BlueVenn Unify Creates an Optimized, De-Duplicated and Trustworthy Single Customer View Enabling Marketers to Improve Their Multi-Channel Marketing and Personalization BlueVenn, a leading marketing technology vendor in the Customer Data Platform (CDP) market, announced that it has launched BlueVenn Unify, a new CDP that enables marketing teams to centralize all their online and offline customer data from disconnected systems, including all the transactions and interactions, to create a unified customer view. BlueVenn…

GateHouse Media, one of the largest publishers of locally-based media in the United States, has extended its relationship with Customer Data Platform vendor BlueVenn, by deploying a Single Customer View (SCV) and utilizing a collection of BlueVenn services to optimize audience growth, subscriber engagement and monetization. GateHouse has a longstanding relationship with BlueVenn and was looking for ways to leverage BlueVenn’s software to increase subscription and advertising revenue by providing more targeted offerings to…

Altcom, a UK software development company have made their Atonal Customer Data Platform available via the UK government's G-Cloud procurement service. Atonal is able to deliver a single customer view of all data from multiple sources so now organisations can have an integrated view of customer data within a short time frame and with low opex expenditure. Altcom's Atonal solution reduces the time spent on data management and integration while providing tailored business reporting and outputs to eCRM systems through…

DevOps Culture and MongoDB Atlas Help Build New Platform in Less Than Six Months In a bid to fight fraud and become GDPR compliant, online electricals retailer AO.com built a single customer view platform on MongoDB Atlas, the fully-managed database as a service offering from MongoDB, Inc., the leading modern, general purpose database platform. Delivered in just a few months, the platform is pulling in all of AO.com's disparate data sources and data silos into one location where it can easily be accessed, managed and…

Products from all three business units at LogMeIn named leaders LogMeIn, Inc. announced that three of its Unified Communications and Collaboration (UCC) products, one Identity and Access Management (IAM) product and one Customer Engagement and Support (CES) product have been named leaders in G2 Crowd’s latest Winter 2020 Grid® reports — which reflect unbiased peer-to-peer reviews by verified users on leading software solutions. Within LogMeIn’s UCC GoTo suite of products, Jive was ranked first in the Small-Business…

"We can get to personalization at scale through AI and ML, which can lead to better engagement with our customers and partners." Hi Cindy, tell us about your journey into Marketing and Sales technology. I’ve been in Marketing for longer than I want to admit and have held every role in Marketing — from Product Marketing to Corporate Marketing, and later Sales operations. I can genuinely say, “I’ve done that job!” The evolution of Marketing to a data-driven, revenue engine fueled the need to be a technologist. I love…

"The demise of the third-party cookie will lead to brands increasingly focusing on methods to acquire and leverage first-party data." Journey into Tech  Hi Matt, as the greater industry has continued to evolve, and you think about your particular journey with Technology, any new reflections on the role you have played? What inspires you most in your role at Pepperjam? 20+ years into my love affair with Digital Marketing, and yes it is still a love affair, whatever small role I may have played in its evolution is…

 Award Winners Set New Standards for Creating Trust in Data and Driving Exceptional Customer Experiences Following its recent transformational acquisition of Pitney Bowes software and data business, Syncsort announced the winners of customer awards for excellence in maximizing the value of data. Blue Shield of California, Creditsafe, Navient, The Travelers Companies, Inc., and Visa were selected for their innovative approaches to improve customer satisfaction, increase operational efficiency, and achieve greater…

Leading Local Developer Tool and Theme Framework Simplify Bringing WordPress Digital Experiences to Life WP Engine, the WordPress technology company, announced two updates to simplify the workflow of developers and enable them to create world-class digital experiences. Starting , Local (formerly Local by Flywheel), will connect directly to the WP Engine WordPress Digital Experience Platform (DXP). Additionally, Flywheel customers will now have access to the Genesis framework and themes free of charge, a feature already…

Texting Widget Allows Businesses to Add Full-Featured Text Messaging Interface to Any CRM Platform Zipwhip, the inventor of Texting for Business™, announced the availability of its Texting Widget, a full-featured business texting user interface that can be easily embedded into any customer relationship management (CRM) platform with a single line of code. Zipwhip’s Texting Widget creates a seamless experience that makes texting more convenient and accessible, delivering a powerful customer engagement interface for…

TVision, the leader in TV performance metrics, today released its H2 2019 TV Performance Report. The report recognizes the brands, commercials, and TV / OTT content that best captured viewer engagement. “The one universal constant underpinning premium video is attention. Getting it, retaining it, validating it, and getting it again next time,” explains David Cohen, former President of MAGNA and current TVision advisor. “For decades, we have used a legacy measurement tool to create a surrogate for attention. It was called a…

"Marketing Automation is baked into our own marketing processes, however, it’s no short cut for real people working with prospects and customers in a non-scalable way." Tell us about your role and journey into Marketing Technology. What inspired you to start GlobalWebIndex? I had previously worked in a Market Research role at a large global advertising agency. My job was to help clients understand who they should target their Marketing at, why and how to reach them. I utilized all the industry research and data sets…

170% growth in enterprise customer acquisition highlights increasing adoption of Sales Readiness within Sales Enablement and Effectiveness Programs MindTickle, the leader in Sales Readiness technology, announced key results and milestones demonstrating significant growth in the enterprise segment, expansion across services, manufacturing, pharmaceutical and life sciences, and financial services industries, and continued leadership in the high-growth and high tech market. Companies are looking to not only enable their sales…

Smarsh Enterprise Archive Customers Can Leverage Brainspace Machine Learning to Find New Patterns in Complex Data, Reduce Time and Cost for E-Discovery Smarsh, helping customers get ahead – and stay ahead – of the risk within their electronic communications, today announced an integration with Brainspace, the world’s leading data analytics platform for investigations, e-discovery, and compliance, at Legalweek 2020. “Brainspace is excited to work with Smarsh to provide a next-generation solution for e-discovery…

Topbox Included in Emerging Unified Data Analytics Category of VoC Technologies Topbox, makers of conversation analytics software, is cited in a Forrester report titled Now Tech: Voice-Of-The-Customer (VoC) Vendors, Q1 2020, published Feb. 3, 2020. The report is an overview of 36 vendors, broken out across three functionality segments – customer feedback management (CFM), VoC specialists, and unified data analytics. Topbox is one of only five vendors named as a unified data analytics provider in the report. Forrester’s…

"The era of an unintelligent contact center is over and, for that reason, AI must be the core of a contact center operation." Tiago, tell us about your role and journey into technology. I started Talkdesk right after college. I was 24-years-old and had just completed my Master’s in Engineering. My life eight years ago in Portugal was much different than it is now; I was working from my parents’ house, trying to find a way to make money to support myself. One day, I heard of a San Francisco-based company giving away…

"Marketing Automation is critical to defining the funnel and building a communication plan for each of the customer touchpoints, as well as post-analysis." Tell us about your journey into Marketing Technology and how you started at Anzu.io? I have been involved with Anzu since the company’s early days. Having worked in the AdTech space before, I was inspired by Anzu’s mission to make advertising better, and could see the potential impact I could have as a marketer. I am super proud of the team and what we’ve accomplished…

"SEO will also give you new story ideas. So you can figure out what’s being searched, create stories around while answering your community and reaching new audiences thanks to Google searches." Journey into Tech  Hi Fara, tell us about your role and journey into Technology. What inspired you to take up the role at ManyChat?  Great question. I never imagined being in the world of technology. However, over the years, I’ve had to learn how to use various technologies to improve content creation efficiency and distribution.…

8x8, Inc., a leading integrated cloud communications platform, announced new capabilities for its 8x8 Contact Center solution as well as recognition from TMC, a global, integrated media company, which named 8x8 Contact Center as a 2019 Customer Experience Innovation Award winner, presented by TMC’s CUSTOMER magazine. With 8x8 Contact Center, companies can significantly boost agent engagement, collaboration, and productivity. The Winter ‘20 Release delivers new features and capabilities to further help companies, including…

Arm Treasure Data CDP Enables Customers to Securely Unify Their Data for Driving More Personalized Customer Experiences Based on its recent analysis of the global customer data platforms (CDP) market, Frost & Sullivan recognizes Arm® Treasure Data™ with the 2019 Global Company of the Year, Award. In 2018, the UK-based, Arm acquired the California-based CDP provider, Treasure Data, and subsequently rebranded as Arm Treasure Data. Its powerful CDP enables marketers to gain insights and provides the foundation for…