Study Shows 90% Less Fraud in TAG Certified Channels in U.S.

New Data from The 614 Group Shows Record-Low IVT Rates in TAG Certified Channels; CTV Fraud Rate in TAG Channels at Just 0.6% The Trustworthy Accountability Group (TAG), the world's leading program to fight criminal activity and protect brand safety in digital advertising, released its 2020 US fraud benchmark study, showed a dramatic 90% reduction of ad fraud in TAG Certified distribution channels. Conducted by The 614 Group, the study found an IVT rate of just 1.05% across TAG Certified channels, compared to the industry…

Loop Media, Inc. Acquires Audio Discovery Platform Spkr; Announces Formation of Loop Media Studios to be Run by Television, Radio, and…

Loop Media, Inc., the first media company focused on fully integrated 360-degree engagement of music videos and other premium short-form content by consumers and businesses, announced its acquisition of Spkr, the first audio platform centered on short-form content, featured as “one of the apps we love right now” by Apple when it debuted last year. The acquisition further expands Loop Media’s content offering as it continues to become a more diverse media company, expanding into audio as a complement to its extensive…

Loop Media, Inc. Announces Partnership With DistroTV to Add Multiple New Channels to the DistroTV Lineup

Loop Media, Inc., an innovative streaming media company focused exclusively on premium short-form video, announced the addition of 19 new music video channels to DistroTV, the independent free streaming television service catering to multicultural, globally-minded viewers in the US, Canada, and UK. DistroTV viewers will have the option to select channels based on a specific musical genre, mood, time of day, or popularity. Marketing Technology News: Incubeta Appoints John Cawdery as US CEO In addition to the new music…

DoubleVerify Global Insights Report: Fraudsters Flock to Connected Television (CTV)

DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, released its 2020 Global Insights Report, providing a market-by-market benchmark on the state of media quality for global advertisers. With an in-depth analysis of brand suitability, fraud, viewability, and performance, the report addresses key issues that advertisers face today as they seek to maximize return on their digital investments. The report also offers a view on emerging trends  — including the sharp rise in CTV…

VICE TV Transitions UK and France Linear Channels to Amagi Cloud

Amagi, a global leader in cloud-based technology for broadcast and streaming TV, announced that VICE TV, the Emmy®-winning international television network from VICE Media Group, has transitioned its UK and French channels to Amagi’s fully virtual cloud playout platform. All international services of VICE TV channels covering APAC and EMEA are now fully managed by Amagi. “Amagi has been a great partner as we have pioneered adoption of cloud based services to augment our international distribution. The fully virtual…

Cinedigm Announces Three of Their Popular Streaming Channels Included in NBCUniversal’s Peacock Launch

Included in the much-anticipated launch are THE BOB ROSS CHANNEL, COMEDY DYNAMICS and SO…REAL Providing Cinedigm’s Channels With Direct Reach Into A Massive Television Audience Cinedigm, a leader in the operation of free, ad-supported streaming television (FAST) channels, announced that three of the Company’s channels, The Bob Ross Channel, Comedy Dynamics and So…Real, are included in today’s launch of NBCUniversal’s new streaming service Peacock. The service is home to thousands of hours of premium content, including…

Cinedigm Partners with SPI International to Launch and Distribute Gametoon and FashionBox HD Channels

Deal Brings SPI’s Premium Lifestyle Networks to Cinedigm’s North American Footprint of more than 300 Million Devices Cinedigm announced today a partnership with leading global media company SPI International to launch two new ad-supported streaming channels, Gametoon and FashionBox HD. Cinedigm will launch and distribute the ad-supported networks in North America and will work closely with SPI International on the marketing, audience development and monetization of the channels. SPI International operates 42 television…

Comscore and Gem Shopping Network Announce Agreement for Television Measurement

Comscore, a trusted partner for planning, transacting and evaluating media, and Gem Shopping Network, announced an agreement for the use of Comscore’s television audience measurement for the growing shopping network. Under the agreement, Gem Shopping Network can now utilize the granular advanced audience information available in Comscore’s TV Essentials (TVE) to better understand their television shopping audiences. Marketing Technology News: Endemol Shine Launches Entertainment Channels on VIZIO SmartCast “With …

Endemol Shine Launches Entertainment Channels on VIZIO SmartCast

24-Hour Streaming Channels Available Free to VIZIO SmartCast U.S. Customers – Including Deal or No Deal, Wipeout and More TV and Digital Favorites Global content creator, producer and distributor Endemol Shine Group announced a strategic content partnership with VIZIO, Inc., the #1 American-based TV brand and America’s #1 Sound Bar company. Top entertainment channels from Endemol Shine’s extensive library will be available, free to millions of VIZIO SmartCast users across the U.S. As a result of the streaming video…

Diagonal View to Bring Over 1,500 Hours of Content and 15 million Fans from Its Popular YouTube Channels to BitMovio’s…

Diagonal View, a digital video network, delivering tens of millions of subscribers and billions of views across YouTube and other digital platforms generated from professionally produced content that BitMovio users will now enjoy through the next-gen gamified streaming video platform BitMovio announced its partnership with digital video network Diagonal View to acquire video programming from 16 of its popular YouTube channels that reach over 15 million subscribers. With this partnership, BitMovio will acquire over 1,500…

Catalina To Offer CPG Marketers, Retailers And Agencies New Targeting And Measurement Capabilities Across Television, Social Media And…

CMOs can now target and measure the impact of digital ads on in-store sales through the LiveRamp Data Store across 85 million households and 390 million devices Catalina Marketing, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, will launch new audience segments and measurement offerings for U.S. CPG marketers in Q3 2019. Catalina will introduce more than 700 syndicated and countless customized purchase-based audience segments, and sales lift measurement…

Harmonic Enables Guangdong Radio and Television to Deliver Premium UHD Broadcasts in China

Harmonic's Playout Solution Enables First Chinese Province-Level UHD Broadcast Channel Harmonic announced that Guangdong Radio and Television (GRT) is the first province-level broadcaster in China to deploy UHD channels, thanks to a playout solution from Harmonic. Supporting a range of formats, including SD, HD and UHD, Harmonic's playout solution enables GRT to create pristine UHD broadcasts. "UHD is still fairly new to the Chinese market, and we wanted to be at the forefront of this exciting movement," said Huang…

Amobee Selected by Univision as Linear Television Optimization Platform of Record

Partnership to Help Advertisers Reach Hispanic-American Consumer Market Amobee, a global digital advertising technology company, announced an agreement with Univision Communications Inc.—the leading media company serving Hispanic America—to be the linear television optimization platform of record, allowing advertisers to plan and transact against their custom strategic target audiences or proprietary first party data. The partnership will allow Univision to provide a data-optimized linear television offering that…

LiveRamp Expands Its Omnichannel Portfolio to Add Connected Television in Its Measurement Platform

LiveRamp Offers the World’s Largest Omnichannel Audience Measurement Graph. Marketers and Advertisers are Set to Benefit with the Company’s Latest Infusion of Connected TV to Its Platform LiveRamp is one of the global leaders for marketers in providing exceptional customer experience through its IdentityLink Platform. The company’s measurement graph is capable of collating global audience data about consumer engagement with a brand. The results provide clarity to brands to target their marketing efforts to a global…

Cinedigm Partners with Tubi to Launch Suite of Channels on the New Tubi Channels VOD Platform

The Suite Includes Popular Digital-First Networks CONtv, DOVE CHANNEL, DOCURAMA, WHAM, HALLYPOP, and COMBAT GO Cinedigm has partnered with Tubi, the leading free movie and TV streaming service, to launch a suite of six of the Company’s popular digital-first channels on the landmark Tubi Channels streaming service—a curated VOD platform featuring content from major networks, studios, streaming services, and media companies, allowing viewers to enjoy their favorite movies and television series in one convenient place and…

XUMO, a Leading Disruptor in Free Streaming TV, Releases Growth Metrics for its Popular OTT Service; Adds an Additional 6 Premium Channels…

Viewership Increases by 325 Percent and User Consumption is up 90 Percent; XUMO Signs ELEVEN SPORTS, ATTN:, Endemol Shine Group, and Genius Brands to Join Existing Roster of Over 140 Channels, Available in 30 Million U.S. Households and Beyond XUMO, the premier live video-on-demand (VOD) over-the-top (OTT) service, today released growth metrics for its popular, free streaming TV service, reporting a rise in viewership of 325 percent and a 90 percent increase in user consumption over the past year.  Underscored by this…

How Adding Audio Advertising to Your Channels Will Mute the Competition

In the not-so-distant past, advertisers aiming to reach audiophiles had a straightforward task. Depending on their target audiences, they’d negotiate ad buys with local or national radio stations, place the ads, and that would be that. Amid the streaming revolution, however, advertisers’ work isn’t so simple. The digital audio universe is vast, from online radio to on-demand music services like Pandora, TuneIn, and Spotify, to the ever-expanding world of podcasts. All told, an estimated 180 million Americans stream music,…

Fuji Television Network Selects Harmonic Cloud Playout Solution for OTT Delivery

VOS Media Processing Software Streamlines Playout Tasks, Increasing Monetization Harmonic, the worldwide leader in video delivery technology and services, announced that Fuji Television Network (Fuji TV), a leading television station in Japan, has deployed a cloud playout solution from Harmonic for its SMART OTT service. Using Harmonic's cloud-native VOS media processing software, Fuji TV is performing channel playout directly from a public cloud platform to simplify workflow and increase monetization opportunities.…

Roku Acquires Quibi’s Global Content Distribution Rights

The Roku Channel to Gain Exclusive Original Programming Featuring Biggest Names in Entertainment Roku, Inc. announced that The Roku Channel will become the exclusive place to stream more than 75 premium shows and documentaries that Quibi created in conjunction with Hollywood’s leading studios and production companies. Roku acquired the exclusive global distribution rights to Quibi’s award-winning shows and will make the content available for free on an ad-supported basis in 2021 to all Roku users. “Quibi championed…

AWS and ViacomCBS Expand Strategic Agreement to Transform Content Creation and Delivery

Global media leader selects AWS as its preferred broadcast cloud provider to power one of the largest digital transformations in the media and entertainment industry Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company, and ViacomCBS announced an agreement that makes AWS the preferred cloud provider for ViacomCBS’s global broadcast media operations. As part of the strategic agreement, ViacomCBS will migrate operations for its entire broadcast footprint, which spans 425 linear television channels and 40 global data…