New Data from Certain Shows 70 Percent of Senior Marketers Are Not Completely Satisfied in Their Sales Lead Follow Up

A new survey from Certain, the leader in enterprise event automation, reveals that despite technology advances, many marketers still struggle to capitalize on leads generated following in-person events. Events continue to be rated the number one most effective B2B marketing tactic because of their high returns. However, data from Certain’s survey (pulled from over 150 marketing decision makers at B2B companies), reveals that there is room for improvement, particularly when it comes to post-event nurturing. The most…

Kyle Media And Aidentified Partnership Sets New Standard For Marketing Efficiency And ROI Via AI-based Sales & Marketing Platform for…

Kyle Media, Inc. announced today its partnership with Aidentified, the emerging leader in AI-based relationship and sales intelligence. With this partnership, Kyle Media is at the forefront of hyper-targeted marketing granularity and predictive marketing for the boating industry. Marketing Technology News: Elastic and Confluent Partner to Develop Enhanced Experience for Kafka and Elasticsearch Users "A successful advertising investment starts with knowing exactly who your customers are, and finding prospects that…

Lumenad Launches Advertising Intelligence Software For Digital Marketers

Ad Data Organization, Standardization, Visualization Solution to Help Improve Time to Insight and Action Lumenad, the leading provider of advertising data organization, standardization and visualization software, announced today the launch of its flagship Advertising Intelligence software. Marketers who struggle with the highly manual, do-it-yourself nature of advertising data can employ software that sharply reduces the persistent challenges of ad data variety, volume and velocity. Marketing Technology News: Elastic…

AppsFlyer And MMA Surveys Find Disconnect Between How Smartphone Owners And Marketers Think Of Data Use And Privacy

Marketers Consistently Underestimate Consumers’ Concerns About Data Usage and How They Will Act Given Apple’s New Privacy Updates AppsFlyer, the global attribution leader, and MMA Global, the industry body dedicated to driving modern marketing and shaping the future of marketing, today released Personal Data, Privacy & Smartphones: The Marketer/Consumer Disconnect, the third report in a series analyzing concerns about data and privacy. The report compares how marketers think smartphone owners view the upcoming…

AppsFlyer And MMA Survey Finds Smartphone Owners Highly Concerned About Marketers’ Use Of Their Data

Most consumers are not aware of Apple’s new privacy changes and are not likely to opt-in to share data AppsFlyer, the global attribution leader, today and MMA Global, the industry body dedicated to driving modern marketing and shaping the future of marketing, released the report, Personal Data, Privacy & Smartphones: The Cautious Consumer. Analyzing how smartphone owners view the upcoming Apple IDFA (Identifier for Advertisers) opt-in requirement and the use of their data in general, the report highlights the need…

Validity Fuels Its Next Phase of Aggressive Growth with Senior Vice President of Marketing and Chief Revenue Officer Appointments

Validity’s focus on revenue generation and new business will propel the company forward for years to come, reinforcing its position as market leader Validity, the most trusted name in data quality, announced today it has two new positions on its leadership team – a Senior Vice President (SVP) of Marketing and a Chief Revenue Officer (CRO). As SVP of Marketing, Kate Adams brings almost 20 years of experience building and creating marketing and demand generation programs from scratch. With expertise in marketing to sales and…

True Influence® and Lotame Partner to Drive Programmatic Display Advertising for B2B Marketers

True Influence®, the technology leader of data-based sales and marketing solutions, today announced a partnership with Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising. Under the new partnership, True Influence will be providing access to its data for Lotame customers to use for programmatic display advertising through the Lotame Data Exchange (LDX), the world's largest second- and third-party data marketplace. Marketing Technology…

STUDY: 60% of Marketers Believe the Future Relies on Multiple Interoperable ID Solutions

Almost half of marketers and publishers are still searching for an identity graph solution Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, announced findings from its report entitled “Beyond the Cookie: The Future of Advertising for Marketers & Publishers.” Conducted in December 2020, the report surveyed 200 U.S. senior decision-makers in digital media and marketing to determine how these organizations are planning for the phase…

Why SaaS is the Sassier Option for Partnership Marketers

‘Cheeky’ - that’s the dictionary definition of ‘sassy’. And it might be a stretch to try and persuade anyone that any SaaS platform fits that description. But the dictionary also adds ‘lively, bold and full of spirit’ - so perhaps SaaS is sassy after all. Because that’s our position: that in comparison to traditional affiliate platforms, at least, a SaaS approach to partnerships is the livelier, bolder, more spirited option for brands. It is also the option that offers better growth, stronger partner relationships, better…

Sourcepoint Raises $17 Million to Boost Privacy and Compliance Solutions for Publishers and Marketers

New investment, led by Arrowroot Capital, will be used for global expansion and research and development   Investment follows the company’s acquisition of RedBud and the appointment of John Sedlak to Chief Revenue Officer Sourcepoint, the privacy compliance platform of record for the digital marketing ecosystem, announces it has successfully raised $17 million in funding, led by Arrowroot Capital. As part of the transaction, Kareem El Sawy, Partner at Arrowroot, will be joining the board. As new privacy regulations, such…

Digital Future Report Reveals Majority of Marketers Are “in Denial” About SEO Performance Gap

More than eight in ten respondents agree that digital channels will be responsible for majority of future sales Nine in ten are confident that their response to Covid-19 has been effective However, only one in ten report that their current SEO efforts are very effective – with lack of strategic prioritisation and budget for search cited An industry report has revealed that marketing, data and technology leaders continue to be “in denial” about their SEO performance, despite recognising the increased importance of SEO in…

80% Of Marketers Report Shift to Virtual Events Drives Greater Audience Reach

Event marketers agree (97%) -- going forward, the most rewarding events will have a virtual component Bizzabo, the world's leading Event Success Platform, released its Evolution of Events Report. The company analyzed responses from nearly 400 event marketing professionals in mid-senior level positions. The analysis uncovered valuable insights, including how virtual events are impacting audience reach, the future of hybrid events, budget increases in the coming year, and more. Marketing Technology News: Baidu to Acquire…

MarTech Interview with Mike Webster, Senior Vice President and General Manager at Oracle Retail

"Today, technology has enabled new ways of collecting data.  Not only can retailers tap into how consumers are behaving by demographics, but retailers can now tap into the psychographics of a consumer to learn more about what they are thinking." Hi Mike - please tell us about your role at Oracle and how your role changed in the last 6-8 months at the onset of the COVID-19 crisis? As senior vice president and general manager of Oracle Retail, I am responsible for strategy, enablement, development, sales, service, and…

Logiq Appoints Silicon Valley MarTech Senior Executive, Steven J. Hartman, as Chief Product Officer and Makes Other Key Appointments

Logiq, Inc., a global provider of award-winning eCommerce and Fintech solutions, has appointed and promoted four executives to new or existing positions. Steven J. Hartman has joined Logiq as its new chief product officer, succeeding Eddie Foong. Foong has been appointed to the new position of vice president of product for AppLogiq, Logiq’s award-winning mobile app builder, which he has been overseeing for several years. Daniel Urbino has been promoted to chief operating officer of Logiq, succeeding John…

Sprinklr Joins Adobe Exchange Partner Program to Help Marketers Manage Paid, Owned and Earned Campaigns Across Modern Channels

Adobe Experience Cloud customers can now use Sprinklr’s data to understand the business impact of campaigns across social media and messaging channels Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, is now a partner in the Adobe Exchange partner program, which recognizes a select group of innovative solutions that are critical to the success of Adobe customers. The global collaboration includes integrations with the following Adobe Experience Cloud applications: Adobe Analytics, Adobe…

TechBytes with Nicola Liverani, Senior Director, Partner Global at Mapp

Tell us about the data science engine driving Mapp's latest offering to Marketing teams. The Partner Program offering includes Mapp Intelligence and its data science capabilities. Mapp Intelligence is an AI-based solution for data insights and customer activation. The goal is that Mapp and its partners will grow together in the areas of customer intelligence, marketing analytics and cross-channel marketing. What is the foundation of your global Partner Program? What is the criterion to join this partnership? The…

Searchmetrics Makes Two Senior Appointments to Accelerate Innovation and Growth

Dr. Konstantinos Dolkas joins as CTO and Björn Darko becomes VP Product Searchmetrics, which provides software and services for search and content optimization, announced two new senior appointments to accelerate product innovation and drive growth. Dr. Konstantinos Dolkas joins the company in October as Chief Technology Officer (CTO) and Björn Darko is promoted to VP Product. Searchmetrics’ Vision is simplifying digital commerce for the world’s smartest marketers. The company is continually focussed on…

Jacqueline Rousseau-Anderson Joins BlueConic as Senior Vice President, Customer Success

BlueConic, the world’s leading pure-play customer data platform (CDP), announced that Jacqueline Rousseau-Anderson has joined the company as Senior Vice President of Customer Success. In this role, Rousseau-Anderson will lead and strengthen a high-performing, global customer organization for BlueConic. BlueConic’s dedicated customer success managers help organizations obtain the maximum value and benefit from their CDP investment. Rousseau-Anderson will further solidify BlueConic’s differentiated customer experience – one…

Blippar Accelerates International Growth With New Senior Leadership Hires

Blippar appoints Emma Witkowski as VP Sales, North America and Steve Doyle as UK Sales Director Blippar, the leading Augmented Reality (AR) technology company, has announced the appointments of Emma Witkowski as VP Sales, North America and Steve Doyle as UK Sales Director, to further expand its senior leadership team and accelerate the company’s global growth strategy. Emma WitkowskiA seasoned media executive, Emma has worked with some of the industry’s biggest agencies and brands over the past 20 years including…

Gartner Identifies Five Technologies to Drive More Agile and Scalable Advertising Capabilities for Marketers

Inaugural Hype Cycle for Digital Advertising 2020 Provides Insights on Prioritizing Digital Advertising Technology Investments Gartner Inc.’s inaugural Hype Cycle for Digital Advertising 2020 report reveals five technologies that will have the greatest impact on marketers ability to respond and adapt to emerging trends. Among the 19 technologies represented in the Gartner Hype Cycle for Digital Advertising 2020 report (see Figure 1), marketers should keep an eye on advanced supply-side bidding, ad blocking, identity…