAC
Native & Programmatic Advertising

AdColony Announces Onboarding of Media Veteran Matt Barash and New Additions to Executive Leadership Team — Camila Franklin as VP of Programmatic and Tom Simpson as VP of Brand and Exchange, APAC

AdColony Inc., the mobile performance marketplace, announced that media industry veteran Matt Barash has rejoined AdColony as Head of Strategy …

PRNewswireMarch 29, 2019, 4:58 pmMarch 29, 2019 0 652
Mobiquity Technologies Expands Media Supply and Provides Innovative New Media Opportunities for Programmatic Advertisers
Augmented Reality

Mobiquity Technologies Expands Media Supply and Provides Innovative New Media Opportunities for Programmatic Advertisers

Mobiquity Technologies, Inc., a company providing mobile first, next generation programmatic advertising capabilities is announcing the addition of three new …

PRNewswireMarch 22, 2019, 12:26 pmMarch 22, 2019 0 649
NCC Media Names Programmatic TV Pioneer and Two-Time Technical Emmy Winner Gerrit Niemeijer as Chief Technology Officer
Native & Programmatic Advertising

NCC Media Names Programmatic TV Pioneer and Two-Time Technical Emmy Winner Gerrit Niemeijer as Chief Technology Officer

NCC Media, the national television advertising sales, marketing and technology company owned by Comcast Corporation, Charter Communications, Inc. and Cox …

PRNewswireFebruary 28, 2019, 5:21 pmFebruary 28, 2019 0 778
Vistar Media and Netmining Partner to Equip Audience Targeting to Programmatic Digital Out-Of-Home
Native & Programmatic Advertising

Vistar Media and Netmining Partner to Equip Audience Targeting to Programmatic Digital Out-Of-Home

For Marketers, This Partnership Is Enablement of Better Ad Targeting Through Omnichannel Capabilities Netmining’s data-driven targeting solution now joins forces …

Viraj TJanuary 22, 2019, 2:02 pmJanuary 22, 2019 1 1768
MediaMath and Place Exchange Deliver Industry's First Out of Home Programmatic Omnichannel Campaigns
Native & Programmatic Advertising

MediaMath and Place Exchange Deliver Industry’s First Out of Home Programmatic Omnichannel Campaigns

MediaMath, a leader in programmatic marketing technology, has achieved an industry-first with omnichannel advertising campaigns that purchased out-of-home (OOH) media …

PRNewswireJanuary 8, 2019, 6:49 pmJanuary 8, 2019 0 1376
Amobee Announces Partnership with Place Exchange to Activate Programmatic Buying for Out-Of-Home Media
Native & Programmatic Advertising

Amobee Announces Partnership with Place Exchange to Activate Programmatic Buying for Out-Of-Home Media

Collaboration Amplifies Convergence of Digital Media Channels Amobee, a global digital marketing technology company serving brands and agencies, announced it …

PRNewswireDecember 18, 2018, 7:16 pmDecember 18, 2018 0 996
Advangelists and Mobiquity Technologies Close Merger, Immediately Launch Audience Analysis Product for Programmatic Marketers
Native & Programmatic Advertising

Advangelists and Mobiquity Technologies Close Merger, Immediately Launch Audience Analysis Product for Programmatic Marketers

Merger of Two Companies Rapidly Generates a First-Of-Its-Kind Real-Time Audience Analysis and Ad Targeting Product Advangelists, LLC completed the merger …

PRNewswireDecember 12, 2018, 6:02 pmDecember 12, 2018 0 700
Amobee Announces New Collaboration with Oracle Data Cloud to Activate Third Party Data Across Programmatic and Social Media Platforms
Native & Programmatic Advertising

Amobee Announces New Collaboration with Oracle Data Cloud to Activate Third Party Data Across Programmatic and Social Media Platforms

Amobee, a global digital marketing technology company serving brands and agencies, announced it has expanded its collaboration with Oracle Data …

PRNewswireDecember 3, 2018, 5:37 pmDecember 3, 2018 1 1131
Horizon Media First Agency To Activate Programmatic Radio For Upfronts Via Jelli
Native & Programmatic Advertising

Horizon Media First Agency to Activate Programmatic Radio for Upfronts Via Jelli

Following Industry-Leading Pilot Test, Horizon Expands Use of Jelli’s Spotplan  for Upfront Audio Activations Jelli, the leading programmatic platform for …

PRNewswireNovember 6, 2018, 10:15 pmNovember 6, 2018 0 834
Ericsson Emodo Partners with Axonix to Launch Emodo Supply, the First-Ever Carrier-Verified Media Supply Solution for Programmatic Advertising
Mobile Advertising

Ericsson Emodo Partners with Axonix to Launch Emodo Supply, the First-Ever Carrier-Verified Media Supply Solution for Programmatic Advertising

The Digiday Technology Award-Winning Emodo Platform Verifies Bid Requests Using Carrier Data in Order to Tackle the Industry’s Inaccuracy Problem …

MTS Staff WriterSeptember 11, 2018, 9:32 pmSeptember 11, 2018 1 3195
Intersection Place Exchange
Native & Programmatic Advertising

Intersection Launches Place Exchange, the First True Programmatic Exchange for Out-Of-Home and Place-Based Media

Place Exchange Offers Agencies and Advertisers the Ability to Fully Unify OOH Media with Other Channels Through Their Existing DSP …

MTS Staff WriterJune 5, 2018, 12:08 amJune 5, 2018 0 2814
iab
Native & Programmatic Advertising

IAB Launches Programmatic Training Program for Marketers, Media Buyers & Ad Sales Professionals

‘Programmatic 360: Automation Decoded’ Taps Into Industry Experts for the Skills and Tools Needed to Master the Programmatic Landscape The …

MTS Staff WriterFebruary 7, 2018, 11:10 pmFebruary 7, 2018 0 1086
Accretive Media
Audience Data, Native & Programmatic Advertising

Accretive Media Launches New Programmatic Digital Out-of-Home Advertising Platform Bridging the Digital and Physical Worlds

From Displays to Devices, New Digital-Out-of-Home Platform Uses Rich Consumer Data to Power Intelligent Targeting and Measurement Across Out-of-Home Screens …

PRNewswireFebruary 7, 2018, 3:50 pmFebruary 7, 2018 0 1580
TMG'S TRUTH Media Agency Publishes "The State of Programmatic Advertising" Market Research
Native & Programmatic Advertising

TMG’S TRUTH Media Agency Publishes Report on Programmatic Advertising

77% of The Respondents Agree That A Cleaner Supply Chain Will Release Time And Money For Better Advertising And Innovation …

PRNewswireJanuary 9, 2018, 7:49 pmJanuary 9, 2018 0 2219

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