Partnerships with Adelphic, Amobee, MediaMath and Verizon Media First to Power a New Phase of Growth in Out-Of-Home Vistar Media, …
Catalina To Offer CPG Marketers, Retailers And Agencies New Targeting And Measurement Capabilities Across Television, Social Media And Programmatic Advertising
CMOs can now target and measure the impact of digital ads on in-store sales through the LiveRamp Data Store across …
MediaRadar Study: Number of Companies Placing Native Ads Programmatically Increases YoY
Progressive Named Top Buyer of Native Ads in q1 of 2019, Followed by Homeserve and Lendingtree MediaRadar, the leading advertising …
MediaMath and White Ops Build Transparency and Trust into the Programmatic Supply Chain
By blocking sophisticated invalid traffic and fraudulent impressions before purchase, publishers and advertisers can focus on the consumer experience MediaMath, …
New Study Reveals Why In-House Programmatic Teams Struggle To Optimize Digital Media
Survey by Advertising Perceptions and Origami Logic Shows Lack of Expertise, Resources & Timely Intelligence Delay Efforts to Effectively Optimize …
IPONWEB’s Optimal Price Discovery Service to Help Media Buyers Combat Programmatic’s Shift to First Price Auctions
Bid Shading Solution Helps Programmatic Buyers Reduce Media Costs by 15% to 30% Google’s Shift to First Price Auctions Creates …
AdColony Announces Onboarding of Media Veteran Matt Barash and New Additions to Executive Leadership Team — Camila Franklin as VP of Programmatic and Tom Simpson as VP of Brand and Exchange, APAC
AdColony Inc., the mobile performance marketplace, announced that media industry veteran Matt Barash has rejoined AdColony as Head of Strategy …
Mobiquity Technologies Expands Media Supply and Provides Innovative New Media Opportunities for Programmatic Advertisers
Mobiquity Technologies, Inc., a company providing mobile first, next generation programmatic advertising capabilities is announcing the addition of three new …
NCC Media Names Programmatic TV Pioneer and Two-Time Technical Emmy Winner Gerrit Niemeijer as Chief Technology Officer
NCC Media, the national television advertising sales, marketing and technology company owned by Comcast Corporation, Charter Communications, Inc. and Cox …
Vistar Media and Netmining Partner to Equip Audience Targeting to Programmatic Digital Out-Of-Home
For Marketers, This Partnership Is Enablement of Better Ad Targeting Through Omnichannel Capabilities Netmining’s data-driven targeting solution now joins forces …
MediaMath and Place Exchange Deliver Industry’s First Out of Home Programmatic Omnichannel Campaigns
MediaMath, a leader in programmatic marketing technology, has achieved an industry-first with omnichannel advertising campaigns that purchased out-of-home (OOH) media …
Amobee Announces Partnership with Place Exchange to Activate Programmatic Buying for Out-Of-Home Media
Collaboration Amplifies Convergence of Digital Media Channels Amobee, a global digital marketing technology company serving brands and agencies, announced it …
Advangelists and Mobiquity Technologies Close Merger, Immediately Launch Audience Analysis Product for Programmatic Marketers
Merger of Two Companies Rapidly Generates a First-Of-Its-Kind Real-Time Audience Analysis and Ad Targeting Product Advangelists, LLC completed the merger …
Amobee Announces New Collaboration with Oracle Data Cloud to Activate Third Party Data Across Programmatic and Social Media Platforms
Amobee, a global digital marketing technology company serving brands and agencies, announced it has expanded its collaboration with Oracle Data …
Horizon Media First Agency to Activate Programmatic Radio for Upfronts Via Jelli
Following Industry-Leading Pilot Test, Horizon Expands Use of Jelli’s Spotplan for Upfront Audio Activations Jelli, the leading programmatic platform for …
Ericsson Emodo Partners with Axonix to Launch Emodo Supply, the First-Ever Carrier-Verified Media Supply Solution for Programmatic Advertising
The Digiday Technology Award-Winning Emodo Platform Verifies Bid Requests Using Carrier Data in Order to Tackle the Industry’s Inaccuracy Problem …
Intersection Launches Place Exchange, the First True Programmatic Exchange for Out-Of-Home and Place-Based Media
Place Exchange Offers Agencies and Advertisers the Ability to Fully Unify OOH Media with Other Channels Through Their Existing DSP …
IAB Launches Programmatic Training Program for Marketers, Media Buyers & Ad Sales Professionals
‘Programmatic 360: Automation Decoded’ Taps Into Industry Experts for the Skills and Tools Needed to Master the Programmatic Landscape The …
Accretive Media Launches New Programmatic Digital Out-of-Home Advertising Platform Bridging the Digital and Physical Worlds
From Displays to Devices, New Digital-Out-of-Home Platform Uses Rich Consumer Data to Power Intelligent Targeting and Measurement Across Out-of-Home Screens …
TMG’S TRUTH Media Agency Publishes Report on Programmatic Advertising
77% of The Respondents Agree That A Cleaner Supply Chain Will Release Time And Money For Better Advertising And Innovation …