Tiger Pistol Adds Recurring Campaign Feature to its Social Advertising Platform

New Capability Allows Clients to Boost Revenue by offering Ongoing Campaigns Tiger Pistol, the only social advertising platform that delivers local activation at global scale, recently launched a Recurring Campaign feature to expand user options for managing Facebook and Instagram advertising campaigns on the platform. "Tiger Pistol has taken our innovative technology to a new level of scale and efficiency with Recurring Campaigns," said Paul Elliott, CEO, Tiger Pistol. "Now our clients…

Smartly.io Acquires Viralspace.ai, Bringing AI-Powered Creative Insights to Social Media Advertising Platform

Continuing its strong growth trajectory, Smartly.io’s acquisition advances its creative optimization capabilities with AI Smartly.io today announced it has acquired Viralspace.ai, a fast-growing startup in artificial intelligence-driven creative optimization for digital advertising. Combining their advanced AI and machine learning creative capabilities with Smartly.io’s digital advertising automation platform, brands can now make more data-driven decisions about their ad creatives with an unmatched level of bespoke…

ads4change, First Digital Advertising Platform for Social Enterprises and Non-Profits, Announces Official Launch

With More than $20M Committed in Digital Ads, ads4change Offers Affordable Access to the World’s Top Websites; Helps Cause-Related Organizations Change the World ads4change, the first cause-related digital advertising platform, announced its official launch. Offering access to ad space on the world’s top websites, the company helps social organizations harness the power of digital advertising to broaden their reach and help deliver on their long-term missions of driving change across the world. Created by Mark Levin, chief…

Kenshoo Integrates Oracle Data Cloud’s Third-Party Audiences to Improve Advertising Relevance on Social Platforms

Improved audience segmentation variables enable more customized, one-to-one communications Kenshoo , a global leader in marketing technology, announces Kenshoo Audience Manager integrates with Oracle Data Cloud’s third-party audiences, enabling social marketers using Kenshoo to include these highly segmented groups into their own audience-centric efforts and improve the results of social advertising campaigns. The offering spans both Oracle’s standard and premium audiences, which include exclusive data segments not…

Tiger Pistol Launches Dynamic Video Ad Creation Capability to Its Social Advertising for Local Platform

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, recently announced the launch of its new dynamic video capabilities for social advertising. "With this new capability, Tiger Pistol is committing to a new standard of social media advertising offerings for our clients, with high-quality, engaging videos that are scalable, customizable, and repeatable," said Paul Elliott, Tiger Pistol CEO. Paul added, "Historically, the lack of high quality, relevant video assets has…

RevJet Announces Updated Ad Creative Builder for Social and Native Advertising Platforms

RevJet Simplifies Building, Updating and Managing Digital Ads for Use Across Facebook, Twitter, Taboola, Outbrain, Verizon Media and More RevJet, the only platform that simplifies digital ad experience management for Fortune 500 marketers, announced the launch of their new Creative Builder for Social and Native advertising platforms. RevJet's Creative Builder enables marketers to build once and deliver into numerous top platforms, saving valuable time and resources. RevJet has made it simple to maintain consistency in…

Veritone One Launches Pay-Per-Performance Advertising Platform for Podcast and Social Media Influencers

Influencer Bridge Gives Content Creators Unprecedented Access to Advertisers and Enables Them to Monetize Their Content through Sponsored Ad Placements Veritone One, one of the world’s largest full-service performance-based audio advertising and media agencies, announced the launch of Influencer Bridge, the first of a series of innovative new advertising services. Influencer Bridge is a pay-per-performance advertising platform for influential audio and video content creators on today’s top media channels like podcasts,…

Quorum’s Integrated Platform Opens New Dimension for Out-of-Home Advertising, Synchronizing Billboards, Mobile and Social Ads, and OOH…

Company Debuts Industry-First Companion Ad Solution at OAAA Geopath Conference Quorum's new ad platform for the out-of-home (OOH) advertising industry leverages integrated ad channels and centralized data to usher physical billboards into a new realm of effectiveness. The company will debut its solution at the OAAA Geopath Conference in Las Vegas, May 20 – 22, showing how OOH Sales reps can easily add companion mobile and social advertising to existing physical OOH placements within their client's media plan. The…

Why Facebook Is Still the Strongest Social Media Platform When It Comes to Advertising

“Facebook is dead.” “The content sucks.” The media beatdown never stops. And yet we’re seeing up close how brands are allocating more of their digital dollars to Facebook advertising year-over-year. Conspiratory “truther” talk? Fake news? Hardly. Brands cannot deny two simple truths: 1) They’re always testing everything because they have to, and 2) after considerable testing and budget shifts, brands more often than not come back to Facebook fueled by a fierce desire to scale. Facebook advertising — when contextually…

iPinYou Partners with Weibo to Provide a More Integrated Advertising Solution across Social and Programmatic Platforms

iPinYou, China’s leading programmatic platform, recently partnered with Weibo to integrate their Chinese consumer data and media inventory into iPinYou‘s programmatic platform. This integration helps international brands navigate and decipher China’s complex media landscape and maximize advertising efficiency. Grace Huang, founder and CEO of iPinYou, stated, “iPinYou values highly the integration with Weibo DMP. The platform, with its social-oriented and information-hosting nature, allows iPinYou to offer clients more…

The New Release Of Ad-Lib.io’s Creative Platform Unifies Creative, Media And Intelligence To Simplify The Creation Of Relevant Digital Ads…

New release provides code-free tools for marketers to produce and activate scores of ad variants across channels, formats and media platforms. Ad-Lib.io today announced the latest release of its next-generation creative management platform. Already in use by many of the world’s top brands including Nestlé, Estée Lauder and Shell, the new release is being heralded as a breakthrough in advertising because it provides enterprise marketers with a fundamentally easier, faster and better way to deliver hyper-relevant digital…

GrowTal Joins Hiring Consortium For Facebook & Coursera Social Media Marketing Professional Certificate Program

Leading Talent Marketplace for Freelance Marketers to Provide Career Opportunities in Facebook Marketing for Graduates of Facebook & Coursera Program GrowTal, the marketplace for hiring top-level marketing professionals most quickly and efficiently, today announced its participation to join the hiring consortium for the Facebook & Coursera Social Media Marketing Professional Certificate Program. As part of this new collaboration, GrowTal will begin to provide career opportunities in Facebook Marketing for graduates…

Influence Mobile Acquires Blind Ferret In Move to Rapidly Scale Rewarded Engagement Platform and Capture Mobile Gaming Advertising Market…

Acquisition Enables App Developers, Publishers to Acquire and Retain High Value Mobile Players Rewarded engagement company Influence Mobile today announced that it has acquired Blind Ferret, a leading agency that works with mobile app developers to acquire new users through targeted advertising campaigns. The companies are joining forces to scale Influence Mobile's rewarded engagement platform ngageTM, which delivers high-value players to game developers and publishers like Scopely, Playtika and Peak Games, and increases…

Instacart Announces New $1 Million Advertising Initiative To Support Black-Owned Brands On The Instacart Marketplace

Instacart, the leading online grocery platform in North America, today announced a new advertising initiative, committing up to $1 million to amplify Black-owned consumer packaged goods (CPG) brands within the Instacart marketplace. This marks Instacart's first program designed to support emerging Black-owned brands directly within the Instacart marketplace by leveraging the company's robust advertising products and services. Today, Instacart Ads offers self-service and managed ad services for more than 2,500 CPG brands of…

Entravision Communications Corporation Expands Global Digital Footprint Through Acquisition Of Leading Digital Marketing & Advertising…

Entravision Communications Corporation (NYSE: EVC) (“Entravision” or “the Company”) announced today that the Company has entered into a definitive agreement to acquire MediaDonuts, a leading digital marketing performance and branding company with operations across seven countries in the Asia-Pacific region. For over a decade, MediaDonuts has helped its customers achieve their performance and branding goals across digital media channels. The acquisition is anticipated to close on or around July 1, 2021. “With our business…

Amperity Customer Data Platform Connects to Cookieless Media Through New Strategic Partnership With Throtle

Throtle Connects Amperity's First-Party Data with Leading Cookieless Identifiers Amperity, the #1 enterprise Customer Data Platform (CDP) for consumer brands, today announced that it is partnering with Throtle, a leader in identity resolution and data onboarding, to enable brands to target customers and prospects using emerging authenticated ID replacements such as Unified ID 2.0, ID5, and Britepool for the third-party cookie, and to also facilitate integration with over 20 DSPs to execute media buys. Amperity is…

Social Media Marketing To Have Strong Impact On Event Promoter Businesses | Discover Company Insights On BizVibe

BizVibe has identified an increasing focus on social media marketing as a major trend for the event promoters industry. Event promoters are turning to social media to create buzz around events. Facebook events, Twitter, hashtags, email, and other digital tools are being used to popularize events and generate ticket sales. This trend is expected to have a strong influence on event promoters, especially in North America, Europe, and Asia-Pacific. Key Insights Provided for Event Promoters In addition to the impact of…

The First DeFi & NFT Social Media Project, Torum Announces NFT Launchpad

Torum, the first DeFi, and NFT-infused crypto social media platform is now going to launch an NFT launchpad that is designed with cross-chain interoperability. The integration of the NFT feature will enable projects to raise funds from a community of over 56,000 cryptocurrency users and investors. Marketing Technology News: VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel Advertising Introducing Torum NFT Launchpad Torum NFT Launchpad is developed on…

Eric Pulier And Vatom Corporation Launch The Vatom NFT Platform, Dissolving The Boundary Between Digital And Physical Reality

Vatom Inc. founder Eric Pulier today unveiled The Vatom NFT Platform, bringing to fruition a five-year journey to accelerate the evolution of the World Wide Web with dynamic NFTs called Vatoms that extend across AR & VR. The Vatom NFT Platform provides five integrated components: Vatom SpatialWeb: The Spatial Web is the evolution of the World Wide Web, transforming it into a massively scalable, social space with native, AI-driven NFTs that move seamlessly across AR and VR. Vatom's Spatial Web is open to all creators…

Orthodontic Marketing Leader Announces 3 Options for Social Media Marketing

Kaleidoscope, the leading digital marketing company for orthodontic practices announces our descriptive, illustrative journey through our new One Stop Shop's Wheel of Services...first stop: Marketing Technology News: Helium 10 Announces New Amazon Advertising Platform – Launches ‘Adtomic’ a Breakthrough Solution for Amazon Sellers Looking to Optimize Advertising Campaigns SOCIAL MEDIA MARKETING Chief Executive Officer, Ted Teele offers this, "Social media marketing has become increasingly more…