Akeneo Hires Adobe Veteran as VP of Strategy and Growth

Kristin Naragon to spearhead PXM leader’s global expansion Akeneo, a global leader in Product Experience Management (PXM) solutions for corporate brands and retailers, announced the appointment of enterprise software veteran Kristin W. Naragon as VP of strategy and growth. The former head of go-to-market strategy for Adobe's marketing automation offering, Naragon will report directly to Akeneo CEO, Fred de Gombert, using her extensive experience in the industry to accelerate both organic and inorganic global growth…

Ad Threat Attacks Are Evolving: How Your Strategy Needs to Shift

In the era of digital transformation, every company needs a CISO. In the ongoing war against ad threat attacks, there’s good news and bad news. The good news: Between Thanksgiving and Cyber Monday in 2019, the rate of digital ads containing lower-risk malvertising declined to .07 percent compared to 1.25 percent in 2018. The bad news: More than 60 percent of holiday ad threat attacks were far more malicious exploits. Now more than ever, publishers and advertisers must remain vigilant to combat online security threats that…

Mavenlink Announces Executive Advisory Board to Provide Guidance on Strategy and Go-to-market Priorities

Founding Members Keith Carlson, Ed Marshall, and Walt Weisner Bring Deep Services Industry, Consulting, and Product Expertise Mavenlink, the leading provider of cloud-based software for the modern services organization, announced the creation of its executive advisory board. The board was founded by Keith Carlson, Ed Marshall, and Walt Weisner and will help Mavenlink meet the evolving needs of services industry organizations and the clients they serve.  “We are excited to announce the formation of our advisory board, as…

Grapevine6 and The Rudin Group Combine AI-Fueled Technology and Content Strategy to Unlock the Power of Social Media for Financial Advisors

Influencer April Rudin to Make Guest Appearance at Grapevine6 Reception Grapevine6, a patented social and digital sales engagement platform, announces its partnership with April Rudin and her firm, The Rudin Group, a wealth marketing firm serving the global wealth ecosystem since 2008. The Rudin Group creates differentiated messaging and content strategy to unlock the power of social media and digital channels throughout a financial enterprise -- from CEOs to financial advisors. In recognition of her industry impact,…

Data Science & Strategy Firm Schireson Acquires Stun Creative & Blackbird To Form “Known” — A New Breed Of…

ADVANCED ADVERTISING PIONEER KERN SCHIRESON TO LEAD TEAM OF 220 ACROSS SCIENCE, STRATEGY & CREATIVE DIVISIONS IN NEW YORK, LOS ANGELES, BOSTON, AUSTIN, SEATTLE, SAN FRANCISCO Marketing and data strategy firm Schireson Associates announced that it has acquired two leading independent creative and brand strategy agencies, Stun Creative and Blackbird, to form "Known," a new marketing company engineered for the unprecedented challenges and opportunities facing marketers today. The combination of these companies already…

OrderMyGear Named Winner of B2B Customer Strategy Cloud Award

OrderMyGear Has Been Named the Winner of the B2B Customer Strategy Category in the International Cloud Computing Awards Program, Which Recognizes the OMG Jumpstart, Success, and Support Teams for Their Client-Centric Service OrderMyGear has been named the winner of the B2B Customer Strategy category in the international Cloud Computing Awards program, The Cloud Awards. This honor recognizes the OMG Jumpstart, Success, and Support Teams for their client-centric service. These Teams help to get clients trained on the…

PlayMaker Health Announces Leadership Reorganization to Advance Corporate Strategy

Senior Leadership Changes Position the Post-Acute Growth and Business Intelligence Platform for Continued Growth PlayMaker Health, the industry-leading post-acute growth and business intelligence platform, announced a strategic reorganization that will better position the Company to capitalize on the rapidly-evolving post-acute healthcare landscape while also optimizing the value of the platform for its hundreds of provider clients nationwide. John Griscavage has served as CEO at PlayMaker since 2014. In his new role as…

Perficient to Demonstrate AI-Powered Customer Intelligence Strategies at MicroStrategy World

Perficient, Inc. , the leading digital transformation consulting firm serving Global 2000 and other large enterprise customers throughout North America, announced that it will demonstrate its business intelligence (BI) expertise at MicroStrategy World 2020, taking place Feb. 4-6 at the Universal Orlando Resort in Orlando, Florida. Today’s consumers are increasingly depending on brands to engage with them directly, challenging businesses to transform their customer relationship strategy from an informative approach to one…

Vanarama Appoints agenda21 to Support Digital Strategy

Vanarama, the leading UK vehicle leasing company, has appointed agenda21 to its agency roster to support its paid digital media strategy. agenda21 will help implement Vanarama’s performance marketing to drive customer acquisition and support the continued growth of the brand throughout the UK, following a competitive pitch. agenda21 will deploy a data-driven, integrated media plan focused on audience insights and the online journey to drive vehicle lease leads and sales across search, social and programmatic media.…

How to Readjust Your Influencer Marketing Strategy to the Trends to Come

We’re no way near the formal version of what we know as influencer marketing. This fresh industry keeps working at its expansion with a current worth of $8 billion. The same Business Insider report shows us that by 2022, this already huge figure is likely to reach $15 billion. In light of such whooping expectations, influencer marketing plans of the present have to welcome in the latest strategies. Fortunately, there’s no need to change an entire workflow. For this reason, we are going to expose all the trends that will…

Moore DM Group Names Strategy Expert and Author Nick Ellinger as Chief Brand Officer

Ellinger Joins Executive Team to Accelerate Company and Client Growth Through Advanced Marketing and Technology Moore DM Group, a leading provider of performance-driven marketing solutions, announces the hiring of marketing strategist Nick Ellinger as chief brand officer. Author of “The New Nonprofit: Six Models to Raise More Money and Accomplish More Mission,” Ellinger has mapped a path for nonprofits to succeed in the future. Ellinger brings a unique perspective on marketing strategy, having published research studies on…

Why Audio Ads Should Be a Part of Your Advertising Strategy in 2020

The IoT allows more and more consumers to have an online presence almost 24/7 via devices: smartphones, tablets, smart boxes and sticks, smart speakers, watches — you name it. These developments open new opportunities for companies to reach and engage with their customers. Advertisers who opt for programmatic ads level up their marketing game in targeting various types of audiences. However, in 2020, it’s not just the programmatic that matters, but the type of content you choose — visual ads alone are no longer enough to…

Ada Transforming Customer Service Industry with Disruptive Automation-First Strategy

Transforming Customer Service from Cost Center to Profit Center Leads to Triple Digit Revenue Growth; Positions Company for Explosive 2020 Ada, the market leader for Automated Customer Experience (ACX), is disrupting the customer service sector with a fundamentally new approach that brings an automation first strategy to drive cost savings and improved CSAT. Ada replicates manual behavior with machine learning freeing up expensive agents to pursue more meaningful, urgent tasks on behalf of customers. With Ada’s…

Purple Selects Rakuten Marketing to Provide Affiliate Marketing Strategy

Purple Aims to Grow Its Business by Leveraging Rakuten Marketing's Unique Blend of Technology and Human Expertise Rakuten Marketing announced that Purple, a growing direct-to-consumer comfort product company, has selected Rakuten Marketing to drive its affiliate marketing strategy across the customer journey. Rakuten Marketing's unique offering will allow the team at Purple to focus on the company's rapid growth opportunity, while experts at Rakuten Marketing help develop Purple's affiliate marketing program to best meet…

Leaders Failing B2B Marketers Due to Lack of Strategy and Business Vision

Insight 2020, a recent research report conducted by leading B2B PR consultancy, EC-PR has revealed that more than half (53%) of UK B2B companies do not have a communication strategy, hampering their ability to accelerate business goals, increase brand awareness and promote cross-team collaboration.  1 in 4 marketers also noted the senior leadership team see no value in a communication strategy. EC-PR’s Managing Director, Lorraine Emmett comments: “It’s staggering to think that there is still such a high percentage of…

5 Ways to Improve Shelf and Merchandising Strategy with 3D Eye Tracking and Big Data

As technology and AI show no sign of slowing down, it’s understandable why they have become the norm for innovative and thriving businesses around the world. It’s not only about the tech industry that’s evolving, but also customer-centric sectors, like retail. Gone are the days when retailers and managers only focused on common practices for merchandising: premium shelf space, color block merchandising, avoiding stock-outs. With the help of cutting-edge tech, such as remote Eye Tracking and Big Data analytics, retail…

Impact Sourcing Is More Than a Procurement Strategy, It’s a Company Mindset Change

If you Google the term “impact sourcing,” you’ll turn up search results about what it is and why it’s good. Missing are the stories of how companies are intentionally hiring and providing career development opportunities to people who otherwise have limited prospects for sustainable employment. Also missing are the interviews with business leaders who share why and how they’ve made lifting people out of poverty through employment a priority. For all the talk about purpose and inclusion, we’re still not connecting the dots.…

Enterprise Strategy Group Highlights Impact, Value of Actifio GO for SAP HANA on Google Cloud Platform

More Than 50% of Companies Can't Tolerate Even 15 Minutes of Data Unavailability A new Solution Showcase by Enterprise Strategy Group (ESG) describes the rising importance of instant data re-use for mission-critical applications such as SAP HANA and the impact and value provided by Actifio, the pioneer of multi-cloud copy data management software, and its Actifio GO for GCP (Google Cloud Platform) SaaS offering. A recent ESG survey polled 320 customers and found that 51% of these enterprises can only tolerate 15…

iQIYI Announces its 2020 Strategy of the iQIYI Knowledge App, Focusing on Educational Videos and IP-based Content

iQIYI, Inc., an innovative market-leading online entertainment service in China, announced its 2020 strategy for the iQIYI Knowledge App (the "App") at the iQIYI Knowledge Ceremony (the "Ceremony") held in Beijing on December 18th, 2019. At the Ceremony, industry experts and partners including Liu Tianchi, founder of Liu Tianchi Performance Workshop, Guo Liang, Vice President of Qingting FM, John Gray, world master of marriage relationship, etc. gathered to discuss development trends of paid knowledge in 2020.…

MarTech Interview with Aimee Irwin, VP of Strategy, Experian

"While many marketers have first-party data, in order to get a complete view of the customer, third-party data is required to connect the dots." Tell us about your role and journey into Marketing Technology. How did you arrive at Experian? I began my career consulting for technology and telecommunications clients and quickly saw how technology was changing behavior and making life better for consumers. I left consulting to work in the Marketing Technology industry and recognized early on that digital and mobile were the…