Nielsen Global Connect and 1010data Expand Relationship to Serve the Growing Need for Collaborative Analytics and Data Sharing Solutions for…

Nielsen Global Connect and 1010data announced they have expanded their relationship to co-develop and commercialize solutions that will help retailers and manufacturers better understand the daily sales, supply chain and on the shelf availability/out of stock positions at brick and mortar stores. To ensure the success of the alliance, both companies have made significant investments in a joint program office to determine a solution roadmap, product development, go-to-market activities, professional services offerings and…

Coronavirus: How Konga, E-Commerce Giant, Won the Admiration of Customers, Merchants, Other Stakeholders

Konga Hailed for Corona-virus Management Strategies Konga, Nigeria’s foremost e-commerce giant, has once again won the admiration of stakeholders in the e-commerce sector with its high-level emergency readiness, which came to the fore with the spread of the dreaded coronavirus outbreak to Nigeria. As a matter of fact, Konga had immediately activated a comprehensive preventive compliance system that drew widespread commendation. The development is striking, particularly considering the fact that businesses in the retail…

New Mobile App for inMotion ignite Aims to Relieve Creative Directors, Project Managers, and Designers from Chasing Stakeholders for…

Reviewers Can View, Comment, and Approve Creative Assets on-the-go from a Mobile Device and Keep the Creative Process and Workflow in Motion inMotionNow, a leading provider of workflow management software for creative and marketing teams, announced it has released a new mobile app that works in tandem with the review and approval features of its flagship product, inMotion ignite. The inMotion ignite Review + Approval App for iOS enables stakeholders to review creative assets, leave feedback or comments, or approve…

Frost & Sullivan: LED Revolution, Smart Technology, and New Business Models Create New Growth Opportunities for Lighting Industry…

Purpose of Lighting to Move Beyond Just Illumination, Pushing the Applications of Lighting to New Territories With growing LED adoption and increasing use of smart solutions, the lighting industry is going through an enormous transformation. This is driving a paradigm shift to the entire lighting industry dynamics, directly impacting the competitive landscape, distribution channels, product offerings, and business models. Strong decline in LED prices along with favorable government mandates are expected to drive the…

MediaValueWorks Rolls Out Stakeholders Study For Actionable Insights

The Research Product Will Enable Enterprises to Garner Strategic Insights Across the Length and Breadth of Their Organization to Identify Scope of Efficiency, Productivity Improvement MediaValueWorks one among the leading agencies offering 360-degree communication services across the globe has added another jewel to its crown with the launch of “Stakeholders Study”. The study will involve exhaustive research, feedback interviews coupled with an aggressive focus on engaging the key stakeholders of an enterprise to…

MarTech Interview With Ankush Gupta, Founder at Eventible

Ankush Gupta, Founder of B2B Events Review Platform – Eventible shares his thoughts on the evolving B2B events industry while talking about the key triggers that inspired him to create a first of its kind solution for the global B2B events industry: _______ Tell us about your professional journey, Ankush, how did it lead to the conception of an event reviews platform like Eventible? As long as I can remember I loved creating things and the whole make & hustle process – in college I sold mix-tapes and CD’s right…

OneTrust Extends Series C Funding Round Led by SoftBank Vision Fund 2 and Franklin Templeton

OneTrust, the #1 fastest-growing company on the Inc. 500 and category-defining enterprise platform to operationalize trust, today announced a $210 million Series C extension led by new investor SoftBank Vision Fund 2* with additional investment from Franklin Templeton. The extension brings the Series C round to $510 million and total funds raised to $920 million. Marketing Technology News: MarTech Interview with Heidi Bullock, CMO at Tealium OneTrust enables companies to operationalize trust through agile, centralized…

Digital Marketing Leader Michael Morrison Rejoins Chief Outsiders

SaaS, financial services, and healthcare expert has rejoined the “Executives-as-a-Service” firm Michael Morrison has returned to his role as a fractional Chief Marketing Officer (CMO) at Chief Outsiders, one of the nation’s fastest-growing management consulting firms. Morrison returns after a triumphant four-year engagement shaping the go-to-market strategies for a healthcare financial services client. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled Omniscreen Addressable TV Footprint…

Muck Rack’s Dashboards and Enhanced Reporting Tools Usher in a New Era of Data-Driven Public Relations

New features enable PR teams to view, compile and share key data and produce customized executive reports in just a few clicks Muck Rack today announced the launch of Dashboards and new reporting capabilities that enable PR teams to measure success and demonstrate the value of their work to stakeholders and executives. Already trusted by thousands of organizations around the world as their system of record for managing media relationships, the latest additions to the leading Public Relations Management (PRM)…

Shutterstock Names Meeckel Beecher as Head of Diversity, Equity and Inclusion

Shutterstock, Inc., a leading global creative platform offering full-service solutions, high-quality content, and tools for brands, businesses and media companies, today announced Meeckel Beecher is joining the Company as Head of Diversity, Equity and Inclusion. In this position, Meeckel will advance Shutterstock's global DEI strategy, to ensure the brand and product offerings are diverse and representative of its people, and of the communities Shutterstock services globally. Marketing Technology News: Aible Ranked #1 for…

Splunk Welcomes Teresa Carlson as President and Chief Growth Officer

Amazon Web Services and Former Microsoft Senior Executive Brings Extensive Cloud, Go-to-Market, Sales and Operations Experience Splunk Inc., provider of the Data-to-Everything Platform, today announced the appointment of Teresa Carlson, an executive with more than 25 years of industry experience and expertise in leading complex business transformations for premier SaaS, data management and cloud businesses, to the newly created role of President and Chief Growth Officer, effective April 19, 2021.…

Seeking Context, Organizations Struggle With Fragmented External Data Market

Companies consider external data “very valuable,” especially amid uncertain market conditions, but lack the strategy, skills, time and resources to acquire it, according to new Explorium research Explorium, the automated external data platform for advanced analytics and machine learning, today released its 2021 State of External Data Acquisition report. The survey found that while 79% of organizations consider external data to be “very valuable,” only 28% have a data acquisition strategy in place. This is despite 81% of…

Seeking Context, Organizations Struggle With Fragmented External Data Market

Companies consider external data “very valuable,” especially amid uncertain market conditions, but lack the strategy, skills, time and resources to acquire it, according to new Explorium research Explorium, the automated external data platform for advanced analytics and machine learning, today released its 2021 State of External Data Acquisition report. The survey found that while 79% of organizations consider external data to be “very valuable,” only 28% have a data acquisition strategy in place. This is despite 81% of…

Intelligence Is The Game-Changer

The transition from physical to virtual in the event landscape in the pandemic year has led to numerous advantages for all event stakeholders at every point in time. The primary reason behind this has been the integration of the intelligence tools on the virtual event platform, which have helped redefine the platform structure and highlight all the benefits that can be derived from the virtual platform. Marketing Technology News: The Critical Importance Of Leadership For Agile To Work Here are a few examples of how…

Melissa To Showcase Unison Data Quality Management Platform In Free Dataversity Webinar

Online session will highlight the role of customizable, browser-based data quality management in easing path to data governance Melissa, a leading provider of global data quality and address management solutions, today announced a free webinar designed to offer IT and business stakeholders insight on the role of simple, easy-to-use customer data management. Featuring Unison, Melissa’s flagship data quality platform, the webinar will demonstrate intuitive data quality management through a centralized portal, browser-based…

TCS Embarks On A New Brand Direction To Power Its Next Horizon Of Transformation-led Growth

Tata Consultancy Services' New Brand Statement, 'Building on Belief', Puts its Vast Experience in Purpose-Led Transformation at the Core of its Brand Story Tata Consultancy Services, a leading global IT services, consulting & business solutions organization, today unveiled a new brand statement, 'Building on Belief', to articulate its mission and relationship with customers as it embarks on its next decade of transformation-led growth. Marketing Technology News: Microsoft Releases Findings And Considerations From…

Couranto Becomes An SAP Partner To Help Clients Integrate Subscriptions Into Their SAP System

As an SAP Partner, information management technology and service provider Couranto gives SAP and Ariba users greater visibility and control over information-related spend, including subscriptions, content licenses, data resources, and contracts. US information management technology and service provider Couranto, formerly cSubs, has become an SAP Partner to facilitate information management for SAP users. Marketing Technology News: Clearbit Announces Ross Moser as New Chief Executive Officer As a certified member of…

Demandbase Personalization Ups the Account-Based Experience (ABX) Factor

New features promise increased conversion rates and improved buyer experience Demandbase, the pioneer and leader in account-based go-to-market, today announces new powerful feature enhancements to its Personalization product. After introducing Account-Based Experience (ABX) as the future of Account-Based Marketing (ABM) earlier this month, Demandbase is doubling down on its commitment to help organizations create the right experiences at the right stage for their target accounts. The new and expanded features being released…

Hewlett Packard Enterprise Powers Leading SAP HANA Cloud Service Provider in France

oXya relies on high-availability HPE Superdome Flex servers to support large in-memory processing for mission critical use cases, for its hosting services Hewlett Packard Enterprise today announced that oXya, a Hitachi Group company and France’s leading SAP-certified provider of cloud services, has selected HPE Superdome Flex servers to power its new cloud architecture. The collaboration with a leading service provider, like oXya, demonstrates how HPE’s partner ecosystem plays an important role in meeting…

alva Named Winner in 2021 Artificial Intelligence Excellence Awards

alva, the stakeholder intelligence company, has been announced as a winner in the Artificial Intelligence Excellence Awards, for its groundbreaking Machine Learning capabilities. The award recognises alva's development of advanced Natural Language Processing (NLP) technology to enable the launch of an entirely new intelligence category - Stakeholder Intelligence - that helps businesses deliver shared value to all stakeholders. Underpinning this solution is a core proprietary technology capability founded…