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Amobee Announces Global Social Data Partnership With Lotame

Amobee, the global advertising technology company reinventing advertising for the converging world, announced a global social data partnership with Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, for enhanced audience targeting and activation across major social networks. Marketing Technology News: Salesforce Announces Digital 360 -Transforming Customer Engagement for the All-Digital, Work from Anywhere World Social Audience…

The New Audience Intelligence Social Data Technology Category Set to Disrupt the Industry

Until recently, social data platforms have fallen under two main categories: social listening or social analytics. With the emergence of audience intelligence platforms, the industry has been disrupted by the likes of Audiense which looks to dissect audience conversations, affinities, unique characteristics and media consumption, giving users a more in-depth and accurate view of the data. G2 recently added audience intelligence platforms as a category, recognising it as an important technology piece in the larger social…

Hootsuite Integrates with Adobe Experience Platform to Unite Social Data with Omni-Channel Campaigns

Upcoming Integration Between Hootsuite and Adobe Experience Platform Will Help Brands Deliver Exceptional Results Hootsuite, the world’s leader in social media management, trusted by more than 18 million customers and employees at more than 80% of the Fortune 1000, today announced an upcoming integration with Adobe Experience Platform. Developed collaboratively with Adobe, this first-of-its-kind integration will bring insights from social activity to Adobe’s Real-Time Customer Profile, enabling Adobe customers to deliver…

Spatial.ai Taps Industry Veteran To Launch World’s First Geosocial Dataset

Cincinnati Startup Spatial.Ai Has Hired a New Chief Revenue Officer Who Cut His Teeth Helping to Take Multiple Early Startups to Successful Exits Spatial.ai is proud to announce Darren Rose as Chief Revenue Officer. A location data veteran and no stranger to startups, Darren was employee number 10 at Millennial Media, helping to take them from startup to a $2B IPO. He later joined Adelphic as employee number four, overseeing the business development team and helping to drive them to a successful exit to Time Inc. Most…

Brandwatch’s Quick Search Brings Speed To Mass Social Data Analysis

The New Offering Is The First Enterprise Social Intelligence Solution To Instantly Segment All Of Your Social Data The world's leading social intelligence company, Brandwatch, has unveiled Quick Search, the first enterprise social intelligence solution to instantly segment all of your social data. Revealing Quick Search at Now You Know™ Europe, the feature allows marketers to search through millions of online conversations in an instant, with no need for spreadsheets, formulas or boolean operators.…

Declining Trust in Social Media Giants Affecting Consumer Purchase Decisions, New Data Released By Outbrain Ahead of Cyber Weekend Shows

Outbrain, the world's leading discovery and native advertising platform on the open web, released new Cyber Weekend data highlighting the shift in trust between social media and consumers compared with the impact of quality news environments. Although COVID-19 and the global recession have accelerated the shift of consumer buying to digital channels, data shows consumers’ lack of trust toward the largest digital powerhouses in the world, including Facebook. 46% of consumers trust premium news sites as a preferred source of…

New Data Illustrates Shifting Social Media Behaviors and Expectations Among Consumers

Sprout Social survey finds consumers are increasingly looking for connection and will reward brands who share their values on social Amid the COVID-19 pandemic and a watershed social justice movement, it is no surprise that consumers have increasingly turned to social media. New data from Sprout Social, a leading provider of social media analytics, engagement and advocacy solutions for business, delves deeper into how social media behavior has changed as well as the increased expectations consumers have for brands in this…

Leavemark Social App Launches First of Its Kind Ad-Free Data Storage and Social Media Hybrid

Leavemark Launches Social Platform to Allow Users to Archive Life’s Best to Share Today or in the Future Leavemark, an unparalleled ad-free data storage and social media hybrid app that enables users to archive life’s most important memories and documents, announced the app is available for download. Users can store and share information instantly or in the future through its time capsule or family tree functions. “We like to think of ourselves as a memory vault with added features,” stated Jason Morgese, CEO &…

Socialgist Announces Exclusive Data Partnership with Q&A Platform Quora

The partnership allows Quora to launch its new Public Data Program and is the first-of-its-kind for the platform Socialgist is the world's largest data access platform between social media networks and the analytics community Integration platform Socialgist announced a strategic partnership with Quora, enabling privacy-safe business insights from its expert audience for the first time ever via API. Quora is the leading knowledge sharing platform that enables people from all over the world to come together to share…

New Data Reinforces Social Media’s Role in Driving Bottom Line Growth as More Consumers Plan to Increase Spending on Brands they Follow on…

Sprout Social’s 2020 Index unveils data that illustrates how brands transform social into a significant growth engine and elevates the importance of learning new skills As consumer purchase behavior is rapidly evolving, with more consumers turning to online buying in the current climate, brands’ online presence and social media strategy have never had such a direct impact on businesses. In fact, according to the 2020 Sprout Social Index: Above and Beyond, released today, nearly 9 in 10 consumers will buy products from a…

Datametrex Identifies Chinese Campaigns to Manipulate Social Media Surrounding COVID-19

Datametrex AI Limited is pleased to share a summary of the work done for the United States Government and a link to the report which clearly identifies attempts by Chinese authorities to create a divide amongst Americans on how the administration and Trump are handling #COVID19. This work was commissioned by an agency for the United States Government and involved collecting and analyzing a massive amount of social media data. Marketing Technology News: MatchCraft’s CEO Wins the Localogy Excellence Category Builder Award…

Information Builders Omni-HealthData Leveraging Data and Analytics to Understand Social Determinants of Health

Healthcare Information Management Platform Harmonizes Integration, Analysis, and Visualization of Health Information Information Builders Inc. (IBI), the leading data and analytics company, announced new capabilities with its healthcare information management platform, Omni-HealthData, that enable better understanding and use of social determinants of health (SDOH) in providing quality patient care and integrated services. Omni-HealthData brings together clinical and SDOH data within a geospatial context that helps…

Oasis Adds X1 Social Discovery, the Industry’s Leading Solution for Collecting Social Media and Web Data, to Its Diverse Suite of…

Infrastructure-as-a-Service (IaaS) leader Oasis partners with X1 to provide clients a platform built to handle the growing need for the collection, review, and production of social media and internet data in a forensically sound manner Oasis announces its addition of X1 Social Discovery - an industry-leading solution that enables preservation, collection and analysis of web content and social media evidence. The latest addition to Oasis' suite of technology will provide partners with a valuable option for increasing social…

Get Ahead of Competition With New SocialPeta Advertising Intelligence Database

Essential Advertising Marketing Spy Tool - SocialPeta In today's hyper-competitive marketing environment, digital marketers need all the help they can get. For marketers looking for a foolproof tool to improve their marketing strategy without incurring high testing costs while gaining leverage over competitors, there is SocialPeta — an advertising spy tool designed to help digital marketers make smarter marketing decisions. How Does SocialPeta Work? So how exactly does SocialPeta manage to…

Socialbakers’ Q3 Trends Report Reveals the Latest Social Media Insights and Data

Key Findings Include Data About Ad Spend, Social Commerce, Influencer Marketing and Video Engagement Socialbakers, the unified marketing platform for social media marketers, released a comprehensive report on Instagram and Facebook Trends for Q3 2019. The report reflects the current state of online marketing, with data and graphics that reveal the trends and changes shaping the social media landscape. Key insights from the report include the expanded importance of Ecommerce and social commerce, ad spend on Instagram…

Consline AG: All-in-one Solution for Customer Insights Management – All Channels from Apps via Warranty Data to Social Media in One…

Consline AG extends its Customer Insights Management System (CIMS) to all customer feedback channels: Customer experiences from social media, apps, complaint/warranty cases, market research studies and other sources are presented within one system in a condensed and comparable way. Thus, all content is ready for user-friendly qualitative and quantitative insights analyses. Marketing Technology News: Clean Up Dirty Data with Oracle Customer Data Management for B2C Service! Within the CIMS, all formats (text, images,…

Kenshoo Integrates Oracle Data Cloud’s Third-Party Audiences to Improve Advertising Relevance on Social Platforms

Improved audience segmentation variables enable more customized, one-to-one communications Kenshoo , a global leader in marketing technology, announces Kenshoo Audience Manager integrates with Oracle Data Cloud’s third-party audiences, enabling social marketers using Kenshoo to include these highly segmented groups into their own audience-centric efforts and improve the results of social advertising campaigns. The offering spans both Oracle’s standard and premium audiences, which include exclusive data segments not…

Target Data Acquires Social Media Agency Social Fulcrum

Performance marketing agency deepens capabilities in Facebook and Instagram advertising to continue to drive growth for clients Target Data, a full-service performance marketing agency, announced the acquisition of Social Fulcrum, a Boston-based social media agency that specializes in Facebook and Instagram advertising. The acquisition of Social Fulcrum deepens Target Data’s paid media expertise. Social Fulcrum will become a business unit of Target Data, responsible for all Paid Social media execution. The entire…

SocialPeta Helps JIOS Build a Data-Driven Marketing Service

As global science and technology develop rapidly, “data” has been increasingly becoming the cornerstone for enterprises and individuals alike in their network marketing activities. By gathering and analyzing such data as market trends, competitive dynamics, and consumer behaviors, management of marketing services can be more efficiently performed. Therefore, the world’s largest advertising intelligence analysis platform, SocialPeta, has cooperated with JIOS, to promote the marketing service driven by data insight to a…

Over 53% of Social Media Logins are Fraud! Can Customer Data Be Trusted?

Social media sites have become lucrative targets for criminals looking for quick monetization. More than half of logins (53%) on social media sites are fraudulent and 25% of all new account applications on social media are fraud, according to the Q3 Fraud and Abuse Report today released by Arkose Labs, the platform that bankrupts the business model of fraud and abuse. By 2021, it is estimated that cybercrime will cost the global economy more than $6 trillion in damages, surpassing the annual costs for natural disasters…