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The Evolving Role of the CMO: Digital Tools and Data-Driven Decisions

Chief Marketing Officers (CMOs) have traditionally overseen communications, brand management, advertising and campaigns – and they still do. However, ongoing technical advancements and, in turn, data-driven environments have meant that their remit is constantly expanding and their role, continuously evolving. There is now a plethora of ways for marketers to understand their customers. Big data, IoT, Artificial Intelligence (AI) and marketing automation are just a few examples of the tools and methods on offer to help…

Most Misunderstood Theory in 2020: The CMO Role

What words or definitions come to mind when you hear “CMO”? More simply, what is marketing? The answer to this question is not only complex but also requires multiple baseline questions. Much like the discipline it oversees, the role of a CMO is inherently multifaceted and ever-evolving; it thrives on being cross-functional. It paints a picture of an organization during a time when both human and digital communications are evolving faster than ever before. The role has become so multi-dimensional that it explains why a…

Why Collaborative Technologies Need a Bigger Role in the Martech Stack as CMOs Expand In-House Creative Agencies?

The modern marvel of Martech stack has brought us better insight, targeting, timing and reach. In many ways, the advent of Marketing Technology has facilitated tighter campaign integration, better reporting and a strong alignment with sales. Yet, technology has also left marketing with a greater need for Creative Content – the fuel of the marketing engine. Through these platforms, we have acquired and stacked across our marketing organizations' run-on content. Without content, there is nothing to distribute, no message…

New Study Reveals CMO Path To Push Beyond Traditional Brand Storyteller Role

CMO Council and Deloitte Study Finds Hesitation to Embrace Analytics Skills, Forge New C-Suite Partnerships and Extend Strategic Role Beyond Short-Term Acquisition Goals A new study from the Chief Marketing Officer (CMO) Council and Deloitte, surveying close to 200 chief marketers worldwide, revealed many CMOs are still focused on the traditional storytelling aspect of their position and are less comfortable with aspects associated with driving growth, including acting as revenue science practitioners and customer…

MarTech Interview with Chris Kozup, CMO at Aruba Networks (a Hewlett Packard Enterprise Company)

"During a global pandemic, Marketing can play a leadership role in helping the sales process transform into a digital engagement model. While this approach has certainly existed in the B2C market, most B2B sellers – especially those in IT – are very accustomed to face-to-face interaction with customers." Hi Chris, please tell us about your role and the journey at HPE Aruba.  I have the honor of serving as the Chief Marketing Officer at Aruba, a Hewlett Packard Enterprise company. I have been in this role for close to a…

MarTech Interview with Roy Lindemann, CMO at ReadSpeaker

"As sales teams are constantly on-the-go, voice-enabled applications can help them easily listen to sales information that is critical to help salespeople effectively do their jobs." Tell us about your role and the journey into tech before joining ReadSpeaker? I joined ReadSpeaker in 2004 as cofounder and Managing Director of France and French Territories before I became CMO in 2008. Prior to my roles at ReadSpeaker, I worked as the General Manager at MTV and Game One from 1995 to 2004, where I managed a team of 70…

Digital River Taps from Within as it Appoints New CMO with Extensive Ecommerce Experience

Ted Rogers transitions to lead the marketing function to accelerate bringing new best-of-breed solutions to market Digital River, the most experienced global ecommerce enabler for established and fast-growing brands, announced today the appointment of Ted Rogers as the company’s chief marketing officer. Rogers will report directly to Digital River’s CEO, Adam Coyle. Rogers has been a key executive at Digital River for three years, serving first as vice president and general manager of MyCommerce, Digital River’s…

Genesys Taps Google and Microsoft Veteran Joyce Kim as New CMO

The leading cloud customer experience provider - Genesys has added a new business unit dedicated to workforce engagement management with Merijn te Booij as head. Former Google and Microsoft marketing executive Joyce Kim is also joining the unit as the new Chief Marketing Officer (CMO). Joyce Kim succeeds Merijn te Booij, who now serves as general manager (GM) for the company’s new business unit, Employee Engagement Solutions. As CMO, Joyce would head worldwide marketing for Genesys, reporting to Chief Executive…

InMoment Appoints Tony Weisman, Former CMO of Dunkin’ Brands, to Board of Directors

Highly successful brand expert advocates ‘memorable experiences at every touchpoint’ as the critical focus for every business leader InMoment™, the leading provider of Experience Intelligence (XI)™, today announced the addition of Tony Weisman to its board of directors. Tony is a leading expert in brand and marketing strategy, and a proponent of creating a positive brand experience across all consumer touchpoints. Tony has decades of driving forward-thinking digital, brand and customer marketing for the world’s top…

Contentful Secures $80 Million in Series E Funding, Announces New CMO, and Scales Rapidly to Power the Digital-First Era

Contentful is leading a major industry shift away from traditional content management systems to an omnichannel content platform Contentful announced today $80 million in Series E funding led by Sapphire Ventures, with participation from General Catalyst, Salesforce Ventures and five other new and existing backers. This round brings Contentful’s total funding to $158 million to date. Contentful also announced hiring a new CMO, Bridget Perry, who most recently led Adobe marketing across Europe, the Middle East and Africa.…

TechBytes with Sara Larsen, CMO at Brightcove

Tell us about your current role and the team/technology you handle at Brightcove. As the CMO of Brightcove, I oversee Marketing Communications, Demand Generation, Field Marketing, Product Marketing, and Go-To-Market activities. This includes anything from branding, public relations, content development, and pipeline generation. How have your marketing and sales teams regrouped to continue customer success benchmarks? Our marketing and sales teams are aligned at every level, top to bottom. Our CRO and I believe sales and…

MarTech Interview with Kenny Kim, CMO at Udacity

"As educational content becomes more pervasive and accessible, customers will likely gravitate toward brands they recognize and trust will deliver quality." Tell us about your roles and journey before joining Udacity. My career path has been a unique one. I started on the engineering side as a web developer. Having a technical background actually enabled me to make the transition into marketing at Hotwire, where I helped build a more scalable and personalized CRM program. I wanted to continue to find opportunities…

Claro Enterprise Solutions and The CMO Club Partner to Produce “Social Media Playbook”

The CMO Club, in thought leadership with Claro Enterprise Solutions, a leading global technology services company, today announced the publication of "The Social Media Playbook: Five Pillars of Success." Based on interviews with six senior marketing executives across the globe, the report identifies best practices and keys to success in defining and executing a social strategy. The report examines the evolving role of social media platforms in marketing and defines specific ways businesses can use social media to…

MarTech Interview with William Tyree, CMO at ringDNA

"Don’t change what works just because you’re remote. In fact, double-down on what works." Please tell us about your role and the team/technology at ringDNA. I am the Chief Marketing Officer at ringDNA. We offer a Sales platform that radically improves productivity and performance for Sales, Customer Success and Support teams, which translates to more conversations and more revenue. Most importantly, we are remote by design, which makes it possible for us to enable Sales teams around the world as they continue to…

Impartner CMO Kerry Desberg Recognized as One of CRN’s 2020 Women of the Channel

Impartner, the world's fastest-growing, most award-winning, pure play Partner Relationship Management (PRM) and channel management platform provider, announced that CRN, a brand of The Channel Company, has named Kerry Desberg, Impartner Chief Marketing Officer, to its esteemed 2020 Women of the Channel list. Recognizing the unique strengths, vision and achievements of a select group of women, this prestigious, annual list acknowledges channel leaders who are blazing a trail for future generations. These women are from all…

Valassis CMO Michelle Engle Wins TBJ C-Suite Award 2020

Award Recognizes Marketing Innovation and Career Development Initiatives Valassis, the leader in marketing technology and consumer engagement, announced Michelle Engle, CMO, has been recognized with a Triangle Business Journal 2020 C-Suite Award based on achievements in her recent role as CMO at Valassis. The fourth annual Triangle Business Journal C-Suite Award program honors outstanding C-level executives across industries for their contributions to the local Triangle community in North Carolina. Marketing Technology…

New Data Reinforces Social Media’s Role in Driving Bottom Line Growth as More Consumers Plan to Increase Spending on Brands they Follow on…

Sprout Social’s 2020 Index unveils data that illustrates how brands transform social into a significant growth engine and elevates the importance of learning new skills As consumer purchase behavior is rapidly evolving, with more consumers turning to online buying in the current climate, brands’ online presence and social media strategy have never had such a direct impact on businesses. In fact, according to the 2020 Sprout Social Index: Above and Beyond, released today, nearly 9 in 10 consumers will buy products from a…

MarTech Interview with Tricia Gellman, CMO at Drift

"The successful marketers of the future are going to be the ones who are able to balance both the creative and empathetic emotional side of marketing with the more scientific, analytical side." Hi Tricia, from Salesforce to becoming a CMO- How did you plan your transition through the Dotcom era to the modern AI era? When I started my career, the computer was just becoming a thing people had on their desks, Windows was a new thing. I had the choice to be a designer at a top firm in Boston or NYC but they weren’t using…

AZK Media Expands Outsourced CMO Capability With New Senior Hire

New Director of Content and Communications to support increased demand for AZK Media’s B2B marketing services B2B global marketing, content and communications firm, AZK Media, has announced the appointment of leading business and technology journalist, Vanessa Mitchell, as its Director of Content and Communications. The appointment follows a demand for the consultancy’s outsourced CMO capability, as organisations reshift marketing spend and resources, looking to move away from legacy and inefficient marketing models to…