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OOH Media Specialist Talon Outdoor Expands Vision to Target Revenue Generation Opportunities

xCross-Platform Leader, Zach Friedman, to Oversee U.S. Revenues for Fast-Expanding Independent OOH Media Specialist Talon Outdoor, a leading independent Out of Home (OOH) media specialist, today announced the appointment of Zach Friedman as Senior Vice President, Head of Client Development; Carolina (Lina) Gouveia as Vice President, Client Development; and Brandon Bernstein as Manager, Client Development. With a collective 30 years of media and advertising experience, the expanded team brings deep client development…

Digital Media and Document Cloud Services are Adobe’s Strong Revenue Generation Centers

Adobe has announced its Q2 2020 revenue results. In the second quarter of fiscal year 2020 ending 29 May, the world’s leading digital media and most respected customer experience management company, Adobe has earned a quarterly revenue of $3.13 billion, out of which digital media made up for a lion share ($2.23 billion). Creative and Document Cloud segment continued to play their part as Adobe’s most preferred solutions, even as Digital Experience and Advertising Cloud have a good run in a very competitive territory. At…

YouTube Offers Incentives to Platform Creators with the Launch of Their New Revenue Generation Tools

The Google-owned Company Is Offering Cash to Platforms to Try out Their New Tools while the Competition of Digital Video Gets More Intense. The competition continues to rise while leveraging video platforms for profit and YouTube has doled out their new revenue generation tools for the same. YouTube is now offering to pay top platform stars to showcase their new features, which include the enhanced “Super Chat” tool and other paid membership packages. Bloomberg reported that YouTube is apparently offering “tens of…

Zoomd Integrates Google UAC Into Its Platform, Following the Generation of US$27 Million in Revenue in 2019

The company announces the integration of Google Universal App Campaigns, following weeks of onboarding customers including, Disney, German ABS-CBN, and South Africa's Inquirer Zoomd Technologies Ltd. and its wholly-owned subsidiary Zoomd Ltd., the marketing tech user-acquisition and engagement platform, is pleased to announce today the successful integration of Google Universal App Campaigns (UAC) with its API. In addition to the integration of Google's UAC service, Zoomd is pleased to announce that it has on-boarded…

Mediafly Introduces Mediafly Insights, Next-Generation Reporting to Better Engage Buyers and Increase Revenue

Sales enablement technology provider offers first-of-its-kind reporting capabilities, empowering companies to translate content usage data into insights that enhance sales interactions Mediafly, a provider of sales enablement technology, content management and advisory services that create interactive, value-based selling experiences, announced Mediafly Insights, its enhanced content usage reporting and analytics capabilities, offering users a more effective path to revenue. Leveraging Mediafly’s next-generation reporting,…

Revenue Analytics Unveils FareVantage™, Next-Generation Revenue Management for Passenger Rail

Revenue Analytics’s First-of-its-Kind Software will Give Modern Train Operators Big Gains in Ridership, Revenue, Team Efficiency, and Customer Experience Revenue Analytics, pioneers in revenue management and predictive analytics solutions, announced the launch of FareVantage™, a breakthrough Revenue Management System (RMS) for the passenger rail industry. FareVantage™ is the only RMS powered by advanced analytics and built specifically for modern train operators. With state-of-the-art automation and intelligence,…

XANT Appoints Peter Black as Chief Revenue Officer

Industry veteran with greater than 30 years of Sales experience at Anaplan, Domo, SAP Ariba, Acxiom, and Dun & Bradstreet (D&B) joins XANT to accelerate growth in the Enterprise market XANT, formerly InsideSales.com, the leading Enterprise Sales Engagement platform, announces the appointment of Peter Black, former VP of Sales at Anaplan, as Chief Revenue Officer. Most recently, as VP of Sales, covering the largest area business unit for Anaplan, Black played a key role in their rapid growth, which included a…

Bright Pattern Contact Center Chosen by Everise, Next-Generation BPO

Bright Pattern selected by Everise to provide advanced Customer Experience solutions to innovative connected device start-ups Bright Pattern, a leading provider of AI-powered cloud contact center software, announced that it was chosen by Everise to power omnichannel customer support in the cloud. Everise selected Bright Pattern Contact Center for its omnichannel capabilities, easy-of-use, mature cloud infrastructure with 100% uptime, out-of-the-box integrations to multiple top CRM providers, and the company's flexible…

Will the US Podcast Advertising Revenue Hit $1 Billion Mark?

According to the latest IAB report titled the “US Podcast Advertising Revenue Study”, the podcasting media is considered as the most resilient content marketing and advertising platform in the COVID-19 disrupted market. Despite a sluggish run in the last two quarters, podcast formats are seen to be performing better than other advertising channels. The reason? The DIY content creation which can be easily scaled to meet ad messaging standards across multiple marketing genres… According to the IAB report, the US…

MarTech Interview with Sam Jacobs, Founder and CEO at Revenue Collective

"Our mission is to further the careers of leading revenue operators and help non-founding executives accelerate their professional development." Hi Sam, please tell us about your role and the team/technology at Revenue Collective. After spending 16 years building high-growth companies in commercial leadership positions, I founded Revenue Collective in 2016 to help my peers and colleagues share best practices and insights. Today, Revenue Collective is a rapidly-expanding private membership for the top Sales and…

DealHub.io Launch New Podcast ‘RevAmp’ for B2B Sales and Revenue Operations Leaders

DealHub.io just launched a podcast channel, RevAmp. The podcast channel was created for sales and revenue operations professionals, utilizing experiences and best practices from industry professionals in leading brands. DealHub.io launched RevAmp because it recognized that sales and revenue operations professionals do not have access to enough high-quality resources and cutting-edge content from fellow professionals who are willing to give away their best practices and experiences. Enabling professionals to learn from a…

Equipping Businesses for Better Lead Generation and Sales With the Launched Website of LeadX

LeadX unveils its new website with additional features and a brand-new offering for customers, partners and employees called X-Factory. With the X-Factory concept LeadX cover the full customer, partner and employee journey including the phases Launch, Accelerate and later Cruise & Control Grappling with sales lead management is a thing of the past. Facilitating sales enablement and lead generation successfully for businesses across varied spheres, LeadX 360 is back with a new website and Salesforce extension available…

SafeBreach Adds Chief Revenue Officer to Drive Growth, Strategy and Expansion

SafeBreach, provider of the leading Breach and Attack Simulation (BAS) platform to validate security controls, visualize security risk and prioritize remediations, announced that Ken Smith has joined the company as Chief Revenue Officer. Smith has 25+ years of experience as a sales and revenue leader at both fast growing start-up companies (Lithium, Alfresco) and publicly traded technology companies (Fireeye, Adobe, EMC). Marketing Technology News: The Association of State and Territorial Health Officials Chooses…

Streaming Global Announces Appointment of New Chief Revenue Officer

Streaming Global CEO Richard Oesterreicher announced the appointment of Brandon Farley as its new SVP & Chief Revenue Officer. An experienced strategy and revenue generation executive, Farley has spent his career leading and working for disruptive technology companies. His experience includes leadership roles at Adobe, SmartRoom, and EzGov. He most recently served as the Chief Revenue Officer of FanBeat, a leading live-action sports gaming company. Marketing Technology News: Eka Unveils New Brand Identity and…

Reputation.com Pioneers Three New Breakthrough Products to Dramatically Improve Customer Sentiment and Drive Increased Revenue Growth

Leading Reputation Experience Management Company Brings Together Customer Experience and Online Reputation Management Reputation.com, provider of the first -- and only -- complete Reputation Experience Management (RXM) platform, announced three new innovative products: Reputation Score X, a next-generation tool that combines at-a-glance performance metrics with prescriptive analytics; Feedback Anywhere, an open platform integration layer that allows users to consolidate customer feedback from disparate data sources into…

Sendoso Launches New Features that Help Revenue-Driving Teams Reach Customers and Support Small Businesses

Sendoso, the leading Sending Platform that helps companies stand out by giving them new ways to engage with customers throughout the buyer's journey, recently unveiled Address Confirmation and Sendoso Choice; two recently launched Sending Platform features that enable revenue-driving teams to reach their customers anywhere they are, while supporting small businesses everywhere. Since March of this year, Sendoso has contributed nearly half a million to restaurants and small businesses via Sendoso Direct and Sendoso Choice,…

In Unpredictable Times, How Do You Predict Revenue? Hint: You Need to Know Who’s In-Market.

It is no secret Sales and Marketing are still misaligned when it comes to measuring what matters — and it’s affecting companies’ ability to generate predictable revenue. 6sense’s research has shown more than 80% of B2B companies fail to exceed revenue goals. While adopting account-based engagement practices can help teams perform better, it did not outright guarantee success. At the center of this challenge is the need for Sales and Marketing to use rich, accurate data to better align their goals and direct their efforts.…

Linqia Names Former AOL Head of US Sales as First Chief Revenue Officer

Tim Richards Brings Twenty Years of Media Experience to Leading Influencer Marketing Company Linqia, the leading influencer marketing company, announced the appointment of Tim Richards as the company’s first Chief Revenue Officer. Based in San Francisco, Richards will spearhead revenue-generation strategies and execution as Linqia enters its growth phase. “With extensive experience leading teams in hyper-competitive markets, we’re thrilled Tim is  joining our executive team as we further expand our offerings to meet…

FreeWheel Releases Next Generation Unified Decisioning to Transform How Industry’s Largest Media Players Transact on TV Content

As Programmatic Video Advertising Grows, Buyers and Sellers of Premium Video Rely on Technology to Optimize Across Sales Channels NBCUniversal and The Trade Desk Are Among Those Tapping FreeWheel’s Technology to Improve Performance for Advertisers FreeWheel, A Comcast Company, announced the next generation rollout and market-wide Q2 availability of its unified decisioning capability that enables buyers and sellers to seamlessly transact across both direct sold and programmatic advertising. The capability was piloted…

6sense State of Predictable Revenue Growth Report Offers Practical Insights for Sales and Marketing Leaders to Meet Revenue Goals

Research with Heinz Marketing reveals that orchestrating account engagement is a challenge for 9 in 10 account-driven companies, but a solution is possible 6sense, the leading Account Engagement Platform, announced the release of its 2020 State of Predictable Revenue Growth Report with Heinz Marketing. Based on survey data from senior and C-suite sales and marketing leaders, the report sheds light on the challenges facing organizations of all sizes and across industries when it comes to creating a predictable revenue…