Nrby, the leading provider of location intelligence platforms that revolutionize how field service, operations, and customer service teams operate today announced the launch of Installation Checklists, a digitally-transformational product offering for cable and telecommunications field service teams. Execute your installations via a mobile device. Real time installation tracking and problem solving across multiple locations from home, in the field or at the office. Today, most installation…

Tech veteran Jesse Purewal will define and shape the experience management vision and strategy with organizations across these industries to drive business impact by leveraging the XM Platform Qualtrics, the leader in customer experience and creator of the experience management (XM) category, today announced the appointment of tech industry expert Jesse Purewal, the new Chief Industry Advisor for the Technology, Media, and Telecommunications Industries team. Jesse is responsible for shaping the XM vision with…

VIZIO, Inc., the #1 American-based TV brand and America’s #1 Sound Bar company, announces that John R. Burbank has been appointed as the newest independent member of the company’s Board of Directors. John brings years of experience in media, analytics, marketing and telecommunications that will help guide the company, and advise its management team to best leverage its TV and audio hardware as well as its SmartCast™ platform. Marketing Technology News: Alana CityStyleBot is the Stimulus to Save the High Street Post…

IDnow joins an international working group of the European Telecommunications Standards Institute (ETSI) for the development of European standards for identity verification. As a leading provider of Identity Verification-as-a-Service solutions, IDnow will provide the Task Force with important insights into the European market. IDnow was selected by the European Telecommunications Standards Institute (ETSI) to participate in a new working group on Electronic Signatures and Infrastructures (ESI). As a member of the Special…

Comtech Telecommunications Corp., a world leader in secure and highly reliable location, public safety, navigation, and communication technologies, announced today their Comtech Location Technologies group, a division of Comtech’s Commercial Solutions segment, is supporting unprecedented demand for SMS text messaging to help keep Americans connected during the coronavirus outbreak. In alignment with the FCC’s “Keep Americans Connected Pledge,” Comtech is working with its mobile network operator partners to provide ongoing…

Unveils Global Mobile Edge Cloud strategy for accelerating 5G monetization Google Cloud announced a comprehensive new strategy to help telecommunications companies digitally transform. Google Cloud's strategy focuses on three key business outcomes for telecommunications companies: monetizing 5G as a business services platform, engaging customers with data-driven experiences, and improving operational efficiency across telecom core systems. "Rapid technology advancements are impacting the telecommunications industry,…

One of the world’s largest telecommunications providers improves new user retention, app rating, and user engagement with 1:1 targeting and triggering with Swrve Swrve, the leader in mobile marketing and customer engagement, announced today that Telefónica, one of Europe’s largest telecommunications providers, has used Swrve to increase retention by 50%, boost existing app user engagement by 40%, and inspire valuable app user activity across their mobile campaigns for the Smart Wifi app. With over 300 million customers…

Sabio Group has entered into a strategic partnership agreement with a supplier of telecommunications and IT in the Netherlands. Under the agreement, the telco firm will engage customer experience solutions leader Sabio Group to provide operational support services and expertise for Avaya contact centre activities across the Netherlands. .@SabioSense signs strategic partnership with #Dutch #mobile and #telecommunications provider The partnership agreement will see the telecommunications specialist transition support to…

Service Providers Look Toward AI Solutions to Help Ease High Fixed Costs and Retail Price Pressure Telecommunications service providers face a handful of daunting market conditions. Around the globe, revenue and subscriber growth are flat. To combat profit erosion, most communications service providers (CSPs) are struggling through a process to become digital service providers more akin to web companies that offer rapidly evolving and highly customized services. According to a new report from Tractica, a central element…

In FICO and TM Forum Research, Only 41 Percent of Telcos Use Prescriptive Analytics to Personalize Customer Interactions During Onboarding FICO, a leading analytics company, announced results of a global survey with TM Forum, the global not-for-profit association focused on digital transformation. The survey shows that telecommunications providers worldwide are lagging in their use of predictive models, machine learning and artificial intelligence. However, communications service providers (CSPs) are increasingly…

Fortune 500 Brands Select Invoca to Drive Revenue from Connecting Digital Marketing and Inbound Phone Calls Invoca, an AI-powered call tracking and analytics company, announced impressive business growth as more enterprise marketers uncover a new source of revenue from connecting digital marketing and inbound phone calls. In the second half of 2018, Invoca grew ACV (annual contract value) by 115% relative to the same period in 2017. And the company drove especially strong traction in the enterprise segment of the…

Businesses using Socure’s Sigma Synthetic Fraud solution achieve auto-capture rates over 90% on synthetic identity fraud in the riskiest 3% of users, for both new and existing accounts Launch debuts on the first day of Money20/20’s MoneyFest Event Socure, the leader in Day Zero digital identity verification, announced the launch of Sigma Synthetic Fraud, its latest addition to the Socure ID+ platform to address the complex and rapidly growing problem of synthetic identity fraud. Synthetic ID fraud, which involves…

C3 AI CRM enables a new category of customer-focused industry AI use cases and a new ecosystem C3.ai, Microsoft Corp., and Adobe Inc. announced the launch of C3 AI CRM powered by Microsoft Dynamics 365. The first enterprise-class, AI-first customer relationship management solution is purpose-built for industries, integrates with Adobe Experience Cloud, and drives customer-facing operations with predictive business insights. Marketing Technology News: Global Study Reveals Profound Shifts in Shopper Behaviors Likely to…

Pinterest, Inc. announced it has appointed Salaam Coleman Smith, former Executive Vice President of Programming and Strategy at Disney’s ABC Family and Freeform and former President of Comcast NBCUniversal’s Style Media, to its Board of Directors effective October 31, 2020. The announcement follows the appointment of former Harpo Studios executive Andrea Wishom to its Board of Directors and the start of Aya Kanai, previously Marie Claire’s Editor-in-Chief, as Head of Content and Editorial Partnerships at Pinterest. These…

DocV eliminates manual reviews and produces auto-decisioning rates of 98% Socure, the leader in Day Zero digital identity verification, announced DocV, a fully-automated omnichannel document verification service that expedites onboarding, reduces fraud, and works to eliminate costly manual reviews. Combining the power and scale of machine learning to accurately verify the authenticity of government-issued IDs, DocV produces auto-decisioning rates as high as 98%, in seconds. The most scalable and accurate document …

Qualtrics, the leader in customer experience and creator of the experience management category, announced that Univision, the leading Hispanic media company in the U.S, has selected Qualtrics BrandXM. "We've never relied more on digital communication than we do today. Media companies play a key role in informing, entertaining, and empowering their audiences, and it's crucial for them to understand how their content and programs are impacting consumer behavior and the company's overall brand," said Jesse Purewal, Chief…

Acquisition supports rapid growth and demand for Glassbox as it delivers more than a trillion digital journeys online annually Glassbox, the leading Digital Experience analytics provider for web and mobile applications, announced it has acquired SessionCam, a digital customer experience provider. The combined company will deliver the industry’s most complete and actionable view of all web and mobile interactions, to a larger number of businesses across verticals and market segments, enabling them to generate even more value…

Doxim, the leading customer communications management (CCM) and engagement technology provider serving regulated markets including healthcare, financial services, and utilities, announced the acquisition of Pinnacle Data Systems, L.L.C. (Pinnacle), one of America’s largest privately held customer communications and payment providers. “By acquiring Pinnacle, we’ve taken a unique opportunity to bring together two successful companies with very similar cultures to become the premier customer communications management solutions…

"When we talk to businesses all over the world, the frustration towards old DMP technology is evident. They now have to compete with solutions that can build audiences in real-time." Please tell us about your journey into marketing data technology and how you started at 1PlusX. I started working in the digital advertising space in 2000 when I joined Bertelsmann Media company. While there, I oversaw the design and implementation of digital products and services. In 2009, at Google, I led the product management team of…

Advertising Research Foundation or ARF David Ogilvy Awards recognizes the research and creativity behind the most innovative advertising campaigns across a variety of categories. The Courageous Conversation Global Foundation’s (CCGF) “Not A Gun” campaign was announced as the Grand Winner of the 2020 ARF (Advertising Research Foundation) David Ogilvy Awards during a virtual ceremony this evening, sponsored by Ipsos and Twitter.  Celebrating over 25 years, the ARF David Ogilvy Awards honor the research and analytics…