Tiger Pistol Earns the Prestigious Digiday Honor of “Best Social Marketing Platform” for Second Year in a Row

Tiger Pistol Platform Simplifies Social Advertising, Increases Performance Tiger Pistol, the only social advertising platform that delivers local activation at global scale, was recently named Best Social Marketing Platform for the second year running in the Digiday Technology Awards. “Last year’s selection of Tiger Pistol over other leading social advertising tool providers validated our category leadership position,” said Paul Elliott, Tiger Pistol CEO. “Earning this honor for the second year in a row is a true testament…

Hootsuite is Recognized as a 2020 Gartner Peer Insights Customers’ Choice for Social Marketing Management

The Gartner Peer Insights Customers’ Choice Distinction Is Based on Feedback and Ratings From End-User Professionals Who Have Experience Purchasing, Implementing And/Or Using Social Marketing Management Tools. Hootsuite, the global leader in social media management is excited to share they were named a 2020 Gartner Peer Insights Customers’ Choice for Social Marketing Management. Hootsuite was given an overall rating of 4.4 out of 5 stars on average within the last 12 months, based on 114 honest and verified reviews on…

Self Esteem Brands Appoints SOCi as New Global Platform of Record for Localized Social Marketing

Parent Company of Anytime Fitness, The Bar Method, Waxing The City, and Basecamp Fitness Taps San Diego-Based Company to Drive Growth on a Local Level Self Esteem Brands announces it has appointed SOCi, Inc. as its new global platform of record for localized social marketing. A pioneer in the Health & Fitness category, Self Esteem Brands–encompassing Anytime Fitness, Waxing The City, Basecamp Fitness, and recently acquired The Bar Method–operates more than 4,500 global franchise locations across 57 countries. SOCi,…

SOCi Launches Customer Advisory Council Committed to Addressing Critical Social Marketing Needs for Multi-Location Businesses

Unites 15 Top Brands to Focus on the Future & Growth of Localized Social Marketing SOCi, the leading platform for social media and reputation management for multi-location brands, has formed a new Customer Advisory Council. This council is dedicated to addressing the critical needs of highly visible digital marketers who are challenged to create and manage the digital presence and online reputation of hundreds to thousands of local locations across top social and search sites. Announced at SOCi’s recent 2019 Summit,…

Time To Get Social: Prioritizing Social Marketing Strategies

Raise your hand if you are on social media – anyone? Odds are most people have some sort of online profile – 79% of the US population to be exact – but does your real estate business have one? If not, 88% of businesses are beating you for your audience’s attention. Simply put, a mix of smart digital advertisements on strategically placed platforms allow real estate marketers to reach prospective customers and corporate decision makers where they are – social media. Developing a strong social media strategy gives real…

SOCi Ranks on the Inc. 500 for a Second Year, Proving The Value of Localized Social Marketing for Multi-Location Brands

The Leading Social Media and Reputation Management Platform Lands at #417 For the second year, SOCi Inc., the leading platform for social media and reputation management for multi-location brands, has been named one of the fastest-growing companies in America by Inc. Magazine. Landing at 417 with a three-year revenue increase of 1,125%, SOCi has made a significant contribution to the localized social marketing industry. According to a recent audit of more than 300 client-connected accounts, brands on the SOCi…

Data Reveals Facebook’s Power in Localized Social Marketing

Facebook is the dominant platform for social media marketing for multi-location businesses, and the platform continues to add to its list of localized social marketing features. Data from SOCi’s social media and reputation management platform — in addition to third-party research reports — can help marketers understand why Facebook is the platform to focus on moving forward. Among multi-location brands, Facebook has 3x the number of profiles and pages under management within the SOCi platform than are on Google My…

New Benchmark Report Confirms the Power of Localized Social Marketing in Franchise Brand Growth

Top franchise brands that are succeeding in localized social marketing grow three times faster than competitors Local Search Association (LSA) and SOCi, launched the first-ever Localized Social Marketing Benchmark Report (LSM Benchmark Report). The collaborative research was designed to help marketers understand the impact of localized social marketing (LSM) to their respective businesses while providing good examples of what effective LSM looks like to help set a benchmark of success for practicing marketers. The…

SOCi Finds Organic Engagement and Boosting Key to Localized Social Marketing

A new report from the localized social marketing leader shows high valued engagements combined with boosted posts, and strong reputation management strategy crucial for multi-location businesses SOCi, the leader in social media and reputation management for multi-location brands, today released its Q1 State of the Market Report, Localized Social Marketing: The Value of Organic AND Paid Social Content which showcases key trends in social content distribution and engagement between Q4 2018 and Q1 2019. The report also…

It’s the Year of Localized Social Marketing — Here’s Why

Localized social marketing uses specifically crafted social content to engage audiences at the local level. It’s a social media strategy that focuses on building a local presence for a business by leveraging locally-driven communication channels to reach the specific local communities it serves (rather than a broad/national approach). Localized social marketing is the biggest untapped marketing opportunity for national franchise brands, and social media platforms are rolling out new tools to help multi-location businesses…

Localized Social Marketing Leader SOCi Launches New Portal to Enhance Customer Experience

New Service Offerings to Enhance Collaboration, Support and Training Experience for Multi-Location Brands SOCi, the leader in social media and reputation management for multi-location brands, announced the launch of its new full-service Customer Success Portal. This go-to source for SOCi customer training, product support, critical updates, and self-service help content and FAQs elevates the overall SOCi customer experience, empowering both national and local marketers to take their localized social marketing efforts to…

SOCi Marks the Rise of Localized Social Marketing

A New Report from the Multi-Location Social Media and Reputation Management Expert Uncovers How Localization is Redefining Meaningful Social Media Engagement SOCi, the leader in social media and reputation management for multi-location brands, launched “SOCi Q4 2018 STATE OF THE MARKET: The Rise of Localized Social Marketing,” which details how the evolution of social platforms has spawned a new form of marketing thanks to the intimate connection social media now fosters between brands and consumers. In the report, SOCi…

Vivial Launches Mobile Messaging Service, Becoming First in Industry to Offer Complete Online, Mobile and Social Marketing Solution

Vivial announces the launch of The Mobile Optimizer, its new text messaging service for local business. With the addition of this new service, Vivial is the only marketing provider in the industry to offer a robust and proprietary online, mobile and social media platform designed to connect local businesses with their target audience. "Americans check their phones once every 12 minutes and more than 6 billion texts are sent in the US each day," said Jim Continenza, chairman and CEO of Vivial. "With the launch of our…

SOCi Achieves 100% Revenue Growth as Location-Based Social Marketing Business Excels

Lands Senior Exec Hire and Multiple Industry Awards and Accolades SOCi, the global leader in social media and reputation management for multi-location brands, announced several growth milestones, including YOY double-digit growth and numerous awards and accolades, further cementing the company as the go-to social media SaaS platform in the rapidly growing location-based social media marketing landscape. Most recently SOCi received the prestigious Local Visionary Award for "Best Solution for Multi-Location…

Astound Commerce Adds Digital Engagement Experts From Social Marketing Agency Groove

Astound Commerce Adds Customer Engagement And Social Marketing Services To Its Connected Commerce Suite Of Offerings Through Integration Of From Groove Astound Commerce, the world’s largest privately held digital commerce agency, has added customer engagement and social marketing services to its connected commerce suite of offerings through the integration of digital marketing experts from Groove, an award-winning digital and social marketing agency. With this addition, Astound Commerce now provides a comprehensive, fully…

Social Media Marketing To Have Strong Impact On Event Promoter Businesses | Discover Company Insights On BizVibe

BizVibe has identified an increasing focus on social media marketing as a major trend for the event promoters industry. Event promoters are turning to social media to create buzz around events. Facebook events, Twitter, hashtags, email, and other digital tools are being used to popularize events and generate ticket sales. This trend is expected to have a strong influence on event promoters, especially in North America, Europe, and Asia-Pacific. Key Insights Provided for Event Promoters In addition to the impact of…

Orthodontic Marketing Leader Announces 3 Options for Social Media Marketing

Kaleidoscope, the leading digital marketing company for orthodontic practices announces our descriptive, illustrative journey through our new One Stop Shop's Wheel of Services...first stop: Marketing Technology News: Helium 10 Announces New Amazon Advertising Platform – Launches ‘Adtomic’ a Breakthrough Solution for Amazon Sellers Looking to Optimize Advertising Campaigns SOCIAL MEDIA MARKETING Chief Executive Officer, Ted Teele offers this, "Social media marketing has become increasingly more…

Are You Using A Strong Social Media Strategy For Your B2B Marketing Goals?

Having a strong B2B social media plan is only becoming more important as marketing and martech trends evolve. With most of today’s B2B customers using online channels, reviews, self-explainers and social media to find out more about a product’s capabilities, it is not crucial for B2B marketers to not only maintain a strong social media presence, but to also drive marketing ROI with a more targeted and personalized approach. For marketers and business leaders, especially new martech entrants or tech startups that do not…

With Over 13.5 Million Followers And Rising, Decommunity Leverages The Power Of Social Media To Create Spectacular Marketing Results For…

Decommunity announced that its thriving Instagram accounts had rocketed passed 13.5 million followers combined, while continuing to grow exponentially. Offering daily inspiration to a global pool of decoration and travel fans, Decommunity is a popular digital marketing agency that maintains the largest online community of architecture, interior design, and traveling enthusiasts. Followed by both average citizens and famous celebrities alike, Decommunity is an access portal for those looking to display and view a wide variety…

Account Executive Jeff Mcelhaugh Discusses Why Social Media Marketing Is More Important Now Than Ever

Account executive Jeff Mcelhaugh recently discussed why social media marketing is more important now than ever before. Social media marketing is now an essential part of every business' marketing plan, experts say. Account executive Jeff Mcelhaugh recently discussed why social media marketing is more important than ever before. Marketing Technology News: MarTech Interview with Sharon Harris, Global Chief Marketing Officer at Jellyfish "Social media marketing is no longer an option for businesses, it's a must-have,"…