BDEX Launches Streaming Media Audience Segments in Tru Optik’s Data Marketplace

Leading data exchange BDEX announced today that its streaming media data segments are now available in Tru Optik’s Data Marketplace. This data includes audiences gained from BDEX’s data collaboration with TiVo, offering TV marketers insights into millions of homes across the U.S. BDEX, the first and largest data exchange platform in the US, is pleased to announce its over-the-top (OTT) and connected TV (CTV) segments are now available in Tru Optik’s Data Marketplace. BDEX’s data will connect to devices in…

Women in Streaming Media Announces ‘Diversifying Media Tech: How Women are Shaping the Video Industry’ Virtual Event

Bitmovin, a world leader in online video technology, announced , it will host a live, virtual event to bring awareness to workplace diversity and highlight the exciting opportunities for women in the streaming media industry. The free virtual event, to be held March 8, will bring together several media tech panelists to celebrate International Women's Day and discuss the state of diversity within the industry. While women are working in a variety of roles at companies delivering solutions such as encoding, digital…

Comscore Senior Leaders Speaking at Streaming Media West

Panels focus on key questions facing Addressable and Connected Television Advertising Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, is excited to announce that two senior Comscore executives will be speaking at Streaming Media West. Scott Worthem, Senior Vice President, Strategic Partnerships, will join a stellar lineup on the "Addressable TV: How Close Are We to Finding the Holy Grail?" panel November 20, 2019, at 3:00 p.m. Pacific Time. Marketing Technology News:…

Conviva Launches Content Insights, Introduces New Standard for Streaming Media Strategy, Promotion and Monetization Decisions

Conviva Content Insights and next generation Conviva Experience Insights expand integrated intelligence portfolio and deepen viewer journey and quality of experience optimization capabilities Conviva, the global leader in streaming media intelligence, announced the launch of Conviva Content Insights and the next generation of Conviva Experience Insights, the latest innovations in the Conviva Insights Portfolio. Conviva Content Insights introduces a new industry standard for…

New Streaming Media Startup Loop Media, Inc. Acquires Commercial Streaming Video Solutions Leader ScreenPlay, Inc.

Purchase of ScreenPlay's Profitable Business and Video Library Accelerates Loop’s Expansion Efforts Loop Media, Inc., an innovative streaming media company focused on premium short-form video for businesses and consumers, announced the acquisition of ScreenPlay, Inc. With the addition of the 30-year-old company, purchased in cash and stock, Loop procures a deep library of, and valuable licensing rights to, over 200,000 music videos and film, game and TV trailers, millions of dollars in annual revenue and a built-in client…

Streaming Media and The Regional Advertising Challenge

For many broadcasters, the promise of streaming to a global audience is bittersweet. Broadcasters all over the world can now connect with their diaspora communities and grow audiences globally via streaming platforms. However, many of these streams include audio ads that cater to a geographically local audience and often these ads are not relevant to distant listeners. For these stations, the diaspora audience presents an expense that is not offset by additional revenue. This is especially important given the rise in…

Sherpa Digital Media Delivers Key Metrics on Virtual Events and Video Streaming in 2020

The company shares its event attendance and video consumption metrics for the past year, spotlighting the growing demand for video-powered experiences. Sherpa Digital Media, Inc., a leading provider of virtual events, webinars, and webcasts for enterprise Marketing and Communications, shared usage metrics of its flagship platform for live and on-demand video hosting and streaming. Over the course of 2020, Sherpa hosted and streamed over 11,000 events, due in large part to a surge in demand for virtual events and online…

Leading Spanish-Language Entertainment Company Estrella Media Partners with Google Ad Manager for Monetization of its Streaming TV Platforms

Estrella Media, a leading vertically integrated, multi-platform, Spanish-language media company, announced that it has selected Google Ad Manager for monetizing its live and on demand streaming TV platforms. Free ad-supported streaming TV (FAST) platforms will span across connected TV, gaming consoles, mobile, and online beginning with the EstrellaTV and Estrella News channels streaming live on multiple partner apps and on demand at estrellatv.com and on Estrella Media’s multi-channel network on YouTube. Plans are in the…

IBM Watson Advertising Accelerator Expands to Bring AI to Fast-Growing OTT Media and Streaming Landscape

As brands and agencies look to diversify their media portfolios in ever-changing traditional web, IBM offers Watson AI for OTT market, where industry collaboration is critical to achieving scale IBM, today announced the expansion of IBM Watson Advertising Accelerator for OTT and video, designed to help marketers move beyond contextual relevance alone. Accelerator aims to leverage artificial intelligence to dynamically optimize OTT ad creative for improved campaign outcomes at scale, not dependent on traditional advertising…

MediaKind Enables Live Streaming of the Champions League To Millions Of SFR Viewers

SFR deployment included MediaKind’s Video Storage and Processing Platform (VSPP), a unified solution for live, cloud DVR, on-demand, and time/place-shifted services The highly scalable and stable solution enabled SFR to deliver premium live OTT streaming sports content to over one million concurrent viewers while ensuring the best possible viewing experience MediaKind VSPP’s flexible and centralized architecture adapts to the needs of multiscreen services, ensuring optimal streaming delivery across any device or…

Global Consumer Spending on Media Content & Tech Defies Pandemic, Surges 6.1% to $2.01T in 2020, Fueled by Streaming Audio & Video…

Global consumer spending on media content and technology grew an estimated 6.1% to $2.012 trillion in 2020, driven by the COVID-19 lockdown that kept consumers at home binging on multiple forms of digital entertainment as relief from the pandemic, according to new research from PQ Media®. Global consumer spending on media content and technology grew an estimated 6.1% to $2.012 trillion in 2020, driven by the COVID-19 lockdown that kept consumers at home binging on multiple forms of digital entertainment as…

Numerator Launches Paid Social Media And Streaming Ad Monitoring

EMERGING MEDIA COVERAGE FURTHER EXPANDS AD VISIBILITY Numerator, a data and tech company serving the market research industry, has introduced Paid Social Media and streaming ads in the form of Ad-Supported Video On-Demand (AVOD) monitoring through Numerator Ad Intel. Numerator Ad Intel will now report on 24 media channels with the two new additions -- providing intelligence into creative and ad spend. "Marketers deserve data and products that allow them to quickly cut through the noise and understand a complete view of…

Firstlight Media’s Cloud-Native OTT Platform to Support New Streaming Venture Struum

Service backed by Michael Eisner's Tornante Company; additional investment from Firstlight Media; Firstlight Media using Gen 5 architecture built on Microsoft Azure Firstlight Media announced that they are collaborating with the television industry's newest OTT service, Struum, to deploy their new cloud-native streaming platform that is built on revolutionary Gen 5 architecture. As part of a longstanding development relationship, Firstlight Media will leverage Microsoft Azure's hyperscale cloud platform and its own…

Medianet Optimizes Video Streaming Service Delivery with Harmonic

AI-Powered EyeQ Technology Delivers Outstanding Video Quality and Reduced Bandwidth Expense Harmonic announced that Medianet, the largest independent pay TV and cable television provider in the Maldives, is using Harmonic's EyeQ™ content-aware encoding (CAE) to optimize video streaming and television service delivery. Powered by the latest developments in AI, EyeQ CAE significantly reduces Medianet's CDN costs while enabling the operator to deliver consistent, high-quality video experiences to subscribers on all screens.…

Verizon Media Launches New Platform Capabilities Designed To Evolve The Live Streaming Experience

New features and functionality include real-time multi-camera viewing and watch together social experiences, as well as OTT Smart Auction integration Verizon Media has announced a series of new Media Platform enhancements designed to evolve the live streaming experience. These include several new capabilities that provide deeper fan engagement for live sports and services that address every streaming need. Additionally, the company has launched Smartplay Prebid’s first integration with the Verizon Media Ad Platforms’ OTT…

Social Media Week Launches SMW+, a Live and On-Demand Streaming Service

The service will feature programming from industry thought-leaders, brands, platforms and agencies that aims to help marketers advance their careers and brands Crowdcentric Media, the owner and operator of the global conference series Social Media Week, is launching SMW+, a live and on-demand video streaming service for marketers seeking to advance their careers and brands. The service launches on Aug. 4. SMW+ subscribers will have access to programming from: Orchid Bertelsen, Head of Digital Innovation at Nestlé,…

Cinedigm and TwentyOne14 Media Partner to Launch A Multi-cultural Streaming Network

The New Entertainment & Lifestyle Network to be developed by Quincy Newell, Renowned Media & Entertainment Executive and Producer Cinedigm announced a partnership with renowned entertainment executive Quincy Newell and his company, TwentyOne14 Media, to launch a new, yet to be named, urban multi-cultural entertainment and lifestyle network. The network is slated to launch in the first quarter of 2021 and will be available in the US for linear and AVOD platforms on connected TVs, digital set-top boxes,…

eResonate Media Enters Agreement to Acquire Innovative Live-Streaming Technology from Livit Media

eResonate Media Corporation announced that it has entered into a definitive asset purchase agreement to acquire the technology and other assets from six-year old live-streaming technology company Livit Media. Upon closing of the transaction, Livit founder Adam Blazer will join eResonate as its Chief Experience Officer and as a member of eResonate’s Board of Directors. In April 2019, eResonate entered into an exclusive license agreement with Livit for its live-streaming technology specific to certain live-music performances.…

iQIYI Partners with MediaTek to Provide AV1-powered Ultra HD Streaming Experience in 5G Era

iQIYI Inc., an innovative market-leading online entertainment service in China, announced that it has forged a partnership (the "Partnership") with the global fabless semiconductor company MediaTek to support the AOMedia Video Codec 1.0 ("AV1") video coding technology on Android devices through MediaTek Dimensity 1000 5G SoC series, becoming the first company in China to deliver the AV1 stream. The partnership will enable both sides to jointly promote the application of AV1 technology. In the future, iQIYI users will be able…

Telecine Deploys MediaMelon’s SmartPlay to Intelligently Utilize Streaming Bandwidth While Improving the Viewing Experience

As Viewing Hours & New Subscriptions Surge from Stay-at-Home Orders, MediaMelon's Content-Aware QoE Solution Cuts Telecine's Bandwidth Consumption & Costs, Delivers High-Quality Viewing Experience MediaMelon, a pioneer in content-aware streaming, today announced Brazil's Telecine streaming video-on-demand (SVOD) cinema hub has deployed its SmartPlay OTT streaming optimization platform to deliver a better video Quality of Experience (QoE) with lower content delivery costs despite an unprecedented surge in new…