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Allego and Strategy to Revenue (STR) Partner to Deliver Industry-First Sales-Enablement-as-a-Service Solution for SMBs

Allego, the leading mobile video sales learning platform, and Strategy to Revenue (STR), a global provider of enterprise, sales force management and sales force effectiveness solutions, has announced a partnership that will allow organizations to access a full range of sales enablement services, strategies and technologies with the same flexibility and ease-of-use associated with traditional software-as-a-service. Recommended Read: Hootsuite Unveils 'Amplify for Selling' to Nurture Sales Pipeline using Social Insights…

Ansira Appoints Matt Neisler as Chief Financial Officer

Neisler has twenty years of experience in financial leadership roles in the professional services industry Ansira Partners, Inc. ("Ansira"), a global marketing technology and solutions firm, announced that Matt Neisler  has joined the company as Chief Financial Officer. He will report to Ansira's Chief Executive Officer Jay Dettling and will oversee global finance, accounting, corporate development, and legal functions. Marketing Technology News: New Study Reveals Latinos Are Transforming Cultural Connections During…

5 Key ABM Tactics for Retail during the COVID-19 Pandemic

COVID-19 has forced marketing teams to shrink their martech and marketing ops budgets. During such challenging times, we can learn from recent ABM Tactics for Retail We have covered the Account Based Marketing concepts extensively in the past. And, knowing its delicate role in Lead Gen Marketing and Sales Acceleration operations, ABM remains a hot topic discussed by MarTech leaders around the world. Even the customers from emerging markets have begun to pick ABM tools and practices to not just target larger accounts but…

Decibel Reports Record Momentum as Enterprises Prioritize Digital Customer Experiences

As COVID-19 accelerates organizations’ digital experience optimization efforts, Decibel shatters expectations As enterprises double down on optimizing digital customer experiences, Decibel, the leader in digital experience analytics, announced impressive growth among its customer base, with the company securing 135% of its revenue forecast for Q2. This comes on the heels of Decibel’s Series B funding announcement of $40 million in May, which brought the company’s total funding to date to $54 million. Marketing…

MarketForce Inc. Signs Agreement to Become Exclusive European Reseller of LeadsRx Attribution Platform

MarketForce Inc., a global digital marketing agency focused on ecommerce, and LeadsRx, a global marketing attribution company, have officially entered into a relationship to expand attribution services in Europe. With this new partnership MarketForce will be the exclusive vendor to offer LeadsRx multi-touch attribution to organizations across Europe. The LeadsRx attribution platform combined with MarketForce’s marketing expertise enables brands to elevate marketing performance with the insights, technology and confidence…

Radius8 Welcomer for SAP Commerce Cloud Now Available for Online Purchase On SAP App Center

Radius8’s Welcomer solution integrates with SAP Commerce Cloud to deliver hyper-localized digital commerce experiences for businesses using SAP solutions Radius8, Inc. announced that its Welcomer solution for SAP Commerce Cloud is now available for online purchase on SAP App Center, the digital marketplace for SAP partner offerings. Radius8 Welcomer integrates with SAP Commerce Cloud to streamline deployment of localized experiences for businesses using SAP solutions. Today, the e-commerce experience is the same no…

Revegy Announces Success Enablement Alliances with Mentor Group and BrainBox

Atlanta-based sales and account planning company expands their network of strategic partnership alliances to increase client satisfaction and promote client success Revegy, a leading provider of revenue optimization technology, announced their collaboration through new partnership alliances with Mentor Group and BrainBox. In an ongoing effort to expand their network of resources for client success, Revegy has established a Success Enablement program specifically focused on supporting digital sales transformation through…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Raydiant (Customer Experience), Fuze (Unified Communication), Aptos (AI/ML), Partner4Work (B2B Commerce), and Looker (Analytics). Introducing Kiosk: Raydiant’s New, Interactive Tool for Driving Customer Engagement Raydiant, the customer-rated #1 digital signage provider, has evolved their Experience Platform to include another exciting dimension of customer interactivity: Kiosk touch…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Drift (Conversational Marketing), 3CLogic (E-commerce), RingCentral (Unified Communications),  IZEA (Influencer Marketing), and Terminus (ABM). Drift Expands Beyond Conversational Marketing Drift, the leading sales and marketing platform that created the Conversational Marketing category, announced a new category: Revenue Acceleration. Whereas Conversational Marketing focused on…

Sam’s Club Partners With Button and Rakuten Advertising

Button's Reach solution has evolved affiliate marketing into a major channel for installs and app sales Button, the leading mobile technology company, and Rakuten Advertising, the top global affiliate marketing network, announced the integration of Button software to drive app installs, and boost sales as well as repeat purchases for brands. Through Reach™, Button's latest product that offers its deep linking and app-tracking technology as a service to affiliate network traffic, brands are able to convert moments of high…

Viant Helps Feeding America Raise Critical Donations During COVID-19

Pro-bono advertising campaign increases site visits by more than 60%, exceeding benchmarks Viant, a people-based technology company, announced the results from its Feeding America pro-bono display advertising campaign that ran on its Adelphic self-service DSP from April - May 2020, driving more than 1,500 site visits and critical donations during COVID-19. Feeding America, the nation’s largest hunger-relief and food rescue organization, has seen increased need amidst the pandemic, requiring essential support as…

Exclaimer Launches a New Way to Design and Manage Email Signatures for Microsoft Exchange Users

Exclaimer Cloud – Signatures for Exchange is currently the only email signature management solution for on-premises customers to harness cloud benefits Exclaimer, provider of world-class email signature management solutions has launched Exclaimer Cloud - Signatures for Exchange, which offers a new way to design and manage email signatures for Microsoft Exchange users.  This product allows non-IT teams to take full control of an organization’s email signatures, all from an intuitive web interface. It is unique as it…

Casted Expands Board with Two Powerhouse Marketing Leaders

Podcast marketing technology leader appoints Ellie Mirman and Gina Hortatsos as board members for unparalleled industry expertise Casted, the only content marketing platform built around B2B brand podcasts, announces the addition of two notable CMOs to its board, Crayon’s Ellie Mirman and LogicGate’s Gina Hortatsos. As the company furthers its mission to help B2B brands connect with their audience through conversations, Hortatsos and Mirman will play a critical role in shaping its future. “What we’re doing at Casted is…

Weyland Tech Expands New CreateApp Digital Marketing Campaign to Indonesia

Weyland Tech, Inc., a leading global provider of eCommerce, mCommerce, and fintech business enablement solutions, has expanded to Indonesia a new digital marketing campaign for its CreateApp mCommerce platform-as-a-service (PaaS). The launch in Indonesia follows a successful pilot marketing program recently completed in Taiwan that included new online seminars hosted by CreateApp’s chief product officer and founder, Eddie Foong. Marketing Technology News: CCPA Is a Major Moment for Data Privacy in This Country The…

Google Cloud Partners with Best Buy to Deliver Improved Customer Experience

Best Buy leverages Google Cloud's enterprise data platform and analytics to unify its data sources and develop new products and services Google Cloud and Best Buy announced the expansion of their partnership via a new, multi-year agreement that names Google Cloud as the cloud provider for Best Buy's Enterprise Data Platform. With operations across the United States, Canada, and Mexico, Best Buy will leverage Google Cloud's best-in-class cloud infrastructure and analytics services to power a data-driven retail strategy to…

AdTech Leaders Come Together for the Future of Digital Media for Businesses & Consumers

Governing Group of Industry Leaders Includes 4A’s, ANA, IAB, IAB Tech Lab, NAI, WFA, P&G, Unilever, Ford, GM, IBM, NBCUniversal,IPG, Publicis, Adobe, LiveRamp, MediaMath, The Trade Desk Leading trade associations and companies representing every sector of the global advertising industry today joined together to launch the Partnership for Responsible Addressable Media, an initiative to advance and protect critical functionalities like customization and analytics for digital media and advertising, while safeguarding…

Baffle Unveils New Tableau Integration to Protect Data Analytics Pipeline

Baffle’s Integration Enables Privacy Preserving Analytics with No Code Changes and Full Interoperability Baffle, Inc., an advanced data protection company, announced a strategic partnership with Tableau Software, the leading analytics platform, launching a new integration to help customers further protect sensitive data as it is shared among third parties in the data analytics pipeline. Available today, Baffle’s integration with Tableau features full interoperability with no code changes, allowing for privacy preserving…

Northern Commerce Acquires Digital Echidna

Two of North America’s leading digital agencies, Northern Commerce and Digital Echidna, have announced their intent to merge. Through the exploratory phase of their recent strategic partnership, the agencies mutually identified the advantages afforded by a merger after a review of their core values, processes, and service offerings. The intent to become one united agency links the partner organizations' shared mission to create remarkable digital experiences that accelerate client growth. Northern Commerce…

Laserfiche Spark Invites Change-Makers to Reimagine the Digital Workplace

Virtual event discusses tech industry trends, hot topics in information management and automation, and the latest developments in Laserfiche software Laserfiche, a leading global provider of intelligent content management and business process automation —  announced registration is open for Laserfiche Spark, a free video broadcast showcasing digital transformation tools and trends and the latest developments in Laserfiche software. Under the theme "Be the Change," Laserfiche Spark will present strategies for innovating…

PromoRepublic Empowers Direct Selling Businesses With Tailor-Made Solution for Selling on Social Media

From now on, direct selling companies can encourage distributors to become amplified voices of the brand and save their uniqueness on social media. Distributors focus on human-to-human approach with the clients, while HQs can keep an eye on their performance PromoRepublic, a leading social media marketing SaaS for multi-location brands, launches a complete social selling suite for direct selling companies that addresses the needs of both marketing executives at the corporate offices and representatives worldwide. …