Nrby, the leading provider of location intelligence platforms that revolutionize how field service, operations, and customer service teams operate today announced the launch of Installation Checklists, a digitally-transformational product offering for cable and telecommunications field service teams. Execute your installations via a mobile device. Real time installation tracking and problem solving across multiple locations from home, in the field or at the office. Today, most installation…

Tech veteran Jesse Purewal will define and shape the experience management vision and strategy with organizations across these industries to drive business impact by leveraging the XM Platform Qualtrics, the leader in customer experience and creator of the experience management (XM) category, today announced the appointment of tech industry expert Jesse Purewal, the new Chief Industry Advisor for the Technology, Media, and Telecommunications Industries team. Jesse is responsible for shaping the XM vision with…

VIZIO, Inc., the #1 American-based TV brand and America’s #1 Sound Bar company, announces that John R. Burbank has been appointed as the newest independent member of the company’s Board of Directors. John brings years of experience in media, analytics, marketing and telecommunications that will help guide the company, and advise its management team to best leverage its TV and audio hardware as well as its SmartCast™ platform. Marketing Technology News: Alana CityStyleBot is the Stimulus to Save the High Street Post…

IDnow joins an international working group of the European Telecommunications Standards Institute (ETSI) for the development of European standards for identity verification. As a leading provider of Identity Verification-as-a-Service solutions, IDnow will provide the Task Force with important insights into the European market. IDnow was selected by the European Telecommunications Standards Institute (ETSI) to participate in a new working group on Electronic Signatures and Infrastructures (ESI). As a member of the Special…

Comtech Telecommunications Corp., a world leader in secure and highly reliable location, public safety, navigation, and communication technologies, announced today their Comtech Location Technologies group, a division of Comtech’s Commercial Solutions segment, is supporting unprecedented demand for SMS text messaging to help keep Americans connected during the coronavirus outbreak. In alignment with the FCC’s “Keep Americans Connected Pledge,” Comtech is working with its mobile network operator partners to provide ongoing…

Unveils Global Mobile Edge Cloud strategy for accelerating 5G monetization Google Cloud announced a comprehensive new strategy to help telecommunications companies digitally transform. Google Cloud's strategy focuses on three key business outcomes for telecommunications companies: monetizing 5G as a business services platform, engaging customers with data-driven experiences, and improving operational efficiency across telecom core systems. "Rapid technology advancements are impacting the telecommunications industry,…

One of the world’s largest telecommunications providers improves new user retention, app rating, and user engagement with 1:1 targeting and triggering with Swrve Swrve, the leader in mobile marketing and customer engagement, announced today that Telefónica, one of Europe’s largest telecommunications providers, has used Swrve to increase retention by 50%, boost existing app user engagement by 40%, and inspire valuable app user activity across their mobile campaigns for the Smart Wifi app. With over 300 million customers…

Sabio Group has entered into a strategic partnership agreement with a supplier of telecommunications and IT in the Netherlands. Under the agreement, the telco firm will engage customer experience solutions leader Sabio Group to provide operational support services and expertise for Avaya contact centre activities across the Netherlands. .@SabioSense signs strategic partnership with #Dutch #mobile and #telecommunications provider The partnership agreement will see the telecommunications specialist transition support to…

Service Providers Look Toward AI Solutions to Help Ease High Fixed Costs and Retail Price Pressure Telecommunications service providers face a handful of daunting market conditions. Around the globe, revenue and subscriber growth are flat. To combat profit erosion, most communications service providers (CSPs) are struggling through a process to become digital service providers more akin to web companies that offer rapidly evolving and highly customized services. According to a new report from Tractica, a central element…

In FICO and TM Forum Research, Only 41 Percent of Telcos Use Prescriptive Analytics to Personalize Customer Interactions During Onboarding FICO, a leading analytics company, announced results of a global survey with TM Forum, the global not-for-profit association focused on digital transformation. The survey shows that telecommunications providers worldwide are lagging in their use of predictive models, machine learning and artificial intelligence. However, communications service providers (CSPs) are increasingly…

Fortune 500 Brands Select Invoca to Drive Revenue from Connecting Digital Marketing and Inbound Phone Calls Invoca, an AI-powered call tracking and analytics company, announced impressive business growth as more enterprise marketers uncover a new source of revenue from connecting digital marketing and inbound phone calls. In the second half of 2018, Invoca grew ACV (annual contract value) by 115% relative to the same period in 2017. And the company drove especially strong traction in the enterprise segment of the…

Complete Cloud/UC, Managed Services and Legacy Solutions Attracts Partners Lingo Communications ("Lingo"), a leading global Cloud/UC and Managed Service provider, announced record sales results in its Partner Sales Channel in 2020 as well as the signing of new Distribution Agreements with several new agents and master agents across the United States. Atlanta-based Lingo serves customers across the globe through an extensive portfolio of Communications, Cloud/UC and Managed Services. In 2020, new sales revenue from the…

Cloudli Bolsters Leadership Team to Execute on Business Growth Goals and Product Strategy in North America Cloudli Communications, Corp. (Cloudli), a leading provider of voice, data and messaging solutions, announced a new corporate identity (formerly babyTEL). The repositioning of the company as Cloudli better aligns its brand with its mission to enhance how businesses of all sizes communicate internally and with their customers – how, where and when they want – without compromising security, reliability and efficiency.…

Neustar Inc., a global information services and technology company and leader in identity resolution, announced five new appointments to its executive leadership team. Michael Schoen, Senior Vice President, Marketing Solutions; Bob McKay, Senior Vice President, Risk Solutions; Jimmy Garvert, Senior Vice President, Communications Solutions; Hyune Hand, Senior Vice President, Customer Success, and J. Martin, Chief Information Officer, will all join the Company’s Executive Committee. Marketing Technology News: Admix…

Revenue Acceleration leader cites demand for digital transformation momentum as catalyst for growth Drift, the world’s leading Revenue Acceleration Platform that is transforming how sales and marketing work together to deliver more revenue, faster, with the help of Conversational Marketing and Conversational Sales, announced a year of record-breaking growth. As the COVID pandemic drove industries everywhere to accelerate their digital transformation, companies turned to Drift’s platform to more effectively engage their…

More Than Quarter Century of Patent Leadership Demonstrates IBM's Long-Term Commitment to a Culture of Scientific Discovery and Innovation IBM scientists and researchers received 9,130 U.S. patents in 2020, the most of any company, marking 28 consecutive years of IBM patent leadership. IBM led the industry in the number of artificial intelligence (AI), cloud, quantum computing and security-related patents granted.  "The world needs scientific thinking and action more than ever. IBM's sustained commitment to investing in…

Hi Peo, please tell us how you managed to stay on top of your Martech and Adtech business in 2020? For everyone in the business, it was a year of survival rather than a year of growth. What we got wrong in 2020 was expecting things to continue as normal. That the media industry would continue to grow, and, in turn, companies would have advertising budgets to optimize this growth. Instead, PWC’s Entertainment and Media Outlook 2020-2024 report anticipates that online advertising in the UK will be down by 5% this year…

Now that we are already into the New Year 2021, our content analysis picked the top 50 marketing technology updates from the industry that made the most buzz in 2020. We have organized these updates in chronological order. January 2020 Accenture Helps United Utilities Build and Deploy a Digital Workforce Management Solution, Based on Salesforce Platform "Accenture helped United Utilities, the UK’s largest listed water company, build and deploy a new digital workforce management solution built on the Salesforce platform,…

Jeremy Darroch Becomes Executive Chairman Through 2021; Dana Strong Appointed As Successor, Sky Group CEO Comcast Corporation announced that Sky Group CEO Jeremy Darroch will move from his current role to become Executive Chairman of Sky and Dana Strong will succeed him as Group CEO of Sky reporting to Comcast Chairman and CEO Brian L. Roberts. Darroch is one of the longest-serving leaders of a major British company, having been CEO of Sky since 2007, and Group CFO since 2004. During that time, he has tripled the size of…

Medallia, Inc., the global leader in experience management, announced that Japan-based system integrator, Dirbato, has joined its Partner Program. With a strong customer experience and retail focus, Dirbato will work alongside Medallia’s team to augment its sales and service offering in Japan from customer experience advisory services to implementation for organisations across the country. Marketing Technology News: Khoros Acquires CX Innovator Topbox; Snags Fresh Funding from Vista Equity Partners Manabu Oura, Head…