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Digital Marketing Agency, fishbat, Discusses the Benefits of Using High-Quality Images On Your Social Channels

In order to help businesses optimize their brand promotion strategy, digital marketing agency, fishbat, discusses the benefits of using high-quality images on your social channels. Maintaining an active social media presence is critical for companies looking to increase customer engagement, and media-centric posts have been shown to perform much better than text posts. Using high-quality images is a great way to take a company's social media promotion to the next level. Discussed below are some of the main benefits…

Global Social Media Ad Spend Soars, Signaling Brand Confidence in Digital Channels During the COVID-19

Despite ongoing turbulence of COVID-19, many brands are doubling down on their investment in social media ad spend, according to new Q3 2020 Social Media Trends Report Socialbakers, the leading social media marketing platform, released a comprehensive report on Social Media Trends for Q3 2020. The report reveals that despite a turbulent three quarters of COVID-related challenges in 2020, social media ad spend rose sharply in Q3 to pre-pandemic levels, led by increased investment in e-commerce ads. The Socialbakers data…

Study: Global Social Media Ad Spend Soars, Signaling Brand Confidence in Digital Channels

Socialbakers, the leading social media marketing platform, released a comprehensive report on Social Media Trends for Q3 2020. The report reveals that despite a turbulent three quarters of COVID-related challenges in 2020, social media ad spend rose sharply in Q3 to pre-pandemic levels, led by increased investment in e-commerce ads. Other insights from the report include the regions and industries which are showing the strongest ad spend recovery, a significant global increase in cost-per-click (CPC) and a shift in audience…

Conversocial Redefines Omnichannel With CX Platform For Customer Engagement Across Messaging Channels

Conversocial Launches New All-In-One Messaging Suite Combining AI, Bot and Human-Agent Engagement Conversocial, the leader in conversational customer experience, today announced new platform and pricing offerings. By combining AI and human agents in a single platform, Conversocial is empowering brands to deliver unique experiences, at scale, across the customer lifecycle. The all-new Conversational Customer Experience Platform by Conversocial brings together four key capabilities into a single customer engagement suite…

Flashtalking Launches Beta Social Integration, Delivering Industry’s Leading Creative Personalization Management to Facebook and Instagram,…

Flashtalking, the leading global independent primary ad server specializing in open web creative personalization, is extending its expertise to social networks, beginning with Facebook and Instagram integrations. The move comes at a time when there are an estimated 2.7 billion social media users worldwide, and socially driven commerce continues to thrive. As sophisticated marketers strive to provide the consistent, personalized stories that customers across the open web and social platforms expect, Flashtalking's Social…

Consline AG: All-in-one Solution for Customer Insights Management – All Channels from Apps via Warranty Data to Social Media in One…

Consline AG extends its Customer Insights Management System (CIMS) to all customer feedback channels: Customer experiences from social media, apps, complaint/warranty cases, market research studies and other sources are presented within one system in a condensed and comparable way. Thus, all content is ready for user-friendly qualitative and quantitative insights analyses. Marketing Technology News: Clean Up Dirty Data with Oracle Customer Data Management for B2C Service! Within the CIMS, all formats (text, images,…

Brands Are Hard of Hearing in Europe When It Comes to Customer Listening Through Social Media Channels

New Research from CMO Council Reveals Euro Marketers Struggle to Use Social Media to Better Understand and Engage Customers Rather Than Just Measure or Amplify Their Own Campaigns Social media have become valuable sources of real-time insight into consumer sentiment and brand experience, but many marketers across Europe are still not tapping these "self expression channels" to listen more effectively to the voice of the customer. Some 40 percent of European marketers surveyed by the new CMO Council in new research…

SocialCode Announces Rebranding, Changes Name to Code3

Performance marketing agency reveals new name in support of expanded capabilities with expertise in media, creative and commerce SocialCode, a performance marketing agency, announced the company is changing its name to Code3, reflecting its focus on driving performance for brands through three core elements of digital success: media, creative and commerce. As the first-ever Facebook Ads API partner, SocialCode has been devoted to serving the world's leading brands through data-driven media and creative expertise.  As…

Tubular Labs Unveils Cross-Platform Audience Ratings: New Metrics Unlock Billions of Dollars in Social Video Revenue

Deduplicated Unique Audience and Second-by-Second Minutes Watched Metrics Across Facebook and YouTube Allow Publishers and Advertisers to Validate True Digital Video Audiences and Trade on Transparent, Uniform Metrics  Tubular Labs, the world leader in digital video audience measurement, announced Tubular Audience Ratings, the first and only de-duplicated audience and time-based system for measuring video attention across social media platforms. The new audience ratings deliver publishers, advertisers and analysts…

Sprout Social Announces Integration With Glassdoor

New, first-of-its-kind integration aligns corporate and employer brand strategy across social media and employee review site As transparency becomes increasingly important for brands, it is clear that a company’s reputation is not confined to a single platform. Instead, today’s brands are assessed not only by what they say, but how they run their business and what their employees share about their experience. Sprout Social has announced its integration with Glassdoor, the worldwide leader in insights about jobs and…

Deloitte’s Global Marketing Trends Report Highlights the Need to Leverage Social CRM with New Human-Centered Approach   

C-suite executives are leading the Digital Economy revolution, moving forward with some really remarkable marketing and advertising ideas that have permanently altered the way of doing business. To identify and guide global marketing teams in their perennial pursuit of engaging and acquiring customers with authentic messaging, Deloitte has highlighted key global marketing trends in its second annual report. Deloitte surveyed thousands of consumers and executives around the world, gathering of-the-moment data and anecdotes…

Introducing VYCEZ, a Subscription-Based Social Media App

VYCEZ, a brand-new social media platform that enable creators to monetize their content through paid subscriptions, announced their site is officially live and available for beta access. Viewers, referred to as members, can follow creators' channels for free or subscribe for a fee to gain access to exclusive content. Creators are able to earn 90% commission for their exclusive content, well above the current industry standard, enabling them to run full or part-time businesses from anywhere in the world. Marketing…

Australia Safest for Video Impressions; APAC has Lower Ad Fraud Rates on Programmatic Buys Across All Channels

In its latest report on ad fraud risks, Integral Ad Science (IAS) has reported key statistics on adtech and brand safety trends in the APAC and Australia. According to the report titled, “Media Quality Report for H1 2020”, Australia had notable reductions in total brand risk for video impressions — both desktop video and mobile web video. Compared to this startling trend in Australia, Japan was facing quite the opposite. Advertisers in Japan witnessed a spike in brand safety violations due to complex issues in the…

MediaMath and Spaceback Partner to Empower Marketers To Transform Social Media Content Into Display Ads Seamlessly

Partnership Empowers Businesses to Use Spaceback’s Social Display Platform to Improve the Performance of Online Advertising Campaigns Spaceback, the creator of Social Display advertising, announced that it has entered into an agreement with MediaMath to become the first platform integrated into MediaMath's programmatic platform that enables advertisers to take advantage of a new, innovative advertising solution called Social Display. This new creative format combines powerful engaging social media experiences with the…

Sprinklr Joins Adobe Exchange Partner Program to Help Marketers Manage Paid, Owned and Earned Campaigns Across Modern Channels

Adobe Experience Cloud customers can now use Sprinklr’s data to understand the business impact of campaigns across social media and messaging channels Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, is now a partner in the Adobe Exchange partner program, which recognizes a select group of innovative solutions that are critical to the success of Adobe customers. The global collaboration includes integrations with the following Adobe Experience Cloud applications: Adobe Analytics, Adobe…

Time to Spend More on Influencer Marketing Across Multimedia Channels, Including OOH and Online Radio

According to the global influencer marketing agency, TAKUMI, marketers are spending more on influencer marketing than they were a year ago. The report was published today, unraveling the findings on the latest industry trends after surveying over 3,500 consumers, marketers, and influencers across the UK, US, and Germany. The report titled, ‘Into the mainstream: Influencer marketing in society’ uncovers opinions on ethics, diversity, misinformation, and new channels. Important Marketing Intelligence Data 73% of…

Slingshot Combines Text, Chat, Social, Phone, and Email in its Omni-Channel, Customer Engagement Platform

Slingshot released updates to its customer engagement platform that allows clients to interact with their customers through text, web chat, social, phone, and email for both inbound and outbound communication from one central dashboard Slingshot, the leading 24/7 customer engagement and sales service platform for home services providers, released new technology that gives clients the ability to meet their customers in multiple communication channels all from a single centralized desktop application. This platform…

Amobee Announces Global Social Data Partnership With Lotame

Amobee, the global advertising technology company reinventing advertising for the converging world, announced a global social data partnership with Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, for enhanced audience targeting and activation across major social networks. Marketing Technology News: Salesforce Announces Digital 360 -Transforming Customer Engagement for the All-Digital, Work from Anywhere World Social Audience…

Hootsuite Recommends You Stop Posting on Social Media (and Start Listening and Connecting)

New study finds social’s value extends far beyond posting, suggesting organizations take a more strategic approach Hootsuite released its Social Transformation Report, an in-depth analysis of how a powerful social media presence can lead to organizational transformation—especially relevant in the fast-changing global landscape of 2020. The report, developed in partnership with Altimeter Group, reveals that when social media is widespread and integrated across the organization, as a tool to build strong relationships, the…

ShoppingGives, A Social Impact Commerce Platform Announces Series Seed Financing Led By Caffeinated Capital

ShoppingGives, the Social Impact Commerce platform that offers turn-key social impact and donation processing for retailers announced that Caffeinated Capital has led a $5.5M Series Seed for the company to expand its growth. Other investors include Tuesday Capital, SciFi VC, Background Capital, Red Dog Capital, 20VC, Global Founders Capital, Big Future Fund, Rogue Capital, Night Capital, Manresa Ventures, Sugar Capital, among other strategic investors in the eCommerce and fintech space to round out the $5.5M Series Seed…