Intelivideo and Les Mills Launch Strategic Partnership

Video On Demand technology provider teams up with global leader in group fitness to provide clubs with enhanced digital solutions for on-demand fitness Intelivideo, a Video on Demand (VOD) and digital technology platform for gyms and health clubs, and group fitness leader Les Mills  announced their new strategic partnership, combining the digital capabilities of Intelivideo with Les Mills' industry-leading fitness content to create branded on-demand platforms for fitness operators. Through this strategic partnership, Les…

adidas Runtastic Selects IPV to Support its Studio Video Team’s Move to Hybrid Working

Curator by IPV enables adidas Runtastic to intelligently manage, edit and monetize the video output from its new in-house studio, from anywhere in the world IPV, global leaders in enterprise video management, have announced that adidas Runtastic will use Curator to centrally control and publish their rapidly growing video archive of brand assets. With more than 170 million registered users worldwide, adidas Runtastic has digitized traditional fitness through social networking, gamification, and an industry-leading mobile…

Haivision Continues to Foster IP Video Transformation and SRT Adoption with Latest Release of Award-Winning Play Pro App

Haivision’s Free SRT Player for Remote and At-Home Workflows Now Available for Android and iOS Users Haivision, a leading global provider of mission-critical, real-time video streaming and networking solutions, continues to drive IP video transformation and SRT adoption with the latest release of its award-winning Haivision Play Pro app, now available for use on Android mobile devices, enabling remote broadcast video workflows. Haivision Play Pro is a free mobile app that enables users to securely play or stream live…

Picture This: An Audience-First Approach to Video Advertising

It’s been proven that data-driven digital marketing is most successful when delivering personalized messaging to specific customer segments. Today’s consumers are demanding more relevant and assistive ad experiences than ever before. Yet, when it comes to video advertising, marketers often consider it a limited format to drive mass reach, brand awareness, and consideration. Marketers run the same ad created for television in digital no matter the context. This can be a drastically different environment whether the…

Dubb Partners With ActiveCampaign to Let Users Share Video Content Directly in Their Email Campaigns

Dubb, the world's sales-focused video communication platform, has partnered with ActiveCampaign, the leader in customer experience automation (CXA), to let ActiveCampaign users instantly share and track video content in any ActiveCampaign email campaign. Dubb's native integration with ActiveCampaign lets Dubb and ActiveCampaign users directly share screen, webcam, or phone videos. With just a few clicks, users can access a categorized library of pre-recorded videos or record custom videos and insert those videos into…

AnyClip Launches VPAID, An Online Video Series About the Online Video Business

Confirmed guests include executives from New York Post, Hot 97, Single Palm Tree Productions, and Premion AnyClip, the video management, distribution and marketing platform, announced the debut of VPAID, a free monthly online video show exploring the strategies, technology and content of the online video business. Co-hosted by Nadav Dray, AnyClip's VP Operations, and Rebecca Paoletti, Co-Founder and CEO of CakeWorks, a full-service video agency, each 30-minute episode of VPAID will welcome media executives and subject…

Firstlight Media, SSIMWAVE Partner for Video Quality Optimization

Collaboration enables multi-point monitoring and management of OTT video Firstlight Media and SSIMWAVE  are partnering to drive broader adoption of AI-powered solutions that measure, manage and optimize video quality at multiple points in the delivery chain. The two companies are teaming to enable OTT and pay-TV providers to seamlessly implement SSIMWAVE's SSIMPLUS® system in conjunction with Firstlight Media's modular, cloud-based streaming platform that is built on Gen 5 architecture and delivers step-changes in…

Verve Group Acquires Digital Video Ad Platform From Nexstar Inc.

Verve Group Is Solidifying Its Position as a Leading Global Advertising Technology Platform Verve Group, a global brand performance ad platform, announced the acquisition of Nexstar Inc.’s digital video advertising technology platform, formerly known as LKQD. The digital video platform reaches over 200 million unique monthly users in the US across desktop, mobile, in-app, and connected TV devices and provides Verve Group with sophisticated video advertising capabilities as it continues to scale its business following other…

MarTech Video Interview with Travis Hockersmith – VIZIO

https://www.youtube.com/watch?v=6tXDNjsKrxo The rise of new-age digital advertising channels such as OTT, immersive video and social media have forced traditional/linear TV adtech firms to focus on improving their analytics and attribution techniques. Despite the fast rise of immersive ad tech models, including gaming and email channels, TV advertising is far from dead. While cord-cutting remains the biggest trend-changer in the industry, we continue to see adult audience maintaining their love-hate relationship with…

Video Search Pioneer Panopto Hires IBM AI Marketing Executive

Previous Head of Marketing for IBM Watson Advertising and Proven Brand Builder to Join Award-Winning Video Management System Provider Panopto, the leading video management system provider, announced that, amidst significant company growth, Dave Neway is joining the company as its Vice President of Marketing. Neway brings a unique combination of marketing leadership, B2B expertise, and B2C brand experience to Panopto. Panopto’s video management system helps large enterprises and higher educational institutions build,…

BBTV Launches Video Comparison Solution for Content Creators

BBTV Holdings Inc., a media tech company that uses technology enabled solutions to help content creators become more successful, announces the launch of its new Video Comparison analytics solution for content creators of all sizes. BBTV's solutions drove a 19%1 average revenue lift for BBTV content creators year over year from 2018 to 2019, and this new addition to the company's technology suite is expected to assist creators in further augmenting their views and revenue performance. BBTV's new Video Comparison…

Medallia LivingLens Video Feedback Now HIPAA Compliant to Improve Telehealth Experience

Video feedback and engagement platform enables healthcare providers and pharma companies to capture actionable patient experience sentiment to streamline virtual care Medallia, Inc., the global leader in experience management and engagement, announced that Medallia LivingLens, a powerful video feedback and engagement solution that gathers in-the-moment customer and employee sentiment via video, has achieved HIPAA compliance, enabling healthcare providers and pharma companies to expand how they engage with their patients and…

Hopin Acquires StreamYard, a Leading Live Video Streaming Studio, for $250 Million

Combined companies will supercharge virtual event experiences, enabling event organizers to bring professional-quality video streaming capabilities to their events on Hopin Hopin, a leading virtual events platform, announced today that it has acquired StreamYard, a live video streaming studio that allows content creators to produce professional-quality video streaming experiences. The purchase will allow Hopin to provide advanced video production features to Hopin event organizers. In addition to eventually integrating its…

Bancard Offers Payments in Local Currency for Amazon Prime Video Customers in Paraguay

Amazon Prime Video is now available to Paraguayan customers with monthly memberships that can be paid in Guaranies through Bancard Bancard announced that they have enabled payment with cards in local currency for all Paraguayan customers who subscribe to Amazon Prime Video. Amazon Prime Video offers an extensive catalog of original series, films, documentaries and, children's content with both subtitles and dubbing in Spanish. Local customers with a Prime Video subscription will now be able to pay in Guaranies through…

Amazon Prime Video versus Netflix: Understanding The Two Streaming Service Providers

Founded way back in 1997, Netflix is clearly the veteran and arguably the most popular online streaming service. Now, after two decades, there are plenty of online streaming services competing against the streaming giant. One of those services is Amazon Prime Video. However, Amazon’s Prime Video is more than just a streaming service. Let’s see what are the differences between the two online streaming service providers. Video Format Netflix’s subscription model offers three format viewing experience. It offers Basic (480p),…

Foxy Bingo Celebrates 15th Anniversary With Highly Effective Series of Personalised Videos by Idomoo, Thanking Players for Loyalty

Impressive engagement statistics now sees GVC Holdings rolling out the strategy with Gala Bingo and other brands 88% of customers that received the Personalised Video redeemed reward Idomoo, specialists in fusing the power of video and data, has revealed the success of its work with Foxy Bingo, one of the biggest names in the UK bingo market, to deliver cutting-edge, Personalised Video thanking and rewarding customers for their loyalty over the last 15 years. The success, which saw 88% of customers redeem the reward offered…

Video Template Platform Biteable Raises $7 Million Series A Financing Led by Cloud Apps Capital Partners

Biteable, an online video builder, announced that it has raised $7 million in venture funding led by Cloud Apps Capital Partners. Biteable will use the investment for product development and expanding its global customer base. The company expects to continue scaling its teams across go-to-market, product, engineering, and operations functions. The company has doubled its headcount within the last year, and hiring continues across all functions. Cloud Apps Capital Partners' investment provides Biteable with access to…

Vidy Expands Decentralized Video Ad Network

 Vidy, the world's first blockchain-powered decentralized video ad network, has launched its own crypto assets, called VidyCoin. Vidy's Founder and CEO, Patrick Colangelo said, "At Vidy, we put the power of your data and earning potential back on your hand. So, users can earn money while watching video and surfing the web, right at home." When users play a video ad, they will be rewarded with VidyCoin, which can be used for buying goods in the Vidy network, running ads, or getting access to publishers' premium…

How to Increase the Click-Through Rate of Music Videos With the Help of Covers

YouTube is one of the major platforms for the development of musicians. More than 2 billion people visit the platform every month, and music is the second most viewed category among all content on YouTube. But promoting musicians through the platform is not so simple. At AIR Music we often encounter the following trend: musicians are ready to spend tens of thousands of dollars to shoot a video and only 10 minutes to create a cover for it. As a result, they spend their budget but do not get enough number of views.…

Ubisoft Enables Millions of Gamers to Create and Share Personalized Videos Summarizing Five Years of Game Playing Powered by Idomoo

Ubisoft recently released Ubisoft Connect, the biggest-ever overhaul of its ecosystem of player services. The company kicked-off this new adventure with players by celebrating their Ubisoft Journey with personalized Wrap-Up videos and infographics, using their statistics from the last five years of play. Ubisoft Connect Wrap-Up videos and infographics empower millions of gamers to share videos summarizing five years of game playing accomplishments powered by Idomoo’s Personalized Video as a Service (PVaaS™) platform.…