Wrapify Launches Boost Platform for Out-of-Home Transit Media Providers and Operators

Boost brings attribution reporting, data visualization and multi-channel retargeting capabilities to transit outdoor advertising Wrapify, the performance-driven ad tech platform for brands powered by OOH and the gig-economy, announced a first-of-its kind product for the transit media space with the launch of its Boost Platform, turning a moving out-of-home (OOH) ad placement into digital and physical retargeting with full attribution and measurement. Historically, transit OOH and attribution has been difficult to…

Executive Search Firm Grace Blue Partnership Launches ‘TRANSITION’, Pro-Bono Platform to Support Advertising, Marketing, & Media Talent…

TRANSITION to serve as a resource for people in search of useful content and new roles for organizations looking for talent Grace Blue Partnership, the global executive search firm, has launched TRANSITION, a complimentary online platform providing a place for displaced talent to find practical and inspirational content, a network of industry peers, and access potential job opportunities. The move comes as COVID-19 continues to create disruption globally within the advertising, media, and marketing industries, resulting…

Imply Closes $70 Million Series C at $700M Valuation to Extend Leadership as Foundational Platform for Analytics-in-Motion

Imply, the pioneer of Analytics-in-Motion, and founded by the original creators of Apache Druid, today announced the closing of a $70 million Series C led by Bessemer Venture Partners with participation from Tiger Global Management, bringing total funding to over $116 million. Existing investors A16Z, Khosla Ventures and Geodesic Capital also participated in this round. This additional funding follows a banner year for Imply, growing market adoption of both Imply and open source Apache Druid. Imply has now surpassed 100…

Inskin Media Makes Strategic Hires as It Furthers Its Mission to Maximise Attention and Impact in Digital Campaigns

Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has made two key appointments as it continues its global expansion. Dominic Tillson returns as Marketing Director, having previously spent eight years at Inskin, building up the business development and insights functions. Having previously led the marketing and insights team at Inskin, Tillson moved to industry body, the IAB, in 2019 as Head of Industry Initiatives. Prior to this, he held roles at Microsoft, Orange, Bebo and BBC…

MediaPlatform Smartpath Critical for Managing Complexity of Delivering Video to Hybrid Workforces

MediaPlatform’s Smartpath intelligent video distribution and failover solution is yielding new benefits to customers as their employees have transitioned to hybrid in-office and remote work arrangements that have increased network traffic and the number of employees accessing corporate resources from mobile devices and home networks, Marketing Technology News: Vericast Survey: How Deals Play a Role in Return to Pre-Pandemic Activities “Smartpath has been exceptionally valuable in helping our customers manage – from…

Panion Announces Major Rebrand, Pivot To B2B SaaS Community Management Platform

Panion, an all-in-one community management platform and mobile app, announced today a rebrand and transition into the B2B SaaS space. The company has shifted the entirety of its focus from a friendship-based app designed to help people integrate into new cities to an enterprise platform that helps community managers of large global networks build more privacy, empathy, and meaningful connection into their online communities. "Community building is on the rise and community managers have for too long been juggling multiple…

Bizfluence Reinvents the Social Business Platform for 2021

Aiming to help small and medium size companies increase their productivity, a pair of entrepreneurs have launched a new business platform that will surpass existing social-business platforms on multiple levels. Bizfluence is the brainchild of Jacob Davis and Joel Wolh, who joined forces in an Amazon ppc-agency called Boutique Seller several years ago. Having seen the quality of business platforms deteriorating over the years, the two pooled their talents to create an all-encompassing solution that would provide small…

Amperity Announces Support for Unified ID 2.0 to Utilize Brand’s First-Party Customer Data with Cookieless Media

Amperity, the #1 enterprise Customer Data Platform (CDP) for consumer brands, today announced that it supports the Unified ID 2.0 (UID 2.0) initiative, a collaborative and soon-to-be open-source framework for cookieless media. Amperity has prioritized the use of Unified ID 2.0 to enable brands to retrieve and store Unified ID 2.0 identifiers against their first-party customer data to allow advertisers to maximize reach and accurately target, optimize, and measure their media investments without third-party cookies.…

Cox Media Group Taps Soo Jin Oh as President, Gamut

Gamut, the leading provider of Over the Top (OTT) advertising to select regional and local advertisers, announced the appointment of Soo Jin Oh to the role of President, effective immediately. In her new role, Oh will be responsible for driving future-focused innovation and continued engagement, while overseeing Gamut's day-to-day business and their functions. For the past eight months, Oh has served as Co-Chief Operating Officer and her latest appointment is a crucial next step in delivering the innovation in digital…

Qumulo Unveils Post Production Platform in the Cloud with Studio Q on AWS

Qumulo, the breakthrough leader in radically simplifying enterprise file data management across hybrid cloud environments, announced its new Studio Q Quick Start offering, a comprehensive post production platform that enables creative teams to replicate the collaborative editorial production process in the cloud. With a simple AWS CloudFormation deployment, studios, broadcasters and corporate video production teams can now run Adobe® Premiere® Pro and Adobe After Effects® on Amazon Web Services, Inc. (AWS), unblocking…

Intermedia Cloud Communications Announces New Microsoft Teams Integrations to Enhance Business Communications

Intermedia Cloud Communications, a leading provider of cloud communications solutions, announced the release of two new versions of its award-winning, cloud-based communications and collaboration solution, Intermedia Unite®, designed to work within or alongside Microsoft Teams. Intermedia Unite offers a complete and fully integrated solution that includes voice, video conferencing, chat, file collaboration and more, all on one platform, with one point of administrative control and one bill. For Teams users, the new…

Zammo.ai Revolutionizes Customer Engagement for Businesses with the Introduction of the World’s First No-Code, Cross-Platform…

Zammo.ai, the company accelerating the transition to the voice economy, announced the world's only no-code, conversational AI platform. The Zammo conversational AI platform allows businesses to engage and transact with customers on voice assistants, interactive voice response (IVR)/telephony, and popular chatbot channels. The platform eliminates time-consuming and cost prohibitive service contracts that until now, have prevented businesses from embracing conversational AI technology. Marketing Technology News: OneTrust…

ResultsCX Launches Enhanced Social Media Customer Experience Management Services

ResultsCX, a premier customer experience partner to Fortune-100 and 500 companies worldwide, announced it has expanded its digital and social media experience management operations to provide comprehensive customer care on behalf of its client brands. The company now offers simultaneous monitoring, triage, and response across hundreds of social channels and digital brand properties; online reputation management strategies; and content moderation that present a singular brand experience to customers. Marketing…

Verizon Media To Be Acquired By Apollo Funds

Transaction Expected to Accelerate Growth of the Internet and Digital Media Leader Verizon to Maintain Minority Stake in the New Company to be Known as Yahoo Verizon and Apollo Global Management, Inc (together with its consolidated subsidiaries, “Apollo”) today announced that funds managed by affiliates of Apollo (the “Apollo Funds”) entered into an agreement to acquire Verizon Media for $5 billion. Verizon will retain a 10% stake in the company, which will be known as Yahoo at close of the transaction and continue to be…

Vodafone and Google Cloud to Develop Industry-First Global Data Platform

- The two companies sign six-year strategic partnership to build powerful new integrated data platform and distributed system for Vodafone, supporting the creation of new digital products and services for customers - Vodafone to host its SAP environment and all big data and business intelligence workloads on Google Cloud Vodafone and Google Cloud today announced a new, six-year strategic partnership to drive the use of reliable and secure data analytics, insights, and learnings to support the introduction of new digital…

Publisher Engagement and Revenue Solutions Leader, Insticator, Acquires OKO, a Leading Global Ad Management Platform

Insticator, a global leader in engagement and revenue solutions for publishers, announced the acquisition of ad management solutions provider, OKO, to expand its mission of deepening publishers’ relationships with their audiences. The combined entity will create a unified platform for publishers to achieve their audience and revenue goals, and consolidate their direct user data into one source. In doing so, Insticator will further empower publishers to gain insights into their audiences in order to boost engagement…

Speakerbus Announces CADENCE – A cloud-based Digital Communications And Compliance Platform For The Global Financial Trading…

Speakerbus, a leading provider of real-time digital communications for the financial markets, has launched Cadence, a cloud trading communications platform designed to meet the unique performance requirements of the global financial community. Marketing Technology News: Equifax Names New CTO for Canada to Accelerate Technology Transformation Building on Speakerbus' 35 years of excellence serving customers of all sizes, Cadence is a suite of software-based trading communications, compliance and connectivity capabilities…

Strong Growth in Spending on Media Intelligence Software & Information – Burton-Taylor Report

Annual spending on Media Intelligence solutions for public relations professionals is now over USD 4.8 billion, with 7.5% year-on-year growth, according to a new report published today by Burton-Taylor International Consulting (part of the TP ICAP group). The analysis shows that customer demand for social media management tools and insights into the impact of communications activities kept the overall market in growth mode, though spending on other PR tools fell away under the impact of the coronavirus pandemic.…

Goodwill® Partners With Facebook Elevate And Coursera For Social Media Marketing Training

Initiative will help 6,000 job seekers gain vital new skills and earn a professional certificate. As the pandemic accelerates a shift in the workforce toward positions that require digital skills, Goodwill, Facebook Elevate and Coursera are launching a new initiative to help job seekers master social media marketing skills. This vital partnership will help thousands of job seekers gain skills to prepare for career transitions. Marketing Technology News: ServiceNow Named A Leader In The 2021 Gartner Magic Quadrant For…

Touchcast Unveils World’s First AI-Powered Event Platform Boosted by NVIDIA Maxine Technology

Touchcast events are now supercharged with state-of-the-art AI capabilities for delivering the future of events. Touchcast today unveiled the world's first AI-powered events platform. Incorporating NVIDIA Maxine, a GPU-accelerated SDK with state-of-the-art AI features, Touchcast is leading the transition to the next era of smart communication by utilizing artificial intelligence to enhance live content in ways unimaginable only a year ago. Marketing Technology News: Umbraco US Fest Streams Live on April 15 Using the…