Floatthat’s Social Commerce Platform Provides Socially Distanced Shopping with Friends

Floatthat is a unique online shopping platform that gives members and their social circles the opportunity to shop for everyday purchases – including HDTVs, smartphones, designer handbags, gaming systems – and win them at a fraction of their full retail value. Marketing Technology News: Adfone Announces the Closing of a $7.5M Seed Funding Round to Expand its Play2Pay Rewards Platform The COVID-19 pandemic and the social distancing guidelines that have been formed around it have made it difficult for friends and family…

Bambuser Acquires MarTech Company Relatable to Create a Powerhouse Platform for Livestream Social Commerce

$24 million acquisition to fuel Live Video Shopping by accelerating growth in influencer marketing and social commerce globally Bambuser today announced the acquisition of Relatable, a global marketing technology company, for approximately $24 million. The purchase will bring together significant core competencies and proprietary technologies for Live Video Shopping and creative influencer marketing campaigns, which will better enable brands and retailers to scale high-impact livestream shopping implementations and drive…

ShoppingGives, A Social Impact Commerce Platform Announces Series Seed Financing Led By Caffeinated Capital

ShoppingGives, the Social Impact Commerce platform that offers turn-key social impact and donation processing for retailers announced that Caffeinated Capital has led a $5.5M Series Seed for the company to expand its growth. Other investors include Tuesday Capital, SciFi VC, Background Capital, Red Dog Capital, 20VC, Global Founders Capital, Big Future Fund, Rogue Capital, Night Capital, Manresa Ventures, Sugar Capital, among other strategic investors in the eCommerce and fintech space to round out the $5.5M Series Seed…

Shift to Technology Platforms and Social Commerce Transforms the Digital Commerce M&A Deal Mix, Reveals Hampleton Partners’ Research…

Agency M&A is down, as media groups curb acquisition rate and face competition from professional services firms The growth of M&A activity in the ‘platform economy’ and in social commerce are two of the biggest trends identified in the latest E-Commerce and Digital Marketing M&A Market Reports from Hampleton Partners, the international technology mergers and acquisitions advisor. Transaction volume for the digital marketing sector has remained stable since 2011, but in the first half of 2019, marketing…

iAmLife Launches “Social Selling” Platform, Blending the Best of Social Media with Easy eCommerce

iAamLife Enables Users to Quickly Create an Online Store, Sell Products, and Monetize Their Social Media Following iAmLife, a social platform that gives influencers and creators a single resource to promote themselves, their products and their videos, announced the launch of their platform of the same name, developed to be the next stepping stone in social media's evolution. The platform was designed to help merchants of all sizes quickly create an eCommerce store, seamlessly marrying the interactivity of social media…

GetResponse Expands Turnkey Marketing Platform with Powerful Webinar, eCommerce, Online Payments, and Social Ad Integration Capabilities

Integrates with Facebook, PrestaShop, Square, and WooCommerce to Strengthen Inbound/Outbound Marketing Platform GetResponse, the global innovator in digital and email marketing, announced that its all-in-one marketing platform now features enhanced webinar and e-commerce capabilities, a new online payments gateway, and direct integration with social ads. Since GetResponse is a complete inbound and outbound marketing platform, customers can centralize, manage and analyze integrated campaigns using advertising, email,…

Conversocial Acquires AI-Powered Conversational Commerce Platform Assist

Deal Allows Brands to Transform Sales, Marketing, and Customer Service with Dynamic Customer Interactions That Seamlessly Integrate Bots and Live Agents Conversocial, the leading digital customer experience platform, is acquiring Assist, pioneers in messaging automation, to offer scalable, conversational customer experiences that strike the right balance between adaptive automation and human support. Assist’s focus on smart, next-generation automation and chatbots coupled with Conversocial’s unified approach to new…

Eric Pulier And Vatom Corporation Launch The Vatom NFT Platform, Dissolving The Boundary Between Digital And Physical Reality

Vatom Inc. founder Eric Pulier today unveiled The Vatom NFT Platform, bringing to fruition a five-year journey to accelerate the evolution of the World Wide Web with dynamic NFTs called Vatoms that extend across AR & VR. The Vatom NFT Platform provides five integrated components: Vatom SpatialWeb: The Spatial Web is the evolution of the World Wide Web, transforming it into a massively scalable, social space with native, AI-driven NFTs that move seamlessly across AR and VR. Vatom's Spatial Web is open to all creators…

Bambuser Launches Social Multistreaming, Bringing Live Video Shopping Events to Facebook, YouTube & More

New capability empowers retailers to grow audience while retaining ownership of the customer journey Bambuser today announced the launch of social media multistreaming, a new capability that empowers retailers to broadcast Live Video Shopping events across popular social channels. The feature will amplify the impact of retailers' interactive shopping implementations, enabling them to capture large, highly-engaged audiences on third-party sites and drive them to owned e-commerce properties for engagement and conversion.…

Upfluence Announces Integration with WooCommerce, Cementing their Position as the Most Powerful Influencer Marketing Tool in eCommerce

The new integration combines influencer and purchase data to deliver profound customer insights, identifies high-value brand ambassadors with precise sales tracking of promotional codes for superior ROI while integrating influencer and affiliate marketing campaigns. Upfluence Software, the only all-in-one SaaS firm that helps brands and agencies identify, contact, manage and analyze their influencers at scale, announced today it now integrates with WooCommerce. Offering influencer discovery in its large…

Toga Limited’s Social Media App Yippi Launches “Yipps Wanted” Program to Provide a Seamless Business Solutions for Merchants

Toga Limited’s social media mobile app, Yippi, launches “Yipps Wanted” program, an end-to-end e-commerce platform solution, aimed at assisting small medium businesses (SMBs) and enterprises (SMEs) in Malaysia to increase the number of customers and drive traffic to their physical and or online stores. The “Yipps Wanted” program is available in a mini program on the Yippi platform, and a merchant mobile application. Marketing Technology News: AtScale Delivers “Live” Connection Experience for Microsoft Power BI As a mini…

What are the Benefits of Relationship Marketing Platforms?

Relationship Marketing Platforms play a crucial part in marketing or sales as these platforms help maintain long-term customer relationships. Maintaining and creating relationships is a crucial aspect of every business, and Relationship Marketing Platforms provide an exceptionally good opportunity to do exactly that. Using the interests, needs, and information of every customer, these platforms can help build a great customer relationship with the business. These platforms work largely on increasing customer loyalty with the…

eCommerce Based App Is The Fastest Growing App Market In The World

The ubiquity of eCommerce is anything but another story. The large players—Amazon, Walmart, Alibaba, and others have been quickly extending over the most recent couple of years. The COVID-19 circumstance, notwithstanding, has sped up the development of this accommodation development for companies of each size. What The Pandemic Has Meant for Ecommerce? In March 2020, a large part of the world went into lockdown, compelling numerous companies to briefly close down. As of this composition, urban communities are…

Emplifi Enters Customer Experience Market, Unifying Marketing, Commerce and Customer Care to Smartly Address CX Through AI

Emplifi to provide enterprise brands with a unified CX platform that addresses critical customer experience gaps Today the combined company of Astute Solutions and Socialbakers announced its new brand name, Emplifi. The launch of Emplifi, an Audax backed Customer Experience (CX) platform, brings together over 20 years of experience, global operations, and a customer base of 7,000 top global brands, to give organizations the tools they need to connect social media marketing, customer care, and social commerce…

Square And Noble Partner To Digitize Live Event Concession Commerce

Technology Integration Provides Square Sellers with Purpose-Built Concessions Platform to Enhance Back and Front of House Operations Noble, the consumer-centric digital commerce and marketing platform for onsite experiences, announced today that the company has partnered with Square to provide online payment processing of food and drink for live events. A member of the Square Solutions Partner Program and available on the Square App Marketplace, the Noble platform is integrated into the Square…

Social Video-At-Scale Platform StoryTap Scales Up With Seed Round led by Refinery Ventures and StandUp Ventures

StoryTap, whose patented video storytelling platform enables well-known brands to engage and grow by harnessing the power of authentic social video stories at a global scale, has announced a seed funding round, led by Refinery Ventures and co-led by StandUp Ventures. Refinery Ventures Managing Partner Tim Schigel and StandUp Ventures Managing Director Michelle McBane have joined the StoryTap Board. Marketing Technology News: Avatier Unveils 2021 Spring Release Identity Anywhere Suite The US$2.3 million round will…

Simplr’s New Conversational Commerce Suite Helps Brands Convert More Buyers and Drive Repeat Purchases Through Exceptional Customer…

With brands facing increased pressure to deliver always-on, exceptional customer service that increases revenue, Simplr's Conversational Commerce Suite offers a set of capabilities that combine technology, people, and data to help CX and digital teams provide premium customer service levels that make buying easier for customers, and drive revenue for their brands. Marketing Technology News: MarTech Interview with Vanessa Otero, Founder and CEO at Ad Fontes Media A human-first, machine-enabled customer experience…

Upfluence Partners with Automation Giant Zapier to Offer Brands Unprecedented Automatic Influencer Discovery within 2,000+ Popular Software…

Upfluence, the leading global influencer marketing and commerce platform trusted by top brands worldwide, announced it has partnered with the automation giant Zapier. The new collaboration offers Upfluence clients unlimited insight into organic influencer opportunities through a powerful and unprecedented integration to more than 2,000 of the top business software tools. Marketing Technology News: Avatier Unveils 2021 Spring Release Identity Anywhere Suite As businesses seek new, smarter ways to drive…

Unlocking the Power of Marketing With Gamification: LiveHive Launches an Innovative Platform to Help Small to Medium Size Businesses to Tap…

Easy to access and set up, LiveHive's unique SaaS platform solution combines the power of gamification, artificial intelligence, machine learning, and neuroeconomics to enable the creation of effective gamified marketing campaigns Leveraging the power of gamification, artificial intelligence, machine learning, and neuroeconomics, Live Hive, an innovative Colorado-based company, has introduced a unique SaaS platform solution to help unlock the potential of ecommerce and mobile gaming for many small to medium enterprises…

ShopFluency Turns Numbers into Loyal Customers for E-commerce Companies

Online retailers experiencing remarkable growth using ShopFluency's data-driven customer profiles For E-commerce companies, the key to converting site visitors into loyal customers is always in the data. But one software solution stands out from the pack for its ability to make consumer data accessible, understandable, and valuable to online retailers. ShopFluency, a software solution that delivers fact-based, data-rich customer profiles, is empowering E-commerce companies with insights that support a chain-reaction…