MMA Germany Announces the Mobile Video Checklist

A marketer’s guide to mobile video ad success The research is clear — mobile video ads are becoming increasingly popular. The majority of digital video users consume videos on their mobile phones. In Germany, this figure is already over 61%, according to eMarketer. Meanwhile, mobile is estimated to account for around 82% of all digitally sold advertising space, and 51% of total global advertising budgets by 2023. The writing is on the wall — mobile marketers must master mobile video. Marketing Technology News: Dynamic…

Otter.ai Launches Live Video Captioning for Zoom Users

Otter.ai announced the launch of live video captioning for conference calls and webinars. The introduction of this new feature aims to remove any barrier to digital business communications that companies face, boost collaboration, as well as help to meet accessibility needs. To experience this new feature, an option to use captions for live video calls and webinars will now appear within Zoom for Otter for Business and Zoom Pro subscribers or higher. Live video captioning is an invaluable feature that…

WeVideo Launches Real-Time Collaboration to its Video Creation Platform

WeVideo, a leading cloud-based video and content creation platform for business, education, and everyday creators, announced a new feature that allows multiple users to collaborate and edit the same video at the same time. Real-time collaboration is immediately available to all WeVideo for Schools accounts, including district, school, and classroom plans, at no additional cost. To activate real-time collaboration for users, admins simply need to log into their WeVideo for Schools accounts and turn on the feature, which is…

RingCentral Drives Rapid Video Meetings Innovation

RingCentral, Inc, a leading provider of global enterprise cloud communications, collaboration, and contact center solutions, has released more than 70 new features to RingCentral Video since it launched in April 2020. The rapid innovation makes business video meetings fast, smart, open, and secure while delivering a great user experience within a browser with no downloads or in the app. RingCentral Video innovations are focused in two important areas: Enhanced security combined with ease of user…

Suzy Debuts Suzy Live Delivers One on-One Video Platform

In response to changing market research needs created by the pandemic and restrictions on in-person focus groups, real-time market research platform Suzy unveiled Suzy Live, a first-of-its-kind qualitative research platform for video-based consumer interviews. Leveraging Suzy’s on-demand, screened and verified panel of U.S. consumers, Suzy Live brings together both qualitative and quantitative research in one platform, enabling Fortune 500 brands to conduct in-depth one-on-one video interviews to capture consumer sentiment…

MarTech Video Interview with Katherine Pond, VP of Business Development at VIZIO

https://www.youtube.com/watch?v=S0cPKgsjhxA Today's MarTech Video Interview features “Orange County 40 Under 40” awardee, Katherine Pond. Katherine Pond is the Vice President of Business Development at VIZIO, helping lead OTT distribution partnerships, content and IP licensing, and strategic partnerships. Since joining VIZIO in 2012, she has initiated, negotiated, and closed distribution, ad tech, and licensing deals across content, technology, advertising, and data verticals. Katherine manages partnerships across the…

Next Generation Video Creation Platform InVideo Announces $15M Series A

InVideo, the modern video creation platform that allows users to create high-quality videos for any form of digital media, announces a $15M Series A led by Sequoia Capital India. The round also includes participation from Tiger Global, Humming Bird, RTP Global, and Base. InVideo offers an intuitive, full-featured video creation experience for amateurs and professionals alike. The platform combines video editing and compositing in a browser-first solution, increasing accessibility, removing rendering time, shortening…

Vimeo Launches Free Video Messaging Tool To Empower Remote Teams

Vimeo, the world's leading professional video platform and community, launched Vimeo Record, a free video messaging tool that allows users to instantly record their screen from their browser, share video messages, and exchange comments and feedback— improving workplace collaboration and communication for distributed teams. Following the launch of Vimeo Enterprise last year, Vimeo Record further entrenches Vimeo as the preferred end-to-end video solution for teams and organizations, including the 60% of Fortune 500 companies…

Video Creation and Editing Platform InVideo Raises $15 Million

InVideo, a Mumbai-based startup that has built a video creation and editing platform, has raised $15 million as it looks to court more users and customers worldwide. The startup offers a freemium web-based editing tool that allows users to create videos that are fit to be published on popular social media platforms (such as Twitter, Facebook, YouTube). It has amassed over 800,000 users in a year since its launch who have created videos in over 75 languages. Marketing Technology News: MagicLamp Software Announces Armand…

GroupM Taps SpotX as Primary Programmatic Partner for Digital Video and OTT

Leading global SSP will also develop specific programmatic solutions to help GroupM clients achieve maximum ROI for video advertising SpotX, the leading global video advertising platform, today announced it has signed a strategic agreement with GroupM, the media investment group of WPP, to serve as the primary partner for all programmatic digital video and over-the-top (OTT) inventory. The partnership is being debuted in the US with the intention to scale it globally into other markets. As part of the agreement, SpotX will…

Ahlens Partners with Bambuser to Enable Live Video Shopping

Åhléns, Sweden's leading department store chain, has partnered with interactive live video streaming provider Bambuser to enable live video shopping in Åhléns' digital marketplace. Åhléns will enable Bambuser's highly interactive and engaging Live Video Shopping technology for two exclusive live broadcasts of which the first kicks off on, Tuesday 27 October 2020. In tonight's exclusive live show on åhlens.se, viewers will meet Ebba Kleberg von Sydow, one of Sweden's most influential fashion and lifestyle bloggers. Ebba…

GroupM Premium Supply Expands Offering with Video in the U.S.

Currently live in 10+ global markets, this is the first fully auditable programmatic premium supply marketplace SpotX tapped as preferred programmatic video exchange partner GroupM, WPP's media investment group, announced that it has expanded its global Premium Supply offering with video in the U.S. Currently live in more than 10 global markets, GroupM Premium Supply (GPS) was launched in 2017 as the first fully auditable programmatic premium supply marketplace allowing end to end visibility on all buys. In expanding…

MarTech Video Interview with Frank Sinton, President and Founder at Beachfront Media

https://www.youtube.com/watch?v=RpkG3Ai-d0o Some advertising technology providers like Beachfront have a very important role to play in the current Connected TV and OTT ecosystem. We have come a long way since the first generation of OTTs, Set-up-box VODs and programmatic advertising platforms made their entry in the ad tech market. Today, we are witnessing rampant innovations in both video ad management as well as CTV performance analytics, hinting at the next big developments for the Digital TV advertisers and…

Bambuser Launches New Features for Enhanced Live Video Shopping Experiences

Interactive live video streaming provider Bambuser announced the addition of several new features to the company's Live Video Shopping platform. The new capabilities enable retailers to drive deeper customer engagement and maximize the impact of their live streaming e-commerce initiatives, both during and after the events. Marketing Technology News: Time to Spend More on Influencer Marketing Across Multimedia Channels, Including OOH and Online Radio Major feature enhancements include: Multi-domain broadcasting: …

Top Hat Chooses Vonage to Power Video Capabilities for its Widely Adopted New Higher Education Teaching Platform

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, has been chosen by industry-leading education technology provider Top Hat, to embed programmable video capabilities into its active learning platform for higher education. With the Vonage Video API, Top Hat enables educators to keep students engaged with real-time video lecture streaming and access to recordings of class meetings, facilitating improved connections and learning experiences inside and outside the virtual…

VERB Video Communications and Integrated Sales Tools Gain Traction in Remote Work Environment

Company’s proprietary integrated technology platform for sales enablement offers advanced features not available in popular video conferencing offerings Seasoned executives from leading technology firms continue to join VERB as technology acceptance broadens VERB Technology Company, Inc., a leader in interactive video-based sales enablement applications, including interactive livestream ecommerce, webinar, CRM and marketing applications for entrepreneurs and enterprises, announced that the Company’s Software-as-a-Service…

Comscore Introduces Global Verified Contextual Private Marketplaces (PMPs) for Connected TV and Video Advertising

Industry-leading contextual technology enables accurate brand safety and contextual categorization for Connected TV and video advertising Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that its advanced brand safety and contextual categorization segments for Connected TV (CTV) and premium video are now available for global application. Comscore launched the capability earlier this year for U.S. clients and is now expanding to more geographic regions to meet industry…

Jumio Announces Video Verification Solution to Reduce Onboarding Time, Deter Financial Crime and Streamline KYC Compliance

AI and expert review drive the verification process, and each session is recorded to provide a defensible audit trail for regulators Jumio, the leading provider of AI-powered end-to-end identity verification and eKYC solutions, announced the launch of a new video-based verification solution for financial institutions and other regulated businesses. This solution is designed for banks, fintechs, cryptocurrency exchanges, digital wallets and other regulated businesses looking to pivot from branch-based onboarding to an…

Brightcove, the Global and Industry-Defining Leader in Video, Unveils Bold New Brand

The Trusted and Innovative Authority in Video for Leading Organizations Reinvigorates Brand Platform with Total Visual Redesign Brightcove Inc. the global leader in video for business, announced a complete reimagination of its brand, inclusive of all-new positioning and voice, as well as a bold new graphic identity. The rebrand comes at a time when video is being fully embraced by both consumers and businesses across all sectors. This solidifies the company’s mission to own the video platform conversation globally as the…

Vimeo Announces Partnership With GoDaddy To Power Video For Entrepreneurs Globally

GoDaddy Is the Latest "Powered by Vimeo" Partner to Natively Integrate Vimeo's Video Tools Vimeo, the world's leading professional video platform and community, announced a strategic partnership with GoDaddy, the company that empowers everyday entrepreneurs— an integration that will bring the power of Vimeo directly to GoDaddy's website builder and marketing tools. GoDaddy is the latest partner to join Vimeo's new partner program Powered by Vimeo, joining Facebook, Eventbrite, Pinterest and Patreon. This move signals…