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Brandify and Rakuten Ready Partner to Streamline Consumer Transactions

Partnership will help to provide seamless consumer experiences for brick-and-mortar brands Brandify, the leader in local presence for multi-location brands, has announced a strategic partnership with Rakuten Ready, whose order-ahead technology powers more efficient Order for Pickup for brick-and-mortar businesses. The partnership allows the two companies to showcase each other’s offerings to retailers and enterprise brands, and creates synergies that connect Brandify’s location technology with Rakuten Ready’s commerce and…

Innovid Named a Leader in Creative Advertising Technology By Independent Research Firm

Independent global ad server recognized as a Leader earning highest scores possible in product vision and roadmap, ad-serving, reporting and insights, identity and 20 additional criteria Innovid, the only independent advertising and analytics platform built for television, announced that it has been named a Leader in The Forrester Wave™ Creative Advertising Technology, Q4 2020. The Forrester report states: “Innovid has among the strongest tech and tech innovation of the group.” Customers recognized channel expansion saying,…

Epicor ECM Recognized as a Leader in the Nucleus Research Content Management Technology Value Matrix

As the shift to remote work becomes more prominent, Epicor ECM valued as Leader in Nucleus Research matrix highlighting content management vendors Epicor Software Corporation, a global provider of industry-specific enterprise software to promote business growth,  announced it was named by Nucleus Research to the "Leaders" quadrant of its Content Management Technology Value Matrix published in July 2020. The position is based on the evaluation of the Epicor ECM platform, formerly known as DocStar ECM. Marketing…

Talkdesk Named a Leader by Independent Research Firm for Cloud-Contact-as-a-Service Providers

Talkdesk makes waves with Talkdesk CX Cloud earning highest possible scores in 12 criteria Talkdesk is a Leader in CCaaS Providers, Q3 2020 evaluation 10 CCaaS providers were evaluated on current offering, strategy and market presence. Talkdesk earns highest possible score in 12 criteria Talkdesk, Inc., the cloud contact center for innovative enterprises, announced it is a Leader in The Forrester Wave™: Contact-Center-as-a-Service (CCaaS) Providers, Q3 2020, published by Forrester Research. The Forrester Wave…

Brainshark Named a Leader in First-Ever Aragon Research Globe for Sales Coaching and Learning

Brainshark is Positioned Highest in Performance Among Vendors in the Report Brainshark, Inc., the industry's only data-driven readiness platform, announced it has been named a Leader in the Aragon Research GlobeTM for Sales Coaching and Learning. In this first-ever Globe report on the space, Brainshark was positioned highest in Performance among all vendors in the report. "The demand for sales coaching and learning continues to grow, and Brainshark is well positioned to capitalize on this growing demand," the…

Aragon Research Names Inference Solutions a 2020 Hot Vendor in Conversational AI

Intelligent Virtual Agent (IVA) platform provider Inference Solutions has been selected as an Aragon Research Hot Vendor in Conversational AI for 2020. Aragon Research is an independent research and advisory firm that assists business executives across all levels and industries in making more informed technology and strategy decisions. The firm's third annual Hot Vendors in Conversational AI report includes trends and predictions around adoption and innovation in the market and "highlights vendors with interesting,…

Nexstar Digital Streamlines OTT, Display and Video Ad Purchases Through an Agreement With FreeWheel

Advertisers Can Efficiently Access Nexstar’s Digital Audience of 106 Million Monthly Uniques and the Broadcast Industry’s Widest Reach to 63% of US TV Households Agreement with FreeWheel’s Strata Platform Offers Best-in-Class Capabilities for Media Planning, Buying, Operations and Finance Across Digital Nexstar Digital, a wholly owned subsidiary of Nexstar Media Group, Inc., the largest local television broadcaster in the United States, announced today that it has entered into a multiyear agreement with FreeWheel, A…

Exelon Streamlines Compliance Monitoring with Relativity Trace

Security, scalability and flexibility of Relativity Trace increases Exelon's compliance efficiencies by 50% Relativity, a global legal and compliance technology company, announced today that Fortune 100 energy company Exelon has deployed Relativity Trace to reduce regulatory risk around their energy trading activities and allow their compliance teams to be more efficient. Relativity Trace, built on Relativity and optimized for RelativityOne, is a surveillance platform that allows compliance teams to ingest all forms of…

AspireIQ Named a “Leader” & “Boasts Best All-Around Current Offering” Among Influencer Marketing Solutions by Independent Research Firm

AspireIQ, the pioneer in community intelligence marketing, announced that it has been recognized as a Leader by Forrester Research in its report, The Forrester New Wave™: Influencer Marketing Solutions, Q2 2020. AspireIQ partners with brands to build, manage, and grow communities that allow them to engage their biggest enthusiasts, create a sense of belonging, and drive advocacy at scale. The report evaluated 12 vendors against 10 criteria, including data science capabilities, product vision, product roadmap, and market…

New Research Revealed At Forrester’s SiriusDecisions Summit 2020 Shows Coronavirus Pandemic Is Accelerating Modern B2B Buying Behavior

Environmental factors are forcing a reliance on digital interactions, with 42% of B2B purchases now being made online Rapidly evolving environmental factors due to the coronavirus pandemic are driving profound changes in the behaviors of B2B buyers. This poses a risk to all B2B organizations unless they adapt quickly and pivot their strategy to be more customer-centric and digital. To lead by example, Forrester transformed its flagship Summit 2020 into a four-day virtual event, which concluded earlier today. Attendance…

Consumers Are Intrigued By 5G, But Need More Than Just Speed Reveals Research From MATRIXX Software

Consumers want more than just another G: more flexible pricing, expanded digital engagement and customer-centricity are imperative to achieve 5G success MATRIXX Software, an innovation powerhouse committed to transforming global commerce, released the results of a consumer and operator research study. The findings reveal that the benefits of 5G are not widely understood by consumers and that communication service providers (CSPs) will need to solve existing pain-points and entice customers with new experiences to…

Aprimo Named a Leader in Marketing Resource Management by Independent Research Firm

Aprimo, a global provider of digital asset management and work management software, today announced it has been recognized as a Leader in “The Forrester Wave™: Marketing Resource Management, Q1  020” report by Forrester Research, Inc. The software category of Marketing Resource Management, or MRM, is a fast-growing market and Forrester predicts business-to-consumer (B2C) marketing teams to drive a 25% increase in adoption in 2020. These marketers face increasing pressure to streamline marketing operations and costs, glean…

Fujitsu Streamlines AI Video Recognition With High-Quality Compression Technology

Ultra-High-Definition, High-Volume Video Data Is Compressed to 1/10 the Data Size of Conventional Compression Technology for Streamlined Analysis in the Cloud Using New Technique Fujitsu Laboratories Ltd. has developed a technology for compressing ultra-high-definition, high-volume video data to the minimum size needed for AI video recognition applications. This technology can compress video data to just one-tenth the size of data prepared using conventional compression technology intended for visual confirmation by…

Hyland Completes Acquisition of Streamline Health’s ECM Business

Hyland, a leading content services provider, has completed the acquisition of Streamline Health's enterprise content management (ECM) business. The acquisition bolsters Hyland's efforts to become the world's leading content services provider and furthers Hyland Healthcare's mission of helping healthcare organizations improve the lives of patients and enhance the experiences of healthcare consumers. Marketing Technology News: Spiro Calls Sales Leaders to Join the AI Movement with Proactive Relationship Management…

10% of Internet Subcultures Drive More Than 70% of Narratives Online, New Research Finds

Yonder introduces AI-powered Yonder Narrative to help brands navigate these influential subcultures, or “factions,” and the shifting mechanics of today’s internet The internet doesn’t work like it used to. There are now special interest groups and internet subcultures who coordinate online to spread their ideologies into the mainstream, leaving enterprise brands, government bodies and consumers confused as to whether or not an online story is real. To address this information gap, artificial intelligence software company…

Verdane Acquires Market Research, Customer Experience and Employee Experience Leader Confirmit

Verdane Capital IX (Verdane) Is the Major Investor in Data Visualization Reporting Firm Dapresy AB and Will Merge the Two Companies Verdane, the Northern European specialist growth equity investor, has acquired Confirmit, the leading global solutions provider for Customer Experience (CX), Employee Experience and Market Research. Verdane is the major investor in data visualization reporting firm Dapresy and will merge the two companies. "The combination of the Dapresy and Confirmit solutions will be unmatched in the…

Cybercriminals Find Cover in the Cloud: New Netskope Research Finds 44% of Threats are Cloud-Enabled

Netskope Cloud and Threat Report reveals cloud-enabled threats are on the rise and sensitive data is moving between cloud apps Netskope, the leading security cloud, announced the release of the February 2020 Netskope Cloud and Threat Report, which analyzes the most interesting trends on enterprise cloud service and app usage, web and cloud-enabled threats, and cloud data migrations and transfers. Based on anonymized data from millions of global users, the report found that 44% of malicious threats are cloud-enabled,…

CDK Global Research Reveals Impacts of Customer Experience Roles in Automotive Retail Industry

Women in Customer Experience Roles Translates to Big Wins for Dealers and Customers CDK Global, Inc., a leading retail automotive technology company, announced today new research findings on the evolving Customer Experience (CX) Manager role in dealerships, specifically how women are finding success in such roles and the overall impact of CX roles on customer retention and dealer success. “Proving relevance through research allows dealers to make data-driven decisions and take actions that improve profitability. ”…

Research Finds Companies Using Impact’s Partnership Cloud See Three Year ROI Of 314%

A study conducted by an independent research firm confirms that Impact’s Partnership Automation software brings growth, efficiency, cost-savings and an increased ROI Impact, the global leader in Partnership Automation, released a commissioned global study conducted by Forrester Consulting that discovered organizations that deploy Impact’s Partnership Cloud experience an ROI of 314 percent with payback in under six months. Furthermore, the study, titled “The Total Economic Impact™ of Impact’s Partnership Cloud,” found that…

F5 State of Application Services Research Highlights Key Opportunities to Scale and Accelerate Digital Transformation

Sixth Annual Report Finds IT and Business Process Automation Growing With Multi- and Hybrid-Cloud Architectures F5 Networks announced the availability of its 2020 State of Application Services report. This year’s survey showed that many organizations are starting to realize the benefits of increased scale and velocity of application deployment in their businesses. This value, however, can bring significant complexity as organizations maintain legacy infrastructure while increasingly relying on multiple public and private…