Lumia Stream Launches With Tools for Live Content Creators to Enhance their Streams

ATLANTA based, Lumia Stream, allows live streaming content creators to integrate their smart lights and devices during live-streams. With over 20,000 streamers improving the value of their audience interactions on Twitch, Facebook, and YouTube Live, they have added much needed tools beyond the smart light integration they are known for to become a full stack production platform. Marketing Technology News: Strata Introduces Identity Orchestration Platform for Multi-Clouds A platform such as this allows streamers to…

Leading Spanish-Language Entertainment Company Estrella Media Partners with Google Ad Manager for Monetization of its Streaming TV Platforms

Estrella Media, a leading vertically integrated, multi-platform, Spanish-language media company, announced that it has selected Google Ad Manager for monetizing its live and on demand streaming TV platforms. Free ad-supported streaming TV (FAST) platforms will span across connected TV, gaming consoles, mobile, and online beginning with the EstrellaTV and Estrella News channels streaming live on multiple partner apps and on demand at estrellatv.com and on Estrella Media’s multi-channel network on YouTube. Plans are in the…

Nielsen Doubles Down On Streaming, Adds Viewership By Platform And Advanced Audience Demographics

Combined with Nielsen SVOD Content Ratings, Nielsen now delivers comprehensive streaming performance metrics across program, platform and streaming category Today, Nielsen, announced the launch of Nielsen Streaming Video Ratings, a syndicated service reported via Nielsen's premier audience insights platform, NPOWER, that provides unique visibility into total viewership and advanced audience demographic insights by streaming platform alongside linear TV ratings. Armed with this holistic view of total TV time, media buyers…

SegMark Solutions Releases First-Ever Marketing Strategy Guide to Profitable Streaming and Hybrid Events and Association Meetings

One year after Covid-19 shut down in-person events and association meetings, SegMark Solutions released its Marketing Strategy Guide for Event & Meeting Stories That Sell to help organizers adapt and better communicate the value of their streaming, hybrid and DOD (digital-on-demand) events and meetings. Marketing Technology News: Ylopo Recently Named By Facebook As A Top Real Estate Digital Marketing Provider In 2021, while the 50-billion-dollar industry for large in-person B2B "build it and they will come" events…

Publishers Have Nothing To Fear From Automated Content

Video was supposed to be the savior of the digital publishing industry. It still can be, just not in the way we all expected. Instead of piles of capital, pricey talent, and expensive production operations this time around, breakthroughs in AI and editorial automation will bring about a video renaissance. Marketing Technology News: MarTech Series Interview with Bichoï Bastha, Chief Revenue and Business Officer, Dailymotion Think back to the mid-2010s (not so long ago - yet so long ago) - venture funding was pouring…

Tempus Digital Experience, Elevates Enterprise Content Creation Leveraging 4k Multi-Camera Unreal Engine Virtual Production

TempusDMG through its Atlanta North Studios division, elevates the content that companies can create to engage with their audiences meaningfully, from marketing and advertising needs like branded commercials, digital marketing content, and product releases; to brand evangelizing moments like virtual events, webinars, and keynote. Atlanta North Studios, a division of TempusDMG, announced the debut of Tempus Digital Experience, a suite of 4K virtual set technology solutions and REMI remote integration. Tempus Digital…

Qumu and Socialive Partner to Make Streaming Video More Accessible for Business

Qumu Corporation, a leading provider of cloud-based enterprise video technology, and Socialive, the leading video creation platform for business, announced a new partnership to bolster video content production and distribution for organizations no matter their size. Socialive’s SaaS-based video production studio includes multiple layout options and robust production capabilities now available to existing Qumu customers via Qumu Cloud. Marketing Technology News: 365 Connect Honored With Platinum AVA Digital Award for Its…

GumGum Launches New OTT Video Ad Unit – Unlocking Previously Unavailable Video Inventory Across Streaming Environments

As one of the largest advertising platforms in the world, GumGum is expanding its offering to include a new video ad format that opens up video inventory that has never been available before. This new In-Video product allows brands to think past the commercial break and connect with customers in a non-intrusive way, by placing ads directly into uninterrupted video-content. Ultimately changing how advertisers effectively reach audiences in streaming environments and unlocking additional inventory for video publishers.…

Global Consumer Spending on Media Content & Tech Defies Pandemic, Surges 6.1% to $2.01T in 2020, Fueled by Streaming Audio & Video…

Global consumer spending on media content and technology grew an estimated 6.1% to $2.012 trillion in 2020, driven by the COVID-19 lockdown that kept consumers at home binging on multiple forms of digital entertainment as relief from the pandemic, according to new research from PQ Media®. Global consumer spending on media content and technology grew an estimated 6.1% to $2.012 trillion in 2020, driven by the COVID-19 lockdown that kept consumers at home binging on multiple forms of digital entertainment as…

New Worldwide Streaming Platform, Qchamberstream, Named Number One Platform in China

Premier Classical Streaming Service Delivers Film Quality Live Performances to Homes Across the Globe Dorn Music and Bernhard Fleischer Moving Images have teamed up to create a new streaming platform, QChamberstream, which brings the highest quality, cutting edge soloists and chamber ensembles direct to people’s homes all over the globe.  The platform is currently the only streaming service that is available in China through their Mandarin website, http://qchamberstream.com.cn/, and was recently named the number one…

H Code Appoints Former mitú Creative Lead as Head of Content to Spearhead Growth for H Code Studio

H Code, the largest Hispanic digital media company in the U.S, announces the appointment of former mitú creative lead Annie Leal as Head of Content. In her new role, Leal will lead execution on H Code’s editorial and branded content initiatives further scaling the company’s reach. Working under Chief Operating Officer Jennifer White, Leal will drive the expansion of H Code Studio’s offerings on new platforms and formats to provide brands with more creative solutions for reaching multicultural audiences. Leal will also serve…

Roku Acquires Quibi’s Global Content Distribution Rights

The Roku Channel to Gain Exclusive Original Programming Featuring Biggest Names in Entertainment Roku, Inc. announced that The Roku Channel will become the exclusive place to stream more than 75 premium shows and documentaries that Quibi created in conjunction with Hollywood’s leading studios and production companies. Roku acquired the exclusive global distribution rights to Quibi’s award-winning shows and will make the content available for free on an ad-supported basis in 2021 to all Roku users. “Quibi championed…

Hopin Acquires StreamYard, a Leading Live Video Streaming Studio, for $250 Million

Combined companies will supercharge virtual event experiences, enabling event organizers to bring professional-quality video streaming capabilities to their events on Hopin Hopin, a leading virtual events platform, announced today that it has acquired StreamYard, a live video streaming studio that allows content creators to produce professional-quality video streaming experiences. The purchase will allow Hopin to provide advanced video production features to Hopin event organizers. In addition to eventually integrating its…

AWS and ViacomCBS Expand Strategic Agreement to Transform Content Creation and Delivery

Global media leader selects AWS as its preferred broadcast cloud provider to power one of the largest digital transformations in the media and entertainment industry Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company, and ViacomCBS announced an agreement that makes AWS the preferred cloud provider for ViacomCBS’s global broadcast media operations. As part of the strategic agreement, ViacomCBS will migrate operations for its entire broadcast footprint, which spans 425 linear television channels and 40 global data…

StreamGear’s New VidiMo Show App Puts a Powerful Streaming Studio in the Palm of Your Hand

Video solutions start-up StreamGear Inc. has unveiled its standalone VidiMo Show live streaming production app, designed to let any smartphone user stream video like a pro. Featuring the same powerful software interface as the company's award-winning VidiMo Go multi-camera production system, VidiMo Show enables users to easily create professional-looking live streams and recorded shows with nothing more than their smartphone. Marketing Technology News: TPx Launches UCx with Cisco Webex Intuitive enough for novice…

Loop Media, Inc. Announces Former MTV, Warner Bros. and 20th Century Fox Executive Greg Drebin as Loop Media Studios Chief Content and…

Loop Media, Inc., the first media company focused on fully integrated 360-degree engagement of music videos and other premium content for consumers and businesses, announced former MTV, Warner Bros. and 20th Century Fox Executive Greg Drebin as Loop Media Studios Chief Content and Marketing Officer. Drebin will be tasked with creating the content and brands that reach Loop Media’s rapidly growing footprint across out-of-home businesses and consumer-facing channel platforms. Additionally, he will be responsible for the…

LiveXLive Adds Linear OTT Channel To SLING TV To Expand Distribution Of Live Streams And Video On Demand Content

24-Hour Linear Programming Channel Extends Advertising Revenue Potential and Reaches 2.6 Million Subscribers in the U.S. LiveXLive Media, a global platform for live stream and on-demand audio, video and podcast content in music, comedy and pop culture, and owner of PodcastOne, announced that LiveXLive launched a 24-hour linear music channel on SLING TV, a leading TV streaming service that delivers live and on-demand entertainment instantly to compatible internet-connected devices. LiveXLive's 24/7 linear OTT channel is…

Shut Down, Just Like That?: Quibi Shutting Down Spells “Life is Hard” in the Live Streaming VOD Industry

Quibi had a rather short stint, but it’s vanishing act will leave a stale taste in the mouth of everyone in the ad tech industry. Investors lost $1.8 billion that they invested hoping to build an adtech-centric company that would revolutionize the way viewers consume video content on their smartphones. They almost managed to sail through the months of challenge, until the ship sank in shallow waters within 7 months of their "Titanic" entry into the global VOD space.  When we are witnessing a rise (flattering if we go by…

ViacomCBS Announces Leadership of Global Streaming Organization

Positions company to seize global opportunity in streaming through integrated strategy and structure across free and pay platforms Strengthens cross-house content and franchise collaboration across ViacomCBS streaming ecosystem ahead of Paramount+ launch in early 2021 Tom Ryan named President and CEO, ViacomCBS Streaming; Kelly Day, COO, ViacomCBS Networks International, to assume additional role of President of Streaming, ViacomCBS Networks International ViacomCBS announced a new leadership structure for its global…

ION Media Expands Long-Term Content Relationship With ViacomCBS Global Distribution Group

Announces Multi-Year Deals for “NCIS: New Orleans” and “Hawaii Five-0” Expands ION’s Position as Leading Aggregator of Highest Quality Dramas for Ad-Supported Over-the-Air Broadcast, Multichannel and OTT Distribution ION Media, the nation’s leading independent broadcast television group, announced an expansion of its long-standing successful content relationship with ViacomCBS Global Distribution Group. The deal covers all seasons of the CBS hit dramas “NCIS: New Orleans” and “Hawaii Five-0” for broadcast. This adds two…