Vendasta Introduces Sentiment Analysis to Review Management Product

Artificial intelligence tool demystifies customer review trends online Vendasta partners now have the ability to better understand customer experiences through Reputation Management’s new sentiment analysis functionality. The natural language processing technique uses AI to identify and extract critical words and phrases from customer reviews. The result is a collective understanding of whether a business is succeeding or failing. Businesses can use the information to uncover trends, understand how customers in certain…

Social Media Sentiment Analysis: Analyzing Customer Perceptions to Develop New Products & Optimize Marketing Strategies

Get in touch with Quantzig’s analytics experts for comprehensive insights Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of its recent engagement that throws light on how social media sentiment analysis helped an electronic device manufacturer transform social media data into actionable insights. Social media #sentimentanalysis is an analytical approach that focuses on leveraging natural language…

ListenFirst Launches Next Generation Social Listening and Sentiment Analysis

Award winning social analytics solution redefines social listening with advanced capabilities that marry earned sentiment with organic and paid performance ListenFirst, the most comprehensive social media analytics solution for the enterprise, announced the launch of a first to market social listening and sentiment analysis solution. ListenFirst combines advanced owned social analytics with cutting edge social listening capabilities, providing a seamless integration of both services into a comprehensive social analytics…

Punchh Launches Deep Learning and Artificial Intelligence “Customer Sentiment Analysis” to Enable Real-Time Response to Customer Reviews

New technology helps physical retailers understand customer feedback and act immediately to increase retention and drive loyalty Punchh, the leader in digital marketing solutions for physical retailers, announced the launch of Punchh Deep Sentiment Analysis. The new product allows brands to extract valuable insights from customer reviews using Punchh’s natural language comprehension engine built with industry-leading deep learning and artificial intelligence. “Punchh is the only product that gives us an easy way to not…

Marketing Technology Primer on “What is Sentiment Analysis”

This is Part One of the Marketing Technology primer on “Sentiment Analysis” and features the top definitions from the industry A lot has changed in the way brands market their products to their customers. However, the biggest challenge continues to haunt every marketer even in the New Year — Do I know the exact emotion or sentiment of my buyers’ group? To answer that, marketing teams are hugely focused at relying on the current crop of Marketing Technologies for Sentiment Analysis. A Quick Overview of Sentiment Analysis…

Fighting Fake News Content with AI, Sentiment Analysis Tech and Machine Learning

To Fight Fakes News and Fake Reviews, Marketers Should Aim to Provide the Best Experience Possible that Helps Drive Customer Loyalty, and Prompts Customers to Generate Even More Reviews Customers and marketers are riddled with a common challenge -- how to identify fake news and fake reviews online. According to a recent article by MIT Technology Review, MIT Media Lab researchers found out that fake news about all kinds of topics spread faster than those that are accurate. Especially, false political news! Recently, BBC…

Luminoso Introduces Deep Learning Model for Evaluating Sentiment at the Concept Level

Company’s state-of-the-art architecture identifies unique concepts within text-based communications, and analyzes the sentiment of each concept Luminoso, the company that automatically turns unstructured text data into business-critical insights, unveiled its new deep learning model for analyzing sentiment of multiple concepts within the same text-based document. “While sentiment analysis has been prevalent for well over a decade, the most common form of sentiment analysis today involves evaluating whether a document’s…

Catchpoint is First to Integrate User Sentiment into its Digital Experience Monitoring Platform

Also released, free user sentiment monitoring solution to provide vendor visibility and speed up outage recovery Catchpoint™, the leader in next-generation Digital Experience Monitoring (DEM), today announced it has added ‘user sentiment’ to its advanced monitoring platform, combining Synthetic, Network, Endpoint and Real User Monitoring capabilities, making it the most comprehensive digital experience monitoring (DEM) platform available. This new integrated capability provides enterprises with broader insights into the…

Peer39 Analysis Finds Brands Avoiding News Content Miss Out on Billions of High-value, Brand-suitable Ad Impressions Every Day

Brands Can Target Up to 32% of News Category With Assurances of Brand Safety Amid accelerated news cycles, consumers continue to increase their engagement with trusted news publications. With 94% of brands deploying blacklists to deal with brand safety, and some avoiding the category altogether, overcautious advertisers are likely missing out on targeting these highly-engaged consumers due to outdated fears of brand safety within News content. Analysis from Peer39, the leading provider of page-level intelligence, finds…

GumGum’s Groundbreaking Contextual Analysis Solution for Digital Publishers Makes Official Debut

The Company’s Latest Adtech Solution, Verity, Leverages Proprietary AI Technologies to Scan Web Content – Including Images – for Contextual Classification, Keyword Extraction and Brand Suitability GumGum, Inc., a technology and artificial intelligence company specializing in solutions for advertising and media, has announced the official release of Verity, a first-of-its-kind content classification and brand safety solution. The product – which analyzes the full publisher content of web pages, including images, where…

Northern Light Launches AI-Based Tool for Twitter Analysis, Research, and Planning

Northern Light Social Analytics Helps Marketers Automatically Identify Meaningfully Connected Terms Within Social Media Posts to Optimize AD Spend, Target Social Media Posts, and Analyze Competitors' Business Strategies Northern Light announced Northern Light Social Analytics, the first enterprise class, AI-enabled tool that can automatically identify thousands of closely correlated Twitter keywords, hashtags, and authors to guide social media marketing and inform a company's competitive intelligence (CI) and market…

Luminoso Launches New Capabilities to Accelerate Customer Feedback Analysis for Businesses Worldwide

Luminoso Daylight now features advanced sentiment analysis in a no-code application for customer analytics    Luminoso announced a series of new capabilities in Luminoso Daylight, the company’s natural language understanding application that offers the fastest way for businesses to analyze unstructured text data, such as product reviews, open-ended survey responses, and support tickets. With the introduction of advanced sentiment analysis, and a new insights dashboard, Luminoso’s users will be able to conduct more robust…

SOCi Launches Reputation Insights for Sentiment & Competitive Monitoring

SOCi Reputation Insights Helps Multi-Location Brands Better Monitor Online Review Content for Quick Response and Proactive Localized Social Management SOCi, the leader in social media and reputation management for multi-location brands, announced the launch of SOCi Reputation Insights. Comprised of sentiment and competitive monitoring, SOCi Reputation Insights is designed to help multi-location marketers identify and manage emerging sentiment and competitive trends from online reviews and analyze shifts in online…

Measuring Success in Social Media for Public Sector Agencies — Is Sentiment Everything?

The Return On Investment (ROI) of a campaign is typically measured from percentage increase in revenue for commercial organizations that provide a tangible product or service to others. In some cases, things are not that simple. Measuring ROI for public sector organizations whose objectives are to promote confidence and garner public support for their initiatives, it can be rather complex. For such organizations, what works is measuring success through traditional methods such as surveys and focus groups that uncover…

Tips to Evaluate the Impact of E-Reputation Analysis – A Quantzig Whitepaper

Quantzig Lists the Tips to Evaluate the Impact of E-Reputation Analysis Quantzig, a global analytics solutions provider, has announced the completion of their recent whitepaper on the tips to evaluate the impact of e-reputation analysis. In the current scenario, we have come to a stage where organizations believe that social networks are the most significant tools to boost their brand presence on digital platforms. Some of them spend more time concentrating on their social media accounts than on their site.…

Babel Street Unveils Babel BOX for Sensitive Data Search and Analysis

Babel BOX Allows Organizations to Securely Fuse Sensitive Data Holdings with Publicly Available Information to Generate Actionable Intelligence Babel Street, an advanced multi-lingual search and analytics software company, launched Babel BOX™ (Blended Onsite eXploitation). Babel BOX is a data synthesis engine that is deployed on a classified or private network to support sensitive data analysis. With Babel BOX, organizations can leverage Babel Street's sophisticated linguistic algorithms and advanced analytics to explore…

Understanding Customer Sentiment at Scale: The Secret to Digital Maturity

Today’s businesses no longer compete on product, price and advertising space alone. The experience they provide to customers has become a leading differentiator, and deterrent, in purchase decisions. Poor customer experiences cost U.S. businesses $62 billion in 2016, up $20 billion from 2013. In an effort to reduce lost revenue, Gartner predicts that 50 percent of product investment projects in 2018 will be redirected to customer experience innovations. Now that business is often conducted online, optimizing websites…

Brandwatch’s Quick Search Brings Speed To Mass Social Data Analysis

The New Offering Is The First Enterprise Social Intelligence Solution To Instantly Segment All Of Your Social Data The world's leading social intelligence company, Brandwatch, has unveiled Quick Search, the first enterprise social intelligence solution to instantly segment all of your social data. Revealing Quick Search at Now You Know™ Europe, the feature allows marketers to search through millions of online conversations in an instant, with no need for spreadsheets, formulas or boolean operators.…

Frost & Sullivan Recognizes Teleperformance as the Growth and Innovation Leader

Frost & Sullivan has identified Teleperformance as the growth and innovation top-performing leader in the Frost Radar: Asia-Pacific Customer Experience Outsourcing Services Market, 2020. Demand for outsourced customer experience (CX) services is growing steadily in today's consumer-centric marketplace as customers demand more personalized, relevant, proactive, and engaging experiences. The Asia-Pacific CX outsourcing services market, expected to generate $42.4 billion in revenue by 2025, is fragmented and remains…

CallFinder Rolls Out New Release Poised To Optimize Customer Engagement

CallFinder, the market-leading provider of SaaS speech analytics technology and automated quality monitoring solutions, announced a new release that provides businesses with greater insights into customer interactions to improve CX and reduce customer churn. This release marks the official launch of Insights, which includes sentiment analysis by agent, in conjunction with silence and overtalk, developed to help organizations meet the increasing demands of the modern contact center. CallFinder’s Insights provides context and…