Wrapify Launches Boost Platform for Out-of-Home Transit Media Providers and Operators

Boost brings attribution reporting, data visualization and multi-channel retargeting capabilities to transit outdoor advertising Wrapify, the performance-driven ad tech platform for brands powered by OOH and the gig-economy, announced a first-of-its kind product for the transit media space with the launch of its Boost Platform, turning a moving out-of-home (OOH) ad placement into digital and physical retargeting with full attribution and measurement. Historically, transit OOH and attribution has been difficult to…

Executive Search Firm Grace Blue Partnership Launches ‘TRANSITION’, Pro-Bono Platform to Support Advertising, Marketing, & Media Talent…

TRANSITION to serve as a resource for people in search of useful content and new roles for organizations looking for talent Grace Blue Partnership, the global executive search firm, has launched TRANSITION, a complimentary online platform providing a place for displaced talent to find practical and inspirational content, a network of industry peers, and access potential job opportunities. The move comes as COVID-19 continues to create disruption globally within the advertising, media, and marketing industries, resulting…

LiveVox, a Leading Cloud-Based Contact Center Platform, to Merge with Crescent Acquisition Corp

LiveVox will be only the second publicly-traded pure-play CCaaS company Transaction includes $75 million PIPE anchored by top-tier mutual fund and institutional investors Current LiveVox owners, led by majority shareholder Golden Gate Capital, expect to hold approximately 59% of the newly public company LiveVox, a leading cloud-based provider of customer service and digital engagement tools, announced it has entered into a merger agreement with Crescent Acquisition Corp, a publicly-traded special purpose acquisition…

PCCW Media Selects ContentWise To Rebuild Now TV’s Personalization

PCCW Media Limited (PCCW Media), a leading fully integrated multimedia and entertainment company headquartered in Hong Kong, selected ContentWise’s digital experience automation and personalization software, to revamp its IPTV and app user experience personalization infrastructure. PCCW Media and ContentWise collaborated to build the next generation of Now TV’s services on set-top box and connected apps. PCCW Media’s goal with this new design is to create a one-to-one, personalized relationship with its subscribers, with…

Comcast Announces Leadership Transition at Sky

Jeremy Darroch Becomes Executive Chairman Through 2021; Dana Strong Appointed As Successor, Sky Group CEO Comcast Corporation announced that Sky Group CEO Jeremy Darroch will move from his current role to become Executive Chairman of Sky and Dana Strong will succeed him as Group CEO of Sky reporting to Comcast Chairman and CEO Brian L. Roberts. Darroch is one of the longest-serving leaders of a major British company, having been CEO of Sky since 2007, and Group CFO since 2004. During that time, he has tripled the size of…

iHeartMedia Names Jordan Fasbender Executive Vice President, General Counsel and Secretary

iHeartMedia, Inc. announced that Jordan Fasbender, the company’s Deputy General Counsel, has been named Executive Vice President, General Counsel and Secretary effective January 1, 2021. Fasbender will report to Bob Pittman, Chairman and CEO of iHeartMedia, Inc. and Rich Bressler, President, COO and CFO of iHeartMedia, Inc. She will succeed Paul McNicol; McNicol, who intends to retire at the end of 2021, will remain with the company as Executive Vice President providing counsel to the company’s senior management and ensuring…

Neustar Launches the Fabrick ID to Future Proof Media Buying and Selling in a Post-Cookie World

Neustar Fabrick™ powers next generation digital marketing and measurement with a privacy-centric, unified ID solution for publishers and advertisers Neustar Inc., a global information services and technology company and leader in identity resolution, today announced the launch of the Neustar Fabrick ID to power next generation addressable media buying and selling without relying on cookies or mobile advertising IDs (MAIDS). The Fabrick ID provides secure and persistent cross-media linkages between advertiser audience data…

Zendesk Becomes First CX Platform to Join Unity’s VSP

World's leading CRM company Zendesk has forged a partnership with Unity to enable integrated customer support within today’s most popular games. The Zendesk SDK is generally available today on the Unity Asset Store. Zendesk, Inc. (NYSE: ZEN) is building on its customer experience (CX) leadership by becoming a Unity (NYSE: U) Verified Solutions Partner. Being a Verified Solutions Partner (VSP) means Zendesk has been verified by Unity to ensure its SDK is optimized for the latest version of the Unity editor, providing a…

Cross-Media Currency Becomes Reality With Nielsen ONE

Nielsen announced its plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms. Nielsen's transformative cross-media solution, called Nielsen ONE, will evolve the current metrics that underpin the more than $100 billion video advertising ecosystem using a phased approach. The company plans to launch its single measurement solution beginning in Q4 2022 with the intention to fully transition the industry to cross-media metrics by the Fall 2024 season. More so than…

Gubagoo Releases Revolutionary Automotive Digital Retailing Platform

Gubagoo – the leading provider of digital retailing, conversational commerce, chat, and messaging solutions for Automotive Dealerships – announced a powerful new release of its industry-leading Virtual Retailing platform. With online car sales soaring across the nation, there has never been a more compelling time for automotive dealers to embrace digital retailing. The industry is quickly moving from early adopters to the tipping point of wide adoption, with the pandemic having accelerated dealerships' demand for online…

AIM Media Improves Customer Service and Efficiency With TCN IVR and Agent Gateway

TCN, Inc., a leading provider of cloud-based call center technology for enterprises, contact centers, BPOs, and collection agencies worldwide, celebrates the success of serving the AIM Media companies. AIM MEDIA companies include AIM Media Texas, LLC, AIM Media Indiana, LLC, and AIM Media Midwest, LLC. Collectively they publish 28 daily newspapers, several weeklies, and other media-related businesses in four states. The organization has selected TCN to provide Interactive Voice Response (IVR) and Agent Gateway solutions to…

NexTech AR Acquires Self-Service Event Software Platform: Map Dynamics

The acquisition of Map Dynamics brings self-service event solutions to NexTech’s rapidly growing portfolio of event offerings and strategically positions the company for the shift to hybrid events post COVID NexTech AR Solutions (NexTech), a leading provider of virtual and augmented reality (AR) experience technologies and services for virtual and hybrid eCommerce, education, conferences and events  announced that it has acquired event management platform, Map Dynamics. The company's self-serve virtual events platform…

MarTech Primer: Advertising Technology and Demand-Side Platforms (DSPs)

Long gone are the days when purchasing ads on TV or Radio were sufficient for improving Sales performances. In 1994, the first banner ad appeared on Hotwired.com and thus, the emergence of Digital Advertising. With the introduction of Google AdWords (in 2000), Google AdSense (in 2003), and Facebook ads (in 2007), digital advertising further evolved by leaps and bounds.  Digital Advertising today involves understanding customer behaviors and thus introduces the need for a transition to Advertising Technology (AdTech). In…

Verizon Media Study: 60% of Advertisers Plan to Increase DOOH Spending in the Coming Months

WHO: Verizon Media, a division of Verizon Communications, Inc., announced their Digital Out of Home (DOOH) Advertiser Attitudes & Behavior Research Report. Marketing Technology News: Baidu to Acquire JOYY’s Live Streaming Business WHAT: In order to understand advertisers’ perspectives around DOOH, Verizon Media commissioned an online survey of nearly 250 US advertisers and marketers who are decision makers in outdoor media spend. The research revealed that: 9-in-10 agree that DOOH is the right place to invest…

Quadient Expands Impress Platform with New Cloud-Based Document Delivery Solution, Quadient Impress Distribute

Quadient Expands Impress Platform with New Cloud-Based Document Delivery Solution, Quadient® Impress Distribute Quadient’s new document delivery solution enables businesses to send mail from virtually anywhere without ever touching a piece of paper Quadient, a leader in helping businesses create meaningful customer connections through digital and physical channels, announced the launch of Quadient Impress Distribute, a new cloud-based document delivery solution that removes the distraction and laborious task of preparing…

Penske Media and MRC Form Data Joint Venture

Company Brings Together MRC Data, Alpha Data and Variety Business Intelligence Leading independent media and entertainment companies MRC and Penske Media Corporation (PMC) announced today a new joint venture to bring together their respective data businesses. The newly formed company combines MRC Data (formerly Nielsen Music), Alpha Data and Variety Business Intelligence, with MRC and PMC sharing equal ownership and control. The announcement, effective today with a transition period through early-2021, was made by MRC…

CXInfinity Launches AI-Driven Digital Omnichannel Platform

Today, 70% of banking takes place online. Customers prefer to engage with a brand via more than 3 or 5 channels. The shift of customer behavior towards digital engagement is evolving rapidly. The old school fundamentals of cold calling turn out to be one of the reasons for customers churning. Analyzing the drift in customers' preferences, CXInfinity – the digital omnichannel engagement platform, has designed an all-in-one engagement solution for the banking industry. Over 80% of customers expect a seamless…

MediaKind Launches the CE1, Heralding a World-First for Contribution Video Processing

MediaKind launches the CE1, heralding a world-first for contribution video processing MediaKind’s next-generation software-based, cloud-ready contribution encoder, coupled with MediaKind’s multi-codec professional decoder, RX1, creates a unique video contribution workflow Ensures delivery of demanding live event coverage as well as Remote/At-Home Production with support for UHD, SMPTE ST 2110, Secure Reliable Transport (SRT), and BISS-CA Based on a powerful X86 processor, the CE1 encoder provides a flexible…

The Walt Disney Company Announces Strategic Reorganization of Its Media and Entertainment Businesses

New Structure Designed to Further Accelerate the Company’s Direct-to-Consumer Strategy, in light of the Rapid Success of Disney+ Company’s Creative Engines Will Focus on Producing Content for DTC as well as Legacy Platforms, while Newly Centralized Distribution Group Will Oversee Commercialization and Distribution of All Content Globally Alan F. Horn and Alan Bergman, Peter Rice, and James Pitaro Will Lead the Company’s Three Content Creation Groups Kareem Daniel Named Chairman, Media and Entertainment Distribution,…

MessageBird Raises $200 Million Series C, at $3 Billion Valuation, as Global Demand for Leading Omnichannel Platform-as-a-Service (OPaaS)…

MessageBird solves customer communication complexity with the world’s first and only Omnichannel Platform as a Service (OPaaS), comprising suite of tools including Inbox, Omnichannel Chat Widget and Flow Builder Latest investment, led by Spark Capital General Partner Will Reed, who will join the board, was raised remotely and makes MessageBird Europe’s newest unicorn with $3B valuation Omnichannel platform approach enables businesses anywhere in the world to communicate and share rich media with any customer instantly…