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Doomscrolling on Social Media Platforms Through the Infodemic”

 While more people turn to social media for news, only 14% deem it trustworthy Despite relying on the internet more during the outbreak, only a few are concerned about the amount of time they spend online Significant growth potential found as COVID-19 reshapes social media attitudes GlobalWebIndex, the leading supplier of audience insights to the global marketing industry, announces the publication of its flagship social media report, giving insight into how the pandemic has impacted the social space, using n data…

OutboundEngine Launches Social Ads to Level the Playing Field for SMBs on Social Media Platforms

‘Done-for-you’ social media advertising puts targeted advertising in front of Facebook and Instagram customers OutboundEngine, a marketing technology startup, announced the launch of its latest innovation to its digital marketing platform, OutboundEngine Social Ads. A full-service platform, Social Ads simplifies the process of social media advertising by setting up, managing and targeting social media ads for small and mid-size businesses (SMBs). Marketing Technology News: Location, Location, Location: CompTIA Tech…

If Social Media Platforms Are Pledging to Not Sell Your Personal Data, Why Are They Still Collecting It?

CloutHub is the first social media platform to say, "No" to exploiting user privacy and "Yes!" to user choice and control of social media. We refuse to collect any identifying information from our users that they do not want to share. We give users control of what we know about them, something no other social media platform has done. We created this revolutionary approach to user privacy and control after watching the Legacy Platforms – Facebook, Twitter and Google/YouTube – exploit their users' personal information for…

98.55% of People use at Least 4 Social Media Platforms Daily

GoodFirms Research Emphasize How Many Times Do People Use Social Media in a Day, so According to That the Digital Experts Can Strategize Their Online Marketing Methods In the past few years, the popularity of social networking is rapidly increasing in a short period. Social media was originally created to communicate and keep in contact with those near and afar. But with the growing popularity of social media took an unusual turn and has become one of the most effective advertising platforms. At present, there are…

Genies Launches Verified Program to Help Celebrities, Influencers and Brands Increase Engagement on Social Media Platforms via Digital…

Genies Celebrates 2 Million Total Genies Created from 200,000 Accounts Genies, Inc., a digital avatar company, announced an SDK in November 2018 and is now working with celebrities and influencers to integrate their customized avatars as a way to express themselves on all social and digital platforms. Access is only given to top tier, notable individuals within their respective industries. Besides helping celebrities and influencers, the company also allows brands such as Gucci to integrate its avatars into all accepted…

Amobee Announces New Collaboration with Oracle Data Cloud to Activate Third Party Data Across Programmatic and Social Media Platforms

Amobee, a global digital marketing technology company serving brands and agencies, announced it has expanded its collaboration with Oracle Data Cloud to become one of the first companies to activate third-party data across programmatic and social media through its platform, providing marketers seamless activation across digital channels. The collaboration allows marketers to access robust offline purchase-based transaction data sets through Oracle Data Cloud and activate them across social media and other digital…

Julius Adds Twitch Data To Vetted Influencer Profile Across Social Media Platforms

Julius Subscribers Will Be Able to View the Influencer's Twitch Channel Performance Julius, a vetted Influencer Marketing Platform for end-to-end solutions, has announced the addition of Twitch Data to their influencer profiles. With Twitch Data, users now have the ability to filter on an influencer's reach and engagement on Twitch Broadcasts along with metrics from Facebook, Twitter, Instagram, YouTube, Pinterest, and Blogs. Recommended Read: “The Butterfly Effect”: Rich Data & AI for Richer Personalized Customer…

NFSM: Not-For-Social-Media: Live Video Thrives with Use Cases You Would Never See on the Social Platforms

For many consumers, the thought of live video automatically invokes social media experiences. And while plenty of companies are using social media to create and share live video content, it’s actually internal use cases, that would never make sense to appear on social media that are driving rapid adoption for many businesses. We can refer to these experiences as off-social, or Not-For-Social-Media live video experiences. According to Brandlive and IBM’s recent Live Video Benchmark Report, departments throughout many…

PromoRepublic Empowers Direct Selling Businesses With Tailor-Made Solution for Selling on Social Media

From now on, direct selling companies can encourage distributors to become amplified voices of the brand and save their uniqueness on social media. Distributors focus on human-to-human approach with the clients, while HQs can keep an eye on their performance PromoRepublic, a leading social media marketing SaaS for multi-location brands, launches a complete social selling suite for direct selling companies that addresses the needs of both marketing executives at the corporate offices and representatives worldwide. …

Amazon PPC Agency Hires Talented Brand Advocate and Social Media Manager

Signalytics, an Amazon PPC agency that specializes in Amazon SEO tools for FBA brands, has recently hired Miss Alabama contestant and Miss Mobile Bay winner, Kailee Montes, as the company's Brand Advocate and Social Media Manager. Montes is a great fit for Signalytics and brings many valuable skills to the team, having earned a Bachelor of Arts in English and Music and Minors in Law and Design with many scholastic honors including Graduated Summa Cum Laude, recipient of the Hope and Zell Miller Scholarship for Academic…

IBM and Influential Launch AI-enabled Social Targeting Solution To Help Brands Identify

IBM Expands Collaboration with Social Media Technology Platform Influential New Solution, "IBM Watson Advertising Social Targeting with Influential," Harnesses AI to Help Identify Influencers that Align with a Brand's Values and Voice IBM announced the launch of Watson Advertising Social Targeting with Influential, a new solution that harnesses artificial intelligence (AI) to help brands identify influencers that best align with their brand values. The new solution within the Watson Advertising suite of targeting products…

Josh Richards Joins Social Media App Triller as Part of Executive Team

Josh to Serve as an Officer on Triller's Executive Team, Griffin and Noah to Serve as Advisors As a growing number of companies and countries ban TikTok due to security concerns, social media A-listers and entrepreneurs Josh Richards, Griffin Johnson and Noah Beck have joined an impressive roster of top influencers and content creators jumping over to Triller, the leading AI-driven music video and entertainment platform in the U.S. and around the world. Richards, the co-founder of digital talent management firm TalentX…

Social Media Week Launches SMW+, a Live and On-Demand Streaming Service

The service will feature programming from industry thought-leaders, brands, platforms and agencies that aims to help marketers advance their careers and brands Crowdcentric Media, the owner and operator of the global conference series Social Media Week, is launching SMW+, a live and on-demand video streaming service for marketers seeking to advance their careers and brands. The service launches on Aug. 4. SMW+ subscribers will have access to programming from: Orchid Bertelsen, Head of Digital Innovation at Nestlé,…

Talkwalker Acquires Nielsen Social

Talkwalker & Nielsen Social will focus on creating listening and analytical solutions to uncover audience, consumer, and industry insights Talkwalker, the leading social listening and analytics company, announced the acquisition of Nielsen Social, a leading provider of social measurement and audience insights software. Nielsen Social's innovative Social Content Ratings® solution will provide additional insights for Talkwalker's market-leading, AI-enabled conversational intelligence platform. The acquisition will build…

CloutMedia Marketing Highlights 5 Social Media Marketing Secrets You Need To Know

The majority of businesses around the world now use social media to bring in new customers, increase brand awareness, and stay in touch with past customers. But, few do it as effectively as they could. It is important to stand out from other brands through creative social media marketing to attract new customers, as well as maintaining existing ones. This article will take you through 5 secrets of social media marketing and how you can effectively use them to supercharge your online persona or business. 1. The Benefits…

Subnation Adds Senior Executives and Industry Leaders From Ultimate Media Ventures, E3 and FaZe Clan

New Hires Will Expand Direct Relationships With Brands And Agencies, Develop Original Content, Build Influencer Network, And Launch Exclusive Lifestyle Products Subnation, the leading media and brand advisory company focused on the culture of gaming and lifestyle of esports, today announced a series of executive hires coming from Ultimate Media Ventures (owners of ULT), FaZe Clan, and the production company behind flagship industry events like E3 and Anime Expo. These additions come on the heels of Subnation’s second year…

Mediaocean to Acquire 4C and Establish Modern System of Record for Omnichannel Advertising

Combination of companies will create the largest independent and open software solution for the advertising market Mediaocean, the leading global system of record for the advertising world, and 4C Insights Inc. (4C), a global data science and marketing technology company, announced that they have entered into a definitive agreement whereby Mediaocean will acquire 4C. Infusing 4C's intelligence and optimization into Mediaocean's foundational platform for end-to-end media management will establish a modern system of record…

Cinedigm and TwentyOne14 Media Partner to Launch A Multi-cultural Streaming Network

The New Entertainment & Lifestyle Network to be developed by Quincy Newell, Renowned Media & Entertainment Executive and Producer Cinedigm announced a partnership with renowned entertainment executive Quincy Newell and his company, TwentyOne14 Media, to launch a new, yet to be named, urban multi-cultural entertainment and lifestyle network. The network is slated to launch in the first quarter of 2021 and will be available in the US for linear and AVOD platforms on connected TVs, digital set-top boxes,…

Globo Named Anchor Partner Of Plug And Play’s Media & Advertising Program

The Brazilian media company Globo announced its partnership with Plug and Play to explore new technologies and partner with startups and technology companies. Alongside other partners, Globo will collaborate with Plug and Play Media & Advertising as an anchor partner to support and establish their new ecosystem. "Our partnership with Plug and Play is a key step to not only be inspired by the innovation ecosystem in Silicon Valley and by the forefront technologies that are been developed and applied to the Media and Ad…

PLANOLY Launches Sellit to Help Entrepreneurs Turn Any Social Media into Instant Storefronts

New feature allows businesses to start selling online without a website, removing barriers of entry for sellers and simplifying the shopping experience for buyers PLANOLY, the industry-leading social marketing platform trusted by over five million users, introduces sellit. The new eCommerce solution helps small businesses and influencers turn social media followers into buyers without the need for a website. Anyone can easily set up a social storefront, displaying a shoppable version of their Instagram content and a…