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Leading Telecommunications Provider, Telefónica, Increases New User Retention by 50% Using Swrve

One of the world’s largest telecommunications providers improves new user retention, app rating, and user engagement with 1:1 targeting and triggering with Swrve Swrve, the leader in mobile marketing and customer engagement, announced today that Telefónica, one of Europe’s largest telecommunications providers, has used Swrve to increase retention by 50%, boost existing app user engagement by 40%, and inspire valuable app user activity across their mobile campaigns for the Smart Wifi app. With over 300 million customers…

“User retention is the new user acquisition and in-app marketing plays a key role in driving retention”

"Marketers are often not given enough control over the company’s mobile app."On Marketing Technology MTS: Tell us a little bit about your role at Insert and how you got here? I’ve run Insert’s marketing team since we were in stealth mode. Before Insert, I led the marketing and sales operations for Clicktale, a web analytics company. I was also the co-leader of the Tel Aviv Marketo User Group. With my background in marketing automation and optimization, it’s a thrill to work for Insert, where we truly disrupt the mobile…

LiveXLive Teams With McDonald’s For This Year’s ‘Monopoly Coast To Coast Game’ As Exclusive Monopoly Rewards Music…

Marketing Activation Anticipated to Spike LiveXLive's User Base LiveXLive Media, a global platform for livestream and on-demand audio, video and podcast content in music, comedy, and pop culture, announced that it would partner with McDonald's Canada in its annual 'Monopoly Coast to Coast Game' to provide an exclusive offer as part of Monopoly Rewards on mcdpromotion.ca, in the form of subscriptions to LiveXLive's Plus streaming service, usually priced at $49.99, for a limited-time offer of $19.99 (58% off a yearly…

Malaysian E-Commerce Giant PG Mall Partners With Netcore to Power Multichannel Customer Engagement and Retention

Netcore Solutions, one of the leading marketing automation, and personalization platform announced that PG Mall, the Malaysian e-commerce giant has chosen Netcore Smartech to power it's multi-channel marketing automation and engagement campaigns. PG Mall plans to use the comprehensive AI-Powered automation and personalization platform to ensure multichannel experience optimization for its users and ensure unmatched customer engagement. Established in 2017, PG Mall is the brainchild of Public Gold Group Founder and…

Plum Launches Rewards Program Powered by Button’s Technology: Enabling Users to Seamlessly Shop

Button, the leading mobile commerce technology company, announced its partnership with Plum, the money management AI assistant. By powering a personalized commerce program in Plum's app on iOS and soon Android, Button's technology enables users to discover offers tailored to their preferences, as well as shop and save with foremost brands like Groupon, ASOS, and Farfetch. Through this integration, Plum is able to create an additional revenue stream while also increasing the utility of its app to drive engagement, loyalty,…

Studio Media Group Acquires Darwin CX to Drive Digital Innovation for Customer Acquisition and Retention

Darwin CX will partner with Palm Coast Data and other Studio Media Group units to meet evolving client needs Studio Media Group has announced the acquisition of Darwin CX, a customer experience platform from ZoomerMedia, whose unique client offerings complement technologies and tools already available through Studio Media Group's Palm Coast Data (PCD) unit. In the past, publishers and membership organizations have had to wait weeks to understand how their customers behave before marketing campaigns could be refined. Now,…

Usermind Named a Leader in Customer Journey Orchestration

Usermind, the creator and pioneer of Experience Orchestration (XO), announced that independent research firm Forrester has named it a Leader in The Forrester Wave: Journey Orchestration Platforms, Q2 2020 report. Among the 11 vendors evaluated, Usermind's XO Platform received the highest score in the Current Offering category. Additionally, Usermind was the only vendor to receive five out of five ratings in each of the sub criteria of Journey automation and orchestration; as well as Services, client experience, and…

Introducing Apiflex, Apigate’s Partner Bundling Platform for Customer Acquisition and Retention

Apigate, a trusted provider to Telco Operators and Digital Merchants for reach, acquisition and monetisation, announced the launch of its new dynamic content bundling platform “Apiflex“. Apiflex enables Digital Merchants and Telco Operators to co-create rich content and service offerings that, together, are more appealing and offer better value to end users and at the same time, tackle the rising cost of digital marketing and sales leaving them to focus on growing and retaining their respective customer base. Marketing…

M-Files Named 2020 Top Rated Enterprise Content Management Software by End-Users on TrustRadius

Intelligent information management platform receives highest vendor scores for product scalability and likely to renew M-Files Corporation, the intelligent information management company, today announced that TrustRadius, the most trusted review site for business software based on feedback and ratings from end-users, has recognized M-Files as a Top Rated Enterprise Content Management (ECM) software. M-Files received one of the highest overall rankings, including top scores for product scalability (10.0) and likely to renew…

Online Video Streaming Giant iQIYI Seamlessly Serves Over 500 Million Users During COVID-19 With Avaya Work-from-Anywhere Solutions

Avaya replaced legacy UC platform and is now scaling across multiple country locations iQIYI, one of the largest online video platforms in the world with over 500 million monthly active users, has ensured business continuity and its ability to serve its massive customer base at a time of enforced remote-working, with collaboration and communications solutions from Avaya Holdings Corp. . iQIYI has implemented what it refers to as its intelligent office system based on unified communications (UC) and collaboration apps from…

Segment Launches Visual Tagger, a No-Code Tool That Allows Non-Technical Users to Collect Customer Data in Minutes

Built on the World’s Leading CDP, Visual Tagger Frees Marketers and Product Managers From Having to Rely on Engineers for Analytics  Segment, the world’s leading customer data platform (CDP), today announced the launch of Visual Tagger, a point-and-click tool that allows users from non-technical backgrounds to easily collect data about how customers use their websites, without writing a single line of code. With Visual Tagger, Segment users can collect data about how customers are engaging with their website and content by…

Braze’s Latest Release Helps Brands Drive Retention Through Relevant and Thoughtful Experiences

New Products and Partnership Updates Include an Expanded Partnership with Snowflake, MMS Support, and a Partnership with Movable Ink  Braze, the comprehensive customer engagement platform, announced new product updates and partnerships designed to drive retention in the pay-as-you-go era. With real-time insights, seamless cross-channel orchestration, and personalized visuals, brands can deliver relevant messages that resonate with customers, faster and better than ever before. “In today’s global climate, brands need to be…

CustomerGauge Brings B2B Customer Experience Solution to HubSpot Marketing System Users

In the battle to unite experience data and marketing data in one system, CustomerGauge's latest integration offering is a massive leap forward thanks to easy two-way integration with Hubspot CustomerGauge, creator of the Account Experience category maximizing retention and growth for B2B companies, announced its advanced integration to HubSpot Marketing & CRM System. The two-way integration is designed to help organizations measure, analyze, and act on feedback throughout the customer journey—including marketing owned…

Smarsh Partners with DLT Solutions to Provide Federal Agencies With Solution for Text Message Records Retention and Oversight

Federal Archive enables agencies to easily capture, retain, search and produce employee text messages for records preservation, FOIA and litigation preparedness Smarsh, helping customers get ahead – and stay ahead – of the risk within their electronic communications, announced a new partnership with DLT Solutions, a wholly owned subsidiary of Tech Data and the premier government technology solutions aggregator. DLT Solutions will distribute the Smarsh Federal Archive, a cloud-based mobile text message archiving solution,…

Kount Unveils Identity Trust Global Network With New Adaptive AI Technology, Largest Data Network of Trust and Fraud Signals, and User…

The Future of Digital Fraud Prevention Is Establishing Real-Time Identity Trust to Deliver Personalized User Experiences While Reducing False Positives and Manual Reviews Kount, the leading AI-driven fraud prevention solution, today unveiled its Identity Trust Global Network, flipping the script on fraud management from just blocking bad transactions to empowering organizations to unlock previously untapped revenue streams through delivering personalized user experiences. Identity Trust is the ability to establish a…

Props Surpass 1 Million Token Users, More Apps Join the Network

Following six consecutive months of revenue growth for the YouNow app since the integration of Props tokens, additional apps are adopting the token. Social chat app Camfrog is anticipated to introduce Props to its millions of community members on February 12, and P2P marketplace Listia announces today that it is integrating Props Six months after being qualified by the SEC as the first consumer-facing crypto token in the US, Props tokens have been earned and used by more than 1 million users, Props Public Benefit…

Wego Partners With WebEngage to Power Their Mobile User Engagement

The Partnership AIMS to Enhance the Mobile App User Experience and Engagement Wego, the largest online travel marketplace in the Middle East and North Africa ( MENA), has partnered with WebEngage to leverage omnichannel marketing automation to enhance its mobile app’s user engagement. By partnering with WebEngage, Wego aims to deliver hyper-personalized, highly-contextual messages to their multi-million strong user base across channels like mobile push notifications, in-app messages & emails. Marketing Technology…

SEMrush Delivers Double-digit User Base Growth and Successful Entrance Into Emerging Markets

Successful Entrance Into Asian Markets of Japan, China, and South Korea SEMrush, the leading competitive intelligence and digital marketing SaaS platform trusted by more than 25% of Fortune 500 companies, announces that it has closed 2019 on a high note with record user growth, successful rollout of new key products, important geographic expansion and key additions to its executive leadership team. After successfully raising $40 million in funding from Greycroft, e.ventures, Siguler Guff and other investors at the end…

Phunware Releases New User Activity Audiences Capability to its MaaS Platform

Phunware, Inc. , a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, announced the release of new user engagement and retention features that allow brands to view real-time user activity data within its Multiscreen as a Service (MaaS) platform. Phunware Releases New User Activity Audiences Capability to its Multiscreen as a Service Platform. Among the Key Performance Indicators (KPIs) now available are the ability to automatically create user…

How Will Brands Engage Users in a World Without Likes

This fall, Instagram announced the platform is testing hiding “like” counts in the US after similar tests in countries including Australia, Japan, Canada, and Brazil. Facebook has also begun to trial this formula in Australia, and Twitter may come on board as they consider how to create “healthier conversations” on the platform. But what will this mean for brands and the $6.5 billion influencer industry that has given them an inside view into their customers? When Instagram tested likes in Canada, a study found that 41%…