Vsblty and Retailigent Media to Introduce Customer Engagement, Audience Analytics Technology

VSBLTY Groupe Technologies Corp., a leading provider of security and retail marketing technology, and its Mexico partner Retailigent Media have been contracted to provide advanced audience analytics and customer engagement technology in a Mexican chain of pet stores, it was announced today by VSBLTY Co-founder & CEO Jay Hutton. Retailigent Media, with offices in Mexico and five other Latin American countries, is the leading company in Mexico for smart retail solutions, analytics and smart displays. Retailigent…

Wakefern Taps Inmar Intelligence Retail Cloud To Expand Its Retail Media Network

Wakefern will utilize the Inmar Intelligence Retail Cloud, an integrated suite of marketing technologies and services, to build and support its Retail Media Networks, incorporating off-site programmatic media Inmar Intelligence, a data-driven technology-enabled services company, announced Wakefern Food Corp, the largest retailer-owned cooperative in the United States, is expanding its use of Inmar’s Retail Cloud to offer targetable and attributable off-site media at scale for its brands. The New Jersey-based cooperative…

Retail Ecommerce Veterans Haase, Lopez & Cheyney Join CitrusAd Amidst Accelerated Demand for Digital Retail Media

Big Hiring Wave at CitrusAd Brings New CRO, VP Solutions Architect and Global SVP of Sales CitrusAd continues to grow its presence and leadership team. Three of the most recent hires are industry veterans David Haase, Christian Lopez and Sean Cheyney. All three have extensive experience in bolstering ecommerce websites with media revenue for retailers and ROAS for advertisers. Marketing Technology News: Zeta Launches Enhanced Marketing Analytics and Insights Solution The recent surge in demand for digital…

Newswire’s Earned Media Advantage Guided Tour Helps Sports Nutrition Retail Company Expand Brand Awareness

Sports Nutrition Retail Company Extends Its Reach by Cutting Time to Market and Increasing Brand Awareness While on the Earned Media Advantage Guided Tour In an effort to expand its brand awareness and showcase the company as a leader in the industry, a sports nutrition retail company that has signed with Newswire's Earned Media Advantage Guided Tour has achieved one of its goals. Leading industry publications are taking note of the sports nutrition retail company, sharing the values of the brand or referring to them in…

Kenshoo Named the #1 Search Engine Marketing and Social Media Marketing Provider to Internet Retailer’s Top 1000 Retailers

Kenshoo Earns the Top Position in Both Categories for the Sixth Consecutive Year Kenshoo, a global leader in marketing technology, was named the top provider of search engine marketing and social media marketing technology in Internet Retailer’s 2020 Leading Vendors to the Top 1000 report for the sixth consecutive year. The Internet Retailer ranking of top solution providers offers a roadmap for retailers searching for the ecommerce technologies and services most preferred by the Top 1000 merchants. Vendor rankings are…

Catalina To Offer CPG Marketers, Retailers And Agencies New Targeting And Measurement Capabilities Across Television, Social Media And…

CMOs can now target and measure the impact of digital ads on in-store sales through the LiveRamp Data Store across 85 million households and 390 million devices Catalina Marketing, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, will launch new audience segments and measurement offerings for U.S. CPG marketers in Q3 2019. Catalina will introduce more than 700 syndicated and countless customized purchase-based audience segments, and sales lift measurement…

Asia’s Retail Growth Hinged on Mix of Social Media and Digital Marketing Technologies

A well-known market intelligence solutions provider, Infiniti Research, has announced the completion of their recent free downloadable resource on what retailers in the UK can learn from the Asian retail market. Download the free resource for comprehensive insights into what makes the retailers in the Asian market different and how retail brands in the UK can take inspiration from them and revamp their strategies to overcome the retail challenges in their market. Retail executives seeking to understand the future of retail…

Criteo Announces the Appointment of Geoffroy Martin as Executive Vice President and General Manager of Retail Media

Criteo, the advertising platform for the open Internet, announced the appointment of Geoffroy Martin to the role of Executive Vice President and General Manager, Retail Media. He will be based in Paris and will report into Mollie Spilman, Chief Operating Officer at Criteo. Prior to joining Criteo, Martin was a private consultant with a focus on growth strategies and innovation. From 2004 to 2015, he held multiple positions at Art.com, including COO and CEO, where he oversaw an explosive growth in revenue and customer base…

Kenshoo Named the #1 Search Engine Marketing and Social Media Marketing Provider to the Top 1000 Retailers for the Fifth Consecutive Year

Among All Top Retail Brands, 99 Use Kenshoo for Search Engine Marketing, 49 for Social Media Marketing Kenshoo, a global leader in marketing technology, was named the top provider of search engine marketing and social media marketing technology in Internet Retailer’s 2019 Leading Vendors to the Top 1000 report for the fifth consecutive year. The Internet Retailer ranking of top solution providers offers a roadmap for retailers searching for the ecommerce technologies and services most preferred by the Top 1000…

STRATACACHE Hires Digital Signage and Retail Veteran to Spearhead Scala Business Development in Canada

STRATACACHE announced that Erkki Rajamaki has joined the company as Director of Business Development Canada, leading the country's sales and business development of hardware, software and services across the STRATACACHE family, with a focus on Scala. Erkki has 13 years of experience in digital signage and consumer experience technology, and an additional 13 years on the client side at Loblaws, Tim Hortons and Canadian Tire, bringing in-store retail innovation to market for major brands throughout Canada. Marketing…

Small Unites Launches Social Media Campaign Inspiring Americans to Shop at and Promote Small Businesses this Holiday Season

The coronavirus affected different types of businesses in different ways. The whole economy alongside industries felt a disruption in the aftermath of the novel coronavirus. Large businesses and small, local businesses were affected by the pandemic just like normal people. As a result, perceiving the need to support the local and small businesses, Small Unites, a national advocacy program was formed to bring communities and customers together to support our local and small businesses. And now, the program is back with a…

IAA Joins Forces With United Nations to Prove How Brands Can Drive Economic Recovery Post COVID-19

The Creativity4Better conference from the International Advertising Association (IAA) will see global leaders take a deep dive into building direct-to-consumer success in the ‘new normal’, and explain the strategic role brands can play in rebuilding the global economy The International Advertising Association (IAA), the world’s only globally focused integrated marketing communications trade association, announced its upcoming annual conference, Brands: The Engine for Economic Revival – which will be delivered virtually for…

Boost.ai Expands Conversational AI Platform Functionality with Zendesk Integration

Zendesk Customers Can Take Advantage of Boost.ai’s Market-Leading Self-Learning AI to Develop and Deploy Artificially Intelligent Virtual Agents in Less Than 10 Days Boost.ai, a global leader in artificial intelligence for Fortune 1000 companies, announced the ability to integrate its user-friendly conversational AI platform into Zendesk, Inc.’s flexible and powerful customer engagement software. Available now on the Sunshine Conversations marketplace, the new integration gives Zendesk’s 160,000+ customers access to…

Demand for Customer Insights Accelerates Growth for Topbox

Topbox signs on leading brands in record third quarter, underscoring importance of omnichannel CX analytics in meeting customer expectations Topbox, makers of enterprise customer experience analytics software, today announced continued accelerating growth in 2020, driven by market demand, significant customer wins, and expanded use of its solution across its entire customer base. “As brands adapt to rapidly changing consumer expectations this year, the ability to understand and anticipate customer behaviors, and make…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Episerver (Customer experience),  Shutterstock (Content), Marchex (Conversational Analytics), ResponseCRM (Marketing Automation), and Uber (E-commerce). Smartling Integrates with Episerver to Localize Digital Experiences Smartling, the #1 rated translation management system by users on G2, announced a new translation integration with the digital experience leader (DXP), Episerver.…

Uber Partners with Bond Brand Loyalty

Uber announced the introduction of Uber Direct, a new and operationally efficient way for Canadian retailers to manage their delivery process, reach their customers, and quickly deliver right to their doorstep—without contact. Ahead of the holiday season, a much-needed evolution of e-commerce and fulfillment, Uber is also pleased to announce its collaboration with Bond Brand Loyalty, Inc. to bring a new purchase and redemption experience to brands and their clients’ millions of reward program members. The transformative…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from 1WorldSync (Content), Walmart (E-commerce), Comscore (Analytics), Jifflenow (Marketing Automation), and Rakuten (Customer Experience). 1WorldSync to Acquire CNET Content Solutions 1WorldSync, the leading provider of product content solutions, announced that it has entered into a definitive agreement to acquire CNET Content Solutions from Red Ventures. The transaction is expected to…

TechBytes with John Landsman, Manager, Research Analytics at SparkPost

Please tell us about the major factors that affect customer behavior on digital platforms? Key factors are: easy access; control of content/contact; useful and relevant information; timely response; and privacy, along with an assurance that shared personal data will actually be used to create personalized communications and experiences. How do ecommerce companies like Amazon and Walmart influence shopping trends across all retail channels? Their strength lies in the competitive power of their size, assortments,…

Smartly.io Research Reveals Majority of Retailers Will Increase Social Advertising Spend on Facebook in 2021

81% of retail marketers wish to automate at least part of the creation and delivery of social advertisements in the New Year Smartly.io, the leading social advertising automation platform for designers and performance marketers,  announced new research outlining how retail organizations are spending their marketing dollars on social media advertising. Based on a survey of 300 senior marketing executives from retail organizations around the world, the report examines year-over-year findings while also exploring new topics to…

Spaceback and Brand Networks Announce Partnership

Spaceback, the creator of Social Display advertising, and Brand Networks, a leader in solutions and media for the retail sector, have begun activating campaigns using an industry-first solution that is set to revolutionize programmatic creative. The new platform automatically and instantaneously converts social posts into display ads as soon as they are posted, allowing brands to leverage their investment in original social content to automatically power its display ad creative. Leveraging Spaceback’s Social Display…