Kenshoo Named the #1 Search Engine Marketing and Social Media Marketing Provider

Kenshoo, a global leader in marketing technology, was named the top provider of search engine marketing and social media marketing technology in Digital Commerce 360’s Leading Vendors to the Top 1000 report. “Top retailers successfully confronted some major digital marketing challenges in 2020 with new innovations from Kenshoo that complement our core e-commerce, search, social and mobile advertising solutions,” said Nich Weinheimer, general manager, Ecommerce for Kenshoo. “As marketers prepare for a world without cookies,…

New Initiative Unlocks the Power of Consumers and Brings Brands and Social Media Platforms Together to Clean up Hate Online

Spearheaded by Pernod Ricard, and Endorsed by GARM and the ANA, #EngageResponsibly Invites All Stakeholders to Work in Collaboration Towards Stopping Online Hate Speech and Setting New Standards for Responsible Advertising Pernod Ricard USA CEO Ann Mukherjee called on the advertising industry and social media platforms to join a new initiative to help stop the spread of hate speech online and set new standards for responsible advertising. #EngageResponsibly, which is endorsed by the Association of National Advertisers…

EveryoneSocial Raises $7.6 Million to Enable Employees to Leverage Social Media at Work

The Platform Enables Employees to Create, Share, and Engage With Brand Content Externally and Internally EveryoneSocial, the leading SaaS company in the rapidly growing category of employee advocacy, announced the closing of a $7.6 million Series A round of financing. The financing was led by Next Frontier Capital with additional participation from Crane Group and Epic Ventures. "From day one, our primary goal has been to put our customers and their employees at the center of our universe here at EveryoneSocial and…

Global Social Media Ad Spend Soars, Signaling Brand Confidence in Digital Channels During the COVID-19

Despite ongoing turbulence of COVID-19, many brands are doubling down on their investment in social media ad spend, according to new Q3 2020 Social Media Trends Report Socialbakers, the leading social media marketing platform, released a comprehensive report on Social Media Trends for Q3 2020. The report reveals that despite a turbulent three quarters of COVID-related challenges in 2020, social media ad spend rose sharply in Q3 to pre-pandemic levels, led by increased investment in e-commerce ads. The Socialbakers data…

Study: Global Social Media Ad Spend Soars, Signaling Brand Confidence in Digital Channels

Socialbakers, the leading social media marketing platform, released a comprehensive report on Social Media Trends for Q3 2020. The report reveals that despite a turbulent three quarters of COVID-related challenges in 2020, social media ad spend rose sharply in Q3 to pre-pandemic levels, led by increased investment in e-commerce ads. Other insights from the report include the regions and industries which are showing the strongest ad spend recovery, a significant global increase in cost-per-click (CPC) and a shift in audience…

Talkwalker and HubSpot Define the Social Media Trends to Watch in 2021

Talkwalker and HubSpot gathered 70+ global experts, to identify the trends brands should engage for success next year. Backed with analytical insights and consumer data to rank the trends, helping marketing and PR pros focus on their 2021 priorities. Plus, real-life examples and actionable insights, so brands can engage the trends immediately. Talkwalker, the leading social listening and analytics company, and HubSpot, a leading growth platform, has published their latest Social Media Trends Report in 6  languages,…

Introducing VYCEZ, a Subscription-Based Social Media App

VYCEZ, a brand-new social media platform that enable creators to monetize their content through paid subscriptions, announced their site is officially live and available for beta access. Viewers, referred to as members, can follow creators' channels for free or subscribe for a fee to gain access to exclusive content. Creators are able to earn 90% commission for their exclusive content, well above the current industry standard, enabling them to run full or part-time businesses from anywhere in the world. Marketing…

MediaMath and Spaceback Partner to Empower Marketers To Transform Social Media Content Into Display Ads Seamlessly

Partnership Empowers Businesses to Use Spaceback’s Social Display Platform to Improve the Performance of Online Advertising Campaigns Spaceback, the creator of Social Display advertising, announced that it has entered into an agreement with MediaMath to become the first platform integrated into MediaMath's programmatic platform that enables advertisers to take advantage of a new, innovative advertising solution called Social Display. This new creative format combines powerful engaging social media experiences with the…

The Movie Studio Engages Digital Talent Studio and Sikey Corp. for Strategic Social Media Promotion in Anticipation of the Launch of The…

The Movie Studio, Inc. announces it has engaged Digital Talent Studio, Inc. and social media mogul Brian Breach, of Sikey Corp., for social media branding, engagement of influencers, and advertising on key social media platforms preparatory to the upcoming launch of The Movie Studio App. In addition to social media ad placement strategies targeting relevant demographics to promote the Company’s app, high-profile social media influencers will be engaged to participate in distributing the ads in a pay or revenue-sharing…

Karbo Communications Announces Advanced Social Media and SEO Offerings and Presence in Washington D.C.

Agency Expands Social Media and SEO Services with a Social Listening Program, Social Media Creative, Technical SEO, and More Karbo Communications, a top-ranked U.S. technology public relations (PR) and digital marketing agency, announced expanded social media offerings and a new presence in Washington D.C. Karbo Communications is rolling out a wide variety of social media services to meet an increase in client demand. In addition to standard and full-service social media management packages, the agency is expanding…

Hootsuite Recommends You Stop Posting on Social Media (and Start Listening and Connecting)

New study finds social’s value extends far beyond posting, suggesting organizations take a more strategic approach Hootsuite released its Social Transformation Report, an in-depth analysis of how a powerful social media presence can lead to organizational transformation—especially relevant in the fast-changing global landscape of 2020. The report, developed in partnership with Altimeter Group, reveals that when social media is widespread and integrated across the organization, as a tool to build strong relationships, the…

Nuvi Named Best Social Media Analytics Platform by MarTech

Innovation in AI and Natural Language Processing engine drives platform growth and ROI across the customer journey Nuvi, the leading enterprise Social Customer Experience (CX) platform, has been recognized as the Best Social Media Analytics Platform, according to the 2020 MarTech Breakthrough Awards program. 2020 marks the third occurrence of the annual MarTech Breakthrough Awards. With 2,750 nominations this year coming in from all over the world, the competition was extremely fierce. According to MarTech's…

Consumers Say Social Media Is Helping Cope with Social Distancing, New BIGtoken Research Shows

BIGtoken, built by SRAX, Inc., a permission-first consumer data management platform, released a new consumer research report that compares social media usage one month versus four months into the global pandemic. BIGtoken surveyed their United States user base in April to understand how the pandemic has affected their social media use. Later, the company redeployed the same survey in August to compare results. Marketing Technology News: Lucid Celebrates 1 Year Anniversary of Democracy Fund + UCLA Nationscape Survey Project…

Grata Is The First Social Media App To Connect Service-Sector Employees, Customers And Employers

App Allows Customers to Give Frontline Workers the Recognition and Visibility they Deserve While Providing Companies with Performance Data & Analytics Mark Bunting, a successful serial entrepreneur and veteran technology C-Suite marketing executive, announced the launch of Grata, a first-of-its-kind social media platform that connects frontline service employees with customers and employers, creating deep, long-lasting connections that fuel topline growth, accelerate careers, deepen customer experiences and spread…

Astute Acquires Socialbakers to Strengthen Customer Experience Offering with Social Media Marketing

Two industry leaders, Astute and Socialbakers join forces to provide a unified omnichannel platform for customer experience management and AI-driven insights for global brands Astute, Inc.(“Astute”) a leading customer engagement and Voice of the Customer platform, announced its acquisition of Socialbakers a.s. (“Socialbakers”), a market-leading unified social media marketing platform. The acquisition will allow global brands to manage research, content, engagement, social listening and VoC in a single…

Declining Trust in Social Media Giants Affecting Consumer Purchase Decisions, New Data Released By Outbrain Ahead of Cyber Weekend Shows

Outbrain, the world's leading discovery and native advertising platform on the open web, released new Cyber Weekend data highlighting the shift in trust between social media and consumers compared with the impact of quality news environments. Although COVID-19 and the global recession have accelerated the shift of consumer buying to digital channels, data shows consumers’ lack of trust toward the largest digital powerhouses in the world, including Facebook. 46% of consumers trust premium news sites as a preferred source of…

IPG Mediabrands Releases First-of-Its-Kind Media Responsibility Audit of Social Media Platforms

YouTube’s Headstart In Brand Safety Efforts Help Them Top The Audit Rankings\ IPG Mediabrands released its Media Responsibility Audit, the first-of-its-kind, as part of a larger effort aimed at enhancing brand safety and media responsibility in advertising. The social media platform audit was based on the Media Responsibility Principles Mediabrands recently released to the public, which are geared toward protecting brands and the communities that a brand serves, weighing the impact of harmful content, and evaluating the…

New Data Illustrates Shifting Social Media Behaviors and Expectations Among Consumers

Sprout Social survey finds consumers are increasingly looking for connection and will reward brands who share their values on social Amid the COVID-19 pandemic and a watershed social justice movement, it is no surprise that consumers have increasingly turned to social media. New data from Sprout Social, a leading provider of social media analytics, engagement and advocacy solutions for business, delves deeper into how social media behavior has changed as well as the increased expectations consumers have for brands in this…

PromoRepublic Empowers Direct Selling Businesses With Tailor-Made Solution for Selling on Social Media

From now on, direct selling companies can encourage distributors to become amplified voices of the brand and save their uniqueness on social media. Distributors focus on human-to-human approach with the clients, while HQs can keep an eye on their performance PromoRepublic, a leading social media marketing SaaS for multi-location brands, launches a complete social selling suite for direct selling companies that addresses the needs of both marketing executives at the corporate offices and representatives worldwide. …

Amazon PPC Agency Hires Talented Brand Advocate and Social Media Manager

Signalytics, an Amazon PPC agency that specializes in Amazon SEO tools for FBA brands, has recently hired Miss Alabama contestant and Miss Mobile Bay winner, Kailee Montes, as the company's Brand Advocate and Social Media Manager. Montes is a great fit for Signalytics and brings many valuable skills to the team, having earned a Bachelor of Arts in English and Music and Minors in Law and Design with many scholastic honors including Graduated Summa Cum Laude, recipient of the Hope and Zell Miller Scholarship for Academic…