Oasis Adds X1 Social Discovery, the Industry’s Leading Solution for Collecting Social Media and Web Data, to Its Diverse Suite of…

Infrastructure-as-a-Service (IaaS) leader Oasis partners with X1 to provide clients a platform built to handle the growing need for the collection, review, and production of social media and internet data in a forensically sound manner Oasis announces its addition of X1 Social Discovery - an industry-leading solution that enables preservation, collection and analysis of web content and social media evidence. The latest addition to Oasis' suite of technology will provide partners with a valuable option for increasing social…

Discovery Platform Raleigh & Drake Acquires Social Network and Travel Tool MARBL

Raleigh & Drake the world's first influencer-driven discovery platform announces the acquisition of social network and travel tool, MARBL, in an effort to continue expanding its ever-growing community. Through this curated society of trusted chefs, creatives, photographers and explorers, personalized experiences can be easily activated at the touch of a button. Co-Founded by Tatiana Koffman and Sheila Merchant, MARBL is an online community that allows users to share experiences, get advice, and get connected while…

Canon Discovery Services Releases Whitepaper Social Media Discovery

Canon Discovery Services, a division of Canon Business Process Services (Canon), has published a whitepaper focused on how social media collection and preservation can complicate legal discovery. While email is still widely used, more people are communicating with social media platforms such as Facebook, Twitter, Snapchat, and Instagram. Although using these communications platforms has become second nature to many, they present discovery challenges. A 2017 survey by Robert Half Legal found that 52 percent of lawyers said…

Cision Introduces New Social Influencer Discovery Capabilities

New Social Influencer Discovery Module Enables Communications Teams to Expand Relationships with Non-Media Influencers Cision announced a new Social Influencer Discovery module for Cision Communications Cloud® that enables comms pros to identify and develop relationships with social media influencers to gain earned media coverage on social channels. This feature makes Cision the first in the industry to offer a fully integrated comms platform that completely aligns both traditional media and dynamic social influencer…

NPD: Social Media’s Influence on Fashion Industry Sales

More than half of Facebook and Instagram users purchased products while scrolling their social media There is something to be said about the sense of community when it comes to who and what users follow on social media. Consumers put a lot of faith in the experiences and recommendations of people whom they may not know first-hand. As a result, social media has transformed from a place of sharing to a place of discovery, and even shopping, particularly as it relates to fashion. Marketing Technology News:…

Acceleration Point Provides Medical Key Opinion Leader (KOL) Social Media Monitoring Platform

Acceleration Point, a Medical Affairs consulting firm that helps clients improve the execution of Medical Affairs strategies, today announced the launch of its enhanced Key Opinion Leader (KOL) Social Media Monitoring Platform. The newly enhanced platform now makes it even easier to identify insights, find KOL engagement opportunities with advanced text analytics, and identify new Digital Key Opinion Leaders/Digital Opinion Leaders. The KOL Social Media Monitoring Platform is built and customized specifically for…

IRL, Leading Group Messaging Social Network, Raises $170M Series C Funding Led by SoftBank Vision Fund 2, Achieves Unicorn Status With Over…

The #1 group messaging social network in the US reports 400% growth and announces new Culture and Creator Fund to ignite social interaction in a post-COVID world IRL (In Real Life), the leading group messaging social network that brings people together through events and shared experiences, today announced a $170M Series C Round led by SoftBank Vision Fund 2* with participation from new investor Dragoneer, and returning investors Goodwater Capital, Founders Fund, Floodgate and Owl Capital. The oversubscribed…

Social Media Platform VEGANZONE Receives First Investment With A Valuation of 3 Million From Focus Global Project

VEGANZONE, the social media platform aiming to be an indispensable "super app" for those who adopt a vegan - vegetarian lifestyle, received its first investment with valuation of 3 million dollars. With the investment from the Focus Global Project, an Istanbul investment firm, VEGANZONE will focus on furthering the development of software technologies and growth in the 40 countries where they have users. VEGANZONE is a community-based platform where plant-based users can share their common values, socialize through the…

Optimizely Survey Finds Gen Z Shopping Journeys Start, But Don’t End, on Social Media

Findings reveal generational shopping preferences brands need to know to deliver the ultimate digital experience in 2021 Leading digital experience platform provider Optimizely (formerly Episerver) today announced new survey data revealing the nuanced preferences of Gen Z and Millennial consumers as we begin to emerge from the pandemic. The survey, which polled 1,000 U.S. consumers, showed that more than half of Gen Z finds inspiration on TikTok, Instagram or Facebook (in that order) when shopping, yet the…

Upfluence Partners with Automation Giant Zapier to Offer Brands Unprecedented Automatic Influencer Discovery within 2,000+ Popular Software…

Upfluence, the leading global influencer marketing and commerce platform trusted by top brands worldwide, announced it has partnered with the automation giant Zapier. The new collaboration offers Upfluence clients unlimited insight into organic influencer opportunities through a powerful and unprecedented integration to more than 2,000 of the top business software tools. Marketing Technology News: Avatier Unveils 2021 Spring Release Identity Anywhere Suite As businesses seek new, smarter ways to drive…

IPRO Expands Programming for 2021 Tech Show to Showcase Transformation in eDiscovery and IG

IPRO opened registration for its 2021 Tech Show, the company’s exclusive event for eDiscovery and Information Governance (IG) professionals to learn and share innovative techniques for using technology to solve their data challenges. Marketing Technology News: Alliance Develops Shared Diversity and Inclusion Goals This year’s Tech Show will feature expanded programming, giving attendees an intimate opportunity to learn about the impactful changes IPRO has made over the past year, including how its newly integrated…

Stratifyd Launches New Solutions to Remove Costly Data Blind Spots and Automate the Discovery of Hidden Insights Across the Customer…

Stratifyd, the leading provider of experience analytics solutions powered by Smart AI™, announced Stratifyd Solutions, a purpose-built offering designed to help today’s businesses that lack the time and resources to quickly uncover insights and drive value from experience, operational, and behavioral data. The no-code Smart AI allows anyone to tap into old and new data sources to uncover cost-saving, revenue-generating insights, and even automate actions with ease. Brands, across all industries, are faced with the challenge…

Uhive Social Network Enables Users to Mint their Profiles Into NFTs

Uhive is the world's first blockchain-powered, AI-based, decentralized social platform. This disruptive social network is shaking up the social media scene using a unique and innovative interest-based content discovery model, alongside creator rewards within Uhive’s decentralized economy with its very own cryptocurrency - Uhive Token HVE2. At the center of Uhive’s groundbreaking app resides the Oasis; an interactive, VR supported physical-esque dimension comprising an infinite number of ‘spaces’. These spaces are similar…

Social Media Marketing Analysis: Consumers Relay Their Preferences For Personalized Ads

As social media ads continue to see excellent performance across digital platforms, Exults Internet Marketing Agency offers insight on the trend. Although the shift to digital advertising has been underway for some time now, the challenges of 2020 have hastened the transition much more quickly than anticipated. With in-person business limited in many areas and consumer anxieties at an all-time high, companies were forced to find more creative ways to communicate with their customers. For many of them, this meant…

Now Discovery’s Lumix Platform Embeds dtSearch To Instantly Search Terabytes Of Emails, Documents And Other eDiscovery Data

Lumix works in a securely configurable cloud environment or locally to offer state-of-the-art eDiscovery at a down-to-earth price Now Discovery and dtSearch together announce Now Discovery's Lumix platform embedding the dtSearch Engine as a proven way for Lumix customers to power through eDiscovery at an affordable cost. Now Discovery provides its premium Lumix eDiscovery platform for cloud-based or on-premises use. dtSearch offers enterprise and developer text retrieval (including its own built-in document filters) to…

The Influencer Marketing Factory’s Survey: Gen Z & Millennials Social Commerce Habits

What 350 American Gen Z & Millennials Think About Buying Through Social Media Social commerce is taking over; studies show it is an $89 billion market currently. In basic terms, it is the process of selling products directly on social media. Through social commerce, the entire shopping experience, from product discovery to checkout, takes place on the social media platform. The current platforms that permit social commerce are Instagram, Pinterest and Facebook. Marketing Technology News: How to Start Creating the…

HiConversion Introduces Recommend, Shopify’s First Personalized Product Discovery Solution Powered by Amazon Personalize

HiConversion Recommend enables Shopify merchants to deliver personalized product recommendations leveraging HiConversion’s integrated real-time buying signals, audience segments, and product metadata to recommend the most relevant items, based on the same machine learning technology used to recommend products on Amazon.com HiConversion, the eCommerce Intelligence platform, launches HiConversion Recommend to help Shopify merchants deliver session-based personalized product recommendations, designed to generate new revenue…

Hootsuite Makes Finding and Sharing Great Social Content Easy with New ‘Curate’ Integration

Together, Hootsuite, UpContent and Proofpoint deliver a best-in-class trifecta for content curation and compliance Hootsuite, the global leader in social media management, launched Curate by UpContent. The new integration brings brands, businesses, and solopreneurs the ability to discover and distribute high-quality content directly within the Hootsuite dashboard to attract new followers, build brand reputation, and inform future buyers. UpContent is the first-ever active content discovery technology; the new integration…

Google Cloud Launches Product Discovery Solutions for Retail, Bolstering Personalized Online Shopping

Built to be a fully integrated suite, Google Cloud's Product Discovery Solutions equip retailers with AI/ML-based technologies that deliver a smarter and more customized shopping experience for their customers Google Cloud announced the launch of Product Discovery Solutions for Retail, a suite of solutions built to help retailers around the globe enhance their ecommerce capabilities and deliver highly personalized consumer experiences in the first phase of their shopping journeys. With Google Cloud's Product Discovery…

Social Media Startup Tsū Exceeds $10 Million in Raised Capital

Tsū Inc., the "Social That Pays," announces it has significantly expanded its executive team following a successful first year of growth, fundraising, and product development. As Tsū scales to meet the demand of creators around the world and the next phase in the evolution of the company, former chairman of the board, Greg Fell, will be appointed chief executive officer. With Greg Fell driving the company's core mission and growth, former CEO John Acunto will focus on product innovation and building the Tsū social universe…