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Discovery Selects Magnite to Strengthen DTC Advertising Proposition for Streaming Services in the UK, Japan and India

Magnite, the world’s largest independent omnichannel sell-side advertising platform, today announced its expanded relationship with Discovery in support of its leading real life entertainment streaming service, dplay platform, to maximise programmatic advertising capabilities. Magnite’s platform provides Discovery with control and efficiency for ad podding, inventory hierarchy, targeting, and real-time reporting. Magnite will also develop custom solutions to support Discovery’s unique product range and roadmap, as well as…

Cinedigm Networks Comedy Dynamics, CONtv, Docurama and Dove Channel, are Available Now on the New Redbox Live TV Streaming Service

Cinedigm, announced that four of the Company’s most popular offerings Comedy Dynamics, CONtv, Docurama and Dove Channel are now available on Redbox’s new Free Live TV streaming platform. Long-established as America’s destination for entertainment, Redbox is once again providing their users with even more value, choice and convenience with Redbox Free Live TV. The new service is curated to the interests of the broad Redbox audience, offering a growing selection of live-streamed films and series free of charge. Marketing…

Social Media Week Launches SMW+, a Live and On-Demand Streaming Service

The service will feature programming from industry thought-leaders, brands, platforms and agencies that aims to help marketers advance their careers and brands Crowdcentric Media, the owner and operator of the global conference series Social Media Week, is launching SMW+, a live and on-demand video streaming service for marketers seeking to advance their careers and brands. The service launches on Aug. 4. SMW+ subscribers will have access to programming from: Orchid Bertelsen, Head of Digital Innovation at Nestlé,…

CSG Extends Agreement With Bell Canada to Support TV and Streaming Services

CSG and Bell, Canada’s largest communications company providing advanced wireless, Internet, TV and business services,  announced a seven-year extension to their long-standing partnership. CSG will continue to support residential customer service and billing for Bell’s Fibe and Alt TV services. Marketing Technology News: Sage X3 V2020 R2 Released in India to Enable Indian Pharma Companies “Bell is a leader in the rapidly evolving communications market,” said Darla Thompson, vice president, strategic business, CSG. “As…

MagellanTV, Documentary Streaming Service, Announces “Travel the World from Home”

Special programming initiative engages viewers without the need for an airline ticket MagellanTV, a global ad-free streaming video subscription service, is bringing the world to your living room with a new series of over 50 premium documentaries to delight, excite and satisfy the inner travel bug that has been suppressed for too long. Just as the U.S. starts to open back up, it's time to spread your wings with engaging playlists that include: Destination North America, Destination Europe, Destination Asia, Wildest…

Launching Worldwide on May 22, VumaTV Brings Inclusivity to On-Demand Content as First Streaming Service for Multicultural Audiences

Offering an extensive lineup of on-demand global content, the new platform will deliver authentic diversity and real representation to the streaming space The first streaming service to bridge the gap for a global, multicultural audience, VumaTV announced it will launch worldwide on Friday, May 22 at 5pm EST. The platform's lineup of on-demand cultural content includes original series, feature films, reality TV shows, and shorts, from all around the world, and will be available to stream anywhere, anytime, on any device.…

Cinedigm Network’s Newly Launched The Bob Ross Channel Is Now Available On Sinclair Broadcast Group’s Free Streaming Service, STIRR

Cinedigm Continues To Expand Its Channel Portfolio Into Free Ad-Supported Television Services Cinedigm announced the launch of the Bob Ross Channel on STIRR, an ad-supported, live and on-demand streaming service. The channel is now live and can be accessed on STIRR via iOS and Android devices, as well as Amazon Fire TV, Apple TV, and online at www.STIRR.com. The Bob Ross Channel will showcase the series’ memorable moments and incredible paintings, featuring approximately 380 classic episodes and delivering hours of…

37% of Streaming Subscribers Share Accounts With People Outside Their Household, Restricting Streaming Services’ Revenue Growth

Nearly half of streaming subscribers (47%) say they have increased their watch time as a result of COVID-19 stay-at-home orders. Streaming services are seeing surges in new subscribers, but the frequency of password sharing may hinder total revenue growth More than one-third of streaming subscribers (37%)  share their accounts with people they do not live with, according to new data from The Manifest, a B2B news and how-to website. This includes family members (25%), close friends/partners (10%), and even…

German TV Streaming Service Joyn Chooses Mixpanel’s Product Analytics Solution to Accelerate Their Growth Strategy

Mixpanel adds Joyn to their growing list of top tech customers in Germany as they further expand across EMEA Mixpanel helps product teams analyze how and why their users engage, convert, and retain in real-time across devices to improve their user experience By leveraging Mixpanel's unique data model, open APIs and EU Data Residency program, Joyn has ambitions to double its user base by the end of the year German TV streaming challenger Joyn has selected Mixpanel, the world's leading product analytics company, to…

Tencent Cloud and SDMC Join Hands to Launch Cloud-Based SaaS Video Streaming Services to Expand Business Globally

Leveraging Tencent Cloud's technologies and SDMC's experience in OTT industry to provide services for OTT operators over the world Tencent Cloud, the cloud computing arm of Tencent, today announced the signing of a Memorandum of Understanding (MOU) with SDMC, a global leader in the field of Digital TV, to expand their businesses in the cloud-based video streaming markets globally. Leveraging Tencent Cloud's advanced technologies and SDMC's profound experience and knowledge in the OTT (over-the-top) industry, both parties…

Howard Stern Announces Free Access To Full SiriusXM Premier Streaming Service Through May 15

With millions currently staying home, SiriusXM opens access in North America via the SiriusXM app and at SiriusXM.com/streamfree Announcement made by Howard Stern broadcasting from his home Featuring 300+ channels of news and information, entertainment, escape, and companionship across ad-free music channels, plus channels of live news, faith-based content, comedy, sports talk, politics, and on demand content New #StayHome Radio channel brings happy, feel-good music The Billy Joel Channel and Dave Matthews Band Radio…

Oracle Cloud Powers New Video, Gaming, and Sports Streaming Services

Leading content streaming companies turn to Oracle Cloud Infrastructure to enable fast digital storage, retrieval, and delivery to meet growing global demand As live streaming continues to represent a huge portion of all internet traffic, leading content providers – Phenix, Net Insight, and Mynet Inc. – have selected Oracle Cloud Infrastructure to support growing global demand for streaming content. According to Go-Globe, live streaming is expected to account for 82 percent of all internet traffic this year, and the…

Tata Elxsi to Demonstrate Streaming Services on Microsoft Azure at IBC 2019

Tata Elxsi, a global design and technology services company, announced its video streaming services offering on Microsoft Azure. Tata Elxsi has integrated its OTT platform SaaS, TEPlay, with Azure Media Services to deliver OTT content from the cloud. TEPlay includes pre-integrated components required by an OTT service such as Content Management System (CMS), Subscription Management System (SMS), DRM, UI Composer, OTT Middleware, Ad Platform, Content Discovery Platform, Usage Analytics and White-labeled Apps. Tata Elxsi…

National Survey Reveals Dramatic Shift From Cable to Streaming Services; Substantial Interest in Disney+

olling Media Study Underlines Urgency in Changing Traditional Advertising Approaches The market research team at Colling Media, a top-ranked national digital advertising and marketing agency, has conducted a nationwide survey about cable-cutting and subscribing to streaming services. Key findings include: Migration away from cable is picking up speed—20% of respondents canceled their cable television subscription within the past two months. There’s a corresponding move toward streaming services—39% of consumers…

New Research Reveals Digital Streaming Services on Track to Overtake Traditional TV in Singapore

New research shows that whilst traditional television is still the current top choice for Singaporeans to watch their favourite shows, digital streaming services are set to rapidly take over. The research conducted by dataxu, the leading global software provider for marketing professionals, also uncovers the perceptions by Singaporeans around the current and future state of TV advertising and viewing habits. The prevalence of online streaming giants in everyday conversations seems to suggest consumers have replaced…

New Study: Streaming Services Rapidly Replacing Traditional TV

84% of US Study Participants Have Replaced Traditional TV with Streaming Services, 62% Assert Traditional TV Is irrelevant According to Statista, a leading provider of market and consumer data, in 2018 the global number of streaming service users was more than 1.02 billion people, and is expected to reach 1.24 billion by 2023. Findings from a new Simon-Kucher study validate this trend, revealing that 84 percent of US participants (with a high affinity for streaming) have already replaced traditional TV with streaming…

Over-The-Top Streaming Services Expected to Reap the Benefits of Smart Device Integration

Over-the-top (OTT) services are being heavily demanded as the reach of smartphone devices continues to grow. Consumers can pay for OTT services as opposed to traditional TV services in order to access media via the internet. With the growing adoption of smartphones, the OTT service is expected to accelerate even further. According to data compiled by Technavio analysts, the global OTT market is projected to grow by USD 64.14 Billion, while accelerating at a CAGR of 17% throughout the forecast period from 2018 to 2022. Many…

Sinclair Broadcast Group Launches Free Live And On-Demand Streaming Service, STIRR

STIRR Offers a Curated Mix of Local and National Channels Across Major Streaming Platforms Sinclair Broadcast Group, Inc. announced the launch of STIRR, a free, ad-supported streaming service that will include access to some of the most popular national news, sports, entertainment and digital first channels, a robust video on demand (VoD) library and a new local channel featuring programming based on a user’s location, ensuring that viewers can still access the local news and lifestyle programming that is relevant to…

CyberAgent Launches “PFX LIVE,” Supply-Side Platform Specialized in Monetizing Live Streaming Services

AdTech Studio of CyberAgent, Inc. (listed in the first section of Tokyo Stock Exchange; Stock Code: 4751) has developed "PFX LIVE," which is specialized in monetizing live streaming services in "CA ProFit-X," a supply-side platform. In recent years, the live streaming market has been growing worldwide, and service media that utilize the live streaming functions such as live commerce, which is a new form of EC, and the game streaming service have been launched one after another. However, since monetizing of live streaming…

Tru Optik Launches Self-Service Data Marketplace to Power Connected TV, Streaming Audio and Gaming Advertising

Leading CTV Data Marketplace Expands Cookie-less Audience Targeting across 80MM+ Connected U.S. Homes In the second quarter of 2020, nearly forty percent of the brands and agencies using third-party data with the Tru Optik Data Marketplace for Connected TV (CTV) and smart speakers advertising campaigns, did so for the first time. With the massive growth in audience size, increased attention across streaming media platforms and concerns regarding brand safety on social media – advertisers demand and require scalable,…