New Report Finds 1.3 Million New Users Joined Social Media Every Day During 2020: 15 New Users Every Second

Digital 2021 shows global acceleration in social media users, as SouthEast Asia thrives as one of the world’s leading digital regions We Are Social, the socially-led creative agency and Hootsuite, the global leader in social media management, have released Digital 2021, their latest annual report on social media and digital trends. Digital in SouthEast Asia  Once again, Digital 2021 finds that countries in Southeast Asia are some of the top performers when it comes to adoption of digital technologies and social media.…

Social Media Ad Spend Spikes More Than 50% Worldwide According to Socialbakers

Brand trust in social media goes from strength to strength according to new Q4 2020 Social Media Trends Report Socialbakers, the leading social media marketing platform, released its comprehensive report on Social Media Trends for Q4 2020. The report reveals that global social media ad spend skyrocketed during the last quarter of 2020, despite the continuing economic impact of the COVID-19 pandemic. Other insights from the report include a global rise in cost-per-click (CPC), expanded reach for advertisers on Facebook, a…

Numerator Launches Paid Social Media And Streaming Ad Monitoring

EMERGING MEDIA COVERAGE FURTHER EXPANDS AD VISIBILITY Numerator, a data and tech company serving the market research industry, has introduced Paid Social Media and streaming ads in the form of Ad-Supported Video On-Demand (AVOD) monitoring through Numerator Ad Intel. Numerator Ad Intel will now report on 24 media channels with the two new additions -- providing intelligence into creative and ad spend. "Marketers deserve data and products that allow them to quickly cut through the noise and understand a complete view of…

Social Media Startup Tsū Exceeds $10 Million in Raised Capital

Tsū Inc., the "Social That Pays," announces it has significantly expanded its executive team following a successful first year of growth, fundraising, and product development. As Tsū scales to meet the demand of creators around the world and the next phase in the evolution of the company, former chairman of the board, Greg Fell, will be appointed chief executive officer. With Greg Fell driving the company's core mission and growth, former CEO John Acunto will focus on product innovation and building the Tsū social universe…

Seismic Acquires Grapevine6 to Enable Digital Sales Engagement Across Multiple Customer-Facing Social Media and Digital Platforms

Combined offering to provide sellers the ability to discover, curate and deliver personalized, compliant content with buyers engaging on social media, thereby deepening relationships and driving revenue Seismic, the industry-leading and award-winning sales enablement and marketing orchestration platform provider, announced the acquisition of Grapevine6, a patented social and digital sales engagement platform. With this acquisition, Seismic strengthens its ability to provide sales professionals with relevant content sourced…

Snapchat’s AR Advertising Technology and WIMI AI Algorithm SDK Give Birth to a New Social Media Ecosystem

Tailor Insight, the fintech market research organization, recently released a research report "Snapchat's AR advertising technology and WIMI AI algorithm SDK give birth to a new social media ecosystem". With the rapid development of artificial intelligence (AI) technology, its related technologies, such as computer vision, natural language processing, intelligent speech, image recognition, have gained great development space. Among them, computer vision technology is the most popular among startups and investment…

Small Unites Launches Social Media Campaign Inspiring Americans to Shop at and Promote Small Businesses this Holiday Season

The coronavirus affected different types of businesses in different ways. The whole economy alongside industries felt a disruption in the aftermath of the novel coronavirus. Large businesses and small, local businesses were affected by the pandemic just like normal people. As a result, perceiving the need to support the local and small businesses, Small Unites, a national advocacy program was formed to bring communities and customers together to support our local and small businesses. And now, the program is back with a…

Ayrshare Launches the API-First Social Media Management Platform

Ayrshare, the social media API platform, announced the public launch of the Ayrshare Application Programming Interface, or API, to automate social media posting. The API addresses the needs of companies and platforms that programmatically post content to multiple social media networks. "For companies that are publicly facing, social media is important to build their brand, engage their community, and drive new sales," said Geoffrey Bourne, co-founder of Ayrshare. "We are now seeing a fresh wave of adoption of API-first…

Ad.net Launches ‘Incremental Social’ Performance Marketing Solution to Expand Its Advertising Marketplace into Social Media

Provides Brand Advertisers Access to New Audiences Through Publisher Social Media Channels Ad.net, the search marketplace outside of traditional incumbents, announced the launch of its Incremental Social solution. Ad.net is combining first party search data with access to its publishing partners’ social media channels to help advertisers, ranging from Fortune 500 companies to small businesses, reach proprietary and highly-targeted audiences they otherwise could not access. Unlike traditional social media advertising, which…

Marketing 360 Named in Capterra’s Top 20 Most Popular Social Media Management Softwares

Marketing 360 announced that it has been named a Top 20 social media management software product by Capterra, a free online service that helps organizations find the right software. Top 20 Most Popular Social Media Management Software is an independent assessment that evaluates user reviews and online search activity to generate a list of market leaders in the social media management software space that offer the most popular solutions. Marketing Technology News: Zoho Announces Partnership With Tata Consultancy…

Verishop Launches Social Shopping App, Bringing the Best of Social Media to E-Commerce

Users can now upload content, tag products, create and share curated collection boards, and follow people and brands At Verishop, we are building a social commerce platform with a mission to change the way people shop. We launched in July 2019 to address two problems: To help users find DTC brands, independent brands and traditional retailers for all their lifestyle needs in one place; and to bring the best of social discovery into shopping to create a more fun and inspiring place for brands to tell their stories and for…

Kenshoo Named the #1 Search Engine Marketing and Social Media Marketing Provider

Kenshoo, a global leader in marketing technology, was named the top provider of search engine marketing and social media marketing technology in Digital Commerce 360’s Leading Vendors to the Top 1000 report. “Top retailers successfully confronted some major digital marketing challenges in 2020 with new innovations from Kenshoo that complement our core e-commerce, search, social and mobile advertising solutions,” said Nich Weinheimer, general manager, Ecommerce for Kenshoo. “As marketers prepare for a world without cookies,…

New Initiative Unlocks the Power of Consumers and Brings Brands and Social Media Platforms Together to Clean up Hate Online

Spearheaded by Pernod Ricard, and Endorsed by GARM and the ANA, #EngageResponsibly Invites All Stakeholders to Work in Collaboration Towards Stopping Online Hate Speech and Setting New Standards for Responsible Advertising Pernod Ricard USA CEO Ann Mukherjee called on the advertising industry and social media platforms to join a new initiative to help stop the spread of hate speech online and set new standards for responsible advertising. #EngageResponsibly, which is endorsed by the Association of National Advertisers…

EveryoneSocial Raises $7.6 Million to Enable Employees to Leverage Social Media at Work

The Platform Enables Employees to Create, Share, and Engage With Brand Content Externally and Internally EveryoneSocial, the leading SaaS company in the rapidly growing category of employee advocacy, announced the closing of a $7.6 million Series A round of financing. The financing was led by Next Frontier Capital with additional participation from Crane Group and Epic Ventures. "From day one, our primary goal has been to put our customers and their employees at the center of our universe here at EveryoneSocial and…

Global Social Media Ad Spend Soars, Signaling Brand Confidence in Digital Channels During the COVID-19

Despite ongoing turbulence of COVID-19, many brands are doubling down on their investment in social media ad spend, according to new Q3 2020 Social Media Trends Report Socialbakers, the leading social media marketing platform, released a comprehensive report on Social Media Trends for Q3 2020. The report reveals that despite a turbulent three quarters of COVID-related challenges in 2020, social media ad spend rose sharply in Q3 to pre-pandemic levels, led by increased investment in e-commerce ads. The Socialbakers data…

Study: Global Social Media Ad Spend Soars, Signaling Brand Confidence in Digital Channels

Socialbakers, the leading social media marketing platform, released a comprehensive report on Social Media Trends for Q3 2020. The report reveals that despite a turbulent three quarters of COVID-related challenges in 2020, social media ad spend rose sharply in Q3 to pre-pandemic levels, led by increased investment in e-commerce ads. Other insights from the report include the regions and industries which are showing the strongest ad spend recovery, a significant global increase in cost-per-click (CPC) and a shift in audience…

Talkwalker and HubSpot Define the Social Media Trends to Watch in 2021

Talkwalker and HubSpot gathered 70+ global experts, to identify the trends brands should engage for success next year. Backed with analytical insights and consumer data to rank the trends, helping marketing and PR pros focus on their 2021 priorities. Plus, real-life examples and actionable insights, so brands can engage the trends immediately. Talkwalker, the leading social listening and analytics company, and HubSpot, a leading growth platform, has published their latest Social Media Trends Report in 6  languages,…

Introducing VYCEZ, a Subscription-Based Social Media App

VYCEZ, a brand-new social media platform that enable creators to monetize their content through paid subscriptions, announced their site is officially live and available for beta access. Viewers, referred to as members, can follow creators' channels for free or subscribe for a fee to gain access to exclusive content. Creators are able to earn 90% commission for their exclusive content, well above the current industry standard, enabling them to run full or part-time businesses from anywhere in the world. Marketing…

MediaMath and Spaceback Partner to Empower Marketers To Transform Social Media Content Into Display Ads Seamlessly

Partnership Empowers Businesses to Use Spaceback’s Social Display Platform to Improve the Performance of Online Advertising Campaigns Spaceback, the creator of Social Display advertising, announced that it has entered into an agreement with MediaMath to become the first platform integrated into MediaMath's programmatic platform that enables advertisers to take advantage of a new, innovative advertising solution called Social Display. This new creative format combines powerful engaging social media experiences with the…

The Movie Studio Engages Digital Talent Studio and Sikey Corp. for Strategic Social Media Promotion in Anticipation of the Launch of The…

The Movie Studio, Inc. announces it has engaged Digital Talent Studio, Inc. and social media mogul Brian Breach, of Sikey Corp., for social media branding, engagement of influencers, and advertising on key social media platforms preparatory to the upcoming launch of The Movie Studio App. In addition to social media ad placement strategies targeting relevant demographics to promote the Company’s app, high-profile social media influencers will be engaged to participate in distributing the ads in a pay or revenue-sharing…