Affle to Acquire Jampp, A Leading Global Programmatic Marketing Company

Affle (India) Limited through its subsidiaries ("Affle"), announced that it has approved 100% acquisition of Jampp, a leading programmatic mobile marketing company. Jampp is a global platform that started in 2013 in Latin America (LATAM) and its largest teams continue to be based there. Marketing Technology News: Avatier Unveils 2021 Spring Release Identity Anywhere Suite Jampp's programmatic mobile advertising platform is used by leading app marketers to acquire new users and also to drive repeat usage and…

Hivestack And Bombora Bring B2B Intent Measurement To Programmatic DOOH Marketing Worldwide

Companies integrate product streams to offer B2B marketers the ability to attribute Bombora Company Surge® to programmatic DOOH exposure Hivestack, the global adtech leader in programmatic digital out-of-home (DOOH) advertising, has partnered with Bombora, the market leader in the B2B intent data space, to drive innovation in measurement for programmatic DOOH. The collaboration enables marketers that use the Hivestack DSP to understand whether offline, exposed-to-programmatic-DOOH audiences in the physical world exhibited…

Doceree Launches First “Text-Based Programmatic Ads” in Rx Drug Marketing

With the innovative feature, the company aims to create an environment that is conducive for digital ways of working for Rx dug brands Text-based programmatic ads to facilitate ease of approval and ease of optimization, resulting in better efficiency of digital campaigns Doceree Inc, the first global network of endemic platforms for programmatic marketing, launched on Wednesday first Text-based Programmatic Ads for Pharmaceutical brands with a view to making Rx drug marketing effective and efficient. The company is on a…

Improving Marketing Decision-making Key to Programmatic Adtech

New Guide Includes Range of Recommendations for Media Buyers Media buyers should follow five key criteria when venturing into the complex and opaque ecosystem of third-party data that is designed to help them target their programmatic digital media buys. The criteria are part of “Data Sources for Media: A Buyer’s Guide,” a comprehensive new report from the ANA Trust Consortium, which was launched by the ANA in 2019 in partnership with ANA general counsel Reed Smith to restore trust in the marketing ecosystem. The Guide is…

Joveo Augments Marketing and Channel Leadership to Accelerate Programmatic Recruitment Advertising Growth Worldwide

Company appoints new Vice President of Global Marketing, and Vice President of Partnerships and Business Development Joveo, the global leader in programmatic recruitment advertising technology, today announced the appointment of two strategic hires to its leadership team: Shehzad Karkhanawala joined as Vice President, Global Marketing, and Dan Sapir joined as Vice President, Partnerships and Business Development. The addition of these leaders to Joveo’s executive team will enable the company to further scale globally and…

Affle to Acquire Mediasmart, a Mobile Programmatic and Proximity Marketing Company in Europe

Affle to Acquire Mediasmart, a Mobile Programmatic and Proximity Marketing Company in Europe Affle (India) Limited, the leading consumer intelligence technology company, today announced the signing of a definitive agreement to acquire Spain headquartered Mediasmart, a self-serve mobile programmatic and proximity marketing platform. Mediasmart provides advertisers, trading desks and agencies an integrated mobile advertising platform with unique incremental impact measurability for Proximity and App marketing campaigns.…

Google Marketing Platform May End ‘Church and State’ Separation in Programmatic (Here’s Why That’s Okay)

Last month, Google surprised the adtech world by rebranding AdWords and merging two of its best-known brands -- DoubleClick and Google Analytics -- into what it now calls the Google Marketing Platform (GMP). The move is a sign of how dramatically digital marketing has changed over the last few years. Google first launched its cash-cow AdWords product in 2000, four years before Facebook arrived on the scene and seven before Twitter and the iPhone. It acquired Urchin in 2005, rebranding it to Google Analytics, and…

Rakuten Marketing Powers Programmatic Prospecting Ad Solution with New Artificial Intelligence and Machine Learning Technology

Predictive AI Helps Brands Discover New, Previously Untapped Customers Who Are Ready to Buy Rakuten Marketing has released a new edition of its high-performing programmatic Prospecting product, taking online advertising to an all new level of performance by connecting brands with relevant, in-market audiences they wouldn't have otherwise found. This new, market-leading edition of Rakuten Marketing Prospecting is powered by proprietary artificial intelligence (AI) and machine learning (ML) technology, and unique Rakuten…

MediaMath Brings Programmatic Influencer Marketing Solution to Its Stable

MediaMath, the leading independent programmatic company for marketers, announced its strategic partnership with ROI Influencer Media. This heralds the convergence of adtech strategies with influencer marketing in MediaMath's existing host of services. The partnership will amplify marketers’ capabilities to purchase influencer solutions programmatically using CPMs. It will enable customers to make real-time bidding on influencer marketing using adtech-driven programmatic solutions. MediaMath partnering with ROI Influencer…

Jabmo Unveils Its PowerPak Agency ABM Solution, A Game Changer For Digital Marketing Agencies

B2B marketing agencies can now leverage Jabmo’s technology platform, IP company database, and proven expertise for highly targeted B2B ad campaigns. Jabmo, the leading provider of Account-Based Marketing (ABM) solutions to the manufacturing and life sciences industries, announces the release of its PowerPak Agency ABM Solution for account-based IP advertising. With this subscription-based, self-service offering, B2B marketing agencies and professionals can access Jabmo’s curated IP company audience segments to launch highly…

Why Brand Purpose is the Future of Impactful Marketing

Every marketer has been faced with a moment of uncertainty in their career. It’s the type of tipping point where they question whether they’ve made the correct decision or have gone too far outside the lines. These moments can be defining and differentiating for a brand, but when marketers rightly take the risk and choose the road less traveled, they can have true impact and influence. The COVID-19 pandemic changed consumers’ habits and lifestyles as they were suddenly required to stay home and keep distant from friends…

Marketing Technology Highlights of The Week: Featuring UiPath, Auth0, Vungle, Precisely and more!

Social media is not only crucial for marketing and sales today, it is important to use it to understand key metrics that help uncover more about your brand traction online. Looking for some martech and marketing tips that can help? Catch more in this weekly highlight by MarTech Series: ______ MarTech Quote-of-the-Week! Before implementing any new marketing technologies, it’s important to really understand the clear and measurable business outcomes and metrics that the organization is driving to enable CX transformation.…

Full Sail Partners Promotes Lindsay Diven, CPSM, To New Role As Blackbox Connector Marketing & Sales Manager

Full Sail Partners has promoted Lindsay Diven, CPSM to the Blackbox Connector Marketing & Sales Manager role. Full Sail Partners, a Deltek Premier Partner, is pleased to announce the promotion of Lindsay Diven, CPSM, from Senior Deltek CRM Consultant to Blackbox Connector Marketing & Sales Manager. In this new position, she will be managing the marketing and sales efforts for the Blackbox Connectors, which integrates Deltek Vantagepoint and Vision to outside applications including Client Feedback Tool,…

How Are Leading Marketers Redefining The Content Marketing Experience?

Content has always been the king, and it holds true even today! More than 85% of today's brands use content marketing, but less than half of them do content marketing the right way. Content marketing unfolds a lot of hidden corners of the brand that even seasoned marketers are unaware of. Although content marketing is the need of the hour – your customer wants information, right information at the right time in the right place – and only the perfect content creation makes this possible. See, how a few stellar brands have…

Darren Walsh Joins InMobi as Head of Programmatic Demand for Europe

InMobi, the world's leading independent marketing cloud, announced Darren Walsh has joined the company as Head of Programmatic Demand, InMobi Exchange, Europe. Based in London, Darren is tasked with scaling up InMobi’s relationships with the major UK agency groups, both in their home market and across the continent. His role also includes the management of existing client-direct, managed and DSP relationships. He reports to Andrew Powell, VP & MD, EMEA. Marketing Technology News: Strata Introduces Identity…

Syxsense Welcomes Dave R Taylor As Chief Marketing Officer – Invests To Expand On Growth

Syxsense, a global leader in IT and security management solutions is excited to announce it has added marketing powerhouse Dave R Taylor to their expanding executive team as CMO. Dave comes from a strong background in IT Security and Management as one of the original founding team members of LANDesk Software (now Ivanti) and years as marketing VP at security giant WatchGuard. Dave will draw on that experience to accelerate an already brisk growth rate at Syxsense. Marketing Technology News: Seventy-Four Percent of…

Seventy-Four Percent of Pharmaceutical Marketing Executives Say Changes in Third-Party Cookie Management Will Be Impactful or Very Impactful…

Trinity Life Sciences, a leader in global life sciences commercialization solutions, is sharing findings from its latest TGaS Advisors’ brief entitled Changes in Third-Party Cookie Management and Their Effects on Pharmaceutical Brands. The paper finds that although most respondents did not have a clear understanding of the changes in third-party cookie management, 74 percent of pharma marketing executives say the changes will be impactful or very impactful on their media plans. However, less than half of those companies…

Tech CMOs Shift Marketing Efforts to The Digital Relationship

Interviews with tech CMOs and Marketers at large brands reveals a shift in marketing focus Following detailed interviews with CMOs from large technology brands, five trends surfaced that reveal a shift in focus from lead generation to building digital relationships. The 50+ page Technology CMO outlook report unlocks deep insights and thinking from marketing leaders, to understand how they helped to not only navigate unprecedented challenges but unlock business value and opportunity from it too. Marketing…

Marketing Architects Takes the Next Step in Automated Media Buying

All-Inclusive TV advertising leader improves media buying efficiencies through an automated solution. All-Inclusive TV agency Marketing Architects has announced new advancements to Annika®, its media-buying platform. These updates focus on evolving its proprietary artificial intelligence to improve the efficiency and adaptability of media buys. Marketing Technology News: Venus Media Group’s Latest Event Explores Health and Wellness Marketing Strategies To Connect… “Annika’s advancements help our…

Simpli.fi Shortlisted for Masterclassing 2021 Effective Digital Marketing Awards

Simpli.fi, a leader in programmatic advertising and agency management software, announced that the company is shortlisted for the Masterclassing 2021 Effective Digital Marketing Awards in the Most Effective Retail Campaign and Most Effective Attribution Solution categories. The Masterclassing Effective Digital Marketing Awards are selected by a judging panel of leading global brand marketers and celebrate distinction in digital marketing across 28 categories. Marketing Technology News: OneTrust is “Leading the Market…