OmniScale Media Adds Rachel Nielsen to its Advanced Technology Marketing Team

OmniScale Media, a full-service media agency specializing in driving awareness and adoption for advanced computing technology companies, announced the addition of Rachel Nielsen to bolster its content marketing production capabilities. As the Content Marketing Manager for OmniScale Media, Nielsen will be responsible for the planning, management, and execution of public-facing webinars and other digital marketing productions for the agency's clients. Marketing Technology News: Sinch AB (publ): Sinch Completes Acquisition…

Contentstack Expands Leadership Team with Key Hires in Sales and Marketing to Scale for Rapid Growth of a Digital-First World

Company records strong growth in 1H 2020, doubling its user base with 100% customer retention Contentstack, the leading Content Experience Platform, announced it has bolstered its leadership ranks with several key hires across departments. These new additions bring decades of technology marketing and sales experience to the team and hail from some of the most well-known companies in the industry. Contentstack is expanding its team in order to scale operations and address the high demand for its modern content management…

HCL Technologies Takes Precision Marketing at Scale to the Next Level With the New Unica Platform

HCL Technologies (HCL), a leading global technology company, announced the release of Unica V12.1.  Unica takes Precision Marketing@Scale to the next level by effortlessly scaling to the billions of personalized interactions required by the largest organizations with the most complex data infrastructures.  V12.1 is the culmination of more than two years of research, development, and investment in the Unica platform to power the next generation of customer journeys and goal-based marketing.  Unica V12.1 will be generally…

STIRISTA Raises $13 Million From Wavecrest Growth Partners to Scale Identity-Driven Marketing Solutions

San Antonio-Based Data, Analytics and Digital Marketing Specialist Receives Significant Investment to Enable Brands to Increase Conversions and Customer Loyalty STIRISTA, a data-driven digital marketing solutions provider known for its identity-driven and authoritative data assets, announced that it has raised $13M in growth equity financing. The financing was led by Boston-based Wavecrest Growth Partners with participation from industry veteran Dennis Ainge, a founding executive of TARGUSinfo and a former executive at…

6 AI Tools to Scale Up Your Content Marketing Efforts

Amidst a competitive Content Marketing landscape, most marketers find it hard to get real results. The biggest challenge is to manage both quality and scale. In 2018, 47% of B2C, and 54% of B2B content marketers reported that the metrics they're tracking are often not well-aligned with their overall goals. Why should you be a part of the struggling herd? Artificial Intelligence can help you pace up and stay on top of your game. Here are some AI tools that can play a game-changing role for content marketers looking to…

Where Marketing Meets Sales – Building an Engaging Digital Footprint at Scale

Today’s buyer is becoming increasingly elusive and difficult to reach on a personal level. Social media has opened a powerful new communication channel where Salespeople can engage prospects directly. A Salesperson’s social presence is a unique digital brand that buyers engage with like a corporate brand. Marketing now has the mandate to help build the personal brands of every Salesperson and deliver meaningful content for Sales to use. This content is the lifeblood of any successful social selling program and must reflect…

HG Insights Fuels Precision Marketing and Sales Programs at Scale with Marketo Engage

HG Insights, a global leader in technology intelligence, announced the release of HG for Marketo, which helps businesses instantly personalize conversations, prioritize prospects, and accelerate revenue with technographics.  With HG Insights Technographics integrated within Marketo Engage, marketing teams can now understand what technologies their prospects are using and build nurture campaigns that generate higher response rates. Marketers can also use HG Insights to identify and score contacts that are using…

Introducing Pardot Business Units: Powering Personalized Enterprise B2B Marketing at Scale

Today at Sirius Decisions Summit, Salesforce announced Pardot Business Units to segment audiences at a finer level and boost B2B marketing operations Automation has open new avenues for marketers to explore Personalization. According to leading CMOs, persoanlization is defined as creatively tailoring website pages and mobile applications to user's preferences and behaviors. Today at Sirius Decisions Summit, Salesforce announced Pardot Business Units. This is furthering their solution for enterprise B2B marketing teams.…

Clinch Named Facebook Marketing Partner, Enabling Marketers to Personalize Videos at Scale Across the Platform to Increase ROI

Clinch's Video Personalization Engine Provides Value to Facebook and Instagram Advertisers, Driving Greater Consumer Connections Clinch, a creative technology company that powers dynamic, personalized video advertising, announced that Facebook has recognized the company as a member of its Facebook Marketing Partner Program. The Company provides tools for brands and marketers looking to personalize ads at scale across Facebook and Instagram, resulting in an increased return on ad spend (ROAS). "Being recognized as part…

Mavrck Enables Marketers to Scale Higher Quality Ratings and Reviews Through Expanded Influencer Marketing Campaigns

Mavrck, Digiday’s Best Influencer Marketing Platform of 2018, is helping marketers to more easily integrate proposals to influencers to generate quality ratings and reviews alongside other campaign outcomes like creating content. Building a volume of credible product ratings and reviews can be a daunting task, but for marketers executing influencer marketing programs, ratings and reviews generation should be a simple value-add opportunity. By prompting influencers through the Mavrck platform to submit product ratings and…

Forbes BrandVoice Veteran Joins inPowered as CRO to Scale Its AI Platform for Content Marketing

inPowered Ushers in the Next Stage in the Evolution of Content Marketing inPowered, the AI platform for content marketing, has announced that Ann Marinovich has joined as Chief Revenue Officer (CRO) to scale the company’s Software as a Service (SaaS) offering. “Our vision has always been to take content programmatic using AI with a software as a service business model to deliver the best results at the most efficient cost. Ann is uniquely qualified to help us achieve this vision” Marinovich previously built…

Magisto Brings Mass-Scale Video Creation Capabilities To Marketing Platforms, E-Commerce Sites And Marketplaces Through the Launch of a…

Creating a New Standard for Online Marketplaces and Providing Simple, Scalable Video Creation to Millions of Small Businesses Magisto, the leading AI-powered video creation and marketing platform, announced the launch of their Strategic Partnership Program. Aimed at enterprise marketing and e-commerce players, the program provides large-scale, automatic video creation through a tool embedded in major e-commerce sites, listing sites, marketplaces, websites and more. “Through the Partnership Program, we’re aiming to…

Invoca Launches New Solution for Marketers to Scale and Optimize Local Marketing Efforts

Invoca announced a new set of features for marketers who drive calls to many physical locations, such as health clinics, local insurance agents, bank branches, and hotel properties. For the first time, corporate marketers can have a single source of data and a centralized process for attributing revenue from calls to multiple destinations, while maintaining a consistent experience across digital, voice, and in-store, and understanding conversation trends at scale. "At Dignity Health, providing high-quality health care to…

Major Persado Update Introduces Narrative Intelligence to AI-Optimized Marketing Language, Helping Brands Speak In a Unified, Authentic…

Along with Custom Language Models for Every Brand, Persado Introduced Several New APIs to Automate Campaign Setup and Analysis While Delivering Significant Marketing ROI Persado, the leading provider of AI-optimized marketing language for top global brands, unveiled its breakthrough application of Narrative Intelligence—the ability to build and tell stories using genuine, natural language—as the most sophisticated update to its platform since launch. With its latest breakthrough in the application of Narrative…

Audio Measurement Platform Veritonic Raises $3.5 Million Seed To Scale Data-Driven Approach To Audio Marketing

Newark Venture Partners, Imagination Capital, MDC Ventures Are Among Investors Capitalizing on Market Shift Toward Audio Veritonic, the world's first audio effectiveness platform, announced that it has raised $3.5 million in seed capital to build on its success in bringing an evidence-based approach to audio marketing. The round was led by Newark Venture Partners with participation from Imagination Capital, Kiwi Venture Partners, MDC Ventures, and SWaN & Legend Venture Partners. Veritonic is the first analytics…

Liveclicker Scales New Heights in Adaptive Personalization Tools for Email Marketing Campaigns

Liveclicker Powers Next-Generation Email Experiences with Release of Adaptive Personalization Tools; New Suite of Capabilities Allows Marketers to Evolve Email Marketing Programs on the Fly with Continuous Testing, Behavioral Data, and Predictive Targeting To help email marketers remove all the roadblocks in their email marketing personalization campaigns, Liveclicker has announced the general release of a suite of Adaptive Personalization tools for its flagship product, RealTime Email. Marketing teams had always wished for…

district m go Unveiled to Scale Digital Advertising and Search Marketing

district m go Is Able to Provide a Complete Platform to Help SMBs Leverage the Full Power of Digital Advertising district m is proud to unveil go, the evolution of mypixel. The new iteration of the platform is adding two new prospecting features: display advertising and search marketing to build on top of the rock solid retargeting platform that launched in the third quarter last year. By integrating display advertising and search marketing technology, district m go is able to provide a complete platform to help SMBs…

How Integrating Artificial Intelligence in B2B Marketing Can Scale Your Business

Every year, new advancements in the technology space have assisted businesses by creating new opportunities for customer outreach. One of greatest technologies of our time is Artificial Intelligence (AI) which has been creating quite the buzz in the B2B arena. Even though marketers have tested the waters when it comes to machine learning algorithms, there is still major ground to be covered when it comes to predictive analytics, personalization, statistical analysis as well as lead generation. Given its potential, Artificial…

Interview with Andrew Humber, Vice President of Marketing – Webscale

"Embrace positive change! As marketing professionals, the concept of trial and error is, or should be, baked into your DNA."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. I’ve been neck deep in tech for more than 20 years, and wouldn’t have it any other way. I started out at a small marketing and PR agency in London back in 1996. After a move in-house, I ended up spending 10 years at NVIDIA working with, and learning from, probably the best technology marketing people in the…

Kagool Welcomes Miranda Glover as Head of Marketing

Glover will drive growth for agency, which recently acquired Delete to bolster its position in the marketing technology and digital experience space Digital agency Kagool, one of the UK’s only independent Sitecore Platinum Partners, welcomes Miranda Glover as its new group head of marketing. Glover is an experienced digital leader with over 20 years’ experience, beginning her digital career in the first .com boom. Her varied career has encompassed digital communications, digital transformation, strategy and DXP in which…