Adverttu’s Echo Digital Brings Transit Media Providers into the Digital Age

Company’s shadowfencing technology boosts transit media campaign effectiveness Adverttu, the on-car advertising company turning heads into customers, has launched Echo Digital, an innovative, quick-to-deploy digital solution for outdoor advertising providers and transit media operators. Primarily, Echo Digital has been built for bus and taxi advertising companies interested in bringing on-vehicle campaigns online to maximise client return on investment while growing their own revenue. Echo Digital can also be used by…

Wrapify Launches Boost Platform for Out-of-Home Transit Media Providers and Operators

Boost brings attribution reporting, data visualization and multi-channel retargeting capabilities to transit outdoor advertising Wrapify, the performance-driven ad tech platform for brands powered by OOH and the gig-economy, announced a first-of-its kind product for the transit media space with the launch of its Boost Platform, turning a moving out-of-home (OOH) ad placement into digital and physical retargeting with full attribution and measurement. Historically, transit OOH and attribution has been difficult to…

As Companies Transition To Hybrid Work, AlertMedia Offers New Mobile App Features To Keep Anywhere Workers Safe

Real-time threat intelligence, combined with location safety data from GeoSure and 24x7 safety monitoring, empowers employees to make informed safety decisions AlertMedia, the world’s leading emergency communication provider, today announced the launch of several new mobile app features designed to keep today’s hybrid workforce and anywhere workers safe and connected to their organization while traveling, working remotely, or on the go. Employees of organizations with an AlertMedia account can now access real-time…

Executive Search Firm Grace Blue Partnership Launches ‘TRANSITION’, Pro-Bono Platform to Support Advertising, Marketing, & Media Talent…

TRANSITION to serve as a resource for people in search of useful content and new roles for organizations looking for talent Grace Blue Partnership, the global executive search firm, has launched TRANSITION, a complimentary online platform providing a place for displaced talent to find practical and inspirational content, a network of industry peers, and access potential job opportunities. The move comes as COVID-19 continues to create disruption globally within the advertising, media, and marketing industries, resulting…

OUTFRONT Media Awarded Long-Term Advertising Contract By The Washington Metropolitan Area Transit Authority

OUTFRONT Media Inc. announced today that it has been awarded the advertising franchise for the Washington Metropolitan Area Transit Authority ("WMATA"). OUTFRONT Media has operated the current contract since July 2014.  The new contract will commence July 2020 with an initial 10-year term and two subsequent five-year extensions at WMATA's option. Marketing Technology News: MarTech Interview with Thomas Saunders, Chief Engineering Officer at Nash Washington, D.C. is the sixth largest market in the US according to…

OUTFRONT Media Dominates Transit Advertising As Brands Flock To Transit Audiences

Brands Ranging from Olay to Amazon and Glossier Find Success in Transit Audiences OUTFRONT Media Inc. connects brands and consumers in a majority of the top 10 transit systems in the US by population. Having won or extended major transit advertising contracts in New York, Los Angeles and San Francisco in the past year, OUTFRONT has added to our existing agreements in Washington D.C., Boston, Atlanta and Miami among others. With an expansive footprint that comprises more than 70 metros across America, OUTFRONT provides…

Inpixon Secures Purchase Order for Implementation of Smart Office App with Multinational Mass Media and Entertainment Conglomerate

Inpixon , the Indoor Intelligence™ company, announced that its smart office app, acquired in the recent The CXApp transaction, was selected by a globally recognized media and entertainment conglomerate with a portfolio of well-recognized movie, cable and network television, sports and news brands for implementation across multiple corporate campuses including its global headquarters. Marketing Technology News: AtScale Delivers “Live” Connection Experience for Microsoft Power BI Inpixon will be deploying its location-aware…

Postmedia CFO Brian Bidulka Stepping Down

Postmedia Network Canada Corp. announced that its Chief Financial Officer, Brian Bidulka, will be stepping down from the role effective August 31, 2021 and will continue in an advisory capacity until early 2022 to assist in the transition. Mary Anne Lavallee, CPA, CA, Postmedia’s EVP and Chief Operating Officer will take on the additional role of Interim Chief Financial Officer. Marketing Technology News: Avatier Unveils 2021 Spring Release Identity Anywhere Suite “It has been a great pleasure to work with the…

Inskin Media Makes Strategic Hires as It Furthers Its Mission to Maximise Attention and Impact in Digital Campaigns

Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has made two key appointments as it continues its global expansion. Dominic Tillson returns as Marketing Director, having previously spent eight years at Inskin, building up the business development and insights functions. Having previously led the marketing and insights team at Inskin, Tillson moved to industry body, the IAB, in 2019 as Head of Industry Initiatives. Prior to this, he held roles at Microsoft, Orange, Bebo and BBC…

MediaPlatform Smartpath Critical for Managing Complexity of Delivering Video to Hybrid Workforces

MediaPlatform’s Smartpath intelligent video distribution and failover solution is yielding new benefits to customers as their employees have transitioned to hybrid in-office and remote work arrangements that have increased network traffic and the number of employees accessing corporate resources from mobile devices and home networks, Marketing Technology News: Vericast Survey: How Deals Play a Role in Return to Pre-Pandemic Activities “Smartpath has been exceptionally valuable in helping our customers manage – from…

CMI Media Group and Compas Announce Executive Elevations to Power the Next Phase of Their Growth

CMI Media Group, a WPP companyand Compas, a NMSDC certified diverse supplier that is minority-owned and a part of CMI Media Group, announce executive leadership elevations to drive the next phase of rapid growth, transformation and opportunity for both agencies. The changes, which will be made effective on July 1st 2021 and driven by immense growth and vast market opportunities for both agencies, include the elevation of CMI Media Group and Compas founder and CEO Stan Woodland to Executive Chairman, where he will…

Amperity Announces Support for Unified ID 2.0 to Utilize Brand’s First-Party Customer Data with Cookieless Media

Amperity, the #1 enterprise Customer Data Platform (CDP) for consumer brands, today announced that it supports the Unified ID 2.0 (UID 2.0) initiative, a collaborative and soon-to-be open-source framework for cookieless media. Amperity has prioritized the use of Unified ID 2.0 to enable brands to retrieve and store Unified ID 2.0 identifiers against their first-party customer data to allow advertisers to maximize reach and accurately target, optimize, and measure their media investments without third-party cookies.…

The Most Trusted Source Of Advertising Spend Data, Standard Media Index Extends Analytics Capabilities With Groundbreaking Pricing…

Standard Media Index (SMI), the world’s leading advertising intelligence company, has announced the launch of a new Pricing Intelligence Suite, expanding their offering to include industry first pricing solutions. The highly anticipated new product suite will include Digital CPM for streaming video, as well as Traditional and Advanced Audience eCPM (effective CPM) for Linear TV. The Most Trusted Source of Advertising Spend Data, Standard Media Index Extends Analytics Capabilities with Groundbreaking Pricing Intelligence…

Cox Media Group Taps Soo Jin Oh as President, Gamut

Gamut, the leading provider of Over the Top (OTT) advertising to select regional and local advertisers, announced the appointment of Soo Jin Oh to the role of President, effective immediately. In her new role, Oh will be responsible for driving future-focused innovation and continued engagement, while overseeing Gamut's day-to-day business and their functions. For the past eight months, Oh has served as Co-Chief Operating Officer and her latest appointment is a crucial next step in delivering the innovation in digital…

Intermedia Cloud Communications Announces New Microsoft Teams Integrations to Enhance Business Communications

Intermedia Cloud Communications, a leading provider of cloud communications solutions, announced the release of two new versions of its award-winning, cloud-based communications and collaboration solution, Intermedia Unite®, designed to work within or alongside Microsoft Teams. Intermedia Unite offers a complete and fully integrated solution that includes voice, video conferencing, chat, file collaboration and more, all on one platform, with one point of administrative control and one bill. For Teams users, the new…

ResultsCX Launches Enhanced Social Media Customer Experience Management Services

ResultsCX, a premier customer experience partner to Fortune-100 and 500 companies worldwide, announced it has expanded its digital and social media experience management operations to provide comprehensive customer care on behalf of its client brands. The company now offers simultaneous monitoring, triage, and response across hundreds of social channels and digital brand properties; online reputation management strategies; and content moderation that present a singular brand experience to customers. Marketing…

Verizon Media To Be Acquired By Apollo Funds

Transaction Expected to Accelerate Growth of the Internet and Digital Media Leader Verizon to Maintain Minority Stake in the New Company to be Known as Yahoo Verizon and Apollo Global Management, Inc (together with its consolidated subsidiaries, “Apollo”) today announced that funds managed by affiliates of Apollo (the “Apollo Funds”) entered into an agreement to acquire Verizon Media for $5 billion. Verizon will retain a 10% stake in the company, which will be known as Yahoo at close of the transaction and continue to be…

Strong Growth in Spending on Media Intelligence Software & Information – Burton-Taylor Report

Annual spending on Media Intelligence solutions for public relations professionals is now over USD 4.8 billion, with 7.5% year-on-year growth, according to a new report published today by Burton-Taylor International Consulting (part of the TP ICAP group). The analysis shows that customer demand for social media management tools and insights into the impact of communications activities kept the overall market in growth mode, though spending on other PR tools fell away under the impact of the coronavirus pandemic.…

Goodwill® Partners With Facebook Elevate And Coursera For Social Media Marketing Training

Initiative will help 6,000 job seekers gain vital new skills and earn a professional certificate. As the pandemic accelerates a shift in the workforce toward positions that require digital skills, Goodwill, Facebook Elevate and Coursera are launching a new initiative to help job seekers master social media marketing skills. This vital partnership will help thousands of job seekers gain skills to prepare for career transitions. Marketing Technology News: ServiceNow Named A Leader In The 2021 Gartner Magic Quadrant For…

Ping Identity Named Best Identity Management Solution Finalist By SC Media Awards 2021

Ping Identity, the Intelligent Identity solution for the enterprise, announced the Ping Intelligent Identity™ Platform has been named a finalist in the Best Identity Management Solution category of the 2021 SC Awards. The Ping Intelligent Identity Platform helps enterprises achieve Zero Trust identity-defined security and more personalized, streamlined user experiences that allow customers and employees to easily access critical applications from anywhere in the world. Marketing Technology News: Infosys Recognized as One…