Understanding AI-based Sales Forecasting and How it Helps Businesses

Sales Forecasting entails sales managers using historical data to map out future trends, potential mishaps, and the overall journey of the product/service. It creates a way to support decision analysis, estimate expenditure, and budget plans. However, many companies fail when it comes to sales forecasting with a percentage as high as eighty. The pain points come in the form of primary causes — poor sales execution, flawed forecast roll-up processes, and lack of accountability. The solution to these problems comes in the form…

Sales Forecasting Best Practices

When it comes to Sales forecasting, traditional CRM solutions have not been able to address the industry’s needs. Forecasting is complex, and most companies struggle with resource constraints, accuracy, and actionability. Because of this, organizations are now beginning to combine process, analytics and Artificial Intelligence to hone accuracy, to make decisions that will improve Sales, and to make employees more productive. AI-enabled forecasting is still very new, and magical thinking abounds, which is exacerbated by…

How to Close the Gap Between Sales Forecasting and Reality

Sales forecasting is part of every company’s standard operating procedure. Each sales leader has their own process for arriving at a forecast, but the end result is the same-- sales leaders live and die by the forecast. There is nothing more frustrating than sorting through the mountains of data that get rolled into a forecast. Each rep makes an estimate, which rolls into managers, who eventually present their forecast to a leader. Some managers allow reps to make an estimate based on dollars-- without specifying which…

Marketo Accelerates Quarterly Sales Forecasting Process and Improves Accuracy with Clari

Leading Engagement Marketing Solutions Provider Leverages Clari to Up-Level Sales Execution and Forecasting with Better Visibility and Operational Speed Clari announced that Marketo, the leading provider of marketing engagement, analytics, and attribution software, has chosen Clari's predictive sales management solution to add consistency and visibility to its sales forecasting process. "The ability to accurately predict the forecast is most critical for our organization," said Eric Johnson, Chief Sales Officer at…

People.ai Accelerates Enterprise Sales Prospecting and Forecasting with Their Latest Revenue Intelligence Release

The creators of the Revenue Intelligence category continue to innovate to deliver a full suite of capabilities for enterprise go-to-market transformation People.ai, creators of the Revenue Intelligence System powered by Artificial Intelligence (AI), unveiled new capabilities focused on intelligent pipeline generation, prospecting, and forecasting. Fortune 500 companies undergoing digital and go-to-market transformation will be able to take advantage of the end-to-end solution for enterprise revenue operations, from pipeline…

AI in Marketing and Sales: Why Businesses Must Integrate AI into their CRM?

The CRM industry has witnessed enormous growth in the past few years. And 2020 was no exception. Last year, CRM usage increased from 56% to 74%. Within these statistics, 91% percent of businesses with over eleven employees use a CRM system, compared to 50% of those with 10 employees or fewer. These facts amount to how important CRM has become. In fact, 74% of businesses confirm CRM has improved their access to customer data. We also expect the industry to reach $80 billion by the end of 2025. However, the most trending…

AI-based Automation to Attain Higher Sales Closure Rates

Sales is one of the most important departments of an organization. In recent years, automation of sales processes and sales force operations have garnered massive attention from global organizations looking to accelerate their digital transformations. Together with IT, Business Analytics, Data management, and Marketing Automation, Salesforce Automation shall form the crux of business continuity in 2021. However, Sales still lags when it comes to adapting and utilizing automation to its fullest extent. In fact, it ranks…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from EverCommerce (E-commerce), LiveXLive (Entertainment), Sinch (Unified Communications), Thanx (Customer Experience), and Aviso (Sales Intelligence). EverCommerce Acquires Updox EverCommerce, a leading service commerce platform, completed the acquisition of Updox, a complete healthcare communication platform for in-person and virtual care. Headquartered in Dublin, OH, Updox serves more…

Groove Ranks #1 in Enterprise Momentum Across Four Sales Tech Categories in G2 Winter 2021 Reports

Groove, the leading sales engagement platform for enterprises using Salesforce, announced that its platform ranked #1 for momentum in the Enterprise segment across four sales tech categories: Email Tracking Software, Outbound Call Tracking Software, Account Data Management, and Sales Intelligence. Groove also received the highest overall and enterprise product satisfaction rankings in G2’s Grid Report for Sales Engagement, Winter 2021. Groove has topped G2’s highest-rated Sales Engagement Software list for nine consecutive…

What Slack’s Entry into Salesforce Family Means for Enterprise App Community

In 2019, it was Tableau and Mulesoft that got acquired by Salesforce. This year, it's Slack's turn.  At $27.7 Billion, the Salesforce- Slack deal is Martech's most prized integration ever; beating last year's mega acquisition deal of Tableau ($15.7 billion). Salesforce is getting good at mergers and acquisitions, targeting the app economy that could further bolster Salesforce Connected Economy benchmarks for 2021. For some, Slack's sell-off to Salesforce is the end of an era in productivity-focused business apps. After…

Salesforce Introduces Revenue Cloud to Help Businesses Accelerate Revenue Growth Across Any Channel

Revenue Cloud makes B2B buying fast, flexible, and simple for customers without sacrificing compliance and accuracy When COVID-19 hit, some business’ revenue cycles were immediately thrown into limbo — deals stalled as customers’ needs suddenly changed, sales channels were disrupted and forecasting data became unreliable. Other companies struggled to meet the increase in demand for their products that happened seemingly overnight. And while new challenges arose with the pandemic, the need to manage revenue didn’t change;…

Xactly Announces New Agile Sales Performance Management Offering

Xactly, the leading innovator of cloud-based Sales Performance Management (SPM) software, announced a new offering called Operational Sales Management (OSM). Advancing Xactly’s expanded industry mission, OSM unifies enterprise sales organizations with agility, by delivering pathways to revenue that connect data, increase ROI, and drive growth. By unlocking agility in sales, Xactly is powering digital transformation for its customers. With these new streamlined processes, customers are able to quickly change and take new…

Board Named #1 Sales Performance Management Software Vendor by Dresner Advisory Services

The position is the result of high scores across five key SPM capabilities Global decision-making platform vendor Board International has come out on top in Dresner Advisory Services’ Wisdom of Crowds® Sales Performance Management Market Study 2020. "Congratulations to Board ranking at the top of the vendors we evaluated in our 2020 Sales Performance Management Market Study," said Howard Dresner, founder and chief research officer at Dresner Advisory Services. "This 3rd edition of our study shows that sales performance…

VidMob Appoints Executives From CAA And Amazon To Join Global Sales And Partnerships

Former SVP of CAA Brand Consulting Jeff Filiberto Hired as Head of Marketing Transformation Practice and Beauty Industry Executive Susan Naci Named Beauty & Luxury Lead VidMob, the leading platform for intelligent creative, announced that Jeff Filiberto will join the company in a newly created role—Head of Marketing Transformation Practice. In this position, Filiberto will develop and helm the company's strategic consulting practice to help enterprise brands improve their creative operations and marketing results by…

P360 Adds Advanced Artificial Intelligence Capabilities to its Sales Enablement Platform BirdzAI

Life sciences commercial organizations can now forecast sales, predict churn, analyze brand propensity and launch new products with BirdzAI P360, a leading developer of technology for life sciences companies, announced major updates to its sales enablement platform BirdzAI. The BirdzAI platform now includes advanced Artificial Intelligence (AI) capabilities that enable real-time decision-making for sales organizations by providing deep insights derived from a wide variety of proprietary and tertiary datasets. Key features…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Everteam (Content), Melrose Labs (Unified Communications), MetaCX (Customer Experience), InsightSquared (Sales Intelligence), and Facebook (Social Media). Everteam Global Services Merges with Intalio Everteam Global Services, the content services provider and software vendor based in France, merged with Intalio and its Intelligent Business Process Management Suites (iBPMS). The…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup c covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Sprinklr (Customer Experience), Twilio (Unified Communication), Agility CMS (Content Management), Metadata.io (Account-Based Marketing), and Xactly (Sales Performance Management). Sprinklr Raises $200 Million at $2.7 Billion Valuation Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, announced that it has raised $200 million at a $2.7 billion…

Telestax Launches the Industry’s First CPaaS Sales Certification Training for Communications Companies, Carriers, and Operators

Telestax, a leading global communications platform as a service (CPaaS) enablement and application provider became the first in the industry to deliver a CPaaS Sales Certification Training program specifically developed for communications providers. According to a recent report by Synergy Research Group, the CPaaS market is experiencing a 40 percent yearly growth rate, with IDC forecasting a market size of nearly $11 billion by 2022. As communications companies increasingly focus on bringing cloud-based APIs to their…

Xactly Launches Industry-Leading AI Solution to Enhance Sales Forecast Accuracy

Xactly Forecasting provides leaders with real-time pipeline analytics, conversion metrics, intelligent sales forecasting, and early insights into commission earnings Xactly, the leading innovator of cloud-based Sales Performance Management (SPM) software, announced the launch of Xactly Forecasting, a first-of-its-kind solution that leverages Xactly’s rich data analytics to provide sales leaders with an accurate picture of multi-level sales forecasts down to individual deal health. An extension of Xactly’s holistic SPM…