New Survey Reveals UK Consumers Don’t Trust Social Messaging and Chatbot Platforms

Open-Xchange, the open source communications software provider, announces the results of a UK consumer survey conducted by Censuswide. The survey examines attitudes towards the big messaging platform providers (i.e. Facebook Messenger, WhatsApp), as well as wider consumer trust in the technology sector. The geopolitical issues affecting Huawei appear to have had little effect on how UK consumers view the Chinese firm. Only 11% of respondents have expressed a desire to stop using their products or services. In contrast, over…

Vonage Business Cloud Gets New Social Messaging Capabilities

Vonage, a business cloud communications leader, has announced the integration of its Business Inbox feature with Facebook Messenger, now available with the Vonage Business Cloud (VBC) unified communications service. VBC's social messaging capabilities allow customers to reply to messages sent in Messenger through all applications of their Vonage service, enabling businesses to respond to customers faster and organizing customer requests in one unified inbox for better customer interactions. Businesses can also…

Wildfire Systems Launches Wildlink, The First Platform for Monetizing Social Messaging and Digital Communications

Wildfire Systems, Inc. announced the launch of Wildlink, the first monetization system for social messaging and digital communications. Wildlink rewards consumers for making word-of-mouth recommendations, while driving incremental revenue for merchants and platform partners. Over 20,000 e-commerce sites are in the Wildlink network, including Hotels.com, Expedia, Nordstrom, Sephora, REI, Ticketmaster, 1-800-Flowers and Walmart. Wildfire Systems has launched Wildlink, the first platform for monetizing social messaging and…

Conversocial Redefines Omnichannel With CX Platform For Customer Engagement Across Messaging Channels

Conversocial Launches New All-In-One Messaging Suite Combining AI, Bot and Human-Agent Engagement Conversocial, the leader in conversational customer experience, today announced new platform and pricing offerings. By combining AI and human agents in a single platform, Conversocial is empowering brands to deliver unique experiences, at scale, across the customer lifecycle. The all-new Conversational Customer Experience Platform by Conversocial brings together four key capabilities into a single customer engagement suite…

Conversocial Offers Apple Business Chat to Help Businesses Connect With Customers via Messaging

Powering conversational customer experiences across Apple products for businesses like retailer Lush Cosmetics Conversocial today announced its customers are now able to use Apple Business Chat, a new way for users to communicate directly with businesses using the Messages app on Apple products. Chat Suggest on the Lush Cosmetics website allows customers to skip waiting on hold on a phone call, and be routed to Apple Business Chat to message the brand via bots and agents enabled by Conversocial.com.…

Social Media vs. Messaging Apps: What Brand Marketers Need to Know

Social networking websites and apps have become a critical marketing touchpoint, creating a direct channel for brands to reach current and prospective customers. However, all “social” apps are not created equal. It’s on marketers to determine the best engagement strategy for each platform. Where can they start? It’s critical to differentiate between traditional social media and messaging applications. The most important difference is that social media promotes one-to-many conversations, such as sharing a post on…

Private Messaging Apps Are Where the Most Sharing Takes Place, Ahead of Social Media and Word of Mouth

New Research Shows That 63 percent of Internet Users Now Share Content and Recommendations Using Private Messaging Apps Using private messaging apps is the most popular method of sharing content, according to new research from GlobalWebIndex and socially-led creative agency We Are Social. Three in five internet users in the UK and US now share content and recommendations via private messaging apps, ahead of open social media platforms and word of mouth. The research, which looked at more than 3,000 internet users aged…

LivePerson Acquires Conversable to Amplify AI-Powered Social Listening and Messaging Capabilities

AI and Automation Development Teams from Conversable Will Join LivePerson's Global Product and Technology Organization to Make Conversable Technology More Readily Adoptable This has been a season of significantly important acquisitions and funding rounds in Marketing Technology space. LivePerson, a leading provider of conversational commerce solutions, announced that it has acquired Conversable. Conversable is a leading conversational intelligence platform focused on social and marketing use cases, with a specialty in…

Vivial Launches Mobile Messaging Service, Becoming First in Industry to Offer Complete Online, Mobile and Social Marketing Solution

Vivial announces the launch of The Mobile Optimizer, its new text messaging service for local business. With the addition of this new service, Vivial is the only marketing provider in the industry to offer a robust and proprietary online, mobile and social media platform designed to connect local businesses with their target audience. "Americans check their phones once every 12 minutes and more than 6 billion texts are sent in the US each day," said Jim Continenza, chairman and CEO of Vivial. "With the launch of our…

Social Proof Messaging Gets Personal as N Brown Segments Product Messages by Audience Type with Monetate and Taggstar

Personalized Product Popularity, Trending and Review Messaging Drives Online Sales N Brown has seen a massive 12% uplift in new visitor conversion using the combined eCommerce software platforms Monetate and Taggstar, to optimize and personalize its social proof product messages. The online retailer has been using the advanced testing, segmentation and geo-location capabilities of Monetate to tailor the real-time Taggstar messages on its power brands JD Williams, SimplyBe and Jacamo, since 2017. Taggstar’s social proof…

Lithium Messaging Launches for Brands to Seamlessly and Securely Communicate with Customers across Social, Web and Mobile Apps

- Lithium Messaging allows for 1:1 asynchronous messaging across social, web and mobile, empowering brands to deliver great digital customer service in their customers' preferred channel. - With Secure Verification, brands can authenticate the identity of consumers who engage with them, enabling collection of customer information in a secure and brand-owned environment. - Lithium platform gives brands one standard interface to engage with customers across all digital touchpoints, with common workflows and access to…

Conversocial Integrates WeChat Messaging as a Digital Customer Care Channel

Digital Customer Service Platform Helps Large Brands Scale Their Engagement with over 1 Billion Customers on WeChat Conversocial, the leading digital customer service platform, announced the addition of WeChat support–powering digital customer service capabilities for the massive Chinese social messaging network. The integration enables digital customer care teams to leverage intelligent agent routing, conversational filtering and prioritization, robust workflows, and real-time analytics to deliver digital care over…

TechBytes with Andrew Caravella, VP of Global Partnerships at Sprout Social

Tell us more about your recent integration with Glassdoor. How can marketing teams better leverage this opportunity to acquire and engage with customers? The lines between the corporate brand and employer brand continue to blur, so brands must maintain a strong presence across all touchpoints, ranging from social media to employee review sites. Our new integration with Glassdoor offers brands the ability to monitor and respond to employee reviews directly within Sprout Social’s platform. This not only empowers social…

Sprinklr Partners with Mediaocean to Integrate the Social Ad Buying Experience

Integration Brings Sprinklr’s Modern Advertising Together With Mediaocean’s Ad Management Platform to Automate Planning, Buying, and Measurement of Social Media Advertising Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, and Mediaocean, the mission-critical platform for omnichannel advertising, announced a partnership to help global agencies automate the planning, buying, and measurement of social media advertising. This partnership integrates Sprinklr Modern Advertising with…

Vonage Partners With Feros Care To Provide Social And Telehealth Solutions

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, has enabled aged care and disability support provider Feros Care to provide video telehealth solutions to its clients powered by Vonage. The Vonage Video API, embedded within Feros Care’s Virtual Social Centre, enables the non-profit organization to conduct real-time live-streamed events for more than 600 of its members across Australia. Running seven days a week, these events cover a wide range of activities beyond…

Vimeo Launches Free Video Messaging Tool To Empower Remote Teams

Vimeo, the world's leading professional video platform and community, launched Vimeo Record, a free video messaging tool that allows users to instantly record their screen from their browser, share video messages, and exchange comments and feedback— improving workplace collaboration and communication for distributed teams. Following the launch of Vimeo Enterprise last year, Vimeo Record further entrenches Vimeo as the preferred end-to-end video solution for teams and organizations, including the 60% of Fortune 500 companies…

Tiger Pistol Achieves Social Advertising Milestone

The World's Largest Third-Party Publisher of Local Social Advertising Exceeds 1 Million Campaigns Tiger Pistol, the only social advertising platform that delivers local activation at global scale, announced another milestone achievement with one million Facebook and Instagram campaigns published since launching its social advertising technology in 2016. Marketing Technology News: MagicLamp Software Announces Armand Lange as Vice President of Sales "With more local social campaigns published through our platform…

Now, One WhatsApp Business Account for Omnichannel Messaging and Experience Management

WhatsApp is a family app that brings people close to each other. For years, Facebook has been working on its messaging apps platforms that will become ubiquitous to every user’s daily communication. In the last few months, we have seen Facebook trying hard no its DevOps to create the best messaging and social media integration for Messenger, Instagram and WhatsApp. In the first break of sorts, WhatsApp Business has managed to achieve a feat that puts it in the league of pioneers in omnichannel messaging, a triumph no other…

LivePerson Launches Support for Instagram Messaging

LivePerson, Inc, a global leader in conversational solutions, announced the integration of Instagram messaging into its industry-leading Conversational Cloud platform, empowering brands to create meaningful messaging experiences with consumers on Instagram at scale. The launch of LivePerson's integration with Messenger API with Support for Instagram means brands can respond to Instagram DMs, story tags, and comments directly within the Conversational Cloud, providing seamless and convenient experiences for consumers and…

New Initiative Unlocks the Power of Consumers and Brings Brands and Social Media Platforms Together to Clean up Hate Online

Spearheaded by Pernod Ricard, and Endorsed by GARM and the ANA, #EngageResponsibly Invites All Stakeholders to Work in Collaboration Towards Stopping Online Hate Speech and Setting New Standards for Responsible Advertising Pernod Ricard USA CEO Ann Mukherjee called on the advertising industry and social media platforms to join a new initiative to help stop the spread of hate speech online and set new standards for responsible advertising. #EngageResponsibly, which is endorsed by the Association of National Advertisers…