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DQ Selects MWWPR as Public Relations Agency of Record

Agency Focused on Transformational Campaigns to Modernize Dairy Queen MWWPR, one of the top global independent public relations agencies, announced it has been selected as the public relations agency of record by American Dairy Queen Corporation (ADQ). The global quick service restaurant (QSR) brand has more than 4,600 locations in the U.S. and is known for making happy with its food and treats. The DQ® brand engaged a search consultant for its first-ever formal public relations agency search, and MWWPR was selected from…

5W Public Relations CEO, Ronn Torossian Interviewed on Amazing Business Radio

5W Public Relations, one of the largest independently-owned PR firms in the US, announces Founder and CEO, Ronn Torossian has been interviewed on the Amazing Business Radio podcast by customer service expert, Shep Hyken. The episode, titled, Crisis Management and the Customer Experience, dives into strategies for managing PR and global crisis while strengthening your relationship with your customers. The episode is now available everywhere you listen to podcasts including iTunes, Spotify, Google Podcasts, iHeart Radio and…

5W Public Relations to Support Insight and Data Promotion for SaaS Platform and Trends Data Provider SEMrush

5W Public Relations, one of the largest independently-owned PR firms in the U.S., has been selected to handle insights and data promotion for the online visibility management and content marketing SaaS platform, SEMrush. Based out of Boston, MA, SEMrush is used by over 5 million marketing professionals in over 140 countries, and offers 40 tools for search, content, social media, and market research. Marketing Technology News: Contentcal Raises £2.5 Million From Fuel Ventures to Drive Customer Growth and Product Innovation…

Innovative Service Contracting Software Platform Xoi Selects Ripley PR as Public Relations Agency of Record

XOi Technologies announces partnership with experienced global home service, B2B and technology PR agency to expand brand awareness and thought leadership  XOi Technologies, a Nashville-based company that provides the cloud-based mobile application XOi Vision to simplify the work of residential and commercial service technicians and transform the customer experience, has selected Ripley PR as its public relations agency of record to continue growth, increase brand awareness and establish its team of experts as thought…

Screen-Free Learning Platform, Yoto, Selects 5W Public Relations as Agency of Record

5W Public Relations, one of the largest independently-owned PR firms in the U.S., announces today that it has been chosen as agency of record for children's screen-free audio platform, Yoto. The account will be managed by 5WPR's parenting specialty team who bring a combination of industry-leading capabilities in health & wellness, with a long-history of expertise in consumer brands. Marketing Technology News: Raydiant Releases Virtual Room With Support From T-Mobile to Help Industries Adjust The COVID-19 outbreak…

Premium Sports Nutrition Brand, Isopure, Selects 5W Public Relations as Agency of Record

5W Public Relations, one of the 15 largest independently-owned PR firms in the U.S., has been named agency of record for premium sports nutrition brand, Isopure. 5WPR's Health Division will be responsible for the brand's media relations strategy including product placement and reviews, brand features, thought leadership with the executive team and the brand's roster of athletes, success stories and more. Isopure delivers high-quality, effective and innovative performance nutrition protein powders and drinks that fuel…

The Silver Telegram Launches The PR Playbook Podcast, The First Agency Podcast That Gives Brands DIY Instructions on Public Relations

Founder and CEO of The Silver Telegram, Ronjini Joshua, Launches The PR Playbook, A Business Podcast To Give Brands Communications Insights and Actionable Tips The Silver Telegram, A media-focused PR agency for technology brands, launches The PR Playbook Podcast, a show about the business of communications and DIY instructions educating brands on modern public relations. The PR Playbook Podcast is a spinoff of The PR Playbook, a book published as an essential PR guide for startups, entrepreneurs and lean organizations.…

Viamedia Ramps Up with Bob Gold & Associates as Public Relations Agency of Record

Cable Pioneers Mark Lieberman and Bob Gold Team to Promote the Power of Local and Cross-Media Advertising Viamedia, the leading cross-media local advertising company for independent video providers, has selected Bob Gold & Associates, a nationally recognized boutique public relations and marketing agency, as its public relations agency of record. The agency will help promote Viamedia’s comprehensive suite of advanced video and digital advertising solutions. To kickstart 2020, @ViamediaTV has teamed up with…

Androvett Legal Media & Marketing Hires April Arias as Public Relations Manager

Androvett Legal Media & Marketing, a full-service marketing and public relations agency based in Texas, is pleased to announce the addition of April Arias as public relations manager. Ms. Arias, who will be part of Androvett's Houston office, joins the company with more than six years of media and public relations experience, along with nearly 18 years as an award-winning broadcast journalist. "Androvett has long been a respected leader in the industry, so to join this incredible team…

Wise Public Relations Taps Three-Time SURVIVOR Player Aubry Bracco as VP of Social Media & Digital Marketing

Proven Digital Content Producer And Creative Strategist to Lead Social Media And Marketing Practice Area For Fast-Growing Independent Marketing Agency Wise Public Relations, Inc., the integrated marketing agency, announced that three-time SURVIVOR player and digital content guru, Aubry Bracco, has been named Vice President, Social Media & Digital Marketing. In this role, Bracco will lead the agency’s growing social media and digital marketing division to deliver strategic brand content and community management,…

Trustgrid Selects William Mills Agency for Public Relations Services

William Mills Agency, an independent public relations and marketing firm specializing in the financial industry, has been chosen to provide public relations services for Trustgrid, a pioneer and leader in connecting centralized applications to distributed data sets. Marketing Technology News: LinkedIn Veteran Doug Camplejohn Joins as EVP & GM of Salesforce Sales Cloud For fintech companies and other enterprise software providers challenged with integrating applications to core banking data held in customer’s…

NextGen Leads, a Top-Tier Insurance Lead Generation Platform, Partners with Clearpoint Agency for Public Relations and Marketing…

Award-Winning PR Firm Hired to Provide Strategic Integrated Communications Program for Insurance Sales Leads Company Founded by EX-Googler Clearpoint Agency, a public relations (PR) and digital marketing firm, announced it is leading public relations and marketing communications for NextGen Leads, a top-tier health, Medicare and auto insurance sales leads company. @ClearpointPR is leading public relations and marketing communications for NextGen Leads Clearpoint is managing PR strategy, media relations, social media and…

Personalizing PR: How New Trends in Tech Provide a Human Touch to Public Relations

Artificial intelligence is the foundation of our digital world. Today’s tech-savvy organizations are using AI and machine learning to transform the customer experience, make data-driven decisions, and decipher vast amounts of information pouring in from the far reaches of the digital realm. At the core of each action is a tool making it possible. Today, there is a wide world of tech tools available to implement. Media and marketing teams eagerly adopt tech tools by the dozens, organizations worldwide are actively pursuing…

CleverTap Names Walt & Company US Public Relations Agency of Record

Walt & Company, an award-winning Silicon Valley tech public relations and social media agency, announced that it has been selected by CleverTap as its U.S. public relations agency of record. CleverTap is the leading AI-powered customer lifecycle and user retention platform that helps brands maximize user lifetime value. Marketing Technology News: 4C Recognized in Gartner’s New Market Guide for Integrated Media Planning Tools "Recognizing the importance of building brand value and loyalty in the exploding global…

Omnicom Public Relations Group Appoints Erin Lanuti to New Chief Innovation Officer Role

Omnicom Public Relations Group (OPRG) announced the appointment of Erin Lanuti as Chief Innovation Officer. In this new position, Lanuti will be responsible for digital innovation and product development, working closely with all agencies to scale and build performance-driven offerings in areas such as social media, content marketing, creative, influencer marketing, media relations, SEO and ecommerce. Lanuti will report to OPRG CEO Karen van Bergen and be based in New York. "Erin has a proven track record of building and…

Micro-Influencers, Journalism’s Comeback and Live Video Top Trends for Public Relations in 2019

Affect Releases PR and Digital Marketing Predictions for the New Year As the PR and marketing landscape continues to transform, most professionals in the industry are expanding their service offerings and adapting their communications strategies to remain innovative and results-focused. With branded content on the rise and shrinking editorial staff at media outlets, communications professionals have to get more creative as they plan campaigns for 2019 and beyond. Micro-influencers, Journalism’s Comeback and Live…

JoTo PR Reveals Value of Disruptive Public Relations in B2B Marketing Podcast

As digital media continues to gain on traditional channels—consumption of online news rose from 38% to 43% last year, while television fell from 57% to 50%—and as the total number of media outlets continues to grow, brands are challenged by widely dispersed audiences and negative stories that spread faster than ever. To help business-to-business (B2B) executives navigate today's shifting and often-volatile media landscape, Karla Jo Helms of JoTo PR strapped on her boots and forayed into the quagmire in a recent If You Market…

Franchise 500 Brands Rank Fishman PR as No. 1 Public Relations Firm in Franchising

Franchise PR Firm Earns Top Spot in Entrepreneur Magazine's 'Best in Service' Supplier List Fishman PR, a national agency specializing in PR, content marketing and social influencer relations to help franchise brands grow, has been recognized as the top public relations firm for franchise companies in Entrepreneur magazine's inaugural "Best in Service" ranking of top franchise industry suppliers. The industry-leading agency, founded in 1991, was ranked by franchisors as the No. 1 public relations firm in the space in…

Cramer-Krasselt’s Integrated, Marketing-Driven Approach to Public Relations Continues to Win Top Industry Awards

Leading integrated marketing agency Cramer-Krasselt (C-K) won eight industry awards for its public relations and social media work last month. The awards highlight C-K's data-inspired, real-time, tech-integrated approach to telling clients' stories globally across multiple relevant channels. The awards range from local to national recognition, including two Silver Anvil awards recognizing C-K's global campaigns. The Silver Anvils are sponsored by the Public Relations Society of America (PRSA) and recognize the best in…

Three Misconceptions About Public Relations

If you are looking for media coverage, you’ve come to the right place. Successful PR is simple. Here are the steps. Generate interesting stories consistently. Pitch your stories to writers who create content for an audience you’re interested in. Analyze results, rinse and repeat. It’s a simple process to follow, like keeping the count when you’re dancing. 1–2–3, 1–2–3, 1–2–3. However, in our experience, this might not be what you’re thinking about when you think about PR. You’re racing to the desired outcome —…