Sinch Announces Conversation API Enabling Businesses and Technology Platforms to Deliver Seamless Omni-Channel Engagement With Consumers…

Sinch AB (publ), a global leader in cloud communications for mobile customer engagement, announced Conversation API, a robust omnichannel communication product that empowers businesses and technology platforms to seamlessly engage with consumers in any part of the world. Conversation API leads to improved business outcomes such as increased customer acquisition rates, enhanced customer experience and lower churn rates. With Conversation API, businesses can create rich and engaging conversations with their customers via…

Study Shows Consolidating Technology Platforms Increases Localized Marketing Success of Multi-Location Businesses

70% of Multi-Location Marketers Show Increased Performance From Consolidation Today, SOCi, the leading all-in-one platform for “next-level” multi-location marketers, released a new commissioned study conducted by Forrester Consulting outlining the critical importance a localized marketing strategy has on the success and health of a multi-location business, and the best practices that multi-location marketers have implemented to increase their success. “500 companies in the Americas that have achieved the highest growth…

50 “Most Loved” Technology Platforms You Should Know About

It's Valentine's Week and we are all set to showcase the winners of TrustRadius' Most Loved Award winners. The B2B marketers and sales professionals write product reviews and recommendations to demonstrate their relationship with the various MarTech, SalesTech and Customer Support they use to manage their tasks and meet customers. And, these reviews help Martech and Salestech product development teams improve their overall product experience and customer support. This is an infographic featuring the Top 50 “Most Loved”…

Shift to Technology Platforms and Social Commerce Transforms the Digital Commerce M&A Deal Mix, Reveals Hampleton Partners’ Research…

Agency M&A is down, as media groups curb acquisition rate and face competition from professional services firms The growth of M&A activity in the ‘platform economy’ and in social commerce are two of the biggest trends identified in the latest E-Commerce and Digital Marketing M&A Market Reports from Hampleton Partners, the international technology mergers and acquisitions advisor. Transaction volume for the digital marketing sector has remained stable since 2011, but in the first half of 2019, marketing…

CrowdTwist is Named a Leader in Loyalty Technology Platforms

Crowdtwist Receives Top Scores in the Current Offering and Strategy Categories CrowdTwist, an industry-leading provider of omnichannel loyalty and engagement solutions, announced that Forrester Research, Inc., an independent research company has named CrowdTwist as a Leader in the prestigious "The Forrester Wave: Loyalty Technology Platforms, Q2 2019." The Forrester report states that CrowdTwist's loyalty and engagement platform focuses on helping brands build and execute inspiring loyalty programs. In the report,…

Scalability and Visual Content Workflow Improved as Bright River and ShotFlow Integrate E-Commerce Technology Platforms

E-commerce Businesses Scaling Content Production Benefit from Technology Platforms Embracing "Open Ecosystem" Vision Bright River, a global leader in end-to-end visual product content solutions for e-commerce, announced its integration partnership with Capture Integration's ShotFlow, offering more scalability to photo studios serving the e-commerce industry. High-quality visual product content is widely accepted as an increasingly critical element of an effective e-commerce merchandising strategy. Brands and retailers…

Top 3 Marketing Technology Platforms Used to Monitor Online Reputation

Social Media Is a Low-Cost, High-Impact Platform for Small Businesses Monitoring Their Online Reputation, but Experts Say It Shouldn't Be the Only Platform Small Businesses Use Small businesses recognize that their online reputation can impact their success. As a result, 88% of small businesses monitor their reputation online. Social media is a low-cost, high-impact platform small businesses can use to track what people say about their brand, which is why 66% of small businesses use social media to monitor their…

Rockers Technology Partners up With Sumsub to Safeguard Crowdfunding Platforms With Instant KYC Checks

Sumsub, an identity verification platform that covers KYC/KYB/AML needs, today announces their partnership with Rockers Technology, a web & mobile development company, offering a full suite of technical services. Sumsub has taken up the task of installing powerful KYC processes for one of Rockers Technology’s projects— software for custom crowdfunding platforms.  Rockers Technology offers a wide range of technologically driven custom solutions, taking on the whole process of product development, from UX/UI design to…

Leading International B2B Technology Intelligence Now Available on Marketing Automation and CRM Platforms

NetFinder+ integrations now enable B2B technology marketers to access decision-makers across Europe from their existing desktop interface Rhetorik, the technology sales accelerator, announces the integration of Salesforce, HubSpot, Microsoft Dynamics, and Marketo with NetFinder+, its multi-national sales and marketing intelligence platform for enterprise tech vendors. The integrations offer enhanced buyer prospecting and enrichment for Accounts and Contacts across 28 EMEA countries, providing the highest-quality data that…

Lumen and Zoom Combine Technology and Collaboration Platforms

At a time when the world needs to be closer while being apart, Lumen Technologies and Zoom have been bringing together their technology capabilities and communications expertise to help businesses keep their vital conversations going. Today, they are expanding that partnership and offering customers Zoom delivered by Lumen. This solution provides an enhanced collaboration experience for businesses around the world, combining the speed and reliability of the platform with world-class collaboration platform. Marketing…

MarTech Primer: Advertising Technology and Demand-Side Platforms (DSPs)

Long gone are the days when purchasing ads on TV or Radio were sufficient for improving Sales performances. In 1994, the first banner ad appeared on Hotwired.com and thus, the emergence of Digital Advertising. With the introduction of Google AdWords (in 2000), Google AdSense (in 2003), and Facebook ads (in 2007), digital advertising further evolved by leaps and bounds.  Digital Advertising today involves understanding customer behaviors and thus introduces the need for a transition to Advertising Technology (AdTech). In…

SmartCard Marketing Systems Inc Announces Alipay and Wechat Pay Now Part of Its Payment Technology Solutions Across All Platforms

SmartCard Marketing Systems Inc, a leader in FinTech & PayTech platform specialized industry offerings, continues to expand its global payment acceptance rails and important part of its Brand As Your Own offerings. As Financial Institutions and Enterprises thrive to deliver seamless services to their merchants and customers, they require partners and providers such as SMKG to deploy alternative Payment Types ready to underwrite and launch their customers for b2b and b2c, with the added possibilities of p2p. Marketing…

PGA TOUR and GameOn Technology Collaborate to bring TOUR Content to Chat Platforms

PGA TOUR to provide fans with direct link to favorite players news, scores and video highlights via Facebook Messenger and other platforms The PGA TOUR and GameOn Technology, with its industry-leading engagement platform, ChatOS, announced a new multi-year content and marketing relationship. Available for Facebook Messenger users at the start of the 2019-20 PGA TOUR Season, the TOUR chat platform and newly launched TOUR Chatbot allow fans to ask questions and get information about tournaments with instant access to…

PGA TOUR and GameOn Technology Collaborate to Bring TOUR Content to Chat Platforms

PGA TOUR to provide fans with direct link to favorite players news, scores and video highlights via Facebook Messenger and other platforms The PGA TOUR and GameOn Technology, with its industry-leading engagement platform, ChatOS, announced a new multi-year content and marketing relationship. Available for Facebook Messenger users at the start of the 2019-20 PGA TOUR Season, the TOUR chat platform and newly launched TOUR Chatbot allow fans to ask questions and get information about tournaments with instant access to…

The Next Generation of Global OTT Platforms Has Been Unveiled Offering Cutting-Edge Streaming Technology – and It’s for Sale

Similar to Amazon, Global OTT Solutions Claims to Have Revolutionized the Global Streaming Space Global OTT Solutions LLC announced that it has developed and is offering for sale its first fully tested, operational and proven global OTT streaming network. Similar to what Amazon has done for shopping, the company claims to have revolutionized the global streaming space by having fully tested and operating global platforms purpose-built and at the ready for anyone wishing to distribute their content immediately and…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from UENI, Adverty, Comscore, Adform, to Winterberry Group. UENI Announces Extended Support for Small Businesses with Free E-Commerce Services UENI Ltd, the London-based creator of free websites for small businesses announced that it is extending its support to entrepreneurs and small business owners. From today, January 7th, it will provide a multi-product shopping cart, flexible…

STRATACACHE Hires Technology Sales Expert Scott Oranen to Advance Business Development of STRATACACHE LINQ Tablet Platform

STRATACACHE announced Scott Oranen has joined the technology company as Director of Business Development, LINQ Platform. Oranen will apply his extensive background and experience in hardware, software and services sales to STRATACACHE's full line of digital signage hardware including media players and indoor and outdoor digital displays, with a specific focus on STRATACACHE's commercial-grade LINQ intelligent tablets. Marketing Technology News: Integral Ad Science Acquires Amino Payments Scott brings 20+ years of…

Zycada Recognized by CB Insights and Tech Trailblazers for Industry-First E-Commerce Technology

E-Commerce bot technology provider named to Retail Tech 100 List, Named Finalist in Networking by Tech Trailblazers Zycada, the company that empowers the fastest online shopping experience in the world, announced that it has been named to the 2020 CB Insights Retail Tech 100 list of the most promising startups in retail. In addition, Zycada has been selected as a finalist in the Networking category of the Tech Trailblazers Awards, which recognize technological innovation and entrepreneurial excellence. Zycada empowers…

Salesforce Research: COVID-19 Accelerated Investment in Technology and Reskilling in Service-Driven Organizations

The global pandemic is rewriting the rules of customer service. It has also disrupted the way we are going to move forward. The global leader in CRM, Salesforce has released India insights from the fourth edition of its State of Service Report. The report surveyed over 7,000 global decision-makers, agents, mobile workers, and dispatchers across 33 countries, including 300 in India and illustrates the changes in the customer service journey alongside the strategies embraced by the business as they move forward past COVID-19.…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Vamp (Influencer Marketing), Firstlight Media (Entertainment), SocialSurvey (Customer Experience Management), Blu Digital Group (Entertainment), Discuss.io (Video Platforms). Vamp Kicks off 2021 With New TikTok Marketing Partnership Influencer marketing and social content platform, Vamp, has become an official Creative Marketing Partner of TikTok. This exciting partnership will…