Engagement Labs Report Reveals Sharp Differences Between Social Media and Real-Life Conversations About Brands

Most Brands' Online and Offline Conversations Are Very Different and Require Distinctive Marketing Strategies Engagement Labs, an industry-leading data and analytics firm that provides social intelligence for Fortune 500 companies, has released a new report, "360° Social Analytics: Going Beyond Social Media to Grow Brands," that reveals the surprising degree to which online and offline conversations operate independently from each other; in fact, there is virtually no correlation between online and offline sentiment.…

Five Ways by Which You Can up Your Social Media Ante with Conversational AI

Social media has continued to become the hotbed of all global activities. It has everyone from celebrities to politicians, professional gamers to businessmen, and everybody else engaging and sharing their views on wide-ranging topics. It also enables the masses to seamlessly connect with them as well as their near and dear ones- irrespective of distance and time. Naturally, social media platforms are going to be the next big thing, especially as more people continue to join the digital bandwagon. So, it doesn’t come as a…

Social Media Marketing Moves from Megaphone to Targeted Conversations

The emergence of social media in marketing has drastically revolutionized the ways marketers and brands engage with consumers. Moving away from more traditional digital tactics, brands have started leveraging influencers to amplify their messaging, assist with reaching out to new and existing audiences, and, ultimately, to aid in driving increased sales. A recent study conducted by Demand Gen Report suggests that 87% of B2B buyers give more credence to content with influencers. Yet, many brands are not fully embracing…

The Social App Introduces “WhatsApp Import” Tool

Allowing Users to Secure Their Chats to a Military Grade Privacy First Platform The Social App (Social) rolled out a new feature that allows users to import their WhatsApp Chat history into Socialdirectly, allowing users not to forfeit their chat histories. The utility allows users to migrate their WhatsApp chat histories directly over to Social. Users download and sign-up for Social using their phone number. Once the account has signed up, users go to the desired WhatsApp individual & group chats and 1.) select…

Power Digital Acquires Premiere Performance-Based Media and Social Creative Company, Social Method

Partnership Creates One of The Largest Tech-Enabled Performance Based Marketing Services Companies Powering Ecommerce Power Digital announced its acquisition of Social Method, one of the fastest-growing data-driven digital media buying and creative companies in the country. Specializing in performance-based Facebook and Instagram media and creative services, with a hyper-focus on driving a high return on business outcomes and revenue growth, Social Method is well-respected both for its impressive client portfolio and…

eTargetMedia Launches Display Ads Retargeting Solution to Complement Precision Targeted Email Marketing Campaigns

eTargetMedia launches new display ads retargeting solution to help marketers maximize results on the company's precision-targeted email marketing campaigns. eTargetMedia is offering a free email marketing consultation and 20% off list orders to customers who mention this press release eTargetMedia, a leading provider of Email Lists, Postal Lists, Data Append and Creative Solutions has launched their new display ads retargeting solution which will help marketers maximize results on eTargetMedia’s precision targeted email…

Merkle 2021 Customer Engagement Report Focuses on Data-Driven Conversations in the Cookieless World

Comprehensive survey explores how businesses are preparing for industry changes ahead Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, released its 2021 Customer Engagement Report (CER) of 2021. The report explores data-driven conversations that focus on how businesses are responding to changes in key aspects of customer engagement, including the death of third-party cookies, new strategies required for data and identity, and digital and offline experiences. Merkle surveyed…

BRS Media’s dotFM Proclaims 2020 a Breakout Year for Emoji Domains

The .FM TLD saw a record growth of over 300% in Emoji-based Domain Names BRS Media, a diverse and growing media e-commerce firm that assists traditional and interactive media companies build and brand on the power of the Internet, announced that dotFM, the .FM Top-Level Domain Registry, saw a record growth in Emoji Domain Names in 2020 with a year over year growth of 387% in Emoji-based Domain Registrations. Emoji domain is a domain name with an expressive digital image or icon in it. In 2018, dotFM launched Emoji-based…

A Necessary Paradigm Shift: How Conversation APIs will Deliver True Two-Way Omnichannel Messaging

Traditional assumptions about omnichannel messaging don’t cut it in today’s increasingly dispersed and digital world. Omnichannel messaging was originally premised on the question, “Where are my customers?” Now, with customers using such a variety of messaging platforms - text, RCS, social/chat apps etc, brands need to re-orient to answering the question “How do I effectively communicate with each customer — no matter the channel or channels— in an engaging, continuous and personalized way?” But with so many mobile channels,…

Mediafly Announces Winter Product Update, Adds Shadow Content Finder to Intuitive, Scalable Sales Enablement Platform

Improvements and powerful new feature shine a light on content that works, elevating collaboration between sales and marketing to move deals forward faster Mediafly, a provider of sales enablement technology, content management and advisory services that create interactive, value-based selling experiences, announced its Winter product update. Mediafly introduced Shadow Content Finder, a feature that helps organizations identify and track the performance of seller-generated content (vs. marketing-approved content) to…

Santa Goes Virtual This Socially Distanced Holiday Season: Text Him Your Questions and Wish Lists on His Toll-Free Phone Number

This year families won’t be able to meet with Santa in person to share their wish lists or ask if they are on the naughty or nice list, but they can text him at 844-YO-SANTA (844-967-2682), his toll-free text line. Santa has been texting from this phone number for the past five years with the help of Zipwhip, the inventors of landline-and toll-free texting. Kids and their families are invited to text in to the phone number in nearly any language, and they’ll get a personalized response from Santa. Santa has received…

Seismic Acquires Grapevine6 to Enable Digital Sales Engagement Across Multiple Customer-Facing Social Media and Digital Platforms

Combined offering to provide sellers the ability to discover, curate and deliver personalized, compliant content with buyers engaging on social media, thereby deepening relationships and driving revenue Seismic, the industry-leading and award-winning sales enablement and marketing orchestration platform provider, announced the acquisition of Grapevine6, a patented social and digital sales engagement platform. With this acquisition, Seismic strengthens its ability to provide sales professionals with relevant content sourced…

Small Unites Launches Social Media Campaign Inspiring Americans to Shop at and Promote Small Businesses this Holiday Season

The coronavirus affected different types of businesses in different ways. The whole economy alongside industries felt a disruption in the aftermath of the novel coronavirus. Large businesses and small, local businesses were affected by the pandemic just like normal people. As a result, perceiving the need to support the local and small businesses, Small Unites, a national advocacy program was formed to bring communities and customers together to support our local and small businesses. And now, the program is back with a…

Boost.ai Expands Conversational AI Platform Functionality with Zendesk Integration

Zendesk Customers Can Take Advantage of Boost.ai’s Market-Leading Self-Learning AI to Develop and Deploy Artificially Intelligent Virtual Agents in Less Than 10 Days Boost.ai, a global leader in artificial intelligence for Fortune 1000 companies, announced the ability to integrate its user-friendly conversational AI platform into Zendesk, Inc.’s flexible and powerful customer engagement software. Available now on the Sunshine Conversations marketplace, the new integration gives Zendesk’s 160,000+ customers access to…

Hootsuite’s Social Trends Report Helps Marketers Ride the Lightning Bolt of Social Into 2021

2020 is almost over: Hootsuite’s findings reveal five trends that will redefine 2021 Hootsuite launched its fifth annual Social Trends Report, shining a light on emerging trends in social media to help brands navigate the fast-changing consumer landscape in 2021. The new findings from Hootsuite reveal the shifts marketers must make as the world becomes more digital after a year that redefined social media—with 4.1 billion people now using social worldwide. “As much as we all would like to forget 2020, it has reshaped the…

Talkwalker’s Paid Social Allows Marketers to Break Silos Across Paid, Owned and Earned Channels for Holistic Campaign Monitoring

Talkwalker, the leading social listening and analytics company, unveils the latest addition to its conversational intelligence suite: Paid Social. By adding social ad data directly into their campaign dashboards, marketers will have a holistic view of their owned, earned and paid channels as well as full control of their campaign performance and ROI. Marketing Technology News: Adelphic Strengthens Identity Resolution Capabilities, Integrates with Adstra There has never been so much competition amongst brands for online…

Socialbakers Adds Conversational AI Chatbots to Its Marketing Platform

AI chatbot technology automatically identifies and answers frequently asked queries, it provides seamless escalation to customer care agents and increases both customer satisfaction and agent productivity Socialbakers, the leading AI-powered social media marketing platform, announced that it has integrated conversational AI chatbot technology into the Socialbakers Suite. The addition of conversational AI chatbots enables marketers to automatically identify unanswered questions and instantly respond to frequently asked…

TechBytes with Andrew Caravella, VP of Global Partnerships at Sprout Social

Tell us more about your recent integration with Glassdoor. How can marketing teams better leverage this opportunity to acquire and engage with customers? The lines between the corporate brand and employer brand continue to blur, so brands must maintain a strong presence across all touchpoints, ranging from social media to employee review sites. Our new integration with Glassdoor offers brands the ability to monitor and respond to employee reviews directly within Sprout Social’s platform. This not only empowers social…

Talkwalker Recognized as a Leader in Social Listening in Independent Research Firm’s 2020 Report

Talkwalker, the leading social listening and analytics company, announced that it had been named a leader in the newly released Forrester Research report: The Forrester Wave™: Social Listening Platforms, Q4 2020. The independent research firm's report identified and evaluated the top 10 social listening platforms in the market. Evaluated against 36 criteria, Talkwalker received the highest possible scores in the criteria of performance, onboarding and account management, and supporting services. Marketing Technology…

Zendesk and WhatsApp Partner to Enable Powerful Conversational Experiences

Zendesk, Inc. announced expanded capabilities to its service-first CRM solutions that help companies provide real-time support across messaging channels on web, social, and mobile. A key enabler of these capabilities is a strategic partnership -- among the first of its kind -- that expands the current integration with Messenger and empowers companies to immediately engage with customers, share information, and respond to questions across all Facebook messaging services including WhatsApp, Messenger, and Instagram. As…