Ayrshare Launches the API-First Social Media Management Platform

Ayrshare, the social media API platform, announced the public launch of the Ayrshare Application Programming Interface, or API, to automate social media posting. The API addresses the needs of companies and platforms that programmatically post content to multiple social media networks. "For companies that are publicly facing, social media is important to build their brand, engage their community, and drive new sales," said Geoffrey Bourne, co-founder of Ayrshare. "We are now seeing a fresh wave of adoption of API-first…

Sprinklr’s Social Media Management Platform, Experience Cloud, Acclaimed by Frost & Sullivan for Helping Brands Improve Customer…

Sprinklr's Platform Analyzes Data and Bridges Data Silos Across Resource Management Systems, Helping Brands Optimize Their Digital Experience Management Strategy in the Social Ecosystem Based on its recent analysis of the North America social suites market, Frost & Sullivan recognizes Sprinklr, with the 2018 North America Customer Value Leadership Award for its full-spectrum social customer experience management platform, Experience Cloud. This social media suite supports brands and marketers to enhance the customer…

The New Release Of Ad-Lib.io’s Creative Platform Unifies Creative, Media And Intelligence To Simplify The Creation Of Relevant Digital Ads…

New release provides code-free tools for marketers to produce and activate scores of ad variants across channels, formats and media platforms. Ad-Lib.io today announced the latest release of its next-generation creative management platform. Already in use by many of the world’s top brands including Nestlé, Estée Lauder and Shell, the new release is being heralded as a breakthrough in advertising because it provides enterprise marketers with a fundamentally easier, faster and better way to deliver hyper-relevant digital…

Sprout Social Announces Appointment of Thomas Stanley to Board of Directors

Sprout Social, Inc. , an industry-leading provider of cloud-based social media management software, announced that Thomas Stanley, Chief Revenue Officer at Tanium, will be joining their board of directors, effective June 16, 2021. Marketing Technology News: Vericast Survey: How Deals Play a Role in Return to Pre-Pandemic Activities “Thomas has been an exceptional leader in the technology industry for more than two decades and we’re excited for him to bring his deep sales, go-to-market strategy and partnership experience to…

Engine Media Further Enhances Data and Media Solutions Business with the Acquisition of Sideqik

Engine Media Holdings, Inc, a company focused on developing premium consumer experiences, as well as, technology and content solutions for partners in the esports, news and gaming sectors, today announced a definitive agreement to acquire Sideqik, Inc., an Atlanta, Georgia-based influencer marketing platform that offers brands, direct marketers, and agencies tools to discover, connect and execute marketing campaigns with content-creating influencers. As consideration for the transaction, at closing, Engine has agreed to…

Dynamic Communities And Cloud Wars Media Partner To Host The World’s First Industry Cloud Battleground Digital Event on June 23

Leading Cloud Providers – Google, IBM, Oracle, Salesforce, SAP and Workday – Each Showcase Unique Industry Cloud Capabilities and Business Value  Industry clouds are emerging as the next big thing to help businesses create clear competitive advantages. Join Dynamic Communities, the primary independent source for industry cloud decision-making, and Cloud Wars Media, the producer of The Cloud Wars Top 10 created by cloud giant Bob Evans, on June 23 at 11:00 a.m. Eastern for the world’s first Industry Cloud Battleground…

Acceleration Point Provides Medical Key Opinion Leader (KOL) Social Media Monitoring Platform

Acceleration Point, a Medical Affairs consulting firm that helps clients improve the execution of Medical Affairs strategies, today announced the launch of its enhanced Key Opinion Leader (KOL) Social Media Monitoring Platform. The newly enhanced platform now makes it even easier to identify insights, find KOL engagement opportunities with advanced text analytics, and identify new Digital Key Opinion Leaders/Digital Opinion Leaders. The KOL Social Media Monitoring Platform is built and customized specifically for…

Image Protect, Inc. Announces Official Launch Of Mcap MediaWire: Expansive Press Release Dissemination And Multimedia Solutions For Microcap…

Image Protect Inc. (OTC Pink: IMTL) (https://imageprotect.com/) ("Image Protect", "IMTL", or the "Company"), an emerging Media Company, is pleased to announce the official launch of Mcap MediaWire (https://www.mcapmediawire.com), a full-service press release distribution, publishing, and multimedia solutions company focused on issuers and investors in the ever expanding microcap space. Mcap MediaWire is a division of McapMedia LLC, a wholly owned subsidiary of Image Protect (OTC Pink: IMTL), which was formed to take…

ImpactWayv™ Launches Social Media Platform Focused On Social Good

Platform is designed to be a healthier and more meaningful alternative to major social networking platforms ImpactWayv, Inc. today announced the public launch of its pioneering social media platform, ImpactWayv™, which is now available to download on the Apple App Store. The new platform’s focus is to connect people, businesses and philanthropy for social good. “An unprecedented interest in social action has been building globally for some time, further accelerated and focused by recent events” Designed to…

New Research Shows Social Media Has Created a More Competitive Landscape for Brands, but Is Simultaneously Key for Staying Ahead in Their…

Sprout Social’s 2021 Index finds that 93% of marketers say social media has accelerated competition in their industry The opportunity of social media has never been greater than it is today, and as a result, social marketers see social media as both the catalyst for competition and the key for differentiation. According to the 2021 Sprout Social Index: Accelerate, 90% of marketers say social data is what enables them to stay one step ahead of their competitors. The newly-released data showcases that social media is now an…

Vungle Enters into a Definitive Agreement to Acquire JetFuel, an Influencer Marketing Platform

Vungle, a leading mobile performance marketing platform, announced today it has entered into a definitive agreement to acquire JetFuel , an influencer marketing platform headquartered in San Francisco. JetFuel enables app developers and other advertisers to scale marketing campaigns across a network of over 15,000 fully-verified influencers, with a combined reach of over 4 billion Instagram followers, 1.5 billion TikTok followers, and 100 million daily Snapchat views. Marketing Technology News:  Avtex Wins…

Panion Announces Major Rebrand, Pivot To B2B SaaS Community Management Platform

Panion, an all-in-one community management platform and mobile app, announced today a rebrand and transition into the B2B SaaS space. The company has shifted the entirety of its focus from a friendship-based app designed to help people integrate into new cities to an enterprise platform that helps community managers of large global networks build more privacy, empathy, and meaningful connection into their online communities. "Community building is on the rise and community managers have for too long been juggling multiple…

Thirteen Recovers Microsoft 365 Data 95 Percent Faster With Druva Cloud Platform

Druva Inc., the leader in Cloud Data Protection and Management, today announced that Thirteen, Northeast England’s largest social landlord and developer, has selected Druva to protect its business-critical Microsoft 365 data for more than 1,600 employees. Faced with growing security concerns and a desire to minimize downtime in the event of a platform disruption, Thirteen can now ensure its Microsoft 365 data is secure, accessible, and can easily be restored. “There are a lot of systems we could do without” Marketing…

Clearhaven Partners Completes Significant Investment In Market Leading Video Software Company Wowza Media Systems

Clearhaven Partners LP ("Clearhaven Partners" or "Clearhaven"), a software and technology-focused private equity firm announced that it recently completed a significant investment in Wowza Media Systems, LLC ("Wowza" or the "Company") in conjunction with management. Financial terms were not disclosed. Clearhaven is a dedicated software and technology private equity firm based in Boston. Clearhaven was founded in 2019 by an investor-operator team with more than 50 years of technology investing and operating experience for…

Bizfluence Reinvents the Social Business Platform for 2021

Aiming to help small and medium size companies increase their productivity, a pair of entrepreneurs have launched a new business platform that will surpass existing social-business platforms on multiple levels. Bizfluence is the brainchild of Jacob Davis and Joel Wolh, who joined forces in an Amazon ppc-agency called Boutique Seller several years ago. Having seen the quality of business platforms deteriorating over the years, the two pooled their talents to create an all-encompassing solution that would provide small…

Undertone Launches the Uplift Collective, a Curated Media Network that Connects Minority-Owned and Underrepresented Publishers with…

Undertone, the leader in data-driven, intelligent high impact campaigns, announced the launch of its newest initiative, the Uplift Collective. The trailblazing network is designed to connect Undertone's collection of minority, women and LGBTQIA+ owned publishers - in addition to publishers that are committed to advancing social justice, environmental sustainability, and equal representation - with advertisers. In turn, the Uplift Collective makes it simple for advertisers and brands to make a real impact…

Retarus Secure Email Platform Again Awarded Top Rating by Market Analysts

KuppingerCole's "Cloud-delivered Security" Market Compass ranks Retarus alongside Akamai, Cisco, and Broadcom/Symantec In the latest "Cloud-delivered Security" Market Compass issued by analyst firm KuppingerCole, Retarus is awarded the top rating "Strong Positive" in four out of six relevant categories. In the other two categories, the Munich-based enterprise cloud provider is rated "Positive." This places Retarus in the same league as sector giants Akamai, Cisco, and Broadcom/Symantec. Another distinction is that Retarus…

Social Media Marketing To Have Strong Impact On Event Promoter Businesses | Discover Company Insights On BizVibe

BizVibe has identified an increasing focus on social media marketing as a major trend for the event promoters industry. Event promoters are turning to social media to create buzz around events. Facebook events, Twitter, hashtags, email, and other digital tools are being used to popularize events and generate ticket sales. This trend is expected to have a strong influence on event promoters, especially in North America, Europe, and Asia-Pacific. Key Insights Provided for Event Promoters In addition to the impact of…

20 Companies Commit to Spend at Least 2% of Their Total Annual Media Budgets in Black-Owned Media through GroupM’s Media Inclusion…

GroupM, WPP's media investment group, announced that an inaugural group of 20 clients has pledged to spend at least two percent (2%) of their total annual media budgets in Black-owned media companies through the firm's recently introduced Media Inclusion Initiative (MII). The Media Inclusion Initiative, a program within GroupM's Responsible Investment framework, is an integrated strategy for directing investment in, and creating opportunities for, diverse media companies and content creators with an initial focus on…

Annex Cloud Announces the Launch of Loyalty Experience Platform™

Company’s Next-gen Loyalty and Data Management Solution Dominates the Global Marketplace as Demands for Collecting First-party Data at Scale and Owning the Customer Relationship Continue to Rise Annex Cloud, a global, enterprise technical solutions provider of advanced personalized and experiential customer retention software and loyalty management solutions, announced today the launch of the Loyalty Experience Platform. Unlike other siloed loyalty solutions, the Loyalty Experience Platform is fully…