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Safe-T Introduces User and Entity Behavior Analytics Capabilities to the World of Software-defined Perimeter

Bolsters Software Defined Perimeter Solution with User and Web-Based Anomaly Detection Technology Safe-T Group Ltd., a provider of Software-defined Access (SDA) solutions for the hybrid cloud, announced the launch of its user and web-based anomaly detection product, named Safe-T Telepath. Safe-T has recently completed integrating the Safe-T Telepath as part of Safe-T's Software Defined Perimeter (SDP) solution. The Telepath technology, acquired by Safe-T Data from Cykick Labs Ltd. in July 2018, is a proprietary technology…

Incognia Fights Mobile Fraud and Protects Privacy with Location Behavioral Biometrics

Incognia offers first private identity solution based on location behavior Private identity company, Incognia, announced the launch of its location-based behavioral biometrics solution developed to combat rising rates of mobile fraud. Incognia's Anti-fraud SDK and APIs enhance identity verification and authentication for banks, fintech and retailers with mobile applications. Working in the background, Incognia builds a unique location fingerprint for each mobile user, without capturing or storing any PII, to create a…

Appinium Announces Major Update to the Most Effective Way for Salesforce Users to Leverage Video, Multimedia, and Learning

Appinium's technology makes them the only option for Salesforce users who want real-time marketing, sales enablement, learning and customer-service data, all in one place While there are currently multiple sales-enablement and video marketing options on the Salesforce platform, Appinium is the only one that offers comprehensive marketing, sales enablement, customer-success, and learning data build natively on Salesforce. Their ViewTrac app allows Salesforce users to view a wide range of data for video, podcasts,…

Understanding Consumer Behavior Through Social Media

While every industry operates a bit differently, there is an inherent need to better understand consumers beyond traditional Sales data and shopping behavior. Both of these are still critical to your business, but coupling them with social data provides unique insights into consumer behavior that ultimately enable companies to better serve their customers and beat out the competition. Social posts aren’t just valuable for marketers or influencers trying to break into the big time of sponsored content. They hold a treasure…

VoiceBase Helps Avantive Solutions Build Stronger Brands and Improve Customer Experience by Better Understanding Customer and Agent Behavior

Advanced speech analytics platform powers top agent modeling for work-at-home agents to increase campaign performance and revenue VoiceBase, the leading AI-driven voice analytics company, today announced that it has partnered with Avantive Solutions’ global contact center business, to help their clients automatically identify overall agent performance to increase the effectiveness of sales and retention campaigns while providing the best customer experience. “Being able to pinpoint the exact timing and specific verbiage…

Behavioral Scoring in Account-Based Advertising

Account-based marketing (ABM) has been around for over a decade, first introduced by ITSMA in 2004. It was created “to help marketers stop generic sales pitches and zero in on the essential needs of their most important clients.” Now, 15 years later, we are finally in a place where companies incorporate ABM into their marketing strategies and budgets. Yet, as with every relatively new technique, many marketers are still struggling with measuring the effectiveness of their ABM campaigns, especially scoring accounts before…

Ogury Launches A First-To-Market Interactive Ad Format, Video Chooser, Which Enables Users To Choose The Brand They Engage With on Mobile

Advertisers Benefit from a 300% Uplift in Ad Recall Compared to Traditional Video Ads Ogury, the creator of the first advertising engine driven by user choice, announced the release of Video Chooser, a new way of delivering full-screen mobile video advertisements that enable consumers to choose the ad that most appeals to them. Ogury is first to market with its new Video Chooser advertising feature. As the company's new default delivery mechanism for full-screen video ads, Ogury's Video Chooser provides users…

Toluna Offers Real-Time Insights into Online Consumer Behavior in China

Tracking App Provides 360-Degree Behavioral Analysis Toluna, an ITWP company and leading consumer intelligence platform that delivers insights on demand, announced it has unveiled new, permission-based online data collection solution in China to analyze consumer behavior in real-time. The technology delivers deeper insights and cross-device behavioral data in response to increased demand by researchers and marketers in China, a previously opaque consumer sector. The technology also drives intelligent business…

Understanding Online Buyer Behavior without Using Third-Party Cookies

As the need for protecting privacy on e-commerce sites intensifies, Fanplayr’s approach provides insight without compromising the personal data of online shoppers With Google’s recent announcement that advertising cookies will be restricted, and eventually eliminated, many businesses are now wondering how they will be able to track buyer behavior. However, Fanplayr, the leader in targeted, real-time e-commerce conversion solutions, understands that third-party cookies aren’t necessary to understand the site metrics that…

Stellar Cyber Rolls Out Entity Behavior Analytics App

New EBA App Delivers Unified View of All Assets and Their Risk Levels Security provider Stellar Cyber, with the first Open-XDR security platform, today announced the latest addition to its Starlight platform’s built-in App Store, a new Entity Behavior Analytics app. This new app dynamically discovers and constantly tracks entities (or assets). It provides a unified view of all assets across networks, endpoints and cloud environments by assigning a risk score to each asset based on observed security events and related risk…

Myths and Realities of Ad Blocking Users

People love to hate ad blocking users. The conventional understanding of the psychology of ad blocking users goes a little bit like this: People that block ads don’t care about the balance that upholds the free web—they just hate ads and refuse to see them. But the reality surrounding the approximately one billion ad blocking users worldwide—their motivations for installing ad blockers, their relationship with and thoughts about tech and the internet, and their affinity for digital content—is much more nuanced. According…

Dream11 Selects VoltDB to Power 75 Million Users on its Platform

VoltDB provides highly concurrent performance at scale to deliver exceptional user experience and lower total cost of ownership VoltDB, the only enterprise-grade data platform that meets the real-time streaming data requirements of 5G-powered applications, today announced that it has been selected by Dream Sports to power Dream11, its flagship brand. Dream11, India's largest fantasy sports platform, became a Unicorn in April 2019. With VoltDB, Dream11 delivers high performance at scale without compromising on accuracy or…

How Can You Use Research to Enhance the User Experience?

As more Marketing strategies focus on delivering an enhanced user experience, research has become increasingly popular. 70% of CEOs see it as a competitive differentiator. Digital strategies can benefit drastically from user insights and, as a result, marketers are able to provide a solution that will work best for their specific target audience. By understanding user behaviors, attitudes and needs you can ensure the success of a digital campaign. With 53% of consumers today feeling that brands are failing to meet their…

Behavioral Signals Partners with Neuraswitch to Advance Customer Experience Analysis Solution

Neuraswitch to leverage Behavioral Signals’ Emotion AI Solution, OliverAPI Behavioral Signals, a Los Angeles-based software company and leading provider in emotion artificial intelligence for speech recognition technology, announces its partnership with Neuraswitch to offer emotion and behavioral call summaries as part of their Customer Experience Analysis Solution. The solution will leverage Behavioral Signals’ OliverAPI and its multitude of metrics to provide an account of both the customers and the CSR/Agent’s emotional…

Yelp’s New Products Help Measure Advertising Success and Consumer Behaviors and Underscore Its Commitment to National and Multi-Location…

Store Visits and Showcase Ads with new video format enable businesses to reach Yelp’s engaged audience, drive leads and better understand consumer behavior and geographic trends Yelp Inc., the company that connects people with great local businesses, announced the official release of two new products that help businesses with multiple locations better reach and understand consumers at every phase of the purchase cycle. Yelp introduced Yelp Store Visits (YSV) to measure how online activity on Yelp drives physical store foot…

Kount Unveils Identity Trust Global Network With New Adaptive AI Technology, Largest Data Network of Trust and Fraud Signals, and User…

The Future of Digital Fraud Prevention Is Establishing Real-Time Identity Trust to Deliver Personalized User Experiences While Reducing False Positives and Manual Reviews Kount, the leading AI-driven fraud prevention solution, today unveiled its Identity Trust Global Network, flipping the script on fraud management from just blocking bad transactions to empowering organizations to unlock previously untapped revenue streams through delivering personalized user experiences. Identity Trust is the ability to establish a…

Dynatrace Adds Business KPI Anomaly Detection and Analysis to Drive Better User Experiences and Business Outcomes

Automatic Detection of Business Anomalies With Real-Time Analysis and Measurement of Application Performance and User Experience Issues Deliver Improved Business Results Software intelligence company, Dynatrace, announced new enhancements to its Digital Business Analytics module at the Perform 2020 conference. The Dynatrace explainable AI engine, Davis, has been expanded to process business KPIs, such as revenue trends, customer conversions and churn. In addition, Dynatrace now enables one-click integration with the most…

Props Surpass 1 Million Token Users, More Apps Join the Network

Following six consecutive months of revenue growth for the YouNow app since the integration of Props tokens, additional apps are adopting the token. Social chat app Camfrog is anticipated to introduce Props to its millions of community members on February 12, and P2P marketplace Listia announces today that it is integrating Props Six months after being qualified by the SEC as the first consumer-facing crypto token in the US, Props tokens have been earned and used by more than 1 million users, Props Public Benefit…

Xactly Launches ‘Xactly Show Me’ to Enhance User Experience by Aligning Analytics to Business Results

New Add-On Solution Embeds Training Into Xactly Platform, Bridges Knowledge Gaps and Boosts Adoption Xactly, the leading innovator of Sales Performance Management (SPM) software, announced the release of ‘Xactly Show Me’, a built-in product functionality within the Xactly platform that enables customers to improve onboarding time, increase administrator knowledge, and boost user adoption. The technology— which is powered by Pendo Adopt, an OEM product from Pendo—integrates employee training directly inside Xactly to help…

Heart of the Customer and Usermind Partner to Accelerate CX Innovation for Enterprises

Helping Organizations Drive Measurable Results Across the Full Customer Life Cycle Heart of the Customer (HoC), one of the nation's leading journey mapping consultancies, and Usermind, a pioneer in Experience Orchestration (XO), announced a strategic partnership that will revolutionize how businesses map, orchestrate, and optimize their customer journeys. The demand for ROI on experience-focused initiatives is higher than ever before, and Forrester predicts one in four customer experience (CX) professionals will lose…