Sidecar Is Now Using New Applications of Natural Language Processing to Continue to Improve the Performance of Retailers’ Ad Campaigns …
Adthena Raises $14 Million in Series a Funding, Strengthening Its Position as the Leading Search Marketing Intelligence Solution
Updata Partners Joins the Adthena Board to Accelerate Adthena’s US Growth in Addition to Product Developments and Improvements Adthena, the …
district m go Unveiled to Scale Digital Advertising and Search Marketing
district m go Is Able to Provide a Complete Platform to Help SMBs Leverage the Full Power of Digital Advertising …
The Essential Audience Fidelity Framework for Search Marketing Success
In late 2015, Google first announced the rollout of Google Customer Match, giving advertisers the ability to target their known, …
iProspect Named a Leader in Search Marketing Agencies Report by Independent Research Firm
iProspect, a leading global digital performance agency, announced that Forrester Research, Inc., an independent research firm, has ranked it as …
Uberflip Named a Contender in Content Marketing Platforms for B2B Marketers for the First Time by Independent Research Firm
B2B Content Experience Platform Receives Highest Score in Personalization, Digital Experiences and Sales Support Criteria Uberflip, the leading B2B content …
Sitecore Named a Strong Performer in B2C Content Marketing Platforms by Independent Research Firm
Sitecore Received Highest Possible Score in the “Market Differentiation Strategy” Criterion Sitecore, the global leader in digital experience management software, …
New Research from Fresh Relevance Highlights Impact and Adoption of Influencer Marketing Is Overestimated
Study Reveals That Just 22% of Retailers Surveyed Use Influencers to Engage Customers and Only 10% of Consumers Have Bought …
Content Marketing for Humans and Search Bots
Content is an essential part of search marketing. It helps brands reach target audiences, attract new customers and build relationships …
Reach Marketing Announced That It Has Acquired UnReal Web Marketing, a Search Optimization, Web Design and Content Marketing Business
Reach Marketing announced that it has acquired UnReal Web Marketing’s award-winning search, social media, web design and digital analytics business. …
Annual Omnisend Research: Custom Marketing Automation Rises, Performs Better Compared to Industry Standards
Omnisend’s annual statistics report shows that marketers who design custom automation workflows around customer behavior and demographics have better performing …
New Engen Launches Self-Service Platform for Facebook, Instagram and Search Engine Marketing
Businesses of all Sizes Can Now Take Control of Digital Advertising Campaigns to Acquire and Grow the Highest Value Customers …
Cracking the Millennial Code: How to Create Marketing Research Surveys That Work
For marketers, gaining insights into the minds of millennials is a top priority. And for good reason. Not only will …
Dynata Introduces Research-To-Marketing Audience Expansion Through Strategic Alliance with TruSignal
Innovative Solution Allows Highly Accurate Scaling of Survey Segments to Marketing-Sized Audiences Using Offline, People-Based Data Dynata, a global leader …
Facebook Realigns Marketing Policy to Support New ‘Ethical AI’ Research
After a tumultuous year in 2018, Facebook has announced a series of new policies to shake off its position on …
LotLinx Releases The Future of Search Engine Marketing with an AI Powered App for Automotive Dealers
Results of Two-Year Study Shows That Game Changing AI Marketing Solution Significantly Outperforms Human-Managed Campaigns by Increasing Shopper Engagement While …
Searchbloom Named Top Digital Marketing Service Provider in the World
Searchbloom LLC, a boutique SEO company based in Draper, Utah, is excited to announce that they have been named as a …
Matching Marketing to the Modern Consumer: 5 Ways to Rethink Qualitative Research
Today’s consumers are evolving faster than ever before, but brands, and specifically consumer research, are struggling to keep up. A …
New Research from TREW Marketing and IEEE GlobalSpec Helps Engineering Companies Create Effective Marketing and Content Plans for 2019
Data Shows 2019 B2B Marketing Trends Should Include Diverse Content, Website Investment, and Strong Sales and Marketing Relationships Engineering-focused marketing …
Kenshoo Named the #1 Search Engine Marketing and Social Media Marketing Provider to the Top 1000 Retailers for the Fifth Consecutive Year
Among All Top Retail Brands, 99 Use Kenshoo for Search Engine Marketing, 49 for Social Media Marketing Kenshoo, a global …