Flare Sentiment Analysis, created by Master Zendesk Partner FayeBSG, provides the ultimate predictive customer experience by automatically analyzing incoming support messages' mood and gauges sentiment on each response. Faye Business Systems Group, a leading global technology company and Master Zendesk Partner, announced the availability of Flare Sentiment Analysis for Zendesk. With the release of Flare Sentiment Analysis, Zendesk users can now utilize a sophisticated machine learning application that can scan…

Outreach, the number one sales engagement platform, announced a brand new product, Outreach Insights, featuring Buyer Sentiment Analysis —  introducing a first-of-its-kind artificial intelligence capability that captures buyer emotions and signals to more accurately measure sales engagement versus activity metrics like reply, click, and open rates. "For too long, the sales industry has been stuck relying solely on insufficient activity-based metrics, like reply rates, to measure engagement because it's all we had. As most…

Artificial intelligence tool demystifies customer review trends online Vendasta partners now have the ability to better understand customer experiences through Reputation Management’s new sentiment analysis functionality. The natural language processing technique uses AI to identify and extract critical words and phrases from customer reviews. The result is a collective understanding of whether a business is succeeding or failing. Businesses can use the information to uncover trends, understand how customers in certain…

Get in touch with Quantzig’s analytics experts for comprehensive insights Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of its recent engagement that throws light on how social media sentiment analysis helped an electronic device manufacturer transform social media data into actionable insights. Social media #sentimentanalysis is an analytical approach that focuses on leveraging natural language…

Award winning social analytics solution redefines social listening with advanced capabilities that marry earned sentiment with organic and paid performance ListenFirst, the most comprehensive social media analytics solution for the enterprise, announced the launch of a first to market social listening and sentiment analysis solution. ListenFirst combines advanced owned social analytics with cutting edge social listening capabilities, providing a seamless integration of both services into a comprehensive social analytics…

New technology helps physical retailers understand customer feedback and act immediately to increase retention and drive loyalty Punchh, the leader in digital marketing solutions for physical retailers, announced the launch of Punchh Deep Sentiment Analysis. The new product allows brands to extract valuable insights from customer reviews using Punchh’s natural language comprehension engine built with industry-leading deep learning and artificial intelligence. “Punchh is the only product that gives us an easy way to not…

This is Part One of the Marketing Technology primer on “Sentiment Analysis” and features the top definitions from the industry A lot has changed in the way brands market their products to their customers. However, the biggest challenge continues to haunt every marketer even in the New Year — Do I know the exact emotion or sentiment of my buyers’ group? To answer that, marketing teams are hugely focused at relying on the current crop of Marketing Technologies for Sentiment Analysis. A Quick Overview of Sentiment Analysis…

To Fight Fakes News and Fake Reviews, Marketers Should Aim to Provide the Best Experience Possible that Helps Drive Customer Loyalty, and Prompts Customers to Generate Even More Reviews Customers and marketers are riddled with a common challenge -- how to identify fake news and fake reviews online. According to a recent article by MIT Technology Review, MIT Media Lab researchers found out that fake news about all kinds of topics spread faster than those that are accurate. Especially, false political news! Recently, BBC…

- Sentiment analysis tool, powered by Tourism Sentiment Index, to enhance Tripadvisor's suite of data intelligence offerings - Real-time intelligence solution for destination marketing organizations to better understand the ongoing impact of the pandemic and to help with the timings of recovery activities Tripadvisor®, the world's largest travel guidance platform, announced the arrival of a live data intelligence dashboard available to destination marketing organizations (DMOs), powered by Tourism Sentiment Index. This…

Enterprise customers will benefit from the solutions’ agile approach to providing real-time insights on employee needs as they prepare for evolving demands in the new era of work SurveyMonkey, a leader in agile software solutions for customer experience, market research, and survey feedback, announced its expanded Return-to-Work solutions to support people leaders as they seek to manage strategic change by understanding and acting on employee needs and sentiment as businesses reopen their doors. Available through…

Company’s state-of-the-art architecture identifies unique concepts within text-based communications, and analyzes the sentiment of each concept Luminoso, the company that automatically turns unstructured text data into business-critical insights, unveiled its new deep learning model for analyzing sentiment of multiple concepts within the same text-based document. “While sentiment analysis has been prevalent for well over a decade, the most common form of sentiment analysis today involves evaluating whether a document’s…

Also released, free user sentiment monitoring solution to provide vendor visibility and speed up outage recovery Catchpoint™, the leader in next-generation Digital Experience Monitoring (DEM), today announced it has added ‘user sentiment’ to its advanced monitoring platform, combining Synthetic, Network, Endpoint and Real User Monitoring capabilities, making it the most comprehensive digital experience monitoring (DEM) platform available. This new integrated capability provides enterprises with broader insights into the…

Brands Can Target Up to 32% of News Category With Assurances of Brand Safety Amid accelerated news cycles, consumers continue to increase their engagement with trusted news publications. With 94% of brands deploying blacklists to deal with brand safety, and some avoiding the category altogether, overcautious advertisers are likely missing out on targeting these highly-engaged consumers due to outdated fears of brand safety within News content. Analysis from Peer39, the leading provider of page-level intelligence, finds…

The Company’s Latest Adtech Solution, Verity, Leverages Proprietary AI Technologies to Scan Web Content – Including Images – for Contextual Classification, Keyword Extraction and Brand Suitability GumGum, Inc., a technology and artificial intelligence company specializing in solutions for advertising and media, has announced the official release of Verity, a first-of-its-kind content classification and brand safety solution. The product – which analyzes the full publisher content of web pages, including images, where…

Northern Light Social Analytics Helps Marketers Automatically Identify Meaningfully Connected Terms Within Social Media Posts to Optimize AD Spend, Target Social Media Posts, and Analyze Competitors' Business Strategies Northern Light announced Northern Light Social Analytics, the first enterprise class, AI-enabled tool that can automatically identify thousands of closely correlated Twitter keywords, hashtags, and authors to guide social media marketing and inform a company's competitive intelligence (CI) and market…

Luminoso Daylight now features advanced sentiment analysis in a no-code application for customer analytics    Luminoso announced a series of new capabilities in Luminoso Daylight, the company’s natural language understanding application that offers the fastest way for businesses to analyze unstructured text data, such as product reviews, open-ended survey responses, and support tickets. With the introduction of advanced sentiment analysis, and a new insights dashboard, Luminoso’s users will be able to conduct more robust…

SOCi Reputation Insights Helps Multi-Location Brands Better Monitor Online Review Content for Quick Response and Proactive Localized Social Management SOCi, the leader in social media and reputation management for multi-location brands, announced the launch of SOCi Reputation Insights. Comprised of sentiment and competitive monitoring, SOCi Reputation Insights is designed to help multi-location marketers identify and manage emerging sentiment and competitive trends from online reviews and analyze shifts in online…

The Return On Investment (ROI) of a campaign is typically measured from percentage increase in revenue for commercial organizations that provide a tangible product or service to others. In some cases, things are not that simple. Measuring ROI for public sector organizations whose objectives are to promote confidence and garner public support for their initiatives, it can be rather complex. For such organizations, what works is measuring success through traditional methods such as surveys and focus groups that uncover…

Quantzig Lists the Tips to Evaluate the Impact of E-Reputation Analysis Quantzig, a global analytics solutions provider, has announced the completion of their recent whitepaper on the tips to evaluate the impact of e-reputation analysis. In the current scenario, we have come to a stage where organizations believe that social networks are the most significant tools to boost their brand presence on digital platforms. Some of them spend more time concentrating on their social media accounts than on their site.…

Babel BOX Allows Organizations to Securely Fuse Sensitive Data Holdings with Publicly Available Information to Generate Actionable Intelligence Babel Street, an advanced multi-lingual search and analytics software company, launched Babel BOX™ (Blended Onsite eXploitation). Babel BOX is a data synthesis engine that is deployed on a classified or private network to support sensitive data analysis. With Babel BOX, organizations can leverage Babel Street's sophisticated linguistic algorithms and advanced analytics to explore…