MediaMath Bolsters Leadership Team With Appointment Of Industry Veterans Ingrid Hackett As General Counsel, Ashish Shukla As Chief…

MediaMath, a leading global independent advertising technology company for brands and agencies, today announced the addition of several industry veterans to its leadership team, as the company continues on its journey toward delivering the most responsive and accountable advertising technology for brands and agencies to buy addressable media. MediaMath welcomes Ingrid Hackett as General Counsel, Ashish Shukla as Chief Technology Officer and Laurent Cordier as Chief Partnerships Officer. Marketing Technology News: InMobi…

Ignite Visibility Named #1 for SEO and Search Engine Marketing Company in USA

Ignite Visibility, a full-service digital marketing and advertising agency, is pleased to announce its recent naming as the #1 SEO and SEM Agency in the US by Clutch, a leading B2B ratings and reviews platform. Marketing Technology News: Comscore Elevates Veteran Data Scientist Dr. Michael Vinson To Chief Research Officer Our team is honored to receive this recognition from Clutch. Due to our unique strategy, methodologies, timelines, project plans, and forecasts, we have been able to help our clients reach their goals.…

Cloudbakers Scales Cloud Services With Managed Cost Optimization Package

New turnkey Google Cloud MCO package adds immediate customer value, reducing wasteful spending and adding enterprise-level support Leading Google Cloud Premier Partner, Cloudbakers, is excited to announce an expansion of their Google Cloud professional services offerings with Managed Cloud Optimization. This new offering adds resilience, security, sustainability, and cost savings to any Google Cloud Platform client in a rapidly deployable, turnkey package. Marketing Technology News: Comscore Elevates Veteran Data…

ISG to Examine Marketing Technology Providers Amid Changing Consumer Landscape

Information Services Group (ISG) , a leading global technology research and advisory firm, has launched a research study examining providers of marketing technology (martech) solutions in Brazil as companies look for better ways to connect with potential customers during the COVID-19 pandemic. The study results will be published in a comprehensive ISG Provider Lens™ report, called Martech Solutions and Service Providers, scheduled to be released in June. The report will cover several marketing technology categories,…

Sidecar Builds on Retail-First Strategy With Refresh of Technology and Services Model

Doubling down on its retailer-first strategy, Sidecar has reorganized its proprietary technologies into a single, personalizable solution. The newly formed Sidecar Technology Suite is a digital marketing optimization engine that works across all major advertising platforms, including Google, Microsoft Bing, Facebook, Instagram, and Amazon, to support the full lifecycle of performance marketing in retail. As part of the retailer-first reorganization, Sidecar also refreshed its services offering by introducing a new…

AI-Powered Copywriting Assistant, Craftly.AI Launches Platform Leveraging GPT-3 Technology

It is so much more involved than pen to paper. For us mere mortals, it is usually the process of brainstorming, researching, formatting, inevitably procrastinating, editing, and approving. This is not only time consuming, but expensive for businesses who rely on copywriting to communicate their ideas with their customers. And while Shakespearean tragedies may need a human touch, some content is just better with an AI assistant. Try competing with the creativity of a 175 billion parameters (basically the largest…

Marketing Technology Highlights Of The Week: 22-March-2021: Featuring Taboola, 8X8, Informatica, Hootsuite

To bridge the communication gaps in marketing and sales, there will be a lot more demand for martech and salestech products that boost video conferencing and team communication, as global companies optimize their work and customer-facing tactics through 2021 for better marketing effect. Catch more on the latest trends in use  by leading marketers and martech leaders, in this weekly martech highlight: MarTech Quote-of-the-Week! The rise of technology for frontline industries—what we call frontline digitization—is…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Adtelligent, Adverty, InMobi, Origin, to Centro. Adtelligent Introduces Native Support for AMP Ads Adtelligent is pleased to announce that its efficient ad tech platform now natively supports Accelerated Mobile Pages (AMP) integrations for ad monetization. This US-based company is in the process of designing a demand pathway optimization solution that will bring back the much needed…

Centro Acquires AI-Driven Search Advertising and Marketing Intelligence Platform QuanticMind

Strengthens Robotic Process Automation in Basis, Centro’s Omnichannel Ad Management Platform Centro, a global provider of enterprise automation technology, announced the acquisition of QuanticMind, a developer of predictive advertising technology for digital channels. QuanticMind’s martech platform utilizes artificial intelligence (AI) and machine learning to unify and analyze data, which powers its software for search, keyword bid management, and marketing intelligence visualization. Basis, Centro’s flagship automation…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Patter89, Colling Media, Flipkart, SERP (Native & Programmatic Advertising), to Really Simple (CRM). Pattern89 Delivers Immediate Insights to Improve Marketing Performance and Visibility Through New AI-Driven Capabilities Pattern89, a platform that specializes in creative artificial intelligence (AI) to predict digital marketing performance, announced today new features to…

Moz Hires Senior Search Scientist To Expand SEO Research

Industry Veteran, Tom Capper, Adds Deep Analytics Expertise to Challenge Industry Thinking Moz, Inc., the leader in search engine optimization technology, announced Tom Capper has joined the company to lead the Search Science team. Based in the UK, Capper comes to Moz after leading the SEO practice at Distilled, now Brainlabs. “Tom has proven his mastery of search science through research that has had a meaningful impact on the SEO community for years. We are excited to welcome him to Moz,” said Sarah Bird, CEO of Moz.…

Kaleidoscope and Orthopreneur Merge Orthodontic Marketing Technology Companies

Technology-Driven Digital Marketing and Web Design for Orthodontic, Dental, and Medical Practices Kaleidoscope, the leading digital marketing company for orthodontic, dental, and medical practices, has joined forces with Orthopreneur Internet Marketing, which specializes in website design, search engine optimization (SEO), and search engine marketing (SEM) for the orthodontic and dental industries. Under the new Kaleidoscope umbrella, the company will integrate all of the marketing services that an orthodontist, dentist,…

MarTech RADAR 2020: Top 150 Marketing Technology Updates of 2020

Now that we are already into the New Year 2021, our content analysis picked the top 50 marketing technology updates from the industry that made the most buzz in 2020. We have organized these updates in chronological order. January 2020 Accenture Helps United Utilities Build and Deploy a Digital Workforce Management Solution, Based on Salesforce Platform "Accenture helped United Utilities, the UK’s largest listed water company, build and deploy a new digital workforce management solution built on the Salesforce platform,…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Hootsuite (Social Media Marketing), Optimove (Experience Optimization), Outreach (Sales Enablement), Sprinklr (Customer Experience), and BigCommerce (E-commerce). Hootsuite Helps Customers Light Up Their Insta Lives Hootsuite unveiled a host of new Instagram functionalities in 2020—here’s how they can transform your Social Media Strategy in 2021. With more than half a billion active…

Dynamic Yield Named a “Strong Performer” in Experience Optimization Platform Industry Report

Dynamic Yield, a leading Experience Optimization platform, announced it has been named a Strong Performer by leading global research and advisory firm Forrester Research, Inc. in its report “The Forrester Wave™: Experience Optimization Platforms Q4 2020,” which was published today. The company was among 10 top experience optimization platform (EOP) providers selected to be evaluated in the report. Marketing Technology News: Mediavine Expands Access to Contextual Ad Targeting Using GumGum’s Verity Artificial Intelligence…

Mobolize Announces Technology Partnership with Akamai to Enable Security on Mobile Devices

Enterprise Threat Protector (ETP) available on iOS, Android and Chrome OS leverages Mobolize technologies Mobolize, the recognized leader for providing an on-device Data Management Engine that provides security, connectivity and optimization on mobile devices, announced a partnership with Akamai, the intelligent edge platform for securing and delivering digital experiences, to offer security to mobile devices for enterprises. The addition of mobile protection adds an extra layer of proactive security controls and threat…

New Searchmetrics Study Reveals The Secrets Of Success On Baidu, China’s Top Search Engine

Brands can rank high in Baidu organic searches even if they link to blocked US sites such as Facebook and YouTube You can rank on Page One of top Chinese search engine, Baidu, even if your website includes links to officially blocked sites such as Facebook and YouTube according to new research; and contrary to popular belief, over 75% of websites ranked in the top ten positions on Baidu are .com sites rather than local Chinese .cn or .com.cn domains. At the same time, it seems essential to reference at least one Chinese…

Web.com Group Launches New Lineup of “Pro” Services to Help Small Businesses Build Websites and Enhance Search Engine Optimization

Professional services designed for customers that do not have the time or expertise to design their own website or master SEO Web.com Group, a leading web technology company helping millions of customers around the globe thrive in a connected world, announced the introduction of Pro Website and Pro SEO Services, two new products that offer the human touch when it comes to building websites and optimizing SEO. Pro Website and Pro SEO Services are ideal solutions for small businesses on a tight budget who want attractive…

Evolv Applauded by Frost & Sullivan for Its Revenue-driving Customer Experience Optimization Technology

Based on its ongoing analysis of the global customer experience management space, Frost & Sullivan recognizes Evolv Technology Solutions, Inc. (Evolv) with the 2020 Global Technology Innovation Leadership Award for dramatically enhancing revenue generation for a company's digital presence. By applying artificial intelligence to the creative process, the company's solution curates and assesses hundreds of ideas in thousands of combinations at a time. Evolv's solution is faster than traditional testing solutions and more…

Myntra and Infidigit’s Double Wins with its Search Marketing Campaign

Infidigit, a Mumbai-based SEO agency in India, continues to impress with its award-winning spree for exceptional Search Engine Optimization (SEO) strategies that benefitted some of the biggest online brands in India. This time, Infidigit and Myntra walked away with two prestigious gold awards for their successful campaign to drive revenue growth via SEO in Myntra's kids category Indian Digital Marketing Awards 2020 - Best SEO For Website/Universal Search Ranking and SEM Strategy mCube Awards 2020 - Best Search…