Engagement Labs Report Reveals Sharp Differences Between Social Media and Real-Life Conversations About Brands
Most Brands' Online and Offline Conversations Are Very Different and Require Distinctive Marketing Strategies
Engagement Labs, an industry-leading data and analytics firm that provides social intelligence for Fortune 500 companies, has released a new report, "360° Social Analytics: Going Beyond Social Media to Grow Brands," that reveals the surprising degree to which online and offline conversations operate independently from each other; in fact, there is virtually no correlation between online and offline sentiment.…