Brands Are Hard of Hearing in Europe When It Comes to Customer Listening Through Social Media Channels

New Research from CMO Council Reveals Euro Marketers Struggle to Use Social Media to Better Understand and Engage Customers Rather Than Just Measure or Amplify Their Own Campaigns Social media have become valuable sources of real-time insight into consumer sentiment and brand experience, but many marketers across Europe are still not tapping these "self expression channels" to listen more effectively to the voice of the customer. Some 40 percent of European marketers surveyed by the new CMO Council in new research…

Global Social Media Ad Spend Soars, Signaling Brand Confidence in Digital Channels During the COVID-19

Despite ongoing turbulence of COVID-19, many brands are doubling down on their investment in social media ad spend, according to new Q3 2020 Social Media Trends Report Socialbakers, the leading social media marketing platform, released a comprehensive report on Social Media Trends for Q3 2020. The report reveals that despite a turbulent three quarters of COVID-related challenges in 2020, social media ad spend rose sharply in Q3 to pre-pandemic levels, led by increased investment in e-commerce ads. The Socialbakers data…

Study: Global Social Media Ad Spend Soars, Signaling Brand Confidence in Digital Channels

Socialbakers, the leading social media marketing platform, released a comprehensive report on Social Media Trends for Q3 2020. The report reveals that despite a turbulent three quarters of COVID-related challenges in 2020, social media ad spend rose sharply in Q3 to pre-pandemic levels, led by increased investment in e-commerce ads. Other insights from the report include the regions and industries which are showing the strongest ad spend recovery, a significant global increase in cost-per-click (CPC) and a shift in audience…

Consline AG: All-in-one Solution for Customer Insights Management – All Channels from Apps via Warranty Data to Social Media in One…

Consline AG extends its Customer Insights Management System (CIMS) to all customer feedback channels: Customer experiences from social media, apps, complaint/warranty cases, market research studies and other sources are presented within one system in a condensed and comparable way. Thus, all content is ready for user-friendly qualitative and quantitative insights analyses. Marketing Technology News: Clean Up Dirty Data with Oracle Customer Data Management for B2C Service! Within the CIMS, all formats (text, images,…

Smartly.io Research Reveals Majority of Retailers Will Increase Social Advertising Spend on Facebook in 2021

81% of retail marketers wish to automate at least part of the creation and delivery of social advertisements in the New Year Smartly.io, the leading social advertising automation platform for designers and performance marketers,  announced new research outlining how retail organizations are spending their marketing dollars on social media advertising. Based on a survey of 300 senior marketing executives from retail organizations around the world, the report examines year-over-year findings while also exploring new topics to…

Talkwalker’s Paid Social Allows Marketers to Break Silos Across Paid, Owned and Earned Channels for Holistic Campaign Monitoring

Talkwalker, the leading social listening and analytics company, unveils the latest addition to its conversational intelligence suite: Paid Social. By adding social ad data directly into their campaign dashboards, marketers will have a holistic view of their owned, earned and paid channels as well as full control of their campaign performance and ROI. Marketing Technology News: Adelphic Strengthens Identity Resolution Capabilities, Integrates with Adstra There has never been so much competition amongst brands for online…

Ad.net Launches ‘Incremental Social’ Performance Marketing Solution to Expand Its Advertising Marketplace into Social Media

Provides Brand Advertisers Access to New Audiences Through Publisher Social Media Channels Ad.net, the search marketplace outside of traditional incumbents, announced the launch of its Incremental Social solution. Ad.net is combining first party search data with access to its publishing partners’ social media channels to help advertisers, ranging from Fortune 500 companies to small businesses, reach proprietary and highly-targeted audiences they otherwise could not access. Unlike traditional social media advertising, which…

Socialbakers Adds Conversational AI Chatbots to Its Marketing Platform

AI chatbot technology automatically identifies and answers frequently asked queries, it provides seamless escalation to customer care agents and increases both customer satisfaction and agent productivity Socialbakers, the leading AI-powered social media marketing platform, announced that it has integrated conversational AI chatbot technology into the Socialbakers Suite. The addition of conversational AI chatbots enables marketers to automatically identify unanswered questions and instantly respond to frequently asked…

TechBytes with Andrew Caravella, VP of Global Partnerships at Sprout Social

Tell us more about your recent integration with Glassdoor. How can marketing teams better leverage this opportunity to acquire and engage with customers? The lines between the corporate brand and employer brand continue to blur, so brands must maintain a strong presence across all touchpoints, ranging from social media to employee review sites. Our new integration with Glassdoor offers brands the ability to monitor and respond to employee reviews directly within Sprout Social’s platform. This not only empowers social…

Sprinklr Named a Leader in Prestigious Social Listening Platforms

Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, announced its leadership position in the Forrester Research, Inc. November 2020 report, The Forrester Wave: Social Listening Platforms, Q4 2020. Sprinklr was previously also named the only leader in The Forrester Wave: Social Suites, Q4 2019 report. According to the 2020 report: “Sprinklr leverages the power of its social suite to bring social listening to life. Diverging from other vendors in this evaluation, this New York-based vendor…

Marketing 360 Named in Capterra’s Top 20 Most Popular Social Media Management Softwares

Marketing 360 announced that it has been named a Top 20 social media management software product by Capterra, a free online service that helps organizations find the right software. Top 20 Most Popular Social Media Management Software is an independent assessment that evaluates user reviews and online search activity to generate a list of market leaders in the social media management software space that offer the most popular solutions. Marketing Technology News: Zoho Announces Partnership With Tata Consultancy…

Digimind Named a Strong Performer in Social Listening Platforms

Digimind announced that it’s been named a Strong Performer in The Forrester Wave: Social Listening Platforms, Q4 2020 report. Forrester identified the 10 most significant providers in the category and evaluated them. According to Forrester, vendors that can provide advanced analytics, brand measurement in visualizations, and broad tech integrations, position themselves to successfully deliver enterprise-wide consumer and social intelligence to their customers. In the 36-criterion evaluation, a review that assessed…

MediaMath and Spaceback Expand Partnership in EMEA with Twitter Social Display Ads

MediaMath, an acclaimed independent advertising technology company for leading brands and agencies, announced full support for Twitter Social Display Ads through its partnership with Spaceback, the global leader in Social Display, building upon the MediaMath Spaceback partnership announced earlier this month. Twitter remains one of the most valuable channels for brands and influencers to reach consumers. With this partnership, MediaMath becomes the first Demand Side Platform (DSP) integrated with Spaceback to combine…

Sprinklr Partners with Mediaocean to Integrate the Social Ad Buying Experience

Integration Brings Sprinklr’s Modern Advertising Together With Mediaocean’s Ad Management Platform to Automate Planning, Buying, and Measurement of Social Media Advertising Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, and Mediaocean, the mission-critical platform for omnichannel advertising, announced a partnership to help global agencies automate the planning, buying, and measurement of social media advertising. This partnership integrates Sprinklr Modern Advertising with…

Verishop Launches Social Shopping App, Bringing the Best of Social Media to E-Commerce

Users can now upload content, tag products, create and share curated collection boards, and follow people and brands At Verishop, we are building a social commerce platform with a mission to change the way people shop. We launched in July 2019 to address two problems: To help users find DTC brands, independent brands and traditional retailers for all their lifestyle needs in one place; and to bring the best of social discovery into shopping to create a more fun and inspiring place for brands to tell their stories and for…

Let’s Move Week 2020: Join Technogym’s Social Campaign to Promote Exercise

Everyday 50 million people train with Technogym at home and in thousands fitness clubs, hotels, schools, medical centers, and corporate facilities all over the globe. Different people with different goals and aspirations – fitness passionate, people training to improve sport performance, people-oriented to health and prevention programs – but united by the same passion: wellness. Since 7 years the company has launched the Let's Move for a Better World campaign, a global initiative to gather the global community around a…

Yagle Debuts A Groundbreaking, AI-Enabled, Digital Media Audit Tool

New Technology Greatly Reduces Toil and Time to Perfect Media Campaigns Yagle, an international martech and analytics startup, has created and launched globally after the successful completion of its beta launch. Yagle is a fast and effective method for digital media assessment – utilizing artificial intelligence — for businesses in any industry. Media planners often go to great lengths to create a program for clients using a variety of methods or working with several vendors. It is nearly impossible to efficiently analyze…

Businesses Are Increasing Investment in Digital Channels and Artificial Intelligence for Enhanced Customer Experiences

NICE inContact, a NICE business, announced the findings of a global research study detailing the growing role of digital-first omnichannel experiences in fostering customer loyalty and advocacy. The 2020 NICE inContact Customer Experience (CX) Transformation Benchmark, Business Wave surveyed over 1,000 global contact center decision-makers and found a trend among businesses moving towards self-service vs. agent-assisted channels — now 43 percent of businesses prefer to offer self-service channels, a 15 percentage point…

Socialbakers Helps Benefit Cosmetics Leverage Audience Insights

Socialbakers, the leading social media marketing platform, announced that one of the most popular beauty brands in the world, Benefit Cosmetics, has been using the Socialbakers platform as one of their key digital analytics tools to help drive greater engagement and deeper relationships with its target audiences. Benefit Cosmetics boasts an extremely high engagement rate across its social channels. By leveraging Socialbakers' audience insights, the brand is able to determine which influencers and content will resonate…