Salesforce Introduces Lightning Order Management – Enabling Brands to Deliver End-To-End Commerce Experiences, from Shopping to…

Now Brands Can Fulfill Orders Quickly and Transparently - with Real-Time Updates, Easy Returns and Faster Customer Service Salesforce, the global leader in CRM, introduced Lightning Order Management, a new product that seamlessly connects and automates the entire commerce order process. Lightning Order Management brings together commerce, fulfillment and customer service, allowing companies to provide the hassle-free shopping experience that customers deserve. Today, customers want more than just two-day shipping and…

boostr Announces the End of Siloed Ad Sales and Operations with the General Release of its Omni-channel Order Management System (OMS)

boostr, the first of its kind, next-generation CRM platform designed specifically for media & advertising companies, announced that its omni-channel order management system (OMS) is officially out of beta and generally available, enabling media companies to improve their revenue management. boostr's OMS solves challenges with order management across insertion order (IO) and programmatic sales, enabling margin protection, simplified media planning, efficiencies trafficking orders and month end close. The boostr OMS…

boostr Announces the End of Siloed Ad Sales and Operations with the General Release of its Omni-channel Order Management System (OMS)

boostr, the first of it’s kind, next-generation CRM platform designed specifically for media & advertising companies, announced that its omni-channel order management system (OMS) is officially out of beta and generally available, enabling media companies to improve their revenue management. boostr’s OMS solves challenges with order management across insertion order (IO) and programmatic sales, enabling margin protection, simplified media planning, efficiencies trafficking orders and month end close. The boostr OMS…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Milsoft (Customer Experience Management), Zoom (Unified Communications), OneTrust (Privacy and Regulations), eTargetMedia (Email Marketing), to Lightspeed (E-Commerce and Mobile Commerce). Milsoft Expands Its Relationship with SugarCRM to Deliver on Customer Experience for Utilities SugarCRM Inc., the innovator of time-aware CX, announced that Milsoft Utility Solutions, a utility…

Deliveroo Partners With Button to Drive Incremental Sales

Button is dynamically targeting holdout groups across publishers on its Personalization API to measure the incrementality of new and existing Deliveroo orders at scale Button, the leading mobile commerce technology company, announced that Deliveroo, the leading online food delivery company in Europe and Asia, has launched with Evolution™, Button's product suite that provides industry-first personalization and intelligence products. These products are designed to give marketers the opportunity to spend smarter across their…

Pedro Muñoz joins Vidoomy as VP-Europe Sales in Madrid

Due to his extensive experience in the commercial field and the digital marketing sector, Pedro Muñoz will lead Vidoomy's commercial strategy and European sales teams from its headquarters in Madrid, strengthening the company's position in and outside its borders. Vidoomy, digital platform specialized in video advertising, offers to its clients access to premium audiences in digital media that the company manages. In this way, it makes it easier for advertisers and prestigious brands campaigns to impact their target…

AI-based Automation to Attain Higher Sales Closure Rates

Sales is one of the most important departments of an organization. In recent years, automation of sales processes and sales force operations have garnered massive attention from global organizations looking to accelerate their digital transformations. Together with IT, Business Analytics, Data management, and Marketing Automation, Salesforce Automation shall form the crux of business continuity in 2021. However, Sales still lags when it comes to adapting and utilizing automation to its fullest extent. In fact, it ranks…

Hootsuite Welcomes Melissa Murray Bailey as SVP of Global Sales

Bailey to oversee all aspects of Hootsuite’s global sales strategy as part of the company’s executive leadership team Hootsuite announced the appointment of Melissa Murray Bailey as Senior Vice President, Global Sales. Bailey, who will lead Hootsuite’s global sales teams—with a focus on high growth, customer value, and retention—brings over two decades of experience in sales, leadership, international business, and winning. Marketing Technology News: ZINFI Named Leader in Partner Management Software G2 Winter 2020 Report…

TELUS Launches Expanded Sales and Marketing Campaign Showcasing Loop Insights’ IoT Solutions Stack Utilizing Both Direct and Indirect…

TELUS commits to expanded sales and marketing support bolstering the partnership’s go-to-market plan targeting the Hospitality, Retail, and Healthcare sectors Loop Insights Inc., a provider of contactless solutions and artificial intelligence ("AI") to drive real-time insights, enhanced customer engagement and automated venue tracing to the brick and mortar space, is pleased to announce that IoT partner TELUS is accelerating its partnership with Loop Insights in 2021 by launching a direct and indirect national sales &…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Okera (Analytics), Sayollo (Native & Programmatic Advertising), Searchlight Capital (Entertainment), Deck (eCommerce), to TaskUs (Customer Experience Management). Okera and Starburst Announce Strategic Partnership Okera and Starburst, the Presto Company, announced a strategic partnership to automate sensitive data discovery, security, and privacy protections, enabling secure data…

Deck Commerce Launches Order Management Extension for Magento to Empower DTC Retailers

Deck Commerce announced an all-encompassing order management integration with Magento, enabling retailers to process and service direct-to-consumer orders more efficiently without patching several different OMS extensions together.  The integration includes smart fulfillment routing, inventory management, and other features critical for keeping consumers happy without draining technology resources. Marketing Technology News: Searchlight Capital Partners and ForgeLight Complete Acquisition of Majority Stake in Univision…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from SearchBlox (Customer Experience), Knotch (Content Intelligence), Coupang (eCommerce), Giift (Customer Engagement), Ubisoft (Videos). SearchBlox Introduces SearchAI SmartSuggest, Answers and Personalization SearchBlox introduced SearchAI SmartSuggest, SearchAI Answers, and SearchAI Personalization. “These new products use artificial intelligence to make search simultaneously smarter…

Why NOW is the time for Sales Enablement to Shine

It’s no secret that the past year has been challenging for many organizations. Day-to-day business operations have shifted significantly. And in an effort to mitigate risk, the majority of sellers are working remotely. At the same time, B2B buyer expectations are higher than ever. Modern buyers expect personalized, engaging experiences throughout the purchase journey -- even when they can’t be in the same room as sellers. The right sales enablement strategy and technology can help you overcome these challenges and come…

Attendify Releases MeetNow to Smoothen Event Experience Management

Attendify, the leading platform provider of virtual and hybrid event applications and event data management tools, announced its new MeetNow feature. MeetNow empowers virtual event attendees to instantly interact one-on-one with sponsors and exhibitors, via its built-in, live video conferencing capabilities. MeetNow was created to further provide tangible value and increased ROI for sponsors and exhibitors, which has become a more prevalent challenge for virtual events. Recommended: ON24 Launches RevNEXT Marketplace…

11 Compelling MarTech Predictions that Focus on the Data-Analytics Relationships in Marketing and Sales

Data enrichment has finally become a marketing operation. Each year, we review tons of reports and e-books on how data is getting richer and managed better with Cloud and AIOps solutions. The biggest beneficiaries are Marketing and Sales teams, in addition to the thousands of business analysts and researchers who mine data to keep their marketing and sales efforts "well oiled". This year, mostly due to the COVID-19 crisis, and economic slowdown due to the tense geopolitical reasons has been a challenging one -- not just for…

Ignition Commerce Launches Salesforce SFRA Migration Program

Customers Report 70% faster page loads and 73% increase in Session Duration Ignition Commerce, a certified Salesforce Commerce Cloud (SFCC) integrator with over 70 multi-channel retail and e-commerce integrations, announced its Salesforce Storefront Reference Architecture (SFRA) migration program, designed to help multichannel retailers and eCommerce businesses swiftly move digital storefronts from the SiteGenesis architecture to one that is easier to build, maintain, and update. The program offers a fixed implementation…

Flipdeck Earns Vendor Neutral Sales Enablement/Content Management Certification

Silicon Valley-based Flipdeck — a platform built to deliver sales content more efficiently and effectively — announced their certification in Vendor Neutral’s Sales Enablement/Content Management category. Moving from the Mobile Selling Content & Engagement category, enhancements to the solution’s functionality earned them this new certification. “Flipdeck, with its transition to the Sales Enablement/Content Management category, is a good example of a vendor making the right investments in order to evolve functions and…

Allego Expands Sales Learning and Enablement Market Leadership with Acquisition of Refract

Allego, the leader in sales learning and enablement solutions, announced its acquisition of Refract, a UK-based leader in sales engagement and multilingual conversation analytics. Refract brings to the merger deep capabilities in revenue intelligence—delivering AI-enhanced content and coaching recommendations from sales calls, demos and meetings—to improve sales outcomes and grow revenue. The combination of Allego and Refract not only strengthens Allego’s current market-leading position as an all-in-one provider of sales…

eShopWorld Becomes the First Global Cross-Border Ecommerce Business to Be Awarded ISO Gold Standard Certification for Security and Privacy

eShopWorld certified for its commitment to information security and privacy practices to protect corporate and customer data eShopWorld (ESW), one of the world's leading eCommerce companies, has been awarded the prestigious international gold standard ISO 27001 and ISO 27701 certification for security and privacy management. This is a significant milestone for eShopWorld, which is now the first global cross-border ecommerce business to obtain these certifications. The award demonstrates ESW's commitment to building a…

Salesforce Introduces Service Cloud Workforce Engagement to Help Contact Centers Thrive in an All-Digital, Work-from-Anywhere World

Service leaders will be able to predict customer demand and organize their workforce to staff the right agents with the right skills at the right time -- all on the world's #1 CRM Salesforce, the global leader in CRM, introduced Service Cloud Workforce Engagement, a new dynamic workforce planning product that will help service leaders organize their entire workforce from anywhere and distribute the right work to the right agents based on skills and service channel. With COVID-19, contact centers are dealing with a huge…