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First Tube Media Appoints Tech/Media/Music Entrepreneur Richard Johnson to Board of Advisors on Heels of Live Event Marketplace Launch

Johnson's Appointment Adds Unique Expertise as First Tube Deepens Live Event Offering First Tube Media (FTM), a live event content platform for brands, has just announced the addition of Richard Johnson to its board of advisors. Known throughout the music and technology industries for his unique foresight regarding music, technology, and media, Richard will be instrumental in advancing many of the efforts of First Tube Media. Johnson is the Founder and CEO of Eastlake Consultants, a full-service firm specializing…

Jelli Hires Media Veteran Rich Knopke as the CRO

Rich Knopke, a Former Genesis Media CRO Joins to Fuel Next Phase of Growth Jelli, the leading programmatic platform for audio, announced Rich Knopke has joined the company as Chief Revenue Officer. Rich will be responsible for driving revenue growth and expanding strategic relationships with radio broadcasters and digital audio publishers, as well as deepening engagement with advertisers and agencies. The company also announced the promotions of Torsten Schulz to Chief Product Officer and SVP Engineering and Eric…

Moore Opens Richmond Print Group Investing $31 Million in Industry-Leading Technology

Company celebrates joining Virginia community by assembling 1,500 care packages donated to local USO Moore, a leading provider of performance-driven marketing solutions, announces the opening of Richmond Print Group, a Moore company. Moore is investing $31 million to create the new state-of-the-art printing and envelope production facility at the former Colortree location in Richmond. Marketing Technology News: AudioEye Appoints Heath Thompson as Chief Executive Officer Company leaders joined Governor Ralph Northam …

Looker, Alight Analytics Team Up for New Marketing Dashboard for Paid Media Campaigns

Alight’s new Paid Media marketing dashboard brings together data from display ads, paid search, paid social and other digital channels in one place Alight Analytics, the leader in marketing analytics, has just released its first-ever marketing dashboard template for Looker’s data analysis and visualization platform. Alight’s new Paid Media marketing dashboard brings together data from display ads, paid search, paid social and other digital channels in one place. It’s an easy way for users to monitor total marketing…

MarTech Interview with Richard Jones, CMO, Cheetah Digital

"Customers don’t want brands snooping on them and inferring what they like. Brands must adapt to a new, non-invasive way of reaching consumers." Journey into Tech  Hi Richard, tell us about your role and journey into technology. What inspired you to take up the role at Cheetah Digital? Before Cheetah Digital, I started my career in Sales. Over time, success in Sales led me to other avenues of business including Marketing and Strategy. Learning from these experiences gave me the background and knowledge I needed to…

Mediasite Showcases Unified Communications Solutions at ISE 2020

Mediasite Join & Mediasite for Zoom App Help Organizations Extend Value of Their Video and Web Conferences Mediasite will showcase its unified communications (UC) solutions at Integrated Systems Europe 2020 this week in Amsterdam. Building on the market-leading Mediasite video capture and management platform, Mediasite Join and the Mediasite for Zoom app extend the value of meetings, trainings and classes that occur in huddle rooms, Zoom Rooms and other collaborative spaces. “It is an exciting time, because the…

Oasis Adds X1 Social Discovery, the Industry’s Leading Solution for Collecting Social Media and Web Data, to Its Diverse Suite of…

Infrastructure-as-a-Service (IaaS) leader Oasis partners with X1 to provide clients a platform built to handle the growing need for the collection, review, and production of social media and internet data in a forensically sound manner Oasis announces its addition of X1 Social Discovery - an industry-leading solution that enables preservation, collection and analysis of web content and social media evidence. The latest addition to Oasis' suite of technology will provide partners with a valuable option for increasing social…

Curb Taxi Media Launches Programmatic ‘Smart’ Taxi Tops in NYC

Curb Taxi Media, the leading provider of mobility-centric media in the United States, launched the largest network of programmatic 'smart' taxi tops in New York City. Curb's new programmatic network is available through technology partner Vistar Media and allows agencies and brands to launch large-scale digital out-of-home (DOOH) campaigns atop the city's iconic yellow taxis. By bringing programmatic capabilities to digital taxi tops, Curb is providing agencies, brands, and programmatic buyers with the tools and…

Newswire’s Earned Media Advantage Guided Tour Helps Sports Nutrition Retail Company Expand Brand Awareness

Sports Nutrition Retail Company Extends Its Reach by Cutting Time to Market and Increasing Brand Awareness While on the Earned Media Advantage Guided Tour In an effort to expand its brand awareness and showcase the company as a leader in the industry, a sports nutrition retail company that has signed with Newswire's Earned Media Advantage Guided Tour has achieved one of its goals. Leading industry publications are taking note of the sports nutrition retail company, sharing the values of the brand or referring to them in…

Factual Launches Data Enrichment for Brands to Enhance and Amplify Customer Data

Enrich first-party data assets with high-quality location data to derive deeper customer insights and make more informed decisions Factual, the location data platform, announced Data Enrichment, a new product that allows businesses to enrich first-party customer data with Factual’s high quality, real-world visitation data in order to better understand and engage their customers. With Data Enrichment, CMOs and other marketing decision makers can uncover deeper customer insights, enabling them to improve audience modeling…

MarTech Interview with Richard Stevenson, CEO at Red Box

" A central CRM platform is a key component of leveraging the insights derived from Voice analytics to ensure that 360 customer view for all lines of business. " Journey into Tech Hi Richard, tell us about your role and journey into Technology. What inspired you to take up the role at Red Box? I’ve worked in the Software and Financial Services sectors for over twenty years now, focusing on transformation and innovation. I joined Red Box as CEO in 2016 and it was really the inherent richness of Voice data and its ability…

CoreMedia Announces CoreMedia Content Cloud – Commerce B2B Connector on Salesforce AppExchange, the World’s Leading Enterprise…

CoreMedia's Customers Can Now Benefit From a Powerful Multi-Cloud Solution That Empowers Them to Deliver Exceptional B2B Shopping Experiences Across All Channels and Devices CoreMedia announced it has launched CoreMedia Content Cloud - Commerce B2B Connector on Salesforce AppExchange, enabling businesses to create iconic B2B commerce experiences across all channels and devices by leveraging CoreMedia Content Cloud's powerful, easy omnichannel content creation and experience orchestration tools. CoreMedia helps B2B…

Verto Analytics Expands in Location and POI Data Enrichment with a Single-Source Behavioral Panel, Selects Unacast’s Turbine Location Engine

Verto Analytics launches new research solutions to help understand the overlay of online usage and offline foot traffic with a panel-based measurement solution - Unacast will process Verto’s 1st-party location data to improve Verto’s data enrichment Unacast, an award-winning and industry-leading location data and strategic insights company, is pleased to announce a new partnership with Verto Analytics, a premier market research and behavioral research platform. Verto Analytics will use Turbine, Unacast’s Platform as a…

NativeX Expands Media Buying Solution with TikTok Partnership

NativeX has announced that it has signed a deal with short-form mobile video platform TikTok. Thanks to this partnership, NativeX's partners across the globe will now be able to use the platform to acquire TikTok native users at scale. As one of the first and most prominent agencies to work with TikTok, NativeX has a deep understanding of the platform as well as the advertisers' campaign goals, making it the ideal UA campaign partner in the TikTok space. App publishers can now leverage NativeX's extensive experience with…

Veritone® Launches VeriAds™, a New Suite of AI-Enabled Ad Revenue Solutions for Radio and TV Broadcasters, Podcasters and Social Media…

Veritone, Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE™, announced the full commercial launch of the company’s VeriAds network – a robust suite of revenue solutions that enables radio and television broadcasters, podcasters and social media influencers to generate incremental advertising revenue from premium advertisers. The network’s three turnkey programs – VeriAds Spot Network, MicroMentions™ and Influencer Bridge™ – give media partners access to a wide range of placement…

Cheetah Digital Appoints Richard Jones as its First Chief Marketing Officer

Former Wayin CEO and visionary B2B marketer to drive company growth through focus on value exchange marketing Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announces the appointment of Richard Jones as Chief Marketing Officer. The former CEO of Wayin and Engage Sciences will lead Cheetah Digital’s global marketing efforts of the recently announced Customer Engagement Suite and helping brands make every customer interaction a moment of value. “Cheetah Digital exists to…

GRAX Releases Data Enrichment Hub for Salesforce.com

Data Value leader releases new product letting businesses unify and enrich data across all sources in Salesforce.com GRAX, the leading data value platform, announced the release of GRAX Enrich for Salesforce.com, a no-code data hub and toolset for unifying, de-duplicating and cleansing data across multiple Salesforce Orgs and 3rd party data sources. With GRAX Enrich, users can further strengthen the 360 degree view of their customers that they are developing inside of salesforce, by bringing all other data sources…

CheckedUp Commits to Best-in-Class Media Measurement, Transparency

Helps create new audit standards in partnership with Point of Care Communication Council; signs multiyear agreement with measurement leader IQVIA CheckedUp – the only physician-founded technology platform designed for specialty point of care actively engaging patients, caregivers, and physicians in the waiting room and exam room – announced multiple developments highlighting its commitment to implementing best-in-class media measurement practices and fostering transparency in its measurement and reporting processes. As…

CloudSense Digital Commerce Launches on Appexchange to Empower Subscriber Management for Comms, Media and Utilities Industries on Salesforce…

CloudSense announced the launch of CloudSense Digital Commerce on the Salesforce Appexchange. The solution is the world's first and only Commerce Cloud app that empowers the subscription-based industries, Communications, Media and Utilities, to launch, sell and fulfill the entire customer journey on Salesforce B2C Commerce. Today's customers value convenient experiences over product and price. To thrive, you need to prioritize customer convenience through personalized offers, quick, low-click customer journeys and…

Falcon.io Acquires Unmetric, Creating One of the Most Complete, Unified Social Media Management Solutions in the Market

Cision announced that Falcon.io, its social media management division, has acquired Unmetric, a leader in delivering insights from social benchmarking, audience engagement, and content performance. Unmetric delivers public data from leading global brands across social media channels, enabling companies to enhance their content strategy, better engage with their customers, and spend time where it matters, delivering on business objectives and ROI. Falcon.io will integrate Unmetric into their Social Media Marketing…