Spearheaded by Pernod Ricard, and Endorsed by GARM and the ANA, #EngageResponsibly Invites All Stakeholders to Work in Collaboration Towards Stopping Online Hate Speech and Setting New Standards for Responsible Advertising Pernod Ricard USA CEO Ann Mukherjee called on the advertising industry and social media platforms to join a new initiative to help stop the spread of hate speech online and set new standards for responsible advertising. #EngageResponsibly, which is endorsed by the Association of National Advertisers…

YouTube’s Headstart In Brand Safety Efforts Help Them Top The Audit Rankings\ IPG Mediabrands released its Media Responsibility Audit, the first-of-its-kind, as part of a larger effort aimed at enhancing brand safety and media responsibility in advertising. The social media platform audit was based on the Media Responsibility Principles Mediabrands recently released to the public, which are geared toward protecting brands and the communities that a brand serves, weighing the impact of harmful content, and evaluating the…

 While more people turn to social media for news, only 14% deem it trustworthy Despite relying on the internet more during the outbreak, only a few are concerned about the amount of time they spend online Significant growth potential found as COVID-19 reshapes social media attitudes GlobalWebIndex, the leading supplier of audience insights to the global marketing industry, announces the publication of its flagship social media report, giving insight into how the pandemic has impacted the social space, using n data…

‘Done-for-you’ social media advertising puts targeted advertising in front of Facebook and Instagram customers OutboundEngine, a marketing technology startup, announced the launch of its latest innovation to its digital marketing platform, OutboundEngine Social Ads. A full-service platform, Social Ads simplifies the process of social media advertising by setting up, managing and targeting social media ads for small and mid-size businesses (SMBs). Marketing Technology News: Location, Location, Location: CompTIA Tech…

CloutHub is the first social media platform to say, "No" to exploiting user privacy and "Yes!" to user choice and control of social media. We refuse to collect any identifying information from our users that they do not want to share. We give users control of what we know about them, something no other social media platform has done. We created this revolutionary approach to user privacy and control after watching the Legacy Platforms – Facebook, Twitter and Google/YouTube – exploit their users' personal information for…

GoodFirms Research Emphasize How Many Times Do People Use Social Media in a Day, so According to That the Digital Experts Can Strategize Their Online Marketing Methods In the past few years, the popularity of social networking is rapidly increasing in a short period. Social media was originally created to communicate and keep in contact with those near and afar. But with the growing popularity of social media took an unusual turn and has become one of the most effective advertising platforms. At present, there are…

Genies Celebrates 2 Million Total Genies Created from 200,000 Accounts Genies, Inc., a digital avatar company, announced an SDK in November 2018 and is now working with celebrities and influencers to integrate their customized avatars as a way to express themselves on all social and digital platforms. Access is only given to top tier, notable individuals within their respective industries. Besides helping celebrities and influencers, the company also allows brands such as Gucci to integrate its avatars into all accepted…

Amobee, a global digital marketing technology company serving brands and agencies, announced it has expanded its collaboration with Oracle Data Cloud to become one of the first companies to activate third-party data across programmatic and social media through its platform, providing marketers seamless activation across digital channels. The collaboration allows marketers to access robust offline purchase-based transaction data sets through Oracle Data Cloud and activate them across social media and other digital…

Julius Subscribers Will Be Able to View the Influencer's Twitch Channel Performance Julius, a vetted Influencer Marketing Platform for end-to-end solutions, has announced the addition of Twitch Data to their influencer profiles. With Twitch Data, users now have the ability to filter on an influencer's reach and engagement on Twitch Broadcasts along with metrics from Facebook, Twitter, Instagram, YouTube, Pinterest, and Blogs. Recommended Read: “The Butterfly Effect”: Rich Data & AI for Richer Personalized Customer…

Combined offering to provide sellers the ability to discover, curate and deliver personalized, compliant content with buyers engaging on social media, thereby deepening relationships and driving revenue Seismic, the industry-leading and award-winning sales enablement and marketing orchestration platform provider, announced the acquisition of Grapevine6, a patented social and digital sales engagement platform. With this acquisition, Seismic strengthens its ability to provide sales professionals with relevant content sourced…

For many consumers, the thought of live video automatically invokes social media experiences. And while plenty of companies are using social media to create and share live video content, it’s actually internal use cases, that would never make sense to appear on social media that are driving rapid adoption for many businesses. We can refer to these experiences as off-social, or Not-For-Social-Media live video experiences. According to Brandlive and IBM’s recent Live Video Benchmark Report, departments throughout many…

Triton Digital, the global technology and services leader to the digital audio and podcast industry, and Jagran New Media, India’s fastest growing digital news platform, announced that Jagran New Media has selected Triton Digital to power the distribution and monetization of its podcast content to more than 79.7 Mn* users across its 10 products. Through this partnership, Jagran New Media will leverage Omny Studio, Triton’s enterprise podcast platform, to power the creation and distribution of its podcast content across a…

Despite the rapid growth of social media and technologies, email remains one of the most effective marketing channels. According to a research conducted by the Direct Marketing Association and Demand Metric, email has a median ROI of 122% which is four times higher than other marketing formats such as paid search advertising or social media. The Power Of Email What makes an email such a powerful tool in the hands of marketers and sales reps? Email is one of the few marketing channels that do not depend on a third…

Digital 2021 shows global acceleration in social media users, as SouthEast Asia thrives as one of the world’s leading digital regions We Are Social, the socially-led creative agency and Hootsuite, the global leader in social media management, have released Digital 2021, their latest annual report on social media and digital trends. Digital in SouthEast Asia  Once again, Digital 2021 finds that countries in Southeast Asia are some of the top performers when it comes to adoption of digital technologies and social media.…

Social media is consumed with posts of people complaining about bad customer experiences, services not meeting their expectations and being letdown. The customers network and out-reach invariable become ambassadors of negative publicity for a company's brand. Social media has given common man the power to act as a journalist and share real-time feeds of poor customer experiences. If organizations don't act fast, it leaves them open to the dreaded trial by social media, invites competitors to exploit benefits and has a…

Vinco Ventures, Inc. Executes Agreement to Complete a Plan of Merger with ZASH Vinco Ventures, Inc. and ZASH Global Media and Entertainment Corporation (“ZASH”), a U.S. based entertainment, content and distribution company, announced the signing of an Agreement to Complete a Plan of Merger subject to certain conditions, creating exciting acceleration and growth in live-streaming content, video-sharing, distribution and production within its own ecosystem. ZASH, led by media disruptor and financier Ted Farnsworth, Music.ly…

When it comes to marketing and especially media and marketing strategies, influencers are commonly divided into a pyramid consisting of four levels of influencers:  Celebrities with high reach, publishers and bloggers, brand fans and peer influencers. The pyramid also describes the four levels of reach, influence and engagement power the influencers have. The WOM (word of mouth) effect has been proven to have the highest level of influence and it is what most brands wish to achieve. This can be part measured through…

The collaboration supports Extreme E’s mission to drive awareness around sustainability and climate change Veritone, Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE™, together with Base Media Cloud, announced a new six-year agreement with Extreme E through their production partners Aurora Media Worldwide and North One. Extreme E is a sports organization that uses groundbreaking electric SUVs to race in remote parts of the world while raising awareness for climate change. The…

Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced today that Kast Media, a leader in multi-channel podcast shows, has selected Triton Digital for the delivery, monetization, and measurement of its podcast content. Through this partnership, Kast Media will utilize Triton’s full suite of enterprise-grade podcast technologies including the Omny Studio publishing platform and Podcast Metrics audience measurement service. In addition, Kast Media will rely on Triton’s…

EMERGING MEDIA COVERAGE FURTHER EXPANDS AD VISIBILITY Numerator, a data and tech company serving the market research industry, has introduced Paid Social Media and streaming ads in the form of Ad-Supported Video On-Demand (AVOD) monitoring through Numerator Ad Intel. Numerator Ad Intel will now report on 24 media channels with the two new additions -- providing intelligence into creative and ad spend. "Marketers deserve data and products that allow them to quickly cut through the noise and understand a complete view of…