AdCellerant Announces New Streaming TV Digital Advertising Product

AdCellerant, a leader in the technology and digital advertising space, has launched its new Streaming TV digital advertising product, which allows advertisers to reach users on all of their screens as they view live or on-demand programming through any connected device. Streaming TV provides advertisers an opportunity to incorporate TV as part of their digital marketing strategy in a targeted and cost-effective way. AdCellerant's new offering, Streaming TV, simplifies the complexity of buying connected TV, over-the-top,…

ZypTV Brings Local Expertise to Streaming TV

Formerly ZypMedia, ZypTV Expands its World-Class OTT Buying Platform, Offering Cross-Publisher Reach and Frequency Management ZypMedia announced that the Company is re-branding as ZypTV. In addition, the Company is expanding its products and services with both self-serve and fully-managed service product offerings. The new name, ZypTV, reflects the Company's platform specialization in OTT and Connected TV (CTV), which has experienced explosive growth and has now surpassed traditional TV viewing time. Previously, the…

TransUnion and Tubi Collaborate to Meet Connected Consumer Needs as Demand for Streaming TV Accelerates

Partnership leverages TransUnion data to enhance both consumer and advertiser experiences In the rapidly accelerating direct-to-consumer streaming TV market, consumers increasingly expect personalized viewing experiences. Tubi, the world’s largest ad-supported video on demand (AVOD) service, is partnering with TransUnion  to enhance the way consumers engage and interact with content platforms. The partnership enables Tubi to deliver curated content and viewer experiences by establishing a more enriched view of individuals…

MOBITV and Telia Carrier Team up to Offer Direct Connectivity for Streaming TV Apps

Telia Carrier announced that MOBITV, a global leader in app-based TV video delivery solutions, will utilize Telia Carrier’s #1 ranked global IP backbone to provide scalable capacity and connectivity for MOBITV’s Pay TV operator customers across the U.S. “We share MOBITV’s focus on value and customer service. By offering a predictable, three-tier option for connectivity from more than 100 POPs in the US, we are supporting MobiTV’s efforts to stand up new clients in a timely, efficient manner” For a first-rate viewing…

New Streaming TV Data Shows Significant Increase In Viewership And Quality As New Services Prepare To Launch

Conviva's Quarterly State of Streaming Report Reveals Why Streaming Ads Are (Still) Failing, How Fans are Watching the NFL and Who is Winning the Device Wars Conviva, the leader in global streaming media intelligence, released its quarterly State of Streaming report for Q3 2019, revealing time spent streaming continues to climb – up 53% year over year – as consumers embrace on demand videos (63% of all streaming viewing is on demand) on their TVs, PCs and mobile devices. This significant growth in viewing – along…

Streaming TV Viewership up 72% Yoy, Advertisers Shocked at 47% Fail Rate

Streaming TV Viewership up 72% Yoy, Advertisers Shocked at 47% Fail Rate, Streaming Quality Improves While Issues Abound, Amazon Fire TV Gains 7.2% Device Market Share While Roku Remains at #1 Conviva published the Q1'19 edition of its State of the Streaming TV Industry report, revealing that, year-over-year viewership grew 72% and the rate of consumption growth increased by 49%. In addition to fresh updates on index data related to consumption patterns, device market share, and customer experience issues, the 10+ page…

Magyar Telekom Marches Forward with MediaKind’s Cloud-Based Streaming TV

Customers of Magyar Telekom, a Deutsche Telekom Affiliate Will Soon Be Offered Immersive TV Experiences Integrating IPTV and OTT Multiple Screens Based on Mediafirst from Mediakind MediaKind, a global media technology leader, announces that Deutsche Telekom has chosen to extend its long-term partnership with MediaKind to deploy, support and operate a new multi-tenant next generation cloud TV platform. The first Deutsche Telekom subsidiary to operate this new platform will be Magyar Telekom in Hungary, who are working to…

PeerLogix and FourthWall Media Partner to Unify Linear and Streaming TV Audiences

Linear and Over-The-Top (OTT) Television Measurement Innovators Combine Viewership Data Pools on over 25MM Households to Power Unique Analysis and Activation Opportunities PeerLogix, Inc., the go-to audience discovery platform for the evolving OTT/streaming TV ecosystem, and FourthWall Media, the largest independent source of cable set-top box viewing and analytics data, announce the launch of a powerful new data asset combining both streaming and linear TV viewing at the household level. Ideal for programmers,…

XUMO, a Leading Disruptor in Free Streaming TV, Releases Growth Metrics for its Popular OTT Service; Adds an Additional 6 Premium Channels…

Viewership Increases by 325 Percent and User Consumption is up 90 Percent; XUMO Signs ELEVEN SPORTS, ATTN:, Endemol Shine Group, and Genius Brands to Join Existing Roster of Over 140 Channels, Available in 30 Million U.S. Households and Beyond XUMO, the premier live video-on-demand (VOD) over-the-top (OTT) service, today released growth metrics for its popular, free streaming TV service, reporting a rise in viewership of 325 percent and a 90 percent increase in user consumption over the past year.  Underscored by this…

Free TV Application Is Now Streaming in Puerto Rico

Olympusat, International, LLC., a world-class media company with a fast-growing multi-platform portfolio and specializing in production, distribution, and commercialization of high-quality HD content for broadcast television, MVPDs, and OTT platforms in the US Hispanic market and Latin America, announced that Free TV,  the ad-supported, app-based on-demand video service, is now available in Puerto Rico on internet-connected devices through Google Play Store, Apple Store, via Web Browser, and mobile apps for Apple's iOS as…

Vidgo Adds Playback, Timeshift, TV Everywhere, Web Player and Casting to Enhance the Best Live Streaming Experience

Vidgo Doubles Local Channel Lineup with ABC and Fox Affiliates in over 50 markets primed for the NFL and College Football Season Over-the-top TV streaming service Vidgo announces the addition of key features Playback, Timeshift, TV Everywhere, Web Player and Casting to improve customer viewing experiences at home and on the go. Vidgo includes the entire suite of Disney Media Networks including ABC, ESPN, Disney Channel, Freeform, FX and National Geographic and the entire suite of Fox in its basic package, for no additional…

Redbox Expands Redbox Free Live TV Adding New Channels Including Cheddar and Tastemade’s Streaming Network

Wired, Architectural Digest, Black News Channel, CBC (Canadian Broadcast Corporation), Go Traveler, Outdoor America, and Hard Knocks Fighting Also Available Now Redbox, America's destination for new-release movies and entertainment, continues to bolster its lineup of entertainment available on Redbox's Free Live TV service. Redbox is announcing that Tastemade's Streaming Network, featuring award-winning original programming in the categories of Food, Travel, and Home & Design, and Cheddar are now live and will join a…

Tru Optik Launches Self-Service Data Marketplace to Power Connected TV, Streaming Audio and Gaming Advertising

Leading CTV Data Marketplace Expands Cookie-less Audience Targeting across 80MM+ Connected U.S. Homes In the second quarter of 2020, nearly forty percent of the brands and agencies using third-party data with the Tru Optik Data Marketplace for Connected TV (CTV) and smart speakers advertising campaigns, did so for the first time. With the massive growth in audience size, increased attention across streaming media platforms and concerns regarding brand safety on social media – advertisers demand and require scalable,…

Locast Now Streaming local TV Channels in Minneapolis

Nonprofit brings viewers their local TV channels for COVID-19 updates, election coverage – for free – over internet Locast, the nonprofit local broadcast TV streaming service, is now delivering more than 45 local TV channels via the internet – for free – to those living in the Minneapolis and St. Paul market in Minnesota. Locast provides a public service by giving access to important local news, storm coverage, emergency information, election coverage, sports, and entertainment programming to internet-connected devices.…

OTT Service OTTera To Deliver 12 Live TV Channels to Streaming Platform Plex

White label OTT service OTTera is providing 12 Live TV channels to Plex, the streaming media platform which now offers 80+ free channels to consumers worldwide. OTTera brings a wide variety of lifestyle, sports and kids channels to the Plex platform, including social media sensation Cooking Panda, kids favorite Toon Goggles, booze-inspired Drink TV, karaoke, martial arts, eSports and more. Plex will feature 12 of OTTera's linear channels in a free, ad-supported format, accompanied by Plex's already popular on-demand…

DroppTV, The World’s First Shoppable Streaming Video Platform, Launches

First Video Features NYC Artist Kid Daytona and Iconic Fashion Brand COOGI First Video Features NYC Artist Kid Daytona and Iconic Fashion Brand COOGI droppTV, the world’s first shoppable streaming video platform, officially launched on Friday, July 31 during a live interview on Cheddar. The first phase of droppTV’s consumer rollout will be dedicated to music videos – for the first time fans can watch music videos and buy what they see in real-time with the click of a button. The platform’s debut video, “Stop Panickin'”…

Cinedigm Networks Comedy Dynamics, CONtv, Docurama and Dove Channel, are Available Now on the New Redbox Live TV Streaming Service

Cinedigm, announced that four of the Company’s most popular offerings Comedy Dynamics, CONtv, Docurama and Dove Channel are now available on Redbox’s new Free Live TV streaming platform. Long-established as America’s destination for entertainment, Redbox is once again providing their users with even more value, choice and convenience with Redbox Free Live TV. The new service is curated to the interests of the broad Redbox audience, offering a growing selection of live-streamed films and series free of charge. Marketing…

Parrot Analytics Launches Individual Licensed Product To Democratize Access To Global TV & Streaming Data

TV360 Monitor surfaces global content trends and exclusive reports across 100+ platforms in 38 markets Parrot Analytics, the worldwide leader in TV content demand data and analytics, has launched TV360, a brand-new data analytics platform suited for individual users to the largest international media corporations in the world. TV360 brings together a myriad of TV content analytics and exclusive deep-dive reports and insights. The platform is available on a subscription model that puts data-driven buying and selling…

CSG Extends Agreement With Bell Canada to Support TV and Streaming Services

CSG and Bell, Canada’s largest communications company providing advanced wireless, Internet, TV and business services,  announced a seven-year extension to their long-standing partnership. CSG will continue to support residential customer service and billing for Bell’s Fibe and Alt TV services. Marketing Technology News: Sage X3 V2020 R2 Released in India to Enable Indian Pharma Companies “Bell is a leader in the rapidly evolving communications market,” said Darla Thompson, vice president, strategic business, CSG. “As…

Cinedigm Continues Expansion of Distribution Footprint, Launching Nine Streaming Networks on FreeCast’s SelectTV Service

The Agreement Brings Cinedigm Networks including Bambu, The Bob Ross Channel, Comedy Dynamics, CONtv, CONtv Anime, and more to SelectTV Cinedigm announced today a partnership with North American OTT streaming company FreeCast to bring nine of Cinedigm’s popular streaming networks to FreeCast’s rapidly growing streaming service SelectTV. Operated by next-generation television provider FreeCast, SelectTV makes it easier than ever to watch TV Shows, Movies, Events, and more online by organizing all of the web's entertainment…