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How Search Marketing Is Going Through a Number of Critical Changes

If you’ve been in the SEO game for any amount of time, you know that you can never take your foot off the pedal. On this digital highway, things are changing all the time. Search engines have to keep up with consumer’s changing online habits, and they adjust their algorithms appropriately. Loading times are becoming increasingly important for ranking score. That means to get the most out of the SEO efforts that you need to know what these latest trends are. The last couple of years have been crucial in shaping Google, and…

Marketing Synergies Realized: AlchemyLeads Search Marketing Acquires Co Flex Marketing in Chicago

AlchemyLeads Search Marketing LLC, A search engine marketing and software development company based in Los Angeles, CA has acquired Co Flex Marketing, an internet marketing company specializing in the legal industry based out of Chicago, IL. The transaction finalized on November 11, 2019, for an undisclosed sum. This includes all intellectual property rights and core business functions built to service the software and digital marketing needs of businesses in the legal field and surrounding industries.  "The…

TapClicks Acquires Search Marketing Intelligence Provider iSpionage

Adds Competitive SEO and SEM Intelligence to Its Portfolio of  MarTech Solutions TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, announced it has acquired iSpionage, a Silicon Valley-based developer of SaaS-based competitive intelligence solutions for search marketing, SEO and paid search advertising. The iSpionage acquisition follows a number of recent acquisitions by TapClicks, including StatX, Raven Tools and several other marketing analytics and reporting,…

More Retailers Seize Their Search Marketing Opportunity With Sidecar’s Technology Updates

Sidecar Is Now Using New Applications of Natural Language Processing to Continue to Improve the Performance of Retailers' Ad Campaigns on Google and Bing Sidecar announced several technology updates to Sidecar for Paid Search and Sidecar for Shopping. These solutions now use new applications of natural language processing (NLP) and artificial intelligence (AI) to increasingly improve the performance of retailers' paid search and shopping ad campaigns on Google and Bing. Amid these developments, the number of retailers…

Adthena Raises $14 Million in Series a Funding, Strengthening Its Position as the Leading Search Marketing Intelligence Solution

Updata Partners Joins the Adthena Board to Accelerate Adthena’s US Growth in Addition to Product Developments and Improvements Adthena, the leader in AI-powered search marketing intelligence, announced it has raised $14 million in a Series A round of funding from Updata Partners. The investment will further accelerate Adthena’s rapid growth across the US and internationally, while strengthening the product development of its paid search AI platform, which is built around its patented ‘Whole Market View’. In addition,…

district m go Unveiled to Scale Digital Advertising and Search Marketing

district m go Is Able to Provide a Complete Platform to Help SMBs Leverage the Full Power of Digital Advertising district m is proud to unveil go, the evolution of mypixel. The new iteration of the platform is adding two new prospecting features: display advertising and search marketing to build on top of the rock solid retargeting platform that launched in the third quarter last year. By integrating display advertising and search marketing technology, district m go is able to provide a complete platform to help SMBs…

The Essential Audience Fidelity Framework for Search Marketing Success

In late 2015, Google first announced the rollout of Google Customer Match, giving advertisers the ability to target their known, first-party customers directly via search. As we close out 2017, some marketers are still behind the curve in adopting a full range of people-based marketing capabilities in their search strategies. Today’s marketer must approach paid search beginning with people, not a keyword. Search ads then become meaningful interactions with customers in their journey, creating brand engagement, value, and…

AspireIQ Named a “Leader” & “Boasts Best All-Around Current Offering” Among Influencer Marketing Solutions by Independent Research Firm

AspireIQ, the pioneer in community intelligence marketing, announced that it has been recognized as a Leader by Forrester Research in its report, The Forrester New Wave™: Influencer Marketing Solutions, Q2 2020. AspireIQ partners with brands to build, manage, and grow communities that allow them to engage their biggest enthusiasts, create a sense of belonging, and drive advocacy at scale. The report evaluated 12 vendors against 10 criteria, including data science capabilities, product vision, product roadmap, and market…

Oracle Named a Leader in Email Marketing Service Providers by Independent Research Firm

Oracle Responsys continues industry leadership, scoring highest in strategy category and achieving the highest possible score in the artificial intelligence, analytics, and vertical capabilities criteria Oracle today announced that it has been recognized as a Leader in the Forrester Research, Inc. May 2020 report, The Forrester Wave™: Email Marketing Service Providers, Q2 2020. This year's report evaluated 13 email marketing service providers based on 23 criteria, which are split into three categories—current offering,…

Zeta Global Recognized as a Leader in Email Marketing Service Providers Report by Independent Research Firm

The Zeta Marketing Platform Receives Highest Possible Scores in Ten Criteria, including Data, Artificial Intelligence, Personalization & Optimization, Analytics and more Zeta Global, a leading data-powered marketing technology company that helps brands acquire, grow and retain customer relationships, announced that it has been recognized as a Leader in "The Forrester Wave: Email Marketing Service Providers, Q2, 2020, which evaluated the Zeta Marketing Platform among the 13 most significant email marketing service…

Merkle’s Q1 2020 Digital Marketing Report Reveals Initial COVID-19 Impacts on Search, Social, and Display Ad Spend Across Major Platforms

Amazon YoY Growth surged at 118% for Sponsored Brands; Google Records Weak Growth for Search Ad Spend Merkle, a leading technology-enabled, data-driven performance marketing agency, released its Q1 2020 Digital Marketing Report (DMR), a quarterly research report that analyzes and highlights key metrics and trends within paid and organic search, paid social, and display ad spend. The report provides insights into year-over-year (YoY) growth for Amazon, Google, Facebook, Instagram, and YouTube, and illustrates the impacts…

Growth Marketing Pro Debuts Intuitive SEO Research Tool for Google Chrome

GrowthBar for Google Chrome helps SEO beginners and pros gain competitive insights as they browse the Web Growth Marketing Pro (GMP) announced the launch of GrowthBar, an intuitive new SEO plugin for Google Chrome. GrowthBar is a Chrome extension that gives marketing professionals instant access to critical SEO data points about any website. The plugin also helps unlock the growth channels and keywords that are working for both competitors and allies alike. Marketing Technology News: IDC Publishes Future of Customers…

New Research from AWeber Explores Small Business Email Marketing Strategies

AWeber surveyed over 1,000 small businesses and interviewed 10 experts to discover the most effective email marketing practices AWeber, a leading provider of powerfully-simple email marketing software for small businesses, announced the publishing of The 2020 Small Business Email Marketing Statistics Report. The report features insights gained from a survey of more than 1,000 small businesses, interviews with the top 10 email marketing experts, and best practices from AWeber subject matter experts. Marketing Technology…

BrandMuscle Named a Leader in Through-Channel Marketing Automation (TCMA) Report by Independent Research Firm

BrandMuscle Receives Highest Possible Score in Market Presence Category BrandMuscle, the industry leader in integrated local and channel marketing, today announced Forrester Research has positioned BrandMuscle as a leader in its report, The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020. We believe this recognition further validates BrandMuscle’s continuous, 20-year innovation and deep industry expertise in through-channel marketing automation (TCMA) solutions. Forrester evaluated 13 of the most significant…

Web.com Group Launches Innovative SEO Marketing Solution that Makes it Easier for Businesses to Climb to the Top of Search Results

New tool is an outcome of product integration resulting from previous acquisition of Dreamscape Networks Limited Web.com Group, a leading web technology company helping millions of customers around the globe thrive in a connected world, announced the introduction of an innovative SEO marketing solution that provides easy, actionable recommendations for businesses that want to appear more prominently in search engine results. Marketing Technology News: Wurl Network Surges Past 400 Channels The new SEO solution, which…

CMC Releases 2020 Hispanic Market Guide Providing Research on Multicultural Majority and Comprehensive List of Trusted Culture Marketing…

Release Comes as Brands Look to Build and Rebuild with Cultural Insights As brands look to build and rebuild, they will need to look for growth opportunities within the rapidly growing multicultural markets. To arm them with the cultural insights needed, the Culture Marketing Council: The Voice of Hispanic Marketing (CMC) is releasing its 2020 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market. The CMC 2020 Hispanic Market Guide serves as the authoritative source for identifying…

Multi-Location Businesses Can Triple Growth Rate with Localized Marketing According to Joint Research from SOCi and Localogy

Results of the second annual Localized Marketing Benchmark Report underscore the importance of optimizing digital presence on a local level SOCi, Inc., the leading centralized platform built specifically for "next-level" multi-location marketers, today released its annual Localized Marketing Benchmark Report, which revealed that an optimized localized marketing strategy can yield up to three times more business growth. More than 250 multi-location brands were evaluated on their overall presence, ratings and reviews, and…

Aprimo Named a Leader in Marketing Resource Management by Independent Research Firm

Aprimo, a global provider of digital asset management and work management software, today announced it has been recognized as a Leader in “The Forrester Wave™: Marketing Resource Management, Q1  020” report by Forrester Research, Inc. The software category of Marketing Resource Management, or MRM, is a fast-growing market and Forrester predicts business-to-consumer (B2C) marketing teams to drive a 25% increase in adoption in 2020. These marketers face increasing pressure to streamline marketing operations and costs, glean…

New Celtra Research Reveals Creative Automation Instrumental to Successful Marketing

Respondents expect automation to have the most powerful impact on marketing over the next five years Celtra announced results from a new creative production study which discovered a multitude of technology and process challenges. According to the results, marketers experience overarching struggles with inefficient and outdated creative production that is limiting their ability to move fast and deliver relevant, channel and audience-specific content without manual and repetitive work. The commissioned study, conducted…

Denver-based Search Engine Optimization and Digital Marketing Company Boulder SEO Marketing to Join Forces with Bubbl

Frequently recognized as the best search engine optimization company in Denver, Boulder SEO Marketing has teamed up with Bubbl, a multichannel and international content marketing agency, to better serve its growing customer base around the globe Boulder SEO Marketing, a full-service digital marketing agency, announced that it has teamed up with Bubbl, a leading provider of integrated and multichannel content marketing solutions, to expand its global reach and to grow its multilingual content development offerings further.…