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Hootsuite is Recognized as a 2020 Gartner Peer Insights Customers’ Choice for Social Marketing Management

The Gartner Peer Insights Customers’ Choice Distinction Is Based on Feedback and Ratings From End-User Professionals Who Have Experience Purchasing, Implementing And/Or Using Social Marketing Management Tools. Hootsuite, the global leader in social media management is excited to share they were named a 2020 Gartner Peer Insights Customers’ Choice for Social Marketing Management. Hootsuite was given an overall rating of 4.4 out of 5 stars on average within the last 12 months, based on 114 honest and verified reviews on…

Self Esteem Brands Appoints SOCi as New Global Platform of Record for Localized Social Marketing

Parent Company of Anytime Fitness, The Bar Method, Waxing The City, and Basecamp Fitness Taps San Diego-Based Company to Drive Growth on a Local Level Self Esteem Brands announces it has appointed SOCi, Inc. as its new global platform of record for localized social marketing. A pioneer in the Health & Fitness category, Self Esteem Brands–encompassing Anytime Fitness, Waxing The City, Basecamp Fitness, and recently acquired The Bar Method–operates more than 4,500 global franchise locations across 57 countries. SOCi,…

SOCi Launches Customer Advisory Council Committed to Addressing Critical Social Marketing Needs for Multi-Location Businesses

Unites 15 Top Brands to Focus on the Future & Growth of Localized Social Marketing SOCi, the leading platform for social media and reputation management for multi-location brands, has formed a new Customer Advisory Council. This council is dedicated to addressing the critical needs of highly visible digital marketers who are challenged to create and manage the digital presence and online reputation of hundreds to thousands of local locations across top social and search sites. Announced at SOCi’s recent 2019 Summit,…

Time To Get Social: Prioritizing Social Marketing Strategies

Raise your hand if you are on social media – anyone? Odds are most people have some sort of online profile – 79% of the US population to be exact – but does your real estate business have one? If not, 88% of businesses are beating you for your audience’s attention. Simply put, a mix of smart digital advertisements on strategically placed platforms allow real estate marketers to reach prospective customers and corporate decision makers where they are – social media. Developing a strong social media strategy gives real…

SOCi Ranks on the Inc. 500 for a Second Year, Proving The Value of Localized Social Marketing for Multi-Location Brands

The Leading Social Media and Reputation Management Platform Lands at #417 For the second year, SOCi Inc., the leading platform for social media and reputation management for multi-location brands, has been named one of the fastest-growing companies in America by Inc. Magazine. Landing at 417 with a three-year revenue increase of 1,125%, SOCi has made a significant contribution to the localized social marketing industry. According to a recent audit of more than 300 client-connected accounts, brands on the SOCi…

Data Reveals Facebook’s Power in Localized Social Marketing

Facebook is the dominant platform for social media marketing for multi-location businesses, and the platform continues to add to its list of localized social marketing features. Data from SOCi’s social media and reputation management platform — in addition to third-party research reports — can help marketers understand why Facebook is the platform to focus on moving forward. Among multi-location brands, Facebook has 3x the number of profiles and pages under management within the SOCi platform than are on Google My…

New Benchmark Report Confirms the Power of Localized Social Marketing in Franchise Brand Growth

Top franchise brands that are succeeding in localized social marketing grow three times faster than competitors Local Search Association (LSA) and SOCi, launched the first-ever Localized Social Marketing Benchmark Report (LSM Benchmark Report). The collaborative research was designed to help marketers understand the impact of localized social marketing (LSM) to their respective businesses while providing good examples of what effective LSM looks like to help set a benchmark of success for practicing marketers. The…

SOCi Finds Organic Engagement and Boosting Key to Localized Social Marketing

A new report from the localized social marketing leader shows high valued engagements combined with boosted posts, and strong reputation management strategy crucial for multi-location businesses SOCi, the leader in social media and reputation management for multi-location brands, today released its Q1 State of the Market Report, Localized Social Marketing: The Value of Organic AND Paid Social Content which showcases key trends in social content distribution and engagement between Q4 2018 and Q1 2019. The report also…

It’s the Year of Localized Social Marketing — Here’s Why

Localized social marketing uses specifically crafted social content to engage audiences at the local level. It’s a social media strategy that focuses on building a local presence for a business by leveraging locally-driven communication channels to reach the specific local communities it serves (rather than a broad/national approach). Localized social marketing is the biggest untapped marketing opportunity for national franchise brands, and social media platforms are rolling out new tools to help multi-location businesses…

Localized Social Marketing Leader SOCi Launches New Portal to Enhance Customer Experience

New Service Offerings to Enhance Collaboration, Support and Training Experience for Multi-Location Brands SOCi, the leader in social media and reputation management for multi-location brands, announced the launch of its new full-service Customer Success Portal. This go-to source for SOCi customer training, product support, critical updates, and self-service help content and FAQs elevates the overall SOCi customer experience, empowering both national and local marketers to take their localized social marketing efforts to…

SOCi Marks the Rise of Localized Social Marketing

A New Report from the Multi-Location Social Media and Reputation Management Expert Uncovers How Localization is Redefining Meaningful Social Media Engagement SOCi, the leader in social media and reputation management for multi-location brands, launched “SOCi Q4 2018 STATE OF THE MARKET: The Rise of Localized Social Marketing,” which details how the evolution of social platforms has spawned a new form of marketing thanks to the intimate connection social media now fosters between brands and consumers. In the report, SOCi…

Vivial Launches Mobile Messaging Service, Becoming First in Industry to Offer Complete Online, Mobile and Social Marketing Solution

Vivial announces the launch of The Mobile Optimizer, its new text messaging service for local business. With the addition of this new service, Vivial is the only marketing provider in the industry to offer a robust and proprietary online, mobile and social media platform designed to connect local businesses with their target audience. "Americans check their phones once every 12 minutes and more than 6 billion texts are sent in the US each day," said Jim Continenza, chairman and CEO of Vivial. "With the launch of our…

SOCi Achieves 100% Revenue Growth as Location-Based Social Marketing Business Excels

Lands Senior Exec Hire and Multiple Industry Awards and Accolades SOCi, the global leader in social media and reputation management for multi-location brands, announced several growth milestones, including YOY double-digit growth and numerous awards and accolades, further cementing the company as the go-to social media SaaS platform in the rapidly growing location-based social media marketing landscape. Most recently SOCi received the prestigious Local Visionary Award for "Best Solution for Multi-Location…

Astound Commerce Adds Digital Engagement Experts From Social Marketing Agency Groove

Astound Commerce Adds Customer Engagement And Social Marketing Services To Its Connected Commerce Suite Of Offerings Through Integration Of From Groove Astound Commerce, the world’s largest privately held digital commerce agency, has added customer engagement and social marketing services to its connected commerce suite of offerings through the integration of digital marketing experts from Groove, an award-winning digital and social marketing agency. With this addition, Astound Commerce now provides a comprehensive, fully…

Merkle’s Q1 2020 Digital Marketing Report Reveals Initial COVID-19 Impacts on Search, Social, and Display Ad Spend Across Major Platforms

Amazon YoY Growth surged at 118% for Sponsored Brands; Google Records Weak Growth for Search Ad Spend Merkle, a leading technology-enabled, data-driven performance marketing agency, released its Q1 2020 Digital Marketing Report (DMR), a quarterly research report that analyzes and highlights key metrics and trends within paid and organic search, paid social, and display ad spend. The report provides insights into year-over-year (YoY) growth for Amazon, Google, Facebook, Instagram, and YouTube, and illustrates the impacts…

How Brands Can Connect with Gen Z through Social Media Marketing

Most Instagram users will be somewhat familiar with the fashion brand Revolve. The company has successfully used celebrities and mega influencers to boost brand awareness and turn the label into a billion-dollar success using Social Media Marketing. Revolve attributes its Influencer Marketing strategy with bringing in as much as $650 million to $700 million revenue a year - and now, it is further taking that approach to the next level, with the launch of a new, Gen Z focused label called Superdown. Revolve's approach…

Small Marketing Tech Company Offers $1M COVID-19 Relief Program for Other Small Businesses as Social Media Usage Soars

Program will help tens of thousands of small businesses survive the COVID-19 crisis and come out stronger on the other side Social marketing software provider Tailwind announces the Tailwind Small Business Relief Program, a $1 million fund to help small businesses worldwide survive the COVID-19 economic crisis. Surging engagement on social media platforms such as Instagram and Pinterest has created a unique opportunity for small businesses. The Tailwind Relief Program includes an educational component to help…

TV Personality Sean Lowe to Host “Leveraging Social Media Strategy during the Pandemic” Webinar with Marketing Professionals

On Friday, April 10 at 2:00pm ET, top communications professionals will host a webinar on the important role of social media during the coronavirus outbreak. Television personality Sean Lowe will moderate the discussion with 5WPR CEO, Ronn Torossian, Talent Resources CEO, Michael Heller and Burger King and Popeyes Louisiana Kitchen, Head of Public Relations & Communications, Heather McIntyre. Panelists will address communications-based challenges and solutions, from crisis communications, to influencer marketing and…

spurse Launches Social Reward Platform at Influencer Marketing Conference & Expo

The platform is creating a new consumption model using the power of social media, allowing users to share cashback rewards spurse announced the pre-launch of its Social Reward platform at the Influencer Marketing Conference & Expo 2020 (IMCX 2020) that took place the 25th February in Los Angeles. Attendees of this year’s networking and educational event included senior-level marketing decision-makers from brands, multi-channel networks, and influencer marketing agencies, along with social media influencers. During…

Top Twitter Competitors for Social Media Marketing

Founded in 2006, Twitter has grown rapidly, providing a platform for sharing and receiving news in a quick and timely manner. With well over 340 million tweets being sent in a day, half a billion tweets per day and a valuation of 16 billion dollars, all we can say that Twitter is one of the world’s biggest and powerful social media networking and news site. Additionally, all these features of this social media platform are also leveraged by marketers and business owners for creating effective social media strategies to…