Mode Analytics Partners With Fishtown To Increase The Transparency And Trust Of Data-Driven Decision-Making

Empowers Data Analysts to Drive Faster, More Accurate Analytics and Reporting Mode Analytics, the most comprehensive platform for collaborative Business Intelligence (BI) and Interactive Data Science, today announced that it has joined forces with Fishtown Analytics, the makers and maintainers of dbt, to help organizations understand the freshness of their data by surfacing timestamp and origin information directly into Mode’s reports using dbt’s Metadata API. The release works to build our customers’ trust around…

IAB Tech Lab Releases New Buy-Side Transparency Specifications For Public Comment

IAB Tech Lab, the digital advertising technical standards-setting body, released buyers.json and DemandChain Object specifications for a 30-day public comment period, which begins today and lasts until April 30, 2021. Over the past several years, Tech Lab has developed technology standards and best practices to provide transparency and brand safety from sellers to buyers, including ads.txt (Authorized Digital Sellers, for publishers to declare who sells their inventory) and sellers.json (for supply-side platforms / exchanges…

Hivestack Demonstrates Full Transparency In Data And Financial Controls For Its Ad Server And SSP Platform Through SOC 1 and 2…

Global ad tech leader provides clients with added assurance through independent Service Organization Control compliance reports   Hivestack, the global adtech leader in programmatic digital out-of-home (DOOH) advertising, today announced it has achieved Service Organization Control (SOC) 1 and 2 Type 1 compliance certifications for its Ad Server and Supply Side Platform (SSP). Marketing Technology News: Cloud Computing Could Eliminate a Billion Metric Tons of CO2 Emission Over the Next Four Years, and… Hivestack…

Amid the Rapidly Evolving Privacy Landscape, DataGrail Raises $30 Million Led by Felicis Ventures to Advance Brand Trust and Transparency

Deep integration with expansive ecosystem of hundreds of popular business systems removes the complexity and costs associated with privacy regulations DataGrail adds leaders such as Dexcom and WWE to an impressive roster of existing customers DataGrail, the modern privacy platform designed to help brands to build customer trust and transparency, today announced that it has raised $30 million in Series B funding in a round led by Felicis Ventures and joined by leaders in today's SaaS ecosystem, including HubSpot and Okta.…

Eventible Reviews Platform To Bring Transparency To B2B Events Industry

Eventible, a unique platform for ranking events, conferences, summits, expos across the world, launched with over 1,500 reviews across over 75 events for B2B professionals in the IT, HR, Finance and Marketing & Sales functions.  Marketing Technology News: NetApp Joins Aston Martin Cognizant Formula One Team To Pioneer Data-Driven Racing Strategy Eventible has been launched with the aim to help professionals identify and make informed decisions on the key events to attend based on their goals of career growth,…

New LeadsRx Ecosystem Attribution Product Enables Transparency Between Online Marketplaces

LeadsRx, a marketing analytics company, announced the availability of LeadsRx Ecosystem Attribution(TM) - the first comprehensive platform that maps the customer journey and performs attribution analysis across the websites of network owners and their trusted partners promoting and selling products and services within an industry ecosystem. Marketing Technology News: Admix Expands Into US And EMEA With Major Hires from Google and Spotify Marketing ecosystems are composed of…

Zoomd Launches New Self-Serve SaaS Model to Provide Full Transparency and Higher Efficiency With Premium Media Channels

Zoomd Technologies Ltd. and its wholly-owned subsidiary Zoomd Ltd., the marketing tech (MarTech) user-acquisition and engagement platform, is pleased to announce the launch of its self-serve SaaS version of its platform, with Tangelo Games, La-Mark, and MuvMobile (a WPP company) being the first three companies on-boarded onto it. The platform, which Zoomd views as a resource- and time-saver for its users in the ad buying and optimization process, units all of a user’s advertising campaigns under a single central dashboard…

OpenAP Launches Supply-Side Platform to Surface Available TV Advertising Inventory for Buyers, Brings Transparency and Visibility to…

New SSP provides access to premium array of national linear inventory, enabling buyers to build media plans using accurate and real-time marketplace data Interoperability of APIs adds workflow automation to planning and buying by connecting directly to buyside tools, delivering on the needs of advertisers for more control of cross-publisher optimization within existing workflows Omnicom Media Group becomes the first agency to integrate its in-house tool, Omni, in new partnership with OpenAP OpenAP, the advanced…

Adform Sets a New Standard for Transparency & Efficiency With Independent PWC Review of Its Recently Launched Adform FLOW Platform

Adform, the only independent global enterprise technology covering all aspects of the digital campaign lifecycle, receives PwC validation that its independent and integrated advertising platform, supplies modern marketers with transparent and efficient tools. In May 2020, the digital advertising industry was rocked by a comprehensive two-year research project initiated by the ISBA and AOP in the UK. The research, which was executed by PwC carried out an extensive investigation that mapped the digital supply chain. The…

90% Pharma Marketers Say Non-Transparency A Major Bottleneck In Digital Adoption In Rx Drug Marketing: Doceree Survey

New Jersey-based Doceree launches AI-enabled dashboard to bring transparency in Pharmaceutical Marketing  90% Pharmaceutical marketers are of the view that non-transparency of ‘doctor reach and results’ is a major bottleneck in adoption of digital in Rx drug marketing, as per a survey conducted by Doceree, the first global network of Physician-only platforms for programmatic marketing. It is a well-known fact that Pharmaceutical sector lags far behind on digital adoption compared to consumer brands which have witnessed…

MediaMath Continues to Deliver on SOURCE Promise with New SOURCE Ecosystem Scorecard, Offering Unmatched Transparency into Digital Supply…

Scorecard empowers advertisers to make better-informed decisions about their supply path MediaMath, acclaimed independent advertising technology company for brands and agencies, continues to deliver upon the SOURCE vision to co-create an accountable, aligned, addressable ecosystem with its industry partners. The company today announced the launch of the SOURCE Ecosystem Scorecard, which provides a roadmap to drive the industry toward continued efficiency and effectiveness. Marketing Technology News: Atlassian Launches…

DoubleVerify Brings Increased Transparency to Connected Television

DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, announced the industry’s first Connected TV (CTV) brand safety solution – advancing the company’s complete video solution for advertisers, across all environments. This solution brings new transparency to CTV and offers advertisers three important controls over their CTV buys. With inclusion and exclusion lists, advertisers and brands can align inventory and brand suitability requirements by targeting or avoiding specific…

Mintegral SDK Going Open-Source For Increased Transparency And Security

Following recent allegations raised about the ad data collected by the Mintegral SDK, Mintegral has announced its SDK will officially become open-source. While Mintegral denies recent allegations, the move to open-source the SDK is seen as a way to increase transparency within the adtech industry and provide complete visibility into its inner workings. Marketing Technology News: MRM Commerce Achieves Magento Commerce Specialization The Move to Open-Source SDK Mintegral's move to open-source SDK allows mobile developers…

Eyeota Earns IAB Tech Lab Compliance Certification for Data Transparency

Eyeota, the leading audience technology platform enabling the intelligent use of data, announced it achieved certification from the IAB Tech Lab for its Data Transparency Standard Compliance Program. Eyeota is one of the first companies globally to be awarded the data transparency compliance seal. In 2019, IAB Tech Lab launched its Data Transparency Label initiative to bring baseline standards to the industry to help marketers better understand what is inside data segments. To earn the certification, data companies are…

Adverty Announces Approval Status as the Latest Vendor to Join IAB Europe’s Transparency and Consent Framework

Adverty AB (publ) announced their approved status as the latest vendor to join IAB Europe's Transparency and Consent Framework, designed to help all parties in the digital advertising chain to ensure they comply with data protection regulations (GDPR) and privacy directives. Adverty, the leading in-game platform for advertisers, agencies, and content creators, announces their approved status as the latest vendor to join IAB Europe's Transparency and Consent Framework. The framework, which was launched in April 2018, is…

Rise Interactive’s Cross-Channel Media Optimization Technology Provides Unprecedented Transparency to Clients with New Update

Rise Interactive, recognized as one of one of the top performance marketing agencies in the world, released a significant update to its cross-channel media optimization platform, Connex®. The newly-launched Account Overview Dashboard shows marketers every action Rise technology is taking within their accounts to improve performance at scale, from lists of new keywords that were automatically added into campaigns, to a detailed activity log displaying individual ad optimizations. Marketing Technology News: ABM Platform…

Evolution of Transparency in Digital Advertising

When it comes to true transparency in digital advertising, it appears that the industry can’t afford its own morals. All parties, from brands and agencies to tech and platform vendors themselves say that transparency into brand suitable placements and fees are key values, but their actions render these sentiments somewhat toothless. From a brand’s perspective, the idea of Transparency in digital advertising couldn’t be more straightforward: tell me where my ads appeared and how much I paid for those placements, and how…

Marketers Need Transparency and Addressability to Increase Effectiveness of Their Ad Spend Finds a Major Independent Research Firm Study

94% of Executives Scrutinize How Digital Media Spend Is Performing MediaMath, acclaimed independent advertising technology company for brands and agencies, released the findings of a custom Forrester Opportunity Snapshot study called "Confident Media Spending Requires A More Transparent And Addressable Supply Chain", commissioned by MediaMath, highlighting the issues facing programmatic buying and the programmatic media ecosystem. The study shows that only 33 percent of marketers say they can demonstrate and report the…

Centro Implements Transparency Requirements to Bring Advertisers and Publishers Closer Together

Advertising Exchange and Network Partners will Need sellers.json and SupplyChain Object; Centro Integrates with Connatix, ENGINE Media Exchange, IronSource, Mediavine, and Unity Centro, a global provider of advertising technology, announced transparency requirements that bridge the relationship between programmatic marketers and publishers. Now, advertising exchanges and advertising networks that want ad spend from Centro will need to implement sellers.json and SupplyChain Object. Centro will block ad intermediaries that do…

DoubleVerify Expands CTV Transparency for Global Advertisers with Fully On-Screen Completion Measurement

As CTV investments grow, DV is powering media quality and performance with a suite of CTV measurement solutions DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, announced the industry’s first Connected TV (CTV) Fully On-Screen Completion measurement offering. The new capability will allow advertisers to measure signals that offer a strong proxy for viewability on CTV. CTV viewership has grown dramatically during the COVID-19 pandemic, boosting streaming video consumption…