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Engagement Labs Report Reveals Sharp Differences Between Social Media and Real-Life Conversations About Brands

Most Brands' Online and Offline Conversations Are Very Different and Require Distinctive Marketing Strategies Engagement Labs, an industry-leading data and analytics firm that provides social intelligence for Fortune 500 companies, has released a new report, "360° Social Analytics: Going Beyond Social Media to Grow Brands," that reveals the surprising degree to which online and offline conversations operate independently from each other; in fact, there is virtually no correlation between online and offline sentiment.…

Boosting Brand Loyalty and Customer Experience for a German Logistics Company | Quantzig’s Social Media Analytics Engagement

A global data analytics and advisory firm, Quantzig, has announced the completion of their latest social media analytics engagement for a leading logistics player. During the course of this engagement, the analytics experts at Quantzig helped a leading logistics player based out of Germany to transform their business model and monitor the effectiveness of media investments and digital marketing campaigns. Quantzig's social media analytics solutions help businesses to analyze the effectiveness of company communications and…

Genies Launches Verified Program to Help Celebrities, Influencers and Brands Increase Engagement on Social Media Platforms via Digital…

Genies Celebrates 2 Million Total Genies Created from 200,000 Accounts Genies, Inc., a digital avatar company, announced an SDK in November 2018 and is now working with celebrities and influencers to integrate their customized avatars as a way to express themselves on all social and digital platforms. Access is only given to top tier, notable individuals within their respective industries. Besides helping celebrities and influencers, the company also allows brands such as Gucci to integrate its avatars into all accepted…

Sprinklr’s Social Media Management Platform, Experience Cloud, Acclaimed by Frost & Sullivan for Helping Brands Improve Customer…

Sprinklr's Platform Analyzes Data and Bridges Data Silos Across Resource Management Systems, Helping Brands Optimize Their Digital Experience Management Strategy in the Social Ecosystem Based on its recent analysis of the North America social suites market, Frost & Sullivan recognizes Sprinklr, with the 2018 North America Customer Value Leadership Award for its full-spectrum social customer experience management platform, Experience Cloud. This social media suite supports brands and marketers to enhance the customer…

Engagement Labs’ Releases TotalSocial Version 3.2 Providing Powerful New Predictive Analytics for Brand Equity, Expands Social Media…

TotalSocial Now Includes First-of-Its-Kind Advanced Analytics for Predicting Brand Equity, Full Reddit Content for Brands and YouTube Video Shares, while Increasing Versatility of Diagnostic Analysis to Guide Better Marketing ROI for Brands Engagement Labs Inc. announced a major development in its TotalSocial platform with the release of Version 3.2 which enables marketers to predict movements in their brand equity metrics months in advance, taking advantage of the predictive power of consumer conversations on long term…

Informa Engage’s Audience Extension Leverages Social Media to Target First-Party Audiences and Drive Engagement

Delivers an Audience-First Approach of Accurate, Highly-Qualified Prospects Social media is a top strategy for marketers to reach audiences, but it can be challenging to target the right professional users on social media platforms. Audience Extension Social combines Informa Engage's greatest asset – it's audience of 30 million professional decision makers – with social media, a platform where a marketer's audience spends a lot of time. Audience Extension Social can be added to a marketers existing program of banner…

Pega Appoints Hayden Stafford as President of Global Client Engagement

Pegasystems Inc., the software company empowering customer engagement at the world’s leading enterprises, announced it has appointed Hayden Stafford as president of global client engagement, effective. This new senior leadership position will unify Pega’s corporate strategy, marketing, and go-to-market functions. Mr. Stafford will report to Alan Trefler, Pega’s founder and CEO. Marketing Technology News: Comscore and Gem Shopping Network Announce Agreement for Television Measurement Mr. Stafford has…

85% of Small Businesses Manage Social Media In-House but Should Use External Resources to Reduce Costs

With states across the U.S. still under stay-at-home orders and people spending more time online, small businesses need to think about how to efficiently manage their social media accounts. An effective strategy will increase bandwidth for other business operations Nearly all small businesses (85%) manage their social media strategy with internal employees, according to a new survey from Clutch, a B2B ratings and reviews platform. However, many employees are wearing multiple hats due to the current economic crisis,…

Wi-Fi Customer Engagement Meets NanoTech: mPhase Buys Out CloseComms Limited

SaaS-based Customer engagement platform CloseComms Limited is now part of mPhase Technologies. The Newport, UK-based Wi-fi tech company operated under the name “21:32”. With immediate effect, mPhase has acquired the assets of CloseComms to extend its product offerings in the nano-tech sector. The timing of this acquisition is at the front end of a sales cycle that will give mPhase its second stream of high-quality recurring revenue. mPhase is expecting the acquisition will drive its currently projected annual sales…

MOXY Social Media Platform Poised to Transform the Democratic Process

Ground-Breaking Approach to Voter and Politician Engagement Promises to Energize Millennial and Gen-Z into Action Epluribus LLC released its non-partisan social ecosystem designed to link voters, elected officials and thought leaders in dynamic 21st century fashion.  MOXY™ is available as an app for Apple iOS, Android and for web browsers as a single stop for all things touching the political lives of U.S. residents 13 years and older.  The robust platform benefits both voters and politicians. Marketing Technology News:…

Nintendo Excels in Talkworthy Marketing: The Only Brand to Rank in Top 10 Both Online and Offline Ranker from Engagement Labs

PlayStation Ranked #1 Online While AARP Grabbed the #1 Spot Offline Video Game Industry Dominates the Top Online Talkworthy Marketing Campaigns, While Beauty and Personal Care Produce the Most Talkworthy Campaigns Offline Nintendo stands out among 600+ brands as the only one to place in the top 10 both offline and online. Nintendo moved from third to second place for the most talkworthy marketing campaigns online, while Nintendo Switch ranked number 9 for offline brand sharing. Driving the brand's charge to the top of 2019…

Engine Media Rapidly Advances Business; Unveils Key Product and Programming Initiatives

Launches UMG TV on Apple providing consumers with a new streaming service with esports news, competitions and play-along gaming Engine Media Holdings, Inc., a newly formed company that brings together the power and popularity of esports, news, gaming, interactivity and engagement for consumers, has launched its app UMG TV on the Apple iOS and Apple TV platform, which showcases the latest esports content from UMG Gaming – offering access to news, gaming competitions and  interactive, play along opportunities with esports…

JSA Partners with Evan Kirstel, Top Technology Social Media Influencer and B2B Thought Leader

JSA Clients to Gain Exposure to Kirstel's Extensive Social Media Network Jaymie Scotto & Associates (JSA), the preeminent provider of public relations, digital marketing and event planning services for the telecom, data center and tech industries, announces a partnership with Evan Kirstel, one of the top social media influencers in the tech and telecom space. Named 4th "Most Engaging Digital Marketer in 2018" by Brand24, Kirstel is well-known in the industry for his social media connections. Through this partnership,…

NovelVox Launches CX Infinity, The New Age Messaging And Multichannel Customer Engagement Platform

NovelVox, the leading contact center solution provider, announces the launch of CX Infinity – the business messaging and customer engagement platform. Today where customers are trying to approach businesses via 7 different channels on average, it is important for businesses to transform the way they interact with the customers and take a leap from just phone or emails. CX Infinity is a multichannel solution to deal with all such big challenges. The features are designed to benefit Cisco contact centers to further enhance…

Kaon Interactive Announces Video Conferencing Connection to Elevate Virtual Sales and Marketing Engagement

Used in Conjunction with Virtual Meetings, Interactive Applications Improve Customer Engagement and Knowledge Retention, While Working Remotely Kaon Interactive, the leading provider of interactive sales and marketing applications for global B2B brands, today announced the ability for their Kaon High Velocity Marketing Platform® to ubiquitously connect with any video conferencing tool (WebEx, ON24, Zoom, Skype, etc.). This one-click connection provides a seamless way for Kaon's interactive applications to be immediately…

maaiiconnect’s Brand Refresh Represents a New Era in Customer Engagement and Internal Team Collaboration

Pioneering digital convergence solutions provider M800 has announced a new brand identity for its flagship product, maaiiconnect, to represent the next generation in global communications. The all-in-one solution for customer engagement and internal team collaboration guarantees exceptionally stable, carrier-grade connections across both telecom and digital channels, helping businesses tackle their toughest communications challenges. Marketing Technology News: New Data From Kustomer Reinforces The Critical Role Of…

Social Engagement Scales Fundraising Efforts During Pandemic

Toronto-based nonprofit first to leverage Grapevine6 content engagement technology COVID-19 is seriously impeding fundraising efforts for many nonprofit organizations. Grapveine6 is supporting these organizations in their social engagement efforts by donating training and access to the Grapevine6 enterprise content engagement platform and social publishing app at no charge during this period. Providence Healthcare Foundation is the first organization to benefit from this donation program. Marketing Technology News: Adam…

New Data Reinforces Social Media’s Role in Driving Bottom Line Growth as More Consumers Plan to Increase Spending on Brands they Follow on…

Sprout Social’s 2020 Index unveils data that illustrates how brands transform social into a significant growth engine and elevates the importance of learning new skills As consumer purchase behavior is rapidly evolving, with more consumers turning to online buying in the current climate, brands’ online presence and social media strategy have never had such a direct impact on businesses. In fact, according to the 2020 Sprout Social Index: Above and Beyond, released today, nearly 9 in 10 consumers will buy products from a…

Catalina Launches In-Store Partner Media Network Initially With Insignia, Valassis And Valpak

Unprecedented Open-Ecosystem Platform Will Deliver Greater Value to Retailers, CPG Brands and Shoppers For the first time in its 37-year history, shopping intelligence leader Catalina is providing unprecedented access to its exclusive in-store media network--which reaches 91 million U.S. households--to respected fellow industry leaders who have helped pioneer the consumer products promotions industry. Dubbed the Catalina In-Store Partner Media Network, this unprecedented move will allow companies like Insignia Systems,…

Vision Critical Introduces Touchpoint App For Broad Engagement, Enhances Popular Sparq Platform

Vision Critical, a continuous customer insights solution provider, today introduced its latest innovations to improve customer experience. Touchpoint is a new cloud-based application that enables brands to create quick and engaging interactions with broader customer bases while also extending the already deep functionality within the Sparq communities platform to collect actionable customer insights. Additionally, the company’s customer-led Sparq Spring ‘20 release enhances member engagement and increases administrative…