PeopleScout’s UK-Based Talent Advisory Team, TMP Holdings Limited (“TMP”), Wins the Employee Engagement Award at the 2021…

Recognition awarded for the company's work with King's College Hospital NHS Foundation PeopleScout won the highly competitive Employee Engagement award at the 2021 RAD Awards for its work with King's College Hospital NHS Foundation Trust. The judges described the campaign as "topical, timely, brave and rewarding." The judges added that "everything was aligned for this project, and it's a very well-deserved winner." Marketing Technology News: SuiteCentric Ranks No. 62 on Inc. Magazine’s List of California’s…

Joveo Augments Marketing and Channel Leadership to Accelerate Programmatic Recruitment Advertising Growth Worldwide

Company appoints new Vice President of Global Marketing, and Vice President of Partnerships and Business Development Joveo, the global leader in programmatic recruitment advertising technology, today announced the appointment of two strategic hires to its leadership team: Shehzad Karkhanawala joined as Vice President, Global Marketing, and Dan Sapir joined as Vice President, Partnerships and Business Development. The addition of these leaders to Joveo’s executive team will enable the company to further scale globally and…

Fishbat Explains the Vital Role Patient Recruitment Advertising Will Play in 2020

With the start of a new year comes the launch of new promotional strategies for companies. This is no different for those that are active in the clinical trial recruitment space. Given the number of tools that can be used to boost engagement and enrollment rates, it can be difficult to know where to begin. To mitigate the process, fishbat explains the vital role patient recruitment advertising will play in 2020. One of the ways that patient recruitment advertising will play in 2020 is in how applicants are targeted. In…

Study Reveals Traditional Digital Advertising Rules Don’t Apply in Clinical Trial Recruitment

Original Research to Be Presented at Digital Pharma East Syneos Health, the only fully integrated biopharmaceutical solutions organization, released a study providing real-world patient insights into the effectiveness of digital advertising to speed clinical trial recruitment. Research highlights of the study, which was conducted by the Company’s Communications business, will be presented at Digital Pharma East in Philadelphia, PA. The study, conducted online with 432 patients in the United States with epilepsy and…

ServiceSource Expands Recruitment into New U.S. Markets

Company Adopts Hiring Strategies for a Hybrid Workforce ServiceSource International, Inc. (NASDAQ: SREV), the customer journey experience company, today announced it will expand the markets where it recruits employees, offering new virtual work roles across eight southern U.S. states. Marketing Technology News: MarTech Interview with Vanessa Otero, Founder and CEO at Ad Fontes Media “When you combine our total rewards compensation, leave and medical benefits with our caring culture and the ability to…

P&G and GLAAD Announce “The Visibility Project” and Release New Research to Advance LGBTQ Visibility in Advertising

P&G commits more than $1 million over three years and partners with GLAAD to bring together brands and agencies working to advance LGBTQ inclusion in advertising New GLAAD and P&G study of 200 senior marketing and advertising professionals finds executives recognize LGBTQ inclusion as a force for positive social change, yet concerns exist around response from LGBTQ community if representation is not authentic Today, Procter & Gamble (P&G) and GLAAD, the world’s largest lesbian, gay, bisexual, transgender…

Bayard Advertising Welcomes Back Cody Harker As Senior Director, Insights & Strategy

Cody Harker joins Bayard as an established marketer with nearly a decade of experience in programmatic media buying, digital strategy, program management, and analytics. Marketing Technology News: MarTech Alliance Learning Membership Most recently, Cody served as director of Transportation Marketing Group (TMG), a division of Thruline Marketing, a role in which he oversaw all functions of its transportation and logistics recruitment marketing business.  Under his direction, TMG added numerous products and programs to…

Appcast to Host Live Webinar on Q1 2021 Labor and Recruitment Market Trends on April 15, 2021

Appcast founder and CEO Chris Forman will present new data on today’s tightening labor market and provide actionable tips to help hiring organizations remain competitive WHAT As the U.S. economy begins to reopen and organizations ramp up hiring efforts, new data reveals a concerning reduction in job seeker engagement in Q1 2021. The sudden rise in demand for workers and reduction in supply of candidates is leading to an increase in talent acquisition (TA) costs and more open roles without enough applicants.…

A Few of the Top Programmatic Job Advertising Providers 

The development of technology in various sectors has led to the formation of new ways of incorporating different technology into daily tasks to ease manual work and lessen the overall workload. Human resource management is also integrating technology and software into their work to increase speed and broaden the spectrum of efficiency. With the help of human resource technology, any company can manage tasks easily and conveniently. Marketing Technology News: MarTech Interview with Tobias Knutsson, CEO at Adverty…

Recruitment Myth Busted: It’s Just Not True That Only D&I Focused Job Boards Reach Diverse Candidates

Appcast research finds that by advertising jobs across a wide variety of traditional sites – even those without a primary focus on reaching candidates from underrepresented backgrounds – hiring organizations can reach a diverse audience Appcast, the global leader in programmatic recruitment advertising technology and services, today unveiled new data from its latest study titled, “Diversify Your Candidate Sources to Increase Diversity.” Additionally, to provide hiring organizations real-time insight into…

Aptitude Research Examines Benefits of Programmatic Job Advertising

Significant Efficiencies and Measurable Cost Savings Cited as Irrefutable Validation to Pivot Away from Traditional Models PandoLogic, the world’s leading provider of programmatic recruitment advertising, shared findings from recent report conducted by Madeline Laurano, principal analyst at the talent acquisition industry firm Aptitude Research. Laurano presented the primary research, titled “Don’t Get Left Behind: The Programmatic Revolution Starts Now,” at this week’s Spring HR Tech Conference. Marketing…

Programmatic Job Advertising Leader Joveo Bolsters European Leadership; Hires Raja Balachandran and Karim Jelatat to Drive Growth in the…

Seasoned Digital Advertising and Recruitment Marketing Leaders to Drive Company’s Expansion in Europe Joveo, the global leader in programmatic recruitment advertising technology, appointed Raja (Raj) Balachandran as its General Manager, UK, and Karim Jelatat as its General Manager, France. Raj and Karim will spearhead Joveo’s growth, customer success, and partnership initiatives in Europe. Marketing Technology News: With $800,000 Donation, Alliance Data Extends Its Support Of National Girls’ Empowerment… Raj brings with…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements Intentwise, Joveo, Coinstar, Ogury, and NOM. Intentwise Adds API and Connectors to Help Agencies and Advertisers Intentwise, the SaaS platform that helps brands, sellers and agencies enhance advertising performance on Amazon,  announced the release of an API and data connectors. Agencies and direct advertisers can now seamlessly integrate advertising data from Amazon into their internal…

Programmatic Job Advertising Leader Joveo Launches Industry-First Cookieless Candidate Tracking Capability

Joveo’s new feature dramatically enhances transparency, conversion data accuracy, and performance optimization capabilities for recruitment marketing teams worldwide Joveo, the global leader in programmatic recruitment advertising technology, announced the launch of its cookieless candidate tracking capability, the first of its kind in the recruitment marketing ecosystem. In the job advertising space today, cookies are commonly used as a way to track online job seeker behavior and understand their journeys along the…

DMS Launches New Digital Advertising Technology To Support Latest Consumer Shopping Trends

Digital Media Solutions (DMS) Inc., an innovative global solutions provider of digital performance advertising and a connection point between digital advertising clients and their prospective customers, has noted that online comparison shopping has quickly become part of the "new normal" for consumers when making purchase decisions. In response to this new digital shopping trend, Digital Media Solutions has launched DMS Exchange to match high-intent consumers with the brands that provide the products and services they need.…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Clear Ads, Strategus, Joveo, AcuityAds, and Playbook Media. Amazon Advertising Demand Side Platform Agency Clear Ads Dominates DSP Business UK George Meressa is a leading paid-advertising expert and founder of Clear Ads, an Amazon Advertising Demand Side Platform (DSP) agency currently dominating DSP business in the UK. Specializing in the field since 2009, Clear Ads has extensive…

Programmatic Job Advertising Leader Joveo Hires Dwane Lay to Bolster Customer Success Leadership

Former HR and talent acquisition leader, customer experience expert, and leading authority on HR organizational processes, to further enhance Joveo’s best-in-class customer experience Joveo, the global leader in programmatic recruitment advertising technology, announced the appointment of Dwane Lay as Global Head of Customer Success. Dwane will be responsible for driving recruitment marketing success and leadership for Joveo’s global customer base, including direct employers, staffing and advertising agencies, RPOs, and…

Programmatic Job Advertising Leader Joveo Appoints Jennifer Terry-Tharp as VP of Strategic Initiatives

Talent acquisition, employment branding, and HR tech visionary to serve as the “voice of the customer” on Joveo’s leadership team Joveo, the global leader in programmatic recruitment advertising technology, announced today the appointment of Jennifer Terry-Tharp as Vice President of Strategic Initiatives. Jenn will lead multiple cross-functional initiatives that are focused on delivering exceptional experiences to Joveo’s current and future customers. With more than 20 years of experience leading multiple full…

Programmatic Job Advertising Leader Joveo Appoints Mike Werner as Global Head of Sales

Joveo, the global leader in programmatic recruitment advertising technology, announced today the appointment of Mike Werner as Vice President and Global Head of Sales. Werner will lead Joveo’s sales organization and further accelerate the company’s exponential revenue growth across global markets. Werner brings to Joveo more than 20 years of advertising technology, sales, and channel leadership experience. Most recently, he served as Co-Founder and President of Eyelevel.ai, an AI-based conversational advertising solution.…

MediaKind Delivers Enhanced Advertising Portfolio to Unlock Monetization Potential of Advertising and Alternate Content

Modular PRISMA Core and PRISMA Edge products deliver tailored and full standards-based capabilities in support of advertising and alternate content insertion/replacement use cases across broadcast & IP networks New enhancements include ad routing policy and ability to rewrite and modify received SCTE-35, enabling information to be leveraged by downstream components within system MediaKind’s Advertising portfolio addresses application and use cases such as (server-side) Dynamic Ad Insertion (DAI) across all ABR…