MediaMath Bolsters Leadership Team With Appointment Of Industry Veterans Ingrid Hackett As General Counsel, Ashish Shukla As Chief…

MediaMath, a leading global independent advertising technology company for brands and agencies, today announced the addition of several industry veterans to its leadership team, as the company continues on its journey toward delivering the most responsive and accountable advertising technology for brands and agencies to buy addressable media. MediaMath welcomes Ingrid Hackett as General Counsel, Ashish Shukla as Chief Technology Officer and Laurent Cordier as Chief Partnerships Officer. Marketing Technology News: InMobi…

Paradigm Technology Group Joins The Evolve IP Partner Program

Integrated Services Enable Paradigm Clients to Deploy Award-Winning, Hybrid Work Technologies Evolve IP®, a leading international service provider of Work Anywhere™ solutions, today announced that Paradigm Technology Group, an IT services distributor, has joined its partner program. Based out of Chicago, IL, Paradigm has expertise in managed services/ managed IT, voice and data solutions, and cloud. The firm works with customers internationally across every vertical, with large practices in healthcare, financial, and…

Marketing Technology Company Acoustic Creates Hub in Boston

Company signs office lease in the Financial District with plans to employ up to 135 employees Acoustic, an open and independent marketing cloud and analytics provider, announced today that it is creating a new physical hub for employees in Boston. Marketing Technology News: MNI Targeted Media Introduces Proprietary Bookazine Cover Wrap Ad Format The company has secured a July 1, 2021 start for a two-year office lease at One Lincoln in the city's Financial District. The space can accommodate 50 employees as part of…

New Privacera and Dremio Technology Integration Enables Lightning Fast, Self-Service Analytics with Consistent Access Controls Across…

Privacera, the cloud data governance and security leader founded by the creators of Apache Ranger™, announced a technology partnership with Dremio, the innovation leader in data lake transformation. This new alliance ensures joint customers have rapid, self-service analytics across all cloud data lakes with consistent access control policies and rich audits of data usage to comply with industry and privacy regulations. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled…

Growthland, The New Proposal From NTT Disruption To Accelerate Marketing Disruption Combining Technology And Creativity

In a complex environment where marketing needs scalable technology more than ever, Growthland arrives to fulfil that necessity. It is the new disruptive marketing initiative from NTT Disruption, a division of the Japanese technological giant NTT Inc. Growthland, arises from the fusion of data, creative talent, and technology. It offers two innovative solutions focusing on content and the experience generation: Smart Scalable Content (SSC) and Fourth Dimension Brand Experiences (4DBX). Marketing Technology News: Samba TV…

Contentserv Joins the MuleSoft Technology Partner Program

Contentserv releases MuleSoft Certified Connector for Contentserv to enable organizations to create connected customer experiences, faster Contentserv today announced it has joined the MuleSoft Technology Partner Program and has contributed to the partner ecosystem by releasing a MuleSoft Certified Connector for Contentserv’s Product Experience Platform. The Contentserv connector enables organizations to quickly and easily integrate Contentserv's product information management (PIM) solution with any system – no matter…

Ipsos Acquires Intrasonics, Its Longstanding Partner And Authority In Audio Watermarking Technology

Ipsos is pleased to announce the acquisition of Intrasonics, a leading provider of audio recognition technology based in the UK. This is part of Ipsos’ continued strategy to increase its expertise in the field of digital audience measurement and offer new capabilities in the area of Audio, Digital and TV content recognition. Marketing Technology News: Yotta Extends Infrastructure And Cloud-Hosted Workload Protection Via Partnership With Virsec Intrasonics has been a key partner in helping to develop Ipsos’ proprietary…

Blackbaud CMO Catherine LaCour Named one of the 2021 Top 50 Most Powerful Women in Technology

Blackbaud, the world's leading cloud software company powering social good, is pleased to announce that its Chief Marketing Officer Catherine Cook LaCour has been named one of the 2021 Top 50 Most Powerful Women in Technology by DiversityFirst™ and the National Diversity Council. The award honors female leaders who have become champions for diversity in the technology industry, as well as inspirations in their communities. "I'm humbled to be recognized as one of the Top 50 Women in Tech, and it's an honor to be part…

Touchcast Unveils World’s First AI-Powered Event Platform Boosted by NVIDIA Maxine Technology

Touchcast events are now supercharged with state-of-the-art AI capabilities for delivering the future of events. Touchcast today unveiled the world's first AI-powered events platform. Incorporating NVIDIA Maxine, a GPU-accelerated SDK with state-of-the-art AI features, Touchcast is leading the transition to the next era of smart communication by utilizing artificial intelligence to enhance live content in ways unimaginable only a year ago. Marketing Technology News: Umbraco US Fest Streams Live on April 15 Using the…

Great Place To Work® And Fortune Name Acxiom One Of The 2021 Best Workplaces In Technology™

Great Place to Work® has honored Acxiom® as one of the 2021 Fortune Best Workplaces in Technology™. This is Acxiom’s second time being named to this prestigious list. Earning a spot means that Acxiom is one of the best companies to work for in the country. Marketing Technology News: Yotta Extends Infrastructure And Cloud-Hosted Workload Protection Via Partnership With Virsec “We’re proud to be recognized, especially after a year working mostly remotely due to the pandemic. It confirms we are focused on the things that…

Marketing Technology Highlights of The Week: 12th-April-2021: Featuring SAP, ServiceNow, ZoomInfo, Zendesk (and lots more)!

First-party data, key martech funding highlights, new martech partnerships and enhanced features to boost go-to market capabilities; there’s lots to explore from this week’s martech series’s martech highlight! BONUS: Leading marketing and media measurement platform DoubleVerify announced their IPO on April-12th! MarTech Quote-of-the-Week! I think marketers should be focusing on first-party data and the best avenues to grow ROI. All marketers aim to optimize their campaigns and not only show, but increase, ROI. However,…

ICARO™ Media Group Acquires EVNTL AI Technology For Price In $30M Range

ICARO™ AI Now Delivers Fastest-Breaking News and Actionable Insights in Real-Time From Verifiable Sources ICARO™ Media Group, Inc., (ICARO™), a global digital media technology company, today announced that it has acquired artificial intelligence company EVNTL AI in a cash and stock transaction valued at approximately $30M. EVNTL is an Artificial Intelligence technology leader specializing in machine learning, advanced algorithms, and predictive insights for security, investment, and breaking news events. Marketing…

Folloze And 6sense Announce Technology Partnership To Power Digitally Rich B2B Buyer Journeys

Partnership harnesses intent and predictive data with personalized experiences and sales orchestration to enable integrated, omnichannel campaigns across the entire buyer journey Folloze and 6sense today announced a technology partnership that combines 6sense’s intent, predictive, and account engagement data with Folloze’s personalized buyer experience and sales orchestration capabilities. Using real-time data to understand buyer behavior, the integration will identify target accounts and deliver contextual buying…

COPC Inc. Announces AmplifAI As New Approved Technology Provider

COPC Inc., a global consulting, certification and training firm that has set the standard in customer experience (CX), is pleased to announce that it has approved AmplifAI as its most recent Approved Technology Provider (ATP). Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled Omniscreen Addressable TV Footprint The ATP program, which launched in February, is designed to bring recognition to technology solutions proven to deliver real business value by helping companies deploy the best…

Monaker Group Partnership Acquires Award Winning Digital TV Technology Provider; Plans to Accelerate Global Expansion of HotPlay Advertising…

Monaker Group, Inc. , a technology solutions company, announced that Reinhart Interactive TV, a Monaker-funded strategic partnership, has acquired a leading and award winning Interactive TV supplier, founded in 2001 by former employees of Philips Media. One of the key drivers behind Monaker’s entry into the Digital TV space, is the planned integration of HotPlay’s advertising platform with the TV and broadcaster eco-systems. With this acquisition, Reinhart Interactive TV combined with HotPlay’s offering becomes an…

125% Revenue Growth and More Innovative AI Technology in 2020

Announcement (Selskabsmeddelelse) no. 5-2021  The media-tech company Hypefactors presents solid growth figures for 2020. Despite the unexpected challenges arising from the covid-19 situation, 2020 was the best year for Hypefactors so far. Revenue for the period amounted to DKK 4.380m, compared to DKK 1.950m in 2019, corresponding to an increase of 125%. Hypefactors reached an annual recurring revenue (ARR) of DKK 4.910m as per December 31, 2020, (2019: 2.760m) which is an increase over the last twelve months of 78%.…

Marketing Technology Highlights of The Week: 05th-April-2021: Featuring ON24, Deloitte, Demandbase, Bombora (and more)!

Customers want seamless and engaging omnichannel marketing (and sales!) experiences and interactions from the brands they deal with, this is true in form across banking, B2B and even B2C channels. How are leaders in marketing and martech / salestech using this demand to ensure they meet customers’ expectations at the core? Find out more in this martech highlight of the week! MarTech Quote-of-the-Week! While most B2B companies are focusing on outbound  – Lusha is built on existing intent. We build off of SEO and…

LoginRadius Ranked #1 In Technology By Forrester Wave™ In The Consumer Identity And Access Management Q4 2020 Report

LoginRadius is recognized for its superior CIAM platform among 13 vendors globally in the latest Forrester Wave on the CIAM space. LoginRadius, a leading provider in the Consumer Identity and Access Management space, has been ranked #1 in technology by Forrester Wave™ in their Q4, 2020 Consumer Identity and Access Management Report. Marketing Technology News: Hyland Launches New Enhancements And Solutions Across Its Content Services Platform The report was authored by Andras Cser in collaboration with Merritt Maxim…

Dialpad Receives 2021 CUSTOMER Magazine Voice Technology Excellence Award

Dialpad Contact Center honored for exceptional innovation and commitment to improving the customer experience Dialpad Inc., the industry leader in AI-powered communication and collaboration, announced today that TMC, a global, integrated media company, has named Dialpad Contact Center as a 2021 CUSTOMER magazine Voice Technology Excellence Award winner. Marketing Technology News: TOPdesk Is Recognized As A 2021 Gartner Peer Insights Customers’ Choice For IT Service… “Its Dialpad Contact Center solution…

Imprivata and Emerging Global Technologies bring Digital Identity Technology to Healthcare Providers in the Middle East

Complementary solution stacks will address the needs of the expanding Middle East healthcare sector, and meet international and local standards Imprivata, digital identity company for healthcare, has announced that Emerging Global Technologies (EGT) of Abu Dhabi has become the distributor for its solutions in the Middle East. EGT has a diversified portfolio of products and services, and has many years of experience in healthcare and IT. EGT has been a successful Imprivata partner and the collaboration has now deepened into…