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Spin Live Becomes the First App with Shopify Integration that Allows Merchants to Sell Via Shoppable Live Video

New Livestream E-commerce App Provides Easy Path for Merchants to Connect their Shopify Stores to a Network of Shopping Influencers to Create Highly Interactive Live Video Experiences Spin Live, a new livestream e-commerce company, has become the first app to be listed in the Shopify App Store, that allows merchants to sell products directly via live shoppable videos created by leading influencers. The simple two-click setup process grants influencers access to a merchant's products that can then be sold via livestreams…

MarTech Video Interview with Larry Allen – Comcast

https://youtu.be/pkMp4sJifqI Larry Allen is the VP & GM Addressable Enablement at Comcast. Larry participated in the MarTech Video Interview Series recently. Larry explained the tech behind Frequency Capping in Addressable. Prior to joining Comcast, Larry was part of Warner Media. He has more than 20 years of experience in Media, Marketing and Ad Technology. Larry has a deep understanding of the Advertising ecosystem, Product development, Product marketing, Media sales, and Media technology. He has held a…

ViacomCBS to Launch Connected Video Ad Platform “ViacomCBS EyeQ”

Unified Digital Offering to Drive Incremental Reach and Ad Effectiveness Across ViacomCBS' Immense Audience Scale Launching Fall 2020 ViacomCBS announced the planned launch of ViacomCBS EyeQ, a new and expansive connected video advertising platform that will serve as a single transactional point of entry for digital video content from ViacomCBS’ leading portfolio of broadcast, entertainment, news and sports networks, with enhanced capabilities to deliver incremental reach across one of the largest premium video audiences…

RingCentral Partners with Poly to Transform Meeting Rooms with RingCentral Video

RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration, and contact center solutions, announced RingCentral Rooms for Poly, bringing the power and ease-of-use of RingCentral Video to every work space. Designed for a flexible and hybrid workforce, the powerful and intuitive RingCentral Rooms service will be built into the simple Poly Studio X all-in-one video bars. Additionally, RingCentral Rooms for Poly consolidates any workspace needs into a minimal number of devices while enabling a…

Celebrity Video Platform VIDSIG Names Yarnold CEO

Live, one-to-one celebrity video platform VIDSIG announced that Marketing executive Jonathan Yarnold has been named Chief Executive Officer as part of the company's initial plans towards global growth. "What Jonathan brings to VIDSIG is a triple threat of unique creative vision, a highly strategic mindset, and a track record of creating significant value in a number of industries," stated founder, Jeff Dudum. "We are poised for unprecedented expansion and we believe that Jonathan will lead us to new heights globally."…

DroppTV, The World’s First Shoppable Streaming Video Platform, Launches

First Video Features NYC Artist Kid Daytona and Iconic Fashion Brand COOGI First Video Features NYC Artist Kid Daytona and Iconic Fashion Brand COOGI droppTV, the world’s first shoppable streaming video platform, officially launched on Friday, July 31 during a live interview on Cheddar. The first phase of droppTV’s consumer rollout will be dedicated to music videos – for the first time fans can watch music videos and buy what they see in real-time with the click of a button. The platform’s debut video, “Stop Panickin'”…

Prezi Launches Prezi Video App For Zoom

Prezi, a global leader in video and visual communication tools, announced an integration with Zoom to launch an app for interactive video platform Prezi Video in the Zoom App Marketplace. Prezi Video allows users to present visual content within the same screen as their face in Zoom video meetings, providing visual engagement and human connection throughout. “We’re excited to have the Prezi Video integration go live on our Zoom App Marketplace,” said Aleks Swerdlow, Marketplace Product Marketing at Zoom Video…

Splashtop Enables Remote Access to Adobe Creative Cloud Video Applications

Splashtop provides users of Adobe Creative Cloud video and audio products with high-performance remote access to their workstations, enabling them to work from home Splashtop Inc., a leader in remote access and remote support solutions, announced it has become a member of the Adobe® Exchange Developer community. The company provides solutions that allow users to remotely access Adobe Creative Cloud® desktop applications instantly and in real-time from any device—freeing them from having to go into the office to use…

Lifesize Transforms Customer Engagement in the Contact Center with CxEngage Video

Native, on-demand HD video capability enables agents to effortlessly add video interaction from any channel, providing more seamless and differentiated customer service Lifesize, a global innovator of immersive enterprise communication solutions, announced the launch of CxEngage Video, a new native video solution for cloud contact centers. Available immediately to customers worldwide, CxEngage Video allows contact center agents to rapidly initiate video-based conversations from any support channel — including phone,…

Sitecore Leverages AI for Smarter Management of Images and Video, Reduces Content Creation Pressure

Company streamlines content lifecycle management, announces CHILI publisher integration and releases Javascript software development kit for third-party solutions Sitecore, the global leader in digital experience management software, released version 3.4 of Sitecore Content Hub, offering new robust, streamlined and scalable capabilities to help brands accelerate their digital transformations. Brands today manage thousands of digital assets to create engaging digital experiences for their customers. Leading…

Zype Delivers On Demand Transcoding and Complete Video Infrastructure

Zype Provides Enterprise-Class Video Content Management and Distribution Solutions Zype, the infrastructure for digital video, announced its availability on Google Cloud Marketplace. Google Cloud customers now have access to Zype's OTT Video Platform; including Video CMS, Video CRM, Encoding, Playout, Content Delivery, and Video Connectors. Google Cloud customers can rapidly build and deploy streaming products and services through Zype's end-to-end platform. As companies increasingly search for a flexible and scalable…

Volunteers Make Music Videos, Share Hobbies and Stories, to Help Dementia Patients and Older Adults Isolated by COVID-19

More than 2 million older Americans reside in nursing homes and assisted-living facilities in America, and for many of them, particularly those in memory care units, the loss of outside visits due to COVID-19 has led to worsening mental and physical health. Massachusetts-based Generus saw the need and began an initiative allowing volunteers to create pre-recorded "Video Visits" to let seniors know they are not forgotten, ignored or alone. Marketing Technology News: Globo Named Anchor Partner Of Plug And Play’s Media…

New Web AR Innovation Brings 4K Video Content To Life In Augmented Reality

Web AR agency, Aircards launches 4K video enabled Web AR experiences through adaptive streaming of high-resolution video content in Web-based Augmented Reality. The proprietary software uses a similar approach to buffering video on platforms such as Youtube and Netflix, effectively eliminating the limit of video duration for content and significantly reducing experience load times Web AR agency, Aircards launches 4K video enabled Web AR experiences through adaptive streaming of high-resolution video content in Web-based…

MarTech Video Interview with Travis Hockersmith – VIZIO

https://www.youtube.com/watch?v=6tXDNjsKrxo The rise of new-age digital advertising channels such as OTT, immersive video and social media have forced traditional/linear TV adtech firms to focus on improving their analytics and attribution techniques. Despite the fast rise of immersive ad tech models, including gaming and email channels, TV advertising is far from dead. While cord-cutting remains the biggest trend-changer in the industry, we continue to see adult audience maintaining their love-hate relationship with…

AWS Announces Amazon Interactive Video Service (Amazon IVS)

Amazon IVS gives customers the ability to add live and interactive video in their mobile and web applications in minutes, using the same technology as Twitch (one of the most popular live streaming services in the world) Amazon Live, Blackboard, 17Live, DeNa, and ScreenCloud among customers using Amazon IVS Amazon Web Services, Inc. (AWS), an Amazon.com company, announced the general availability of Amazon Interactive Video Service (Amazon IVS), a new fully managed service that makes it easy to set up live, interactive…

Product Launch: Amazon Interactive Video Service (Amazon IVS) with Live-Streaming Capabilities

User generated Content to build engaging live stream experiences -- Video, Podcast and Audio Books are Perfect Ways to Interact with Audience Groups and Generate Revenue with Scalable Effectiveness “Hey, create your own Amazon Prime Videos Series!” How would you feel if someone from Amazon Web Services informs you can actually do this now? OK, joking right? Oh, really, it’s awesome. I like watching videos, but can’t create one. I want to do it… let’s do it. That’s OK… The truth is, AWS has actually…

KERV and Forbes Launch Shoppable Video for Advertisers

KERV Interactive, a multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented technology, is working with Forbes, the world’s largest business media brand, to create interactive, branded, and shoppable content on Forbes.com. Forbes is the first business media publisher to leverage KERV’s patented interactive video technology. The innovative collaboration enables Forbes to offer advertisers an opportunity to engage its audience in new ways within video content.…

NexTech AR Launching New Collaborative Video Conferencing Solutions

NexTech AR Solutions, an emerging leader in augmented reality for eCommerce, AR learning applications, and AR-enhanced video conferencing and virtual events is pleased to announce that it is launching a new video conferencing software into its InfernoAR platform. The new video conferencing features will integrate collaborative classroom learning, one to one networking and traditional video conferencing directly into the platform letting users seamlessly launch and manage both collaborative experiences and large audience…

SyncWords Media Localization AI Integrates with Kaltura Video AI and Enrichment Services

SyncWords Machine Translated Subtitles are available to all Kaltura REACH users SyncWords, the leader in cloud-based video captioning and subtitling, announced that it has joined the Kaltura Video Technology Marketplace offering Kaltura customers automated localization of video into multiple languages via machine translated subtitles. SyncWords’ advanced automation is now integrated into the Kaltura REACH video AI, captioning and enrichment framework.  SyncWords within Kaltura REACH will help organizations save time and…

From Bounty Hunters to Broadway Mega Hits, Verizon Has the Best Video Experience

Verizon wins trio of awards in latest Opensignal Mobile Network Experience Report Whether you’re into intergalactic bounty hunters, rapping founding fathers, or need to watch a training video for work, there's no shortage of streaming content available, and the best Video Experience is on Verizon according to Opensignal in its latest Mobile Network Experience Report released today. This is the fourth consecutive time Verizon has been awarded top Video Experience. The report analyzed the overall mobile network…