Joveo Augments Marketing and Channel Leadership to Accelerate Programmatic Recruitment Advertising Growth Worldwide

Company appoints new Vice President of Global Marketing, and Vice President of Partnerships and Business Development Joveo, the global leader in programmatic recruitment advertising technology, today announced the appointment of two strategic hires to its leadership team: Shehzad Karkhanawala joined as Vice President, Global Marketing, and Dan Sapir joined as Vice President, Partnerships and Business Development. The addition of these leaders to Joveo’s executive team will enable the company to further scale globally and…

Fishbat Explains the Vital Role Patient Recruitment Advertising Will Play in 2020

With the start of a new year comes the launch of new promotional strategies for companies. This is no different for those that are active in the clinical trial recruitment space. Given the number of tools that can be used to boost engagement and enrollment rates, it can be difficult to know where to begin. To mitigate the process, fishbat explains the vital role patient recruitment advertising will play in 2020. One of the ways that patient recruitment advertising will play in 2020 is in how applicants are targeted. In…

Study Reveals Traditional Digital Advertising Rules Don’t Apply in Clinical Trial Recruitment

Original Research to Be Presented at Digital Pharma East Syneos Health, the only fully integrated biopharmaceutical solutions organization, released a study providing real-world patient insights into the effectiveness of digital advertising to speed clinical trial recruitment. Research highlights of the study, which was conducted by the Company’s Communications business, will be presented at Digital Pharma East in Philadelphia, PA. The study, conducted online with 432 patients in the United States with epilepsy and…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements Intentwise, Joveo, Coinstar, Ogury, and NOM. Intentwise Adds API and Connectors to Help Agencies and Advertisers Intentwise, the SaaS platform that helps brands, sellers and agencies enhance advertising performance on Amazon,  announced the release of an API and data connectors. Agencies and direct advertisers can now seamlessly integrate advertising data from Amazon into their internal…

Programmatic Job Advertising Leader Joveo Launches Industry-First Cookieless Candidate Tracking Capability

Joveo’s new feature dramatically enhances transparency, conversion data accuracy, and performance optimization capabilities for recruitment marketing teams worldwide Joveo, the global leader in programmatic recruitment advertising technology, announced the launch of its cookieless candidate tracking capability, the first of its kind in the recruitment marketing ecosystem. In the job advertising space today, cookies are commonly used as a way to track online job seeker behavior and understand their journeys along the…

DMS Launches New Digital Advertising Technology To Support Latest Consumer Shopping Trends

Digital Media Solutions (DMS) Inc., an innovative global solutions provider of digital performance advertising and a connection point between digital advertising clients and their prospective customers, has noted that online comparison shopping has quickly become part of the "new normal" for consumers when making purchase decisions. In response to this new digital shopping trend, Digital Media Solutions has launched DMS Exchange to match high-intent consumers with the brands that provide the products and services they need.…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Clear Ads, Strategus, Joveo, AcuityAds, and Playbook Media. Amazon Advertising Demand Side Platform Agency Clear Ads Dominates DSP Business UK George Meressa is a leading paid-advertising expert and founder of Clear Ads, an Amazon Advertising Demand Side Platform (DSP) agency currently dominating DSP business in the UK. Specializing in the field since 2009, Clear Ads has extensive…

Programmatic Job Advertising Leader Joveo Hires Dwane Lay to Bolster Customer Success Leadership

Former HR and talent acquisition leader, customer experience expert, and leading authority on HR organizational processes, to further enhance Joveo’s best-in-class customer experience Joveo, the global leader in programmatic recruitment advertising technology, announced the appointment of Dwane Lay as Global Head of Customer Success. Dwane will be responsible for driving recruitment marketing success and leadership for Joveo’s global customer base, including direct employers, staffing and advertising agencies, RPOs, and…

Programmatic Job Advertising Leader Joveo Appoints Jennifer Terry-Tharp as VP of Strategic Initiatives

Talent acquisition, employment branding, and HR tech visionary to serve as the “voice of the customer” on Joveo’s leadership team Joveo, the global leader in programmatic recruitment advertising technology, announced today the appointment of Jennifer Terry-Tharp as Vice President of Strategic Initiatives. Jenn will lead multiple cross-functional initiatives that are focused on delivering exceptional experiences to Joveo’s current and future customers. With more than 20 years of experience leading multiple full…

Programmatic Job Advertising Leader Joveo Appoints Mike Werner as Global Head of Sales

Joveo, the global leader in programmatic recruitment advertising technology, announced today the appointment of Mike Werner as Vice President and Global Head of Sales. Werner will lead Joveo’s sales organization and further accelerate the company’s exponential revenue growth across global markets. Werner brings to Joveo more than 20 years of advertising technology, sales, and channel leadership experience. Most recently, he served as Co-Founder and President of Eyelevel.ai, an AI-based conversational advertising solution.…

MediaKind Delivers Enhanced Advertising Portfolio to Unlock Monetization Potential of Advertising and Alternate Content

Modular PRISMA Core and PRISMA Edge products deliver tailored and full standards-based capabilities in support of advertising and alternate content insertion/replacement use cases across broadcast & IP networks New enhancements include ad routing policy and ability to rewrite and modify received SCTE-35, enabling information to be leveraged by downstream components within system MediaKind’s Advertising portfolio addresses application and use cases such as (server-side) Dynamic Ad Insertion (DAI) across all ABR…

ADLINE – Launches AI Based Digital Marketing Platform to Simplify Advertising and Marketing for Everyday Marketers

Oslo based SaaS company ADLINE is a marketing platform that promises to streamline digital marketing and advertising,and eliminates the exhausting task of monitoring several channels separately for a thorough analysis and overview of effective marketing.  Supported by 5 million NOK in recent investments this one stop shop tool is now set to take the markets by storm in the Nordics and internationally Adline will fit in with everyday marketers or business owners, marketing teams or agencies looking for a simple system for…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from PowerInbox, iClick, Joveo, Unruly, Voxnest, Comscore, and BroadbandTV Corp. Email Advertising is No Joke! PowerInbox & The Motley Fool Host April Fool’s Day Webinar to Show How e-Newsletter Ads Drive Brand Engagement PowerInbox, the trusted audience engagement and digital monetization partner for publishers, announced it has partnered with The Motley Fool to host a special April…

Digital Recruitment Marketing Agency Launches Free COVID-19 Resumé Database To Help People Impacted Find Work

Bayard Advertising Agency, a 97-year old, well-known employer brand and recruitment marketing agency, with offices throughout the US and abroad, announced it is creating a COVID-19 resumé and jobs database which is 100% free to employers and employees. The site, www.HiringAgain.com, lets people whose jobs were lost be reachable by compassionate employers that are hiring and want to help. Employers who are hiring during this time can even post their opportunities. Marketing Technology News: AT&T to Deploy the…

AdTech Roundup: Top Things in Advertising Technology

Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from MG Motor UK, Dealers United, Veritone Inc., Bayard Advertising Agency, and NCSolutions. MG Motor UK Makes Play for In-Game Advertising in DiRT Rally 2.0, in Collaboration With Bidstack, Codemasters and tmwi MG Motor UK has become the first automotive manufacturer to champion in-game advertising in real-time. Working with leading native in-game advertising provider Bidstack and…

Bayard Advertising Agency Welcomes Back Industry Leader, Kyle Leigh

Bayard Advertising Agency, Inc., a full-service digital advertising agency focused on recruitment advertising, enrollment/lead generation and employment branding, is excited to announce the return of Kyle Leigh as Vice President, Strategy & Technology. Kyle began his career at Bayard, having built and grown many of the agency's digital offerings.  This included starting the agency's programmatic job advertising product, AppFeeder. Marketing Technology News: Pixalate Releases 2019 App-ads.txt and Ads.txt Trends…

AdTech Roundup: Top Things in Advertising Technology

Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements Merkle, Firefly, Fishbat, Perion Network Ltd, SQAD, Atmosphere, Digital Remedy, SOPHOLA, Inc, DoubleVerify and MediaMath. Merkle Releases Q4 2019 Digital Marketing Report, Showcasing Impressive Growth for Amazon and Varying Trends for Google Merkle, a leading technology-enabled, data-driven performance marketing agency, has released its Q4 2019 Digital Marketing Report (DMR), a…

Fishbat Discusses Top 5 Considerations for Building Digital Ad Campaigns for Clinical Trial Advertising

From real estate agencies to public relations firms to clinical trial patient recruitment companies, ad campaigns lead to long-term awareness and revenue. There are many companies that haven't considered digital media as a promotional tool. To this end, digital ads will be recommended. In their ongoing efforts to assist businesses with their marketing strategies, fishbat discusses top 5 considerations for building digital ad campaigns for clinical trial advertising. Marketing Technology News: AudioGO Ad Buying Platform…

AdTech Roundup: Top Coolest Things in Advertising Technology

Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements FreeWheel, Innovid, Comscore, fishbat. Majority of Advertisers Used Advanced TV Solutions in 2019, New Survey Finds FreeWheel, A Comcast Company, announced that according to a new survey of over 300 marketers and agencies, advanced TV is being used by the majority of advertisers to reach their target audiences. Among these solutions, OTT/CTV was purchased by the highest percentage…

Bayard Advertising Agency Adds Yet Another Industry Leader – Hires Mitch Gerson

Bayard Advertising Agency, Inc., a full-service digital advertising agency focused on recruitment advertising, enrollment and employment branding, is excited to announce the addition of Mitch Gerson as Vice President, Business Development. Mitch began his career at Bernard Hodes Group, having run his own sub-division for over 16 years within the agency. It was there that he flourished, building a career there that afforded him the opportunity to work with a number of Fortune 100 companies, including familiar names such as…