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New Comscore and JW Player Partnership Delivers Contextual Targeting for Video Advertising

Partnership enables advertisers and publishers to put in place Coronavirus brand suitability protections for video content Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, and JW Player, the world's largest independent video platform, are excited to announce that Comscore's brand safety and contextual categorization segments are available for activation across the 12,000+ media sites that use JW Player for their digital video playback. This partnership builds on JW Player's…

Vonage Receives 2020 Product of the Year Award for Vonage Meetings Video Collaboration Solution

Vonage, a global business cloud communications leader, announced today that TMC, a global, integrated media company, has awarded Vonage Meetings a 2020 INTERNET TELEPHONY Product of the Year Award.  Marketing Technology News: Insight Recognized in Gartner 2020 Magic Quadrant for Managed Workplace Services, North America Vonage Meetings is the latest in a series of innovations to Vonage Business Communications (VBC), enhancing the Company's unified communications offering. Included for all VBC users, Vonage Meetings is…

Zixi Partners With Blackbird For Global Live Video Editing

Cloud-based offering enables real-time editing from anywhere Zixi, the industry leader for enabling dependable, live broadcast-quality video over any-IP, and award winning architect of the Software-Defined Video Platform (SDVP), today announced a partnership and integration with Blackbird, the world's fastest, most powerful professional cloud video editing and publishing platform that provides rapid access to video content for the easy creation of clips and highlights to multiple devices and platforms. Blackbird powers…

LENS Immersive, Stealth Australian Company Debuts New Encoder to Reduce Data Crunch for Online Video Streaming Sites

Streaming Fix: As the coronavirus pandemic forces people around the world to stay inside, streaming platforms have been forced to throttle video quality around the globe while coping with unprecedented network demand ENS Immersive launched access to their proprietary encoding tool TORII (T264.lens-immersive.com). The incredible amount of new network traffic, due to work-from-home and entertain-at home, has put major new strains on national and international internet infrastructure. Citing this incredible global demand,…

Brightcove Launches New Mobile App to Streamline Employee Communications via Video

Brightcove Engage is a video management and publishing app that is optimized for rapid and secure video sharing across the global workforce Brightcove Inc., the leading provider of cloud services for video, announced Brightcove Engage™, a purpose-built application developed for internal communications professionals to inform employees using the most powerful and effective means of communication ever created: mobile video. With templates for quickly organizing content, analytics for monitoring engagement, and…

NYNJA Provides a Safe Secure Solution to Security Issues Reported in Video Conferencing Products

NYNJA, the fastest way to collaborate and communicate in 1 safe and secure platform, is a tested solution that addresses recent security issues reported about Zoom and other video conferencing products, currently being used by people working remotely. Marketing Technology News: New Retail Systems Research Survey Report Details Consumer Online Shopping Habits During Coronavirus NYNJA for Mac and Windows has always been designed to work within the secure environment of the browser. On your personal computer, when NYNJA…

MarTech Video Interview with Peter Crofut – Adswerve

https://youtu.be/Im-ivmJ3sf0 Peter is a Director of Partner Relationships at Adswerve. Recently, he was the Chief Evangelist of Google's Platform Marketing Solutions, consulting and providing thought leadership for Google's Sales teams and largest brands. Peter has helped CEOs and CMOs think through the activation of their Digital Marketing efforts with Google's advertising and data analytics platforms. From his 10 years with Google and 10 previous years in Ad technology Sales, Peter has been a pioneer and expert in…

MarketCast Streaming Video Data Shows Fans Turning to Unscripted Programming, Dramas and Classic Comedy During First Few Weeks of the Crisis

Streaming fans are using more streaming services than before, but spending on paid subscriptions remain flat, posing a challenge to new entrants to the space MarketCast released highlights from the latest MarketCast Streaming Tracker, a bi-weekly report that measures streaming video trends across top streaming video platforms. According to findings in MarketCast's March 14 to March 27 reporting period, streaming audiences gravitated to "distraction genres," such as classic comedy, dramas and unscripted docuseries, during…

MarTech Video Interview with Adam Bergman- Vizio Ads

Adam Bergman is responsible for forging buy-side relationships and driving VIZIO Ads' direct-to-TV ad sales business. Currently, Adam reports directly to Mike O'Donnell, SVP of VIZIO's Platform Business, who leads VIZIO's recently opened New York City office. VIZIO, the #1 American-based TV brand and #1 Sound Bar Brand in America. It owns Vizio Ads. Today, it delivers a more relevant TV advertising experience to consumers and brands alike. It is offering premium, addressable advertising inventory inside of WatchFree,…

Lifesize Statement Regarding Video Conferencing Privacy

Company reaffirms commitment to enterprise-grade data privacy practices, encryption and customer data protection Amid unprecedented industry-wide growth in video conferencing usage and ensuing reports regarding user privacy concerns with other platforms, Lifesize, a global innovator of video collaboration and meeting productivity solutions, reaffirmed its commitment to data privacy with a policy that meets the expectations of enterprise customers. “Privacy and security are of paramount importance to ensuring that…

RingCentral Enhances AT&T Office@Hand with New Video Solution

RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration, and contact center solutions and AT&T  announced that AT&T Office@Hand powered by RingCentral now provides enhanced HD video capabilities through new RingCentral Video™ technology. Marketing Technology News: Recapd Enables Captions for Zoom and Webex Meetings as People Work from Home At a time where remote work solutions are more critical than ever, AT&T Office@Hand enables businesses to instantly activate and…

4 Best Video Game Marketing Strategies

Many video game enthusiasts also dream of creating their own video games. There are so many ideas, creative and new, and If you would ask me, they are all good. How to market them is the question.  Do you want your game to be as popular as LoL Pro? Or do you want to gain as many downloaders as Fortnite Download? Why not?   What Is Video Game Marketing? Any business, be it a business that sells, a business that offers services, a business done in an office or a physical store, or a business done online; all of them…

RingCentral Releases RingCentral Video to Address Work from Anywhere Demands; Completes Message Video Phone Solution

Available immediately as part of RingCentral Office, AT&T Office@Hand, and Avaya Cloud Office RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration, and contact center solutions, today announced RingCentral Video (RCV), a reimagined video meetings experience. Leveraging RingCentral’s open platform, RingCentral Video will be another component offered as part of RingCentral Office®, completing RingCentral’s differentiated Message Video Phone™ (MVP) solution. RingCentral Video…

Use of Qumu Cloud Spikes as Enterprises Transition to Video Communication in Response to COVID-19 Restrictions

Usage of Leading Video Platform Up More than 30x in Peak Times, as Organizations Rush to Replace In-Person Internal and External Communication with Video Qumu, the leading provider of Enterprise Video as a Service (EVaaS) technology for the intelligent enterprise, revealed the use of its cloud-based enterprise video solution is up over 30x from normal levels during peak business hours. This increased usage is a result of the company’s Global 2000 customer base mobilizing to support thousands—and in many cases tens of…

SRAX Announces Launch of Video Virtual Roadshow Feature into Investor Communications Platform, SRAX IR

Publicly traded companies can create their own video roadshow for investors through SRAX IR SRAX, Inc., a digital marketing and consumer data management technology company, announces SRAX IR Virtual Roadshow, a new tool that enables public companies to search for prospective investors and host video meetings. Marketing Technology News: Phunware Launches National Ventilator Registry Through SRAX IR Virtual Roadshow, companies can build their prospective investor list through SRAX’s proprietary platform. Companies…

Taboola Announces Collaboration with Moat to Offer 100 Percent Guaranteed Viewability or Completion for Video Advertisers

Taboola, the world's leading discovery platform, announced a collaboration with Moat by Oracle Data Cloud, a leader in real-time attention analytics, which gives Taboola advertisers the ability to purchase video impressions on an outcome-based method, including viewable or video completion events. As part of the collaboration, Taboola video advertisers have the ability to only pay for impressions that meet their desired outcome. This means that when buying on a vCPM model, advertisers will only pay for viewed impressions,…

Friendable Zeroes in on the Launch of Fan Pass, its Live Streaming Video App

The Company is Accelerating its App Release to Provide Entertainment to Those Affected by COVID-19, Celebrity Music Artists and their Fans Following World Wide Concert Tour Cancellations Friendable, Inc. announces plans to accelerate its release of the Fan Pass Live Streaming Video application. The world has changed in recent weeks and Friendable is adapting its Fan Pass business model to allow Artists of all genres to share Live Video experiences, new music and event style entertainment that can be broadcast from the…

VideoAmp Releases Most Comprehensive Commingled TV Viewership Dataset in US Marketplace

VideoAmp brings together unique data characteristics from Set-Top-Box (STB) data commingled with Automatic Content Recognition (ACR) data to create the largest and most robust linear television and OTT dataset powering the advanced television market  VideoAmp, Inc., an interoperable measurement and optimization platform that transforms wasteful mass marketing initiatives into smarter, data-driven strategies, has launched the most comprehensive and accurate commingled dataset in the US, boasting 26M households and 37M…

Brightcove Q4 2019 Video Index Shows Rise in Video Engagement on Smartphones and Connected TVs

Early Q1 data shows global news stories driving a surge in streaming news Brightcove Inc., the leading provider of cloud services for video, published the Q4 2019 Brightcove Global Video Index, a report that analyzes hundreds of millions of recent data points from Brightcove’s global platform to provide insights into how viewers are watching video content, which devices they use, and the types of content they consume across various devices. The Q4 Index found consumers increasingly turn to streaming services for…

Oracle Cloud Powers New Video, Gaming, and Sports Streaming Services

Leading content streaming companies turn to Oracle Cloud Infrastructure to enable fast digital storage, retrieval, and delivery to meet growing global demand As live streaming continues to represent a huge portion of all internet traffic, leading content providers – Phenix, Net Insight, and Mynet Inc. – have selected Oracle Cloud Infrastructure to support growing global demand for streaming content. According to Go-Globe, live streaming is expected to account for 82 percent of all internet traffic this year, and the…