MediaCentral Reports Rapid Revenue Growth Across All Digital Platforms from Its Initial Programmatic Advertising and Data Integration

MediaCentral Progresses in Digitally Transforming Analogue Legacy Publications Reports +389% month over month increase in programmatic ad revenue for NOW and the Straight in April 2020 Launches proprietary marketing technology automating the capture of behavioral data to improve user experience, increase traffic and enhance advertiser solutions Continues to build monetizable digital strategy as it works to consolidate a 100 million influential consumers of independent urban publications across North America…

Can Programmatic-Guaranteed Adtech Platforms Deliver 400%+ Increase in ROI?

Leading Digital Agency Greenlight Realized Significant Operational and Media Efficiency Improvements During Peak Media Buy Times Adslot Media announced that a recent campaign, executed on its programmatic guaranteed (PG) platform, achieved a 467% increase in ROI when assessing effective cost per mille (eCPM) compared against private market place (PMP) campaigns. Multiple award-winning digital and commerce agency Greenlight planned and launched the campaign during the high-traffic Black Friday holiday, using its client's…

iPinYou Partners with Weibo to Provide a More Integrated Advertising Solution across Social and Programmatic Platforms

iPinYou, China’s leading programmatic platform, recently partnered with Weibo to integrate their Chinese consumer data and media inventory into iPinYou‘s programmatic platform. This integration helps international brands navigate and decipher China’s complex media landscape and maximize advertising efficiency. Grace Huang, founder and CEO of iPinYou, stated, “iPinYou values highly the integration with Weibo DMP. The platform, with its social-oriented and information-hosting nature, allows iPinYou to offer clients more…

Facebook MMM Portal Launched; Adds DoubleVerify as Partner to Attract Programmatic Ad Buying Platforms

Online advertisement publishers can now compare how their ad campaigns fare across channels with respect to Facebook. Facebook has announced a series of updates on ad performance analytics available as part of its measurement partnership program. It also rolled out a marketing mix modeling (MMM) portal, enabling advertisers to gain direct insights from Facebook, Instagram and the Audience Network platform. The social media and tech innovation firm also scaled its partnerships with Nielsen and comScore, apart from acquiring a…

InMobi Appoints Krista Thomas Senior Vice President and Global Head of Marketing for InMobi Marketing Cloud

Proven Ad Tech Veteran Joins to Drive its Next Phase of Growth Around the World InMobi, one of the world’s leading independent marketing clouds, today announced that it has appointed Krista Thomas, Senior Vice President and Global Head of Marketing for InMobi Marketing Cloud. The proven ad tech veteran will leverage 20 years in the media and marketing industries to dramatically expand InMobi Marketing Cloud’s global awareness and influence, optimize customer acquisition, and launch innovative new…

PDFTron Acquires Document Automation Leader Windward Studios

Definitive technology platform extended with dynamic document automation & generation for app developers, integrators and admins PDFTron Systems Inc., the world's leading provider of document technology solutions for software developers, today announced the acquisition of Windward Studios, the Colorado-based leader in document automation and generation technology. The addition makes the PDFTron platform the world's only source of both client-side document generation and no-code document automation capabilities, and…

2021 Shaping Up to be the Year of Programmatic Advertising for Pay TV and Network Service Providers in Europe

An overwhelming majority (87.4%) of network service provider executives agree that programmatic advertising delivered through smart/connected TVs and/or customer premises equipment (such as set-top boxes) will be an important source of revenue for network service providers and pay TV operators in Europe. These are among the findings of a recent BTR-100 survey of senior executives with European communications service providers across the full array of delivery mediums. The project was commissioned by Hoppr, an innovative…

IAB Internet Advertising Revenue Report for 2020 Shows 12.2% Increase In Digital Advertising, Despite COVID-19 Economic Impacts

As the world grapples with the ongoing ramifications of the COVID-19 pandemic, the digital advertising sector continues to show tremendous resilience.  In fact, according to the newly released "IAB Internet Advertising Revenue Report," conducted by PwC, digital advertising revenues increased by 12.2% in 2020 compared to 2019. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled Omniscreen Addressable TV Footprint "The second half of 2020 made up for the rather abrupt drop in advertising revenue…

In-Game Advertising Went Mainstream in 2020 as Pandemic Powered Innovation and Maturity of 2.7-Billion-Strong Global Gaming Market

In a new report from Bidstack, the leading gaming monetization and advertising platform, the London-based company explains how the impact of the pandemic led to a breakthrough year for in-game advertising in 2020. While national lockdowns disrupted out-of-home, sport sponsorship and in-venue advertising, video game consumption soared, and brands chased eyeballs into the virtual world. As global agencies and Fortune 500 companies jumped headfirst into the fast-growing and immersive medium that now counts 2.7 billion loyal…

inMotionNow Announces Merger with Lytho, a Leading Brand and Digital Asset Management Platform

Combination of Creative Workflow and Brand Management Platforms Will Provide Customers Powerful Simplicity to the Creative Content Lifecycle inMotionNow today announced the acquisition of Lytho, a brand management and digital asset management (DAM) platform. Lytho’s advanced digital asset management capabilities, content templating automations, and customizable brand portals complement inMotionNow’s industry leading creative workflow platform, inMotion ignite. Together, inMotionNow and Lytho provide a…

Talroo Announces Release of Talroo Ad Platform to Unify Talent Attraction Product Suite

New software unites job advertising, hiring events advertising, and recruitment marketing analytics in one easy-to-use solution Talroo, an award-winning talent attraction platform, announces today the release of Talroo Ad Platform (TAP), an all-in-one platform agnostic solution that brings Talroo's existing products together in a single talent attraction gateway. Those solutions include profile-driven programmatic job advertising product Talroo Pro, hiring events advertising product Talroo Events, and recruitment marketing…

Merkle Named A Leader Among Loyalty Solutions Providers

New analyst report recognizes Merkle’s pairing of tech with comprehensive packaged services for loyalty marketers Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, today announced that it ranked as a Leader in The Forrester Wave™: Loyalty Solutions, Q2 2021 by leading independent research firm, Forrester Research, Inc. The agency is recognized for its compelling loyalty experience management offering with the highest score possible in the solution vision…

Dialpad Announces Appointment of CMO and CHRO

UCaaS and CCaaS leader deepens executive bench to amplify brand awareness and drive company growth strategy Dialpad Inc., the industry leader in AI-powered communication and collaboration, today announced the appointment of two executives: Morgan Norman as Chief Marketing Officer (CMO) and Tasha Liniger as Chief Human Resources Officer (CHRO). The executive appointments come on the heels of a tremendous year for Dialpad including a $126M Series-E funding round, partnership with T-Mobile for Business, and…

The Ultimate Tool For B2B Commercial Teams, N.Rich’s ABM Platform is a One-Stop-Shop For Cross-Channel Ad Campaigns

Unlike Any Other ABM Platform, N.Rich's Free Self-Service UX Reduces ABM Program Launch From Months To Just A Couple Of Days In today's age, content is king. For businesses, this reality ultimately translates to a heavy reliance on advertising and content marketing in order to outrank competition and drive conversions. Commercial teams are constantly in need of resources to stay ahead of the game – without breaking the bank or falling short of expectations. The ever-present problem is that many advertising platforms cannot…

Reputation Acquires Nuvi, Leader in Social Customer Experience

Powerful Social Listening and Analytics Innovations are a Perfect Match for Robust Reputation Experience Management Platform Reputation, the global leader in reputation experience management (RXM), today announced it has acquired Nuvi, a robust social customer experience (CX) software company based in Lehi, Utah. Nuvi’s award-winning social listening and data visualization capabilities are a strong complement to Reputation’s innovative platform built for the next generation of experience management. Marketing Technology…

Empowering Programmatic Traders Through Continued Education 

Programmatic traders are the lifeblood of digital advertising, an industry expected to grow by more than 21% this year. That growth, however, has arguably come at a cost: New technologies and processes are released constantly, creating challenges for traders who are the key decision-makers and troubleshooters for live, in-market campaigns. According to a 2019 survey, 97% of traders reported that the increasing number of channels and formats makes their jobs more challenging. Marketing Technology News: MarTech Video…

Dialpad Receives 2021 CUSTOMER Magazine Voice Technology Excellence Award

Dialpad Contact Center honored for exceptional innovation and commitment to improving the customer experience Dialpad Inc., the industry leader in AI-powered communication and collaboration, announced today that TMC, a global, integrated media company, has named Dialpad Contact Center as a 2021 CUSTOMER magazine Voice Technology Excellence Award winner. Marketing Technology News: TOPdesk Is Recognized As A 2021 Gartner Peer Insights Customers’ Choice For IT Service… “Its Dialpad Contact Center solution…

Smart AdServer Achieves Top Ranking In “Most Secure Ad Platforms” Of 2020 According To Recent Analysis By Confiant

Global Independent Adtech Platform Credits Advanced Ad Security Technology and Strict New Client Standards According to advertising security leader, Confiant, Smart AdServer was shown to have the lowest security violations rate amongst sell side platforms in 2020. Building upon its 2020 Demand Quality Report data, which includes more than 100 platforms across 650 million impressions monitored, Confiant assessed that Smart AdServer ranked top among the leading performers across the entire data set for the year. Smart, a…

A Few of the Top Programmatic Job Advertising Providers 

The development of technology in various sectors has led to the formation of new ways of incorporating different technology into daily tasks to ease manual work and lessen the overall workload. Human resource management is also integrating technology and software into their work to increase speed and broaden the spectrum of efficiency. With the help of human resource technology, any company can manage tasks easily and conveniently. Marketing Technology News: MarTech Interview with Tobias Knutsson, CEO at Adverty…

Narrative & ID5 Enter a Joint Partnership to Help AdTech & MarTech Businesses Better Capitalize on Their Programmatic Advertising…

Narrative Delivers Seamless Access to ID5's Identity Solutions via the Narrative Data Streaming Platform; Joins ID5 Insider Partner Program To help businesses improve the return on investment of their programmatic advertising campaigns, Narrative, the Data Streaming Platform that makes it easy to buy, sell and win, and ID5, the independent identity solution for digital advertising, today announced a joint partnership to give Narrative Data Streaming Platform users access to ID5's offerings. The two companies also…