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Centro Implements Transparency Requirements to Bring Advertisers and Publishers Closer Together

Advertising Exchange and Network Partners will Need sellers.json and SupplyChain Object; Centro Integrates with Connatix, ENGINE Media Exchange, IronSource, Mediavine, and Unity Centro, a global provider of advertising technology, announced transparency requirements that bridge the relationship between programmatic marketers and publishers. Now, advertising exchanges and advertising networks that want ad spend from Centro will need to implement sellers.json and SupplyChain Object. Centro will block ad intermediaries that do…

DoubleVerify Expands CTV Transparency for Global Advertisers with Fully On-Screen Completion Measurement

As CTV investments grow, DV is powering media quality and performance with a suite of CTV measurement solutions DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, announced the industry’s first Connected TV (CTV) Fully On-Screen Completion measurement offering. The new capability will allow advertisers to measure signals that offer a strong proxy for viewability on CTV. CTV viewership has grown dramatically during the COVID-19 pandemic, boosting streaming video consumption…

Aqilliz Partners with Cybersecurity Firm White Ops to Drive Programmatic Supply Chain Transparency

White Ops’ Advertising Integrity and Marketing Integrity solutions will ensure greater campaign transparency and fraud protection for Aqilliz’s global network of clients Aqilliz, a technology company that specialises in blockchain-powered solutions for digital marketing, has announced a partnership with White Ops, the global leader in bot mitigation and ad fraud protection. As part of the co-marketing agreement, Aqilliz will be offering White Ops’ Advertising Integrity and Marketing Integrity solutions for all its…

As Investments Increase, DoubleVerify Boosts CTV Transparency for Advertisers, Standardizing CTV App Identifiers Across Platforms

Only 23% of CTV auctions have app names that adhere to new IAB conventions DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, announced the launch of a new transparency and reporting solution for CTV inventory. The new solution is designed to give CTV buyers full transparency and accurate data on where their campaigns are running across all major CTV devices. CTV viewership has grown dramatically during the COVID-19 pandemic, boosting streaming video consumption by nearly…

IAS and Amino Payments Partner to Bridge the Transparency Gap in Programmatic

Advertisers will now have end-to-end visibility into media quality and financial transaction data Integral Ad Science (IAS) today announced Total Visibility, an industry-leading partnership with Amino Payments to offer the first solution in programmatic buying showing advertisers the true cost of qualified media. Total Visibility gives advertisers both impression-level financial insights and media quality verification to optimize campaigns in real-time. Now more than ever, marketers are looking for ways to ensure their…

signNow Partners With Trustpilot to Encourage Transparency and Better Decision-Making When Choosing the Right E-Signature Provider

signNow, a Boston-based leader in the e-signature market, works to increase transparency in customer satisfaction and success in the industry Choosing the right e-signature provider can be difficult, especially when timelines are tight and resources for testing different vendors are limited. Many firms claim that their software can meet customer needs and satisfy all the necessary requirements. At the same time, choosing the right e-signature vendor is a critical decision for most businesses with many vendors requiring…

Undertone Creates Transparency in Automated Content Recognition (ACR) Market

Undertone, the creator of cross-platform Creative Synchronized Digital Branding for the world’s most prominent brands, announced that as part of its effort to eliminate confusion and promote enhanced purchase practices surrounding Automated Content Recognition (ACR) in the ad tech market, it has introduced an ACR Buyer’s Guide and accompanying Workbook for brands who are trying to buy smart TV viewership data intelligently. “We’ve got the trust of some big brands who came to us for omnichannel plans, and because we have…

Dailymotion Joins Prebid.org Community to Endorse Transparency in the Ad Tech Ecosystem

Dailymotion, a Vivendi-owned global video platform, combining premium content and quality advertising solutions in a trustworthy environment, has joined Prebid.org, an independent organization designed to ensure and promote fair, transparent, and efficient header bidding across programmatic advertising as a Community member. Marketing Technology News: DisruptOps Raises $9 Million Series A to Scale Cloud Security Operations With members spanning from publishers to ad tech companies, the organization manages open source…

Canadian Advertising Agencies Lead Transparency Revolution for Ad Cost Benchmarking

In partnership with SQAD, Canadian Advertisers become world leaders for transparent cost benchmarking and negotiation equity A first-of-its-kind Canadian ad cost data platform was announced today by SQAD, LLC – the leading provider of advanced media planning software and transaction-based ad cost data. The platform, MediaCosts: Canada, aggregates negotiated market ad cost values for conventional National TV, Selective and Specialty TV, as well as Radio advertising, exclusively for data-contributing advertising agencies,…

InterDigital Launches New Phase of Transparency Effort

Company Makes Handset Rate Structure, Portfolio Data, Licensing Principles Readily Accessible InterDigital, Inc., a mobile and video technology research and development company, launched a transparency initiative that makes more readily accessible expanded information about the company’s standards essential patent (SEP) licensing rate program, including information regarding its rate structure, licensing and arbitration principles as well as important data about its large SEP portfolio. “We firmly believe that we have one…

Blox & IDEX Collaborate to Introduce Automation & Transparency for Smarter Digital Asset Management

World's Largest Decentralized Crypto Exchange Leverages Blox Technology To Provide Smart Asset Management Tools For Millions Of Users Blox.io, an industry-leading platform for crypto asset management, accounting and cost basis, has partnered in a technical collaboration with IDEX to introduce the company and its users to Blox's advanced crypto asset management platform and smart data technology. The rapidly expanding volume, quality, and speed of data is creating new challenges for crypto companies as they focus on…

CheckedUp Commits to Best-in-Class Media Measurement, Transparency

Helps create new audit standards in partnership with Point of Care Communication Council; signs multiyear agreement with measurement leader IQVIA CheckedUp – the only physician-founded technology platform designed for specialty point of care actively engaging patients, caregivers, and physicians in the waiting room and exam room – announced multiple developments highlighting its commitment to implementing best-in-class media measurement practices and fostering transparency in its measurement and reporting processes. As…

Best Practice, Transparency, and Measurement to Define Digital OOH In 2020

2019 delivered a great deal of progress in the way of industry standardization, measurement, and transparency for digital OOH. It started with wide-scale industry collaboration and the production of the digital OOH Primer. It is a comprehensive set of best practices published by five leading industry trade groups. The digital OOH Primer provided a framework for consistent proof of play standards. This can be used globally to support all the stakeholders involved in the digital OOH marketplace. For digital OOH to continue…

How the Industry is Changing the Definition (and Expectations) of Transparency

For digital advertisers, transparency is critical. Marketers are increasingly seeking greater confidence and clarity across a convoluted media supply chain. We’ve seen some of the world’s biggest brands, like P&G and Unilever, lead the charge here. Furthermore, as the ecosystem becomes more focused on transparency, the shift is having a profound impact on the programmatic marketplace. According to eMarketer, US advertisers will spend almost $60 billion on programmatic advertising in 2019. That’s nearly 90% of the…

“SAP for Me” Offers Customers a Digital Companion to Provide Centralized Transparency Across Product Portfolio

SAP SE announced the launch of the SAP for Me Web site, an online portal providing SAP customers personalized access and a transparent view of their entire product portfolio. "SAP for Me" encompasses all lines of SAP products and services, including on-premise and cloud products, and is available free of charge as an open beta version for all customers with a valid contract. SAP for Me enables customers to log in with their existing S-user. They can also use the new universal ID feature, which eases use for customers with…

New Research Suggests Data Transparency Can Have Significant Positive Impact for Brands

A new global study from ESOMAR and HERE Technologies, along with research partners BuzzBack Research, and Cint, shows that transparency around consumer data collection brands can potentially have a significant impact on both consumer trust and sales. The study, which surveyed over 10,000 consumers in 10 markets, found that 38% of consumers in the US would be far more likely to trust companies they know handle their personal data as they should. While 41% stated they would be more likely to buy products or services, or use…

Socialbakers Adds Vital Ads Transparency and Control Tools to Its Platform

Socialbakers’ Paid Analytics helps brands gain complete control of their ads budget through accurate analysis, stronger data security and transparent collaboration with agency teams  Socialbakers, the unified marketing platform for enterprise brands, announced it is enhancing its marketing solutions to include paid social media oversight and control across multiple ad accounts with the introduction of Socialbakers Paid Analytics. As brands are shifting more budget to social media advertising, it becomes paramount that…

MGID Adds Sellers.json and Support for OpenRTB SupplyChain Object to Drive Increased Trust and Transparency

MGID becomes one of the first platforms to adopt the new IAB Tech Lab solutions to provide greater confidence in its offering MGID, the global pioneer in native advertising, has announced it is starting work to become one of the first ad tech companies to start posting the sellers.json file on its supply platform domains, and will support the OpenRTB SupplyChain object, to give buyers a better understanding of the inventory they are bidding on. Released by the IAB Tech Lab in April 2019 for public comment, sellers.json…

MediaMath and White Ops Build Transparency and Trust into the Programmatic Supply Chain

By blocking sophisticated invalid traffic and fraudulent impressions before purchase, publishers and advertisers can focus on the consumer experience MediaMath, acclaimed independent programmatic company for marketers, and White Ops, the global leader in bot fraud protection, announced a new partnership that will protect some of the world's largest advertisers, agencies and publishers from sophisticated invalid traffic (SIVT) before it can be purchased. Partnering identity and detection solutions from both companies,…

Mastercard Digital Wellness Program to Enhance Transparency, Security and Choice for Online Shopping

AI technology and suite of resources empowers small and independent businesses, makes password-free, online checkouts more secure for cardholders Mastercard launched the Mastercard Digital Wellness program, a host of technologies and resources that enable all businesses, especially small and independent merchants, to better serve today’s digital-first consumer. As part of this program, Mastercard will deploy EMVCo’s specification for fast, click-to-pay check-out for digital commerce. The specification replaces…